In today’s digital age, where inboxes overflow, and attention spans dwindle, crafting compelling email marketing campaigns can feel like a daunting task. But fear not! Email marketing remains a powerful tool for nurturing leads, driving sales, and fostering brand loyalty resulting in the importance of email marketing influencers. The key? Mastering the art of crafting engaging emails that resonate with your audience.
Here’s where email marketing gurus come in. These industry veterans have honed their expertise through years of experimentation and success. They share valuable insights, actionable strategies, and creative inspiration to help you transform your email marketing efforts.
We’ve compiled a comprehensive list of the top 79 email marketing influencers you should be following for a steady stream of knowledge and inspiration.
Simplified social media marketing for individuals & agencies.
Also Read: How to Leverage Social Media Influencers to Discover New Audiences
Top email marketing influencers to follow in 2024
We’ve compiled a list of just a few of the many great email marketing influencers out there. By following their advice and staying up-to-date on the latest trends, you can take your email marketing to the next level.
1. Sydney Aron Sullivan
Sydney is an expert in email marketing with 23 years of experience. She founded S2 Marketing to assist companies with campaign management, marketing automation, and email marketing strategy.
She has worked as an email and digital marketer for Fortune 500 firms for 10 years.
Adhere to her objectives to improve the efficiency and intelligence of your email marketing. For additional information about email marketing, see her Twitter (X) and LinkedIn profiles.
2. Chad S. White
Chad is currently the head of research at Oracle Digital Experience agency. He previously served as a research director at Litmus and as a lead email marketing researcher at Responsys, ExactTarget, and Salesforce, three of the largest email service providers.
Chad is the author of “Email Marketing Rules” and has also been quoted in numerous books like “The Truth about Email Marketing”, “The Rebel’s Guide to Email Marketing”, and “Email Marketing by the Numbers”.
White has been an active columnist at a digital marketing news source, Marketing Land. In March 2018, EEC awarded him the title of “Email Marketer Thought Leader of the Year.” Below are some of his helpful articles/blogs.
- Industry Spotlight: Email Marketing at Nonprofits
- Why GDPR can improve your Email ROI
- Go from Panic to Recovery with This Email Marketing Mistakes Decision Tree [Infographic]
- These are the Biggest Disruptors to the future of Email Marketing
- 6 Ways Nonprofits Can Improve Their Email Creation Process [Infographic]
Find him on Twitter and LinkedIn.
3. Skip Fedura
With more than 20 years of experience, Skip is a well-known customer-focused digital marketing expert, writer, and dynamic speaker worldwide.
He simplifies difficult ideas into clear and practical language to avoid using buzzwords. Skip primarily concentrates on technology to engage in genuine dialogue with customers.
He has experience working with numerous businesses, including Paul Smith, Fred Perry, and Copa Airlines, assisting them in having genuine conversations with their target audience. He is currently the Chief Marketing Officer at OverMore Group.
In order to promote the best email marketing strategies available, he is a member of the UK Marketing Association. His Twitter and LinkedIn profiles are open for followers.
3. Ayaz Nanji
Ayaz Nanji, the co-founder of ICW Content, a company that empowers brands and businesses by providing them services to help achieve their goals. Nanji has gained his expertise while working with AOL, The New York Times, Google, YouTube, and the Travel Channel.
Nanji’s work is an exemplary fusion of technology and Digital Marketing. He’s well known for his exceptional contribution to content marketing.
Nanji is also a research writer for MarketingProfs. Luckily, we’ve been able to access some of his latest findings regarding email marketing. You must look forward to reading his blogs.
- Black Friday and Cyber Monday Email Benchmarks
- B2B Email Newsletters: Format, Length, and Frequency Trends
- The Most Annoying Things About Email: What Brands, Marketers, and Coworkers Get Wrong
- How Often Brands Send Marketing Emails
Wanna Reach out to him? Find him on Twitter and LinkedIn.
4. Cara Olson
Cara is an enthusiastic email influencer who specializes in transactional emails, APIs, and integrations. She is currently DEG Digital’s senior director of partnerships.
She can teach you about email conversions, social media optimization, and customer relationship management.
She has led intricate campaigns and integrations for clients throughout the world since the company’s founding. Her articles are available to read on Marketing Land. Make sure to follow her on LinkedIn and Twitter.
5. Ryan Phelan
Ladies and lads, gather around for one of the best email marketers, with over 25 years of experience in email and online marketing. He has been an honorable employee of Adestra, Email Experience Council, Acxiom, BlueHornet, Sears & Kmart, and infoUSA.
You can hear him talk about subjects related to digital marketing at many conferences and industry events.
Currently, he is the Chairman Emeritus of the Email Experience Council Advisory Board through the Association of National Advertisers and a member of numerous business community groups. The Online Marketing Institute has mentioned him among the top 30 digital strategists.
Phelan has his channel on Marketing Land, which you might want to visit to streamline your email marketing concepts.
Some of the top favorite articles by Ryan:
- The Dummies guide to Email Automation: When the good goes bad
- Marketers must capitalize on the new wave of email innovation
- How the Halloween zombies can help close your revenue gap
- Why I just marked your Email as spam
Follow him on LinkedIn and Twitter to stay updated.
6. David Moth
With ten years of expertise in social media and content marketing, he possesses impressive knowledge. He has solid experience with online content, B2B content, and gated content because he works as a managing editor and researcher.
If you follow him, you will discover how to write compelling email copy that will turn followers into devoted clients. View his LinkedIn and Twitter accounts.
6. Derek Harding
Harding has over 20 years of industry experience as a technologist and marketer. His area of expertise is digital and email marketing. Harding’s focus lies on innovating marketing trends to enable the next generation of people-based marketers.
Having served at Little Bee Consulting, Innovyx, and Trendline Interactive; Derek has spent his fair share in addressing the forthcoming email marketing culture. Derek has architected one of the most sophisticated email marketing platforms Dialogue 1to1. Let’s see what Derek has to say about Email Marketing.
- Email Marketing: How Hard can it be
- Data-driven before it was a thing
- Why was my Email blocked
Connect with Derek on LinkedIn and Twitter to get newer tips every day.
