When it comes to visual marketing, there’s no doubt that Pinterest rules all.
Pinterest has 416 million active monthly users worldwide and more than 240 billion pins.
You’ll find it interesting that 93% of Pinterest users make use of this platform to make purchases, while 59% use Pinterest to find out more about their purchases.
Now imagine the depth of the impact Pinterest has on people; all of this audience, just waiting to be inspired – by your brand.
This substantial un-tapped platform can be used to market your brand and build an engaged, finely targeted niche marketplace that’s ready to spend.
Are you convinced yet that Pinterest is the perfect platform for your brand?
If yes, let me share the good news we have for you.
You can now (once again) publish pins to Pinterest through ContentStudio with the help of Zapier.
In October 2020, Pinterest deprecated their V1 API so you may have experienced issues publishing content to Pinterest and pulling up analytics reports from Pinterest.
We have been trying to get access to the new V2 API and we will get it as soon as we can.
In the meantime, we have been looking at alternate ways to help you publish content to Pinterest.
That’s where Zapier comes in…
You can now create and schedule Pins to Pinterest via Zapier.
Specifications of Integration
- You can post, and schedule single image Pins directly from ContentStudio with the help of Zapier.
- Multiple images and videos aren’t supported just yet.
- You can only upload Pin titles and links. Pin descriptions aren’t included.
- You will not be able to view Analytics.
- A paid Zapier account will be needed.
- Please follow these Image Specifications for your Pin, as directed by Pinterest itself
Pinterest prefers large and high-quality images that have an aspect ratio of 2:3. The optimal image size is 1000px x 1500px. Please ensure that your images follow these criteria.
We know that Pinterest is a visual platform. That means you need to make sure that the graphics you’re creating are worth clicking.
That means you need:
- High-quality photography
- Attractive visuals
- Optimal size
- Graphics that go with your branding
- Appealing colors and fonts
To ensure a smooth connection process, you need to follow these steps given below:
Step 1: Connect your Pinterest account to ContentStudio.
Step 2: Create a Zap for your Pinterest board on Zapier.
Step 3: Schedule Pinterest Pins on ContentStudio via Zapier!
Pinterest for Businesses
Pinterest is the go-to platform for all those who want inspiration or innovative ideas.
Each pin represents an idea.
Each pin is an image that links back to your website.
Ultimately, making Pinterest great for boosting organic traffic and sales.
How Will This Help My Brand?
- Boosts organic brand awareness
This integration will help brands better develop their organic presence on Pinterest.
Most importantly, with the help of Pinterest, people can find more information about the products they’re looking to buy.
- Drive sales
Pinterest drives 3.8 times more sales than other platforms. More than 50% of Pinterest’s users have made a purchase after discovering a product on Pinterest.
- Save time by managing your social media together from one platform.
You can plan, schedule, and publish the same image across different platforms. Tailor your post to each platform. Customize your captions for optimal performance.
You can strategically use industry keywords in Pin Titles to help ensure your SEO will work. This will expand your reach way beyond Pinterest.
- Increase click-through rate
While using Pinterest for Business, remember to always include a link back to your blog or company website.
This is exactly what sets apart Pinterest from Instagram: the ease of access of adding links!
This helps a user to be redirected to a product that has caught their eye. Potentially making a purchase on the company website!
- Organize your visual content better
Visualize in a unique way with Content Calendar. Keep better track of the posting schedule. Maintain the right aesthetic for your board.
- Amplify your content
You can even improve cross-platform marketing between Instagram and Pinterest
Coming Up Soon
Publishing to Pinterest via IFTTT is also in development and will be released soon!
Mariyum Noor is a content marketer who is passionate about learning new things! She writes research-based blog posts for SaaS platforms that are seeking better ways to delight and engage their readers.