7. Andrew Kordek
Andrew Kordek is the COO and Co-founder of Trendline Interactive, a full-service email marketing agency dedicated to empowering its clients with email marketing strategies. He is currently working as a marketing evangelist at iPost. He has 31+ years of experience, including 22+ years in email and digital marketing. Andrew is a recognized thought leader, sought-after speaker, and author of influential content.
He has developed and implemented many effective email marketing strategies while staying at Groupon, Sears Holdings, and Quest. Kordek is a recognized industry-torn email marketer who believes in building customer experiences and maximizing revenue for the organization. Andrew has significantly contributed to many email marketing books, whitepapers, and publications. Let’s see what Andrew has to say about email marketing.
- Get the attention and Investment your Email Program Deserves
- The most overhyped Email Marketing Trends Today
- What Email Marketing books will not teach you
- 6 Critical New Email Engagement Metrics To Track
Connect with Andrew on LinkedIn and Twitter.
8. David Daniels
David Daniels is the CEO and founder of The Relevancy Group. He’s been named the email Marketer Thought Leader of the Year by EEC/DMA.
David was the first analyst to work in the Email service-providing sector of digital marketing and invented the term ESP. He is currently working as a forecast analyst at the White House Counsel, where he is an economic advisor. He has decades of experience in consulting, marketing research, and marketing analysis and has served in companies including Forrester Research, The Marketer Quarterly, and Jupiter Research.
David has also co-authored the book “Email Marketing An Hour A Day”. Check out some of the latest Email Marketing trends explained by David Daniels.
- Email Marketers seek to Grow their Lists by 9.8% in 2018
- The Relevancy Group Releases Email Agency Buyer’s Guide, AI Market
- Spotlight Guide and Issue 19 of The Marketer Quarterly
Connect with David on LinkedIn and Twitter.
9. Morgan Stewart
Morgan Stewart is a Programming Advisor at Media Post and the cofounder of Trendline Interactive. He is an email marketing expert with over 15 years of experience in this industry and has published approximately 100 articles in Mediapost, MediaProfs, and iMediaConnection. Some of his work has also been featured on national publication platforms, including Fortune, Forbes, Newsweek, and Mashable.
Morgan is among the online industry’s thought leaders and has a proven record of providing technical marketing solutions and leading the development of complex analytics.
Find him on Twitter and LinkedIn.
10. Kath Pay
Kath Pay has 19 years of hands-on marketing experience and has been an email marketing consultant for 12 years. She is the CEO at Holistic Email Marketing Consulting. She is a mentor and a role model for many students pursuing digital marketing as their anticipated career path. She is one of the world’s top 50 Email marketing influencers.
Kath is well-known for her conversion-focused approach and is a huge fan of testing and optimizing. She introduced the principles of consumer psychology and behavioral science into email more than five years ago, and this, combined with conversion-centered design, is applied throughout the customer journey within Kath’s holistic approach to email marketing.
Kath has worked with many distinguished brands and companies, including Kate Spade, Barclays, Arsenal, Facebook, Adobe, eBay, Hiscox, and many more.
Kath has documented many pieces of email marketing help in her articles. Some of her highlighted work for you:
- Even GDPR Can’t Kill Email
- Personalization: It’s both an Art and a Science
- Give your Email Team the Keys To the Marketing Database
Find her on Twitter and LinkedIn and delve into her ideas with her.
11. Mike Hillyer
Mike Hillyer has over 18 years of experience enhancing the email infrastructure of his clients. He is the Co-Founder of KumoMTA. He has served Fortune 500 clients in upscaling their email infrastructure. He has strived hard to make email-sending environments reliable and scalable, and that is his focus area.
Mike is a highly recognized mentor in email marketing, email deliverability, email infrastructure, and account-based marketing.
Mike is currently affiliated with one of the strongest Email Service Providers, Email Ninjas.
Look at some of Mike’s articles and blogs to see his comprehension of email marketing:
Find him on Twitter and LinkedIn and nourish your marketing concepts.
12. Marisa Pisani
Marisa Pisani is the Engagement Director at Sherwin-Williams. Previously, she was the Marketing Strategy and automation Director at Adcom, a marketing agency. Her interest in email channels sprouted when she worked with an email-centric client. Marisa developed a concept of combining dynamic content, personalization, and targeting in marketing to enhance user experiences.
Marisa believes that emails are a strong trigger that influences people’s behaviors. She advocates the balance of art and science in email marketing strategy.
Follow her on Twitter and LinkedIn to learn more about behavioral email marketing.
13. Phil Hollows
Phil is the creator of FeedBlitz, an email marketing service driven by RSS. His extensive understanding of email marketing enables him to turn anonymous visitors into subscribers.
Along with being the author of several books on email subscription optimization, he also speaks publicly and writes tech journalism. Follow him on LinkedIn and Twitter, and don’t forget to read his book on FeedBlitz.
14. Karen Talavera
Karen Talavera is the Innovative founder and principal of Synchronicity Marketing, a data-driven digital marketing consultancy. She is also among the top email marketing strategists. She advocates simplifying and glorifying email marketing.
As current Vice-Chair of the Email Experience Council, she is also a recognized global expert, thought leader, speaker, and professional educator in email and digital marketing strategy who has contributed to e-commerce performance improvements for countless brands in DTC, financial services, travel, healthcare, retail, and tech including Google, Disney, Kendo Brands, City National Bank, AAA, Fidelity, Amway, and many more.
Karen is a marketing activist with over 20 years of experience as a professional email marketing educator. She has educated many people through channels like the Digital Marketing Association(DMA), MarketingProfs, and the Association of National Advertisers(ANA).
She has her own ESP firm, known by the name ‘Synchronicity Marketing’ which specializes in email marketing strategy, consulting, and training. Some of her contributions are
- Shopping Cart Abandonment Email Strategies (For the Rest of Us)
- Email Design & Coding – The Ultimate Resource List For Remarkable Email Creative
Connect with her on LinkedIn and Twitter.
15. Laura Atkins
Laura owns Word to the Wise and co-founded Women of Email, which helps companies deliver mail to the inbox. Her company provides services and consulting around abuse and security issues for ESPs.
With more than a decade of experience, she has worked with many companies to fight cybercrime and combat spam issues.
Read her article Marketers can’t Learn from Spam.
Find her on Twitter and LinkedIn.
16. Tim Watson
Tim Watson is an email strategist with over 14 years of experience improving email strategies and campaign results. He is dedicated to email marketing and has regularly spoken about it at many international conferences and blogs.
He has twice been elected to the DMA Email Council and founded Zettasphere, providing Email Consultancy Services to medium-sized enterprises.
A couple of Tim’s recent and popular articles are:
- Email Addiction Research Report – a free download Report with insight into consumer email habits.
- Getting GDPR Consent & Opt-in – sound advice on effective methods for getting opt-in consent. Read 245,000 times.
Connect with him on Twitter and LinkedIn.
17. Natalie Rockall
She is the founder of Eleven11 Digital and is an email marketing expert with over 18 years of marketing experience. She is the co-author of the Ecoconsultancy Email Best Practice Guide and has been a judge at EMA in 2015 and 2017. She is the creator of the online email marketing course “Build your email list, increase engagement and boost your sales”
You can trust her in areas like email training, copywriting and design, and deliverability to boost your email strategies.
Read her guide Email Marketing Best Practice Guide.
Find her on Twitter and LinkedIn.
18. Jordie Van Rijn
Jordie is an online marketing consultant with substantial experience in email marketing and marketing automation. He has worked with many companies to improve email strategies, like Unilever, AEGON, Scania, FNV, KLM, and NRC.
Let’s see what Jordie has to say about email marketing:
- The future of Email Marketing: an Interview with Jordie Van Rijn
- You don’t need a single customer view. You need a practical customer view
- B2C Marketing Automation Best Practices Guide
Find him on LinkedIn and Twitter and connect with him.
19. Scott Cohen
Scott is the VP of Strategy and Marketing at InboxArmy. He is an award-winning email marketing veteran with 20 years of marketing experience and renowned expertise in email marketing strategy and content marketing.
Scott has been proven to have unveiled the best email marketing strategies and execution. He has worked with all kinds of ESP and SaaS marketing platforms, such as Adestra, Mailchimp, DotMailer, IBM Watson, Cheetahmail, Eloqua, and more. He has documented some of his significant findings regarding email marketing.
- How to Craft the Best Welcome Emails to Build Trust with New Subscribers
- Email Marketing Engagement: 8 Strategies for Keeping Your List Alive & Lucrative
Find him on Twitter and LinkedIn for the latest email trends.
20. Simms Jenkins
Simms Jenkins is a public speaker and an email influencer. He is the founder of Founder of easythanks (AI for college apps) and Brightwave, a leading email and eCRM agency. Brightwave is a top email independent agency with a world-class client list that includes Aflec, Chick-fil-A, Cox Media Group, Ferrari North America, and more.
Simms has founded an annual conference, EiQ, where intelligent email marketers gather to establish innovative marketing trends.
The American Marketing Association, the Atlanta Marketing Association, and numerous other organizations have recognized him as an influencer and advocate in email marketing.
He has also authored ‘The New Inbox’ and ‘The Truth about Email Marketing ‘. Let’s see what tips Jenkins has for us:
Find him on LinkedIn and Twitter.
21. Samantha Iodice
Samantha is an email strategist who has proven to grow revenue for clients. She has worked with many email channels, including Mailchimp and Cheetahmail, and believes that email marketing can revolutionize marketing if utilized to its potential.
Samantha is an email enthusiast who looks forward to improving email results by analyzing email data.
Follow her on Twitter and LinkedIn to learn more about her ideas for email marketing.
22. Kristin Bond
Kristin Bond is an email nerd who has been in this industry for a decade. She has worked with many eCommerce and SaaS industries. Kristin ensures that a rich user experience is provided to the companies she has worked with and strives to implement customer-centered emails. She prioritizes all elements of the email and keeps them as a significant part of her email strategy.
Read all of her blogs on her channel: Email Snarketing
Find her on Twitter and LinkedIn.
23. Scott Hardigree
Scott is the founder and CEO of Email Industries, an ESP agency that protects you from email abuse and provides you with the best email trends. Scott is a remarkable email marketer and a highly capable email consultant.
Learn how to nourish your email marketing campaigns from Scott Hardigree by following him on LinkedIn and Twitter.
And give his articles a read:
24. Lori Vaughn
Lori is an exceptional email consultant with expertise in email authentication, delivery systems, protocols, regulatory compliance, Receiver and subscriber lifestyles, mail header analysis, and IP warm-up and segmentation.
She has been in the Email Operations department at Charter Communications and has gained confidence by providing excellent analytical solutions. Lori has helped achieve large-scale projects and has over a decade of experience building strategies at various renowned companies.
Find Lori on LinkedIn.
25. Jason Rodriguez
Jason is an advocate for email marketing and design who goes above and beyond to improve your email marketing campaigns. He is a marketing operations manager at GitHub. He has also written three books on email marketing, The Better Email, Modern HTML Email, and Professional Email Design, and is a regular writer at the Litmus Blog, A List Apart, and CSS-Tricks.
He is an experienced speaker at many email and web seminars and has hosted many webinars.
Some of his highlighted work is:
- Should you learn email marketing?
- Email Design podcasts (98 episodes)
Find him on LinkedIn.
26. Jen Capstraw
Jen Capstraw has professional experience in digital marketing with 20+ years of success. She is an endorsed thought leader in email marketing. Being the co-founder of ‘Women of Email’, she coaches women across the world via regional and national conferences in the UK and US.
She has dedicatedly spoken at more than a dozen conferences in 2018 and is anticipated to be one of the best persons to look forward to in the upcoming years.
Having worked with the most significant companies in the past few years, she has outshone many of her peers with her brilliance. She has worked with the best companies, including Adobe, StrongView, and Sparkroom, and currently is a Director of Strategic Insights and Evangelism at Iterable.
Find Jen on LinkedIn and Twitter.
27. Spencer Kollas
Spencer is a senior Digital Marketing expert at Cheetah Digital and the head of Global deliverability. He works hard to build better relationships with current customers and develop deep-rooted foundations with new clients. Some of his key skills are email marketing, Service selling, and revenue growth.
Spencer has worked with the world’s foremost email marketers, helping them connect with their clients and increase ROI.
He has also worked with several ISPs to gain valuable insights into how to keep messages sustained in the customer’s inbox.
Let’s see what Spencer’s thoughts are regarding Email Deliverability.
Find him on LinkedIn and Twitter.
28. Elliot Ross
Elliot is a UK-based email marketer, designer, and strategist. He is the CEO and co-founder of Taxi for Email, a company to makes your email campaigns amazing. He has also founded Action Rocket which is a creative studio for Email Marketers. Elliot has worked with many clients including notable names like the BBC, London 2012, British Airways, IKEA, and Sky.
Elliot is an industry thought leader and a speaker who has appeared in many conferences at Litmus, eBay, and IBM. He’s also a member of Best Practice Hub of the DMA Email Council and an occasional podcaster. Some of his contributions are.
Find him on Instagram, LinkedIn, and Twitter.
29. Kent McGovern
Kent is a Senior Deliverability Consultant at Oracle with over a decade of experience in the email optimization industry. Kent assists email marketers to send their emails to their clients in a seamless manner and overcome the challenges of authentication and blacklist mitigation.
He has a solid hold on email best practices deliverability techniques.
Follow him on Twitter and LinkedIn.
30. Sol Medvidofsky
Sol specializes in Email Marketing and has managed to transformed several Fortune 500 companies’ campaign results, channel innovation, and adoption. Sol is a trusted professional to manage email automation, triggering messages, and daily email campaigns and messages. Sol has gathered almost 8 years of experience implying innovation in the email industry and is still vigorously performing to improve the conversion rates of his associate clientage.
Connect with him on LinkedIn to admire his ideas regarding email marketing.
31. Matthew Vernhout
Matt is a director of Privacy and Industry Relations at 250ok. Matt has experience of over 20 decades in email marketing and is an email enthusiast. He has built many networks and privacy operations to help his clients fight the challenges of email authentication issues and email deliverability. He is a recognized speaker who has addressed many topics related to email marketing at several national/international conferences.
Matt has co-authored the book ‘A Complete Guide to e-Marketing under Canada’s Anti-Spam Legislation’ and is an activist blogger at 250ok.
Matt has got a solidified opinion, let’s read.
- Deliverability 101: CAN-SPAM, the ghost of email past
- The Pre-Holiday Email Warm-Up
- Using DMARC for more than Spoofing and Phishing
- Disconnecting third-party apps from your Gmail Account
- How to properly use third-party data to grow your list
Connect with him on LinkedIn and Twitter and stay updated.
32. Becs Rivett-Kemm
Becs is passionate about email marketing and has been a champ at it for over 8 years. She owns and presently works as a director at Rivett-Kemm Consulting Ltd., where her teams assist companies in managing email lifespans, achieving email automation, and building responsive email templates.
You want to know how to implement clever email marketing ideas? She’s even offering training classes on the subject.
You will learn how to create funnels and flows for email campaigns. You can gradually learn to write effective emails and create eye-catching email templates.
She has twice been nominated as one of the top email influencers around the world.
Becs claims that email is the one true love of her life. She has spoken about email marketing at many conferences and written dozens of blogs on the subject.
Connect with her on Twitter.
33. Anthony Chiulli
Anthony is the Director of product marketing at 250ok and is an email enthusiast with over a decade of experience in email marketing. He is a competent educator and consultant for email marketers all over the world. He has shared his insights via many blogs/ articles and has been proven to improve the email strategies for his clients. Let’s review some of his articles/blogs.
- Google’s ‘AMP for Email’ – Really Cool or Terrible Idea?
- 5 Tips to Boost Email Deliverability during Peak Periods
Connect with him on Twitter and LinkedIn.
34. Jaina Mistry
Jaina has eight years of experience in the email marketing arena and is proficient in conceptualizing and designing fully responsive emails. She also has a dynamic grasp of email optimization, planning email marketing campaigns, and triggered marketing campaigns.
Jaina is currently an Email Marketing Specialist at Litmus and has written a number of helpful pieces of content. Let’s have a look.
- Marketers Can’t-Wait to Use AMP for Email, But Here’s What Will Be Holding Them Back
- How to Create an “Add to Calendar” Link for Your Emails
- 8 Email Hacks You Never Knew Existed
- Design Considerations for Multiple Email Clients and Devices
Find him on Twitter and LinkedIn.
35. Leah Hopke
Leah has over 12+ years of experience in digital marketing development and budget scheming. She is currently a Senior Advisor, Email Marketing at AARP. At AARP, Leah maintains the email subscribers and members by executing optimized email marketing campaigns.
Her initial years of struggle were spent in offline and online marketing, and she shifted her focus to email marketing 2.5 years back.
Find her on LinkedIn and Twitter.
36. Justine Jordan
Justine is a distinct type of marketer with experience in web and email design. She has placed more emphasis on long-term sustainable results and shied away from conventional short-term marketing strategies. Currently, she is the marketing head at Wildbit, owing to her profound knowledge and experience in content, web, design, and email marketing.
She is an email evangelist who likes to preach about email marketing at many conferences.
She has also held positions as Vice President of Marketing at Litmus and Chief Marketing Officer at Help Scout. She has almost 15 years of marketing expertise under her belt. For additional updates on email marketing, you can follow her on LinkedIn and Twitter.
She was named “Email Marketing Thought Leader of the Year” by DMA in 2015.
She has been quoted in many publications like Fast Company, MarketingSherpa, ClickZ, and Smart Insights.
Her journey in this profession has directed her to build strong email strategies, campaign processes, branding, and content. Let’s see what Jordan has to say about modern email marketing.
- Using Video and Email: An Interview with Justine Jordan
- The Best Way to Code Background Colors for HTML Email
Find her on LinkedIn and Twitter.
37. Mathew Vernhout
With more than two decades of expertise, Mathew is a specialist in email marketing. He has managed ISP policy and impacted anti-spam legislation. He has concurrently worked on a variety of email marketing specialties, such as deliverability, email security, and authentication, email marketing laws, etc.
He has extensive experience with large-scale transactional and promotional email campaigns. He is well-versed in email delivery guidelines and tricks.
He is currently the chief editor of EmailKarma. His blogs focus on best practices, trends, and advice for email marketing. You can also follow him on his LinkedIn and Twitter accounts.
38. Tom Sather
Tom Sather has more than 20 years of experience, which is a good number. He is a well-known expert on emails, with a primary focus on email privacy, deliverability, and security measures.
He currently assists companies in implementing email marketing best practices as chief of research at Return Path. His LinkedIn and Twitter accounts are open for follow-up.
39. Justin Khoo
Justin Khoo advocates email technology, infrastructure, design, and marketing. He is always discovering new trends in email technology and has written several blogs covering each aspect of email.
His focal point lies in beautifying emails to attract customers. He has written several blogs that are a must-read if you’re a beginner in email marketing. Let me share the latest ones with you.
- Animations in Email
- Gmail IMAP Finally Supports Background Images in New Update
- Fade in Text Effects for Email
- How to fix Jittery iOS Mail
Connect with him on Twitter and LinkedIn to learn more about how to design attractive emails.
40. Kristian Robinson
Kristian is an email CRM design system developer at Compare The Market. Previously, he worked as a marketing developer and designer at CACI Email Studio.
Through his experiments, Kristian finds creative ideas to increase subscribers’ engagement. He has contributed a lot to the email industry by participating in email design events, blogging, and working with various ESPs. He has done a wonderful job combining email design with UX strategies and likes to set his innovative ideas as the latest trends.
Find him on Twitter and LinkedIn to get acquainted with the advanced methods of creating buzzing emails.
41. Harry Kaplowitz
He is a well-known email marketing professional with great expertise in clever email marketing tactics, marketing automation, funnel optimizations, etc.
His efforts at Windsor Circle and iContact have demonstrated his expertise and depth of understanding in email marketing. Visit his LinkedIn and Twitter accounts.
42. Ros Hodgekiss
Ros Hodgekiss is the Customer Experience Program Manager at Campaign Monitor, with 16+ years of experience in email design, analysis, and operations. She has actively participated in many technology conferences, webinars, and workshops related to email innovation. She is an email advocate with many ideas for cultivating and regulating your emails.
Find her on LinkedIn and Twitter.
43. Bill McCloskey
Bill is a well-known authority on email marketing with fifteen years of expertise. Over the past 20 years, he has advocated for excellent email marketing methods and founded Only Influencers.
According to the Rebels’ Guide to Email book, he is regarded as the founding father of email marketing. If you want to learn more about email marketing, you may follow his LinkedIn and Twitter accounts.
44. Anne Tomlin
Anne is the founder of Emails Y’all, a custom email coding company.
Anne preaches about responsive, well-written, and up-to-date emails and is an email developer with expertise in HTML email coding. She is the founder of Amazing Email, devising responsive email templates using the most recent techniques.
Her clients include Litmus, Homeaway, Rebel, Fracture, Chipotle, and others. She is an expert in platforms like Mailchimp, Sailthru, Campaign Monitor, Pardot, Sendgrid, Exact Target, and more. She has also volunteered for Women of Email, a company that empowers women in the email marketing sector.
Connect with her on LinkedIn and Twitter to learn more about email optimization and responsive email coding.
45. Kevin Mandeville
Kevin is a passionate email developer and designer who has developed innovative email campaigns. He is also an email editor for Litmus and co-hosts The Email Design Podcasts with Jason Rodriguez.
He has chanted about HTML email design and development at various events and blogs. Some of his highlighted blogs/podcasts at Litmus are listed for you to build your concepts regarding email design.
Connect with him on LinkedIn and Twitter.
46. Spencer Kollas
He is an expert in email marketing, having improved email deliverability, increased open rates, and converted quality leads into devoted clients.
In addition to his expertise in email marketing, he is a seasoned cross-channel marketing specialist. Make sure to check out his LinkedIn and Twitter accounts.
47. Philip Storey
Philip is the founder of Enchant Agency and an email marketing, CRM, and marketing automation expert and consultant with 22 years of experience. He’s one of the best thought leaders in the email niche and has helped many B2B & B2C companies progress through their evolution. He has spoken about email marketing globally and is a remarkable writer with numerous blogs, articles, white papers, research, and industry reports on email strategies.
Philip was named ‘Email Marketing Thought Leader of the Year’ by DMA twice in 2013 and 2014. Let’s see what Philip’s intake on email marketing is.
- 5 Essential GDPR Resources for Marketers
- How Retail Email Marketers are Innovating with Interactive Content
- 5 Tips: Email Marketing Loyalty Campaigns for Retail
- What is Smarketing?
Connect with this amazing email guru on LinkedIn and Twitter.
48. Kate Barrett
Kate Barrett owns eFocus Marketing and The Email Marketing Academy, which provides training and consultancy to email marketing enthusiasts. She is a passionate aficionado with 16+ years of experience in this area.
Kate has a track record of developing comprehensive strategies and fixing complex email deliverability issues for her clients. She has worked with many renowned companies, including Nissan, Marks & Spencer, Soletrader, Photobox, Adidas, M&M Direct, and many others.
She is email savvy and is always looking to incorporate the latest email marketing trends into her strategies for her clients.
Kate is the author of the book ‘E-intelligence. Email Marketing isn’t dead, the way you’re using it is’ (published 2018).
Connect with her on LinkedIn and Twitter.
49. Russell Dawson
Russell has 16+ years of experience developing, strategizing, producing, and optimizing email for his clients. He is currently the Senior Email Marketing Manager at Fidelity International’s UK Email strategy department.
Russell believes that email marketing is the most vital channel for promoting growth, retaining subscribers, and increasing the business’s ROI.
Find him on LinkedIn and Twitter to learn about the latest email news.
50. Kevin George
Kevin is an experienced Brand Marketing professional currently working at EmailMonks. He leads the team that designs and codes emails for various business entities and ESPs.
Kevin is an acquainted email expert who regularly writes for platforms like Marketingprofs, SEMRush, Marketo Blog, Social Media Today, Convince & Convert, and many more. You can find some of his insights below:
- #HolidayEmails: Awesomeness is Just a Click Away
- 5 Reasons Why Marketers Should Avoid No-reply Email Addresses
- 7 Sure-fire Tips to Increase Brand Awareness with Emails
- Keeping the Freshness in Email Marketing Alive
- How to Create an Effective Win-Back Email Campaign
- 6 Types of Transactional Emails That Every Email Marketer Should Know
- Background Images in Emails: The Why, How, and Wow of it!
Connect with him on Twitter and LinkedIn.
51. Jenna Tiffany
Jenna Tiffany is the Founder and Strategy Director at Let’sTalk Strategy, where she provides strategic consultancy services across the digital marketing mix. Jenna is a Chartered Marketer and Fellow of the IDM with over ten years’ marketing experience within B2B and B2C sectors with experience in the travel, financial and retail sectors.
She is an elected member of the DMA Email Marketing Council and Co-Chair of the best practice hub, which shapes the email industry’s best practices.
Jenna has accomplished praiseworthy things in the world of email marketing. She is a proven thought leader who has spoken at over 30 marketing events in 2017. Her areas of interest in the email enterprise are Email Strategy, GDPR, and effective personalization use. I would encourage you to read:
Connect with her on Twitter and LinkedIn.
52. Ruben Zantingh
Ruben Zantingh is an online marketing strategist with over 15+ years of experience in the niche, specializing in email marketing. He has worked with a high-end email marketing agency, where he gained solid control over email marketing concepts.
Ruben is an email marketing instructor at The Maastricht Leadership Academy and The Talent Institute and a mentor at Startup Bootcamp.
Ruben was the Email Man in the year 2012 and was nominated for the Best Email Campaign in 2013. Some of the noteworthy companies he has worked with are KPN, Canon Business, Sacha Shoes, OXXIO, and Zamro.
Connect with Ruben on LinkedIn and Twitter.
53. Beata Linz
Beata is an email marketing strategist who has worked for Nike for 10 years and built its email channel in the European marketplace. She has played a major role in giving Nike a substantial place in the international market by creating consumer-focused customer journeys, driving sales, and retaining customers.
Beata built her own consultancy agency last year and helps businesses create their Digital, Brand, and Email marketing programs. She is currently working as a Global Email Marketing and Marketing Journeys Consultant at Unicef.
Connect with her on LinkedIn and Twitter.
54. Marilia Dimitriou
Marilia is a Senior email marketer and Content Writer at Moosend. She loves a good (and responsive) email campaign that intrigues her and inspires her to write about different email strategies that may help others build email templates for better results. Marilia’s focus is not only on email marketing; you’ll find her tackling a variety of other topics, like what makes a great landing page or how to build your brand from the ground up.
Marilia has shared email marketing tips in her blog on Moosend through her experiences, so you can learn from her experiences and make your own email marketing strategy.
Let’s take a look at her blogs:
Find her on Twitter and LinkedIn.
55. Dela Quist
Dela is the CEO of the first and largest Email Marketing Agency, Alchemy Worx. He has 20+ years of experience in the Digital Marketing Industry and is an experienced expert email marketer.
He works with teammates to assist his clients in planning, implementing, and managing profitable email marketing projects.
In addition, they assist their clients with email strategy development, analytics tracking, message creation, email template design, email marketing campaign optimization, and funnel building.
Dela Quist has researched many of the new concepts of email marketing, such as the nudge effect of an unopened email and the surprising effectiveness of longer subject lines. According to his calculation, he has spent 20,000 hours thinking about email marketing. He has written many articles to articulate his findings.
- Suffering from GDPR Opt-In Email Remorse
- Why test your SUbject Lines? Because the machines test theirs
- The Email Halo effect: Finding Value beyond Opens and Clicks
- How to turn every Email you send into and Engagement Opportunity
He is also a member of the Digital Marketing Association. Connect with him on LinkedIn and Twitter to enlighten yourself with his astounding email ideas.
56. Jeanne Jennings
Jeanne is the Founder and CEO of Email Optimization Shop, a boutique consultancy focused on optimizing bottom-line email marketing performance with strategic testing. She is also the General Manager of Only Influencers, the original community of email industry professionals, Chair of the annual Email Innovations Summit, and Adjunct Professor teaching digital marketing in the graduate school at Georgetown University. She is an expert email marketing consultant who is recognized as a thought leader in digital marketing and has 20+ years of experience in email and online marketing.
Her direct and systematic response approach has helped many organizations make their email initiatives effective and profitable.
Jeanne is on the board of directors of DMA’s email marketing special group. She is a recognized public speaker, blogger, and instructor who has contributed to various channels and revealed the secrets to effective email marketing. She regularly writes for the CohereOne blog, the More Effective Digital Marketing blog, the Only Influencers blog, and the Pinpointe blog. She has also written a book ‘The Email Marketing Kit: The Ultimate Email Marketer’s Bible’ which is a must-read for all email marketers.
Some of her recent articles/ blogs are shared below:
- If 93% of your List falls into a single segment, are you really segmenting?
- Analytics and Easy, Actionable Tips for Email List Conversion
- Top Resources for ‘Best Practice’ in Email Creative
- Triggered Email Messages: Evaluate Your Performance with these New Benchmarks
- 3 Tips for Making “Stolen” Email Marketing Ideas Work for your Program
- Practical Tips for Improving Your Response Rate | The Response Rate Primer
Connect with her on LinkedIn and Twitter.
57. Matt Helbig
Matt is the Senior Account Manager at Epsilon and Head of Community at Reallythe, Co-Founder of Really Good Emails, with 12 years of experience designing and developing successful email marketing campaigns.
Matt focuses on customer acquisition and revenue growth and believes that Email can influence people more when it’s a dialogue.
Matt also worked at Digitas North America, which ensured brands associate with their clients inherently. Some of Matt’s recent contributions to the email marketing industry are listed below:
- Really Good Episode with Really Good Emails’ Matt Helbig
- Really Good Emails Podcast: Email Benchmarks
Find him on LinkedIn and Twitter.
58. Mike John Ragan
Mike is an email developer and designer at Action Rocket, a creative email marketing studio based in London.
Mike started his journey as a Site Engineer. However, he soon switched his fields to become an email developer, and now he has 14+ years of experience as an email design/development veteran.
Mike predicted that the use of emojis would skyrocket in emails because they convey the message much more easily than plain old text. He criticizes bad and good email design and has a way of educating his audience with a hint of humor in his messages.
Connect with him on LinkedIn and Twitter and get amused by what Mike says.
59. Crystal Ledesma
Crystal is a passionate Email Visual Designer and Developer who currently works at Zillow Group. She has nine years of experience in this department and has developed design systems for improved rendering.
Crystal loves to confront vast and unique challenges presented by email and confesses that it keeps her interested in email more than web design (which was her initial interest). Crystal has created extraordinary designs to aesthetically please the subscribers and nurture their inboxes.
Connect with her on LinkedIn and Twitter.
60. Courtney Prebble
Courtney is a digital designer who currently serves at Oracle+ Bronto, a commerce marketing automation platform for retailers.
Courtney enjoys designing email marketing templates and is very good at it. She is a proud member of the #emailgeeks community.
Courtney has hands-on experience in UI/UX design, project management, and digital marketing and finds email design as her favorite job. She has been providing beautiful and intuitive solutions to her clients for 5 years and is highly recommended to look up to in the upcoming years.
Find her on Twitter and LinkedIn.
61. Andy Thorpe
Andy Thorpe, also known as @CaptainInbox, is the Head of Tech Services at Spotler UK. He is a seasoned email marketer and deliverabist.
Andy is the Product Owner at Pure360, an ESP & marketing automation suite based in Brighton, UK.
He is among the top 65 Email thought leaders and is a recognized email influencer. With 12+ years of experience at Pure360, he has learned and delivered much about email marketing.
Connect with Andy on LinkedIn and Twitter.
62. Amanda Soehnlen
For the last 14 years, Amanda has combined technology, design, psychology, and marketing. Amanda is an active member of the #emailgeeks community and a well-rounded marketing technologist. She currently works as a Senior Consultant at Slalom. Whether it’s mobile apps, website design, or email marketing, Amanda advocates simple, integrated, and elegant user experiences.
Connect with Amanda on LinkedIn and Twitter.
63. Amellia Bartlett
Amellia Bartlett is a digital marketing manager at Tilly and Grace, previously the marketing strategist at Action Rocket, an email design agency based in East London.
She has over fourteen years of experience in the digital marketing industry. At Action Rocket, she manages the email design platform, Taxi for Email, and the overall marketing plans.
Millie is an intelligent, diligent, and dedicated email marketer with concrete and strategic ideas on her mind.
Connect with her on LinkedIn and Twitter.
64. Jacques Corby-Tuech
Jacques is an Email Marketing Manager at Paymentsense and also runs a side project, The No-BS Guide to Email Marketing.
He is an email marketer who helps client-side email marketers to make connections in the email marketing fields. During his 5+ years of experience in E-marketing, he has helped many of his clients improve the management and strategies of their marketing campaigns.
Follow him on LinkedIn and Twitter.
65. Alex Kelly
Alex Kelly is a front-end developer at Mailchimp with over 10 years of experience in digital marketing. She is a certified member of the #emailgeeks and Litmus communities.
Her main goal at Mailchimp is to build solid templates for their clients and to steer product development for email and other marketing tools (like landing pages).
Alex makes her email design responsive by using HTML and CSS magic in her templates. She believes that good design is as important as good code.
She recently spoke at a conference held by Litmus Live to empower email marketers across the world to develop the notion of better email design and strategies.
Find her on LinkedIn and Twitter and connect with her to hear her wisdom.
66. Glenn Smith
Glenn is an Email Marketing expert at Arthur J. Gallagher International and does HTML Email development for his private clients. He has over 6 years of experience playing with different aspects of email development and is focused on his work.
Glenn creates high-quality and multifunctional email templates and is very fond of his work.
Connect with Glenn on LinkedIn and Twitter.
67. Tink Taylor
Tink Taylor is the Founder and President of Dotmailer, a company that provides high-end marketing systems with an intuitive interface.
Tink is an experienced email marketer who has helped many companies grow by brightening their email campaigns. Some of his notable client companies are BBC, Shell, HP, IBM, and Dell, which have given him over 17+ years of experience in the digital world.
He has been an active associated member of DMA and has established consistent email marketing guidelines.
Tink has also co-founded an event, ‘Ready Steady Email,’ which has set Email Marketing Automation benchmarks for several digital marketers.
Let me share some of the tips Tink gave himself:
- 7 Things Event Planners Need To Know About Email Marketing
- Three questions for Tink Taylor, founder of dotmailer
68. Mark Robbins
Mark Robbins is an experimental email developer and is passionate about playing around with different technologies.
He has created many complex interactive email template designs that have generically been helpful to many of his clients.
Mark has also instructed many of the novice email marketers and mentored them in email development.
He has also globally spoken about email development at many conferences and events.
Mark has been interviewed to share his views on Interactive Email Design, and this is what he has to say:
- Interview with Email Developer Mark Robbins
- The Benefits and Challenges of Interactive Emails
- Interactive Email
- Modern CSS and Interactive Email
Connect with Mark on LinkedIn and Twitter.
69. Annett Forcier
Annett is the Founder and Managing Director of @EmailBoutique Digital Inc. She also worked as a freelance email developer and worked for Lululemon, a company that makes technical yoga clothes for exercising.
Since 2007, Annett has focused on creating interactive and responsive email designs. She is an active member of #emailgeeks and the Women of Email community.
She is a passionate learner and a mentor who never stops helping the email marketing association. Annett has created a well-earned niche in email marketing in the Twitter and LinkedIn communities.
Connect with her on LinkedIn and Twitter.
70. Jody Gibbons
Jody is an Email Marketing Executive at Notcutts Ltd. and a passionate email geek. His inquisitive nature compels him to stay on the learning reel.
Jody has dedicatedly contributed to building email strategies and communicating the concepts via the latest communication channels and techniques. He’s an email marketing thought leader who has been building and designing for the past four years. Having worked with several ESPs, he has delivered intuitive solutions to gain exponential ROI.
Connect with Jody on LinkedIn and Twitter.
71. Jonathan Pay
Jonathan is a Holistic Email Marketing advocate, consultant, and freelance digital marketer. He has over 14 years of experience in marketing and has worked with many Email Service Providers, agencies, and brands.
Jonathan alloys code with design and beautifully creates an amazing customer experience and an unsurpassable strategy.
He is the world’s first second-generation email marketer; you could learn a lot from him.
Connect with him on Twitter and LinkedIn.
72. Dan Oshinsky
Dan runs the Inbox Collective, a consultancy that helps news organizations, non-profits, and independent operators maximize email use. He previously directed newsletters at The New Yorker and Buzzfeed.
As the director of newsletters at Buzzfeed, he circulated weekly newsletters to hundreds of thousands of subscribers and successfully drove 250 million referrals to Buzzfeed.
Dan is an acclaimed email marketing speaker who has been featured at many conferences like Email Marketing Summit Australia (Brisbane, 2017), DigiPublish(New York, 2018), Inbox Awesome (New York, 2016), the Email Insider Summit (Key Largo, FL, 2014), Association of Alternative Newsweeklies Convention (Detroit, 2012), and Email Design Conference (London and Boston, 2013).
Connect with him on LinkedIn and Twitter.
73. Matthew Slaymaker
Matt is a Lead Email Developer at CACI Ltd.
He is an exceptional person and an even better email developer. He specializes in designing and developing responsive cross-platform HTML emails and has created tremendous email template patterns for many of his clients, including Aviva, Tommy Hilfiger, and Sky Bet.
Matt is a great mentor and teaches HTML for Email to different teams, junior staff, and anyone who is willing to learn it from him.
Let’s see what Matt has to say about Email Design and Dynamic Content.
Connect with Matt on LinkedIn and Twitter.
74. John Bonini
John is a true growth professional and conversion copywriter who creates effective marketing for actual humans. The human effect created in his designs converts strangers into friends.
The companies John has worked in have witnessed his remarkable approach. He has successfully increased the annual subscriptions for Litmus by more than 200%.
John has written many blogs on email and content marketing. I’ve chosen the best for you:
- 3 Email Subject Line Habits That Hurt the Subscriber Relationship
- How to Write Captivating Email Subject Lines, featuring Joanna Wiebe
Connect with John on LinkedIn and Twitter.
75. Fabio Carneiro
Fabio leads the product and design department at Nordhealth. He is an email and user experience designer who loves to help others conquer email design.
He worked for Mailchimp for seven years and designed extraordinary emails, helping more than 15 million users across the world send intriguing emails.
He is a recognized speaker and has delivered talks at platforms such as : The Email Design Conference, Smashing Conference, and ConvergeSE. Fabio has also contributed to publications like Smashing Magazine and Smashing Book.
You can find his courses regarding email development at Skillshare and Treehouse.
Connect with Fabio on LinkedIn and Twitter.
76. Ted Goas
Ted is the Principal Product Designer and team lead at Dialpad. He previously worked as a Senior Product Designer at Stack Overflow and loves working on websites, applications, and HTML emails.
Ted is a believer that responsive and intuitive design can enhance conversion and build die-hard fandom. He takes complex and chaotic ideas and makes them accessible to people by making things readable, understandable, responsive, and fast. Ted’s creativity has won him a lot of fans, who have acquired a great deal of knowledge from him.
Connect with him on LinkedIn and Twitter.
77. Andrew Bonar
Andrew is an email and marketing expert at email expert with almost 20+ years of experience in the tech industry. His specialties are email delivery and deliverability, and he has enabled many companies and clients to run smooth email marketing campaigns.
He has been working on emails since 2003 and joined the management team of @POBox UK, the first ESP that provided free email addresses. He has gained priceless experience working with companies like the UK Tax Office, Microsoft, Rockwell, Lotusnotes, EmailVision, and more.
He is also a great consultant and a public speaker who has performed globally at many conferences.
Connect with Andrew on LinkedIn and Twitter.
78. Joi Tamber Brooks
Joi is an email marketing geek and currently hosts the Email and Coffee podcast. She also leads the Women in Email Marketing Mastermind, a meticulously crafted circle designed to nurture profound connections, amplify targeted objectives, celebrate triumphs, and obliterate obstacles.
Previously, she was the email marketing campaign manager at InboxArmy. Joi specializes in deliverability, email metrics, and email marketing strategy.
Joi has helped many of her clients gain a responsive and seamless email experience.
Connect with her on LinkedIn and Twitter.
79. Lee Munroe
Lee Munroe is currently the Head of Design at One Signal, previously the Product Design Manager at Mesosphere.
Lee integrates UI/UX concepts into email design and development and has successfully created great email design templates for his associates.
Lee has been an industry speaker at many conferences, including Fluent Developer Conference, Litmus Email Design Conference, Web Unleashed Developer Conference, and Future of Web Design in San Francisco.
Find him on LinkedIn and Twitter.
Read More: How to Find Influencers to Promote Your Small Business in 2023
Wrap up
That’s it for you. By following these influential people in the email marketing space, you can expect to see a constant stream of fresh concepts, technical expertise, and beautiful design inspiration. Since email marketing is an evolving area, it is best to stay informed as much as possible.
The best thing about following business leaders on social media sites like LinkedIn and Twitter (X) is that you can participate in the conversation in addition to being informed when they post new content. Spend time interacting with these creative community email marketing influencers; you never know what insights they may have!
Nawal Mansoor
Meet Nawal, the savvy Digital Marketer from ContentStudio, who keeps up with the latest trends and technologies ready to elevate your social media and content marketing game. With a knack for crafting engaging and accessible strategies, she empowers brands to shine in the digital spotlight. Beyond the digital landscape, Nawal is an adventurous soul always travel-ready!
