6 Time-Saving Social Media Content Creation Tips
Social media has an ample amount of news, content, memes, and viral videos, which means getting distracted while working is quite understandable. Often times, we get carried away with a single notification, especially when we’re on a date, spending time with family, watching TV, or working at the office.
The abundance of content on social media might have made you think that you aren’t creating enough content to share online. Have you noticed once we start scrolling through our Facebook feed, we lose the track of the time?
As we keep exposing to social media, we tend to pay more attention to the platforms to build relationships, get followers, and increase engagement. As a result, social media eats up a lot of our time. You may be able to relate to one of these situations:
- Do you leave your desk with an unfinished assignment and rush to the office the next day to complete it?
- Do you often end up sitting in the office to finish your work when everybody is gone?
- Does it seem difficult to complete the task within the due date?
Perhaps you’re spending a little bit more time on Facebook, Twitter, and YouTube than you should at work.
Let’s not curse social media, not to mention delete the social media apps from the phone. A lot of people try deleting the social media apps from the phone, but end up getting them back on the phone. I did it with Facebook and Messenger apps; now both these apps are back on my phone.
A popular vlogger and entrepreneur from New York City, Casey Neistat, deleted all social media apps on his phones and tried to demonstrate the very idea of how social media eats up time. Let’s see when Casey gets the apps back on his phones.
The gist of the topic is that we have to have a strategy to speed up our social media management. There is no doubt about the fact that how time-consuming social media content creation is. For instance, if you have to create your Facebook post, you might need to come up with a copy, image/design, and software to design it. Now there are online tools that make the designing part a whole lot easier, but it still takes a lot of time.
The whole idea of this article is to share thoughts and ideas that would enable you to create social media posts rather quickly. You might have heard about one or two ideas before, but I’m sure you’d get something out of this. Let’s dive deep and discuss some time-saving hacks that could help you create social media content:
- Create Quote Images in Canva
One of the popular types of content on social media is the motivational quotes from entrepreneurs, celebrities, and sporting heroes. You’d find a lot of quote images on Facebook, Pinterest, and Instagram. Let’s spin off the idea of sharing inspirational quotes and create content on social media. Here’s what you can do:
Go to Canva and create your account. Canva is a fantastic online tool for creating social media images. You can either take a bunch of photos from your phone or simply use the templates from Canva to design your quote images. You don’t have to be a graphics designer to design those quote images in Canva. It’s a very simple, easy-to-use tool for everyone.
Let’s come to the write-ups of the images. Don’t bother copying and pasting the quotes from celebs and influencers, come up with your own quotes instead. A lot of you might be wondering what to write on those quote images. Don’t be so hard on yourself. You can use rather simple ideas, thoughts, and suggestions that you usually share on Twitter or write on your Facebook status. It’d be great if you stick to your niche, though.
Here are a few suggestions on writing quotes for social media images:
- Create a checklist of the topics from your industry that you’d like to touch
- Note down the ideas that you can explain in one-liners
- Make a list of your core beliefs in business that people can take help from
- Share lessons that you’ve learned so far in your professional life
- Keep it short, precise, and clear so that it catches the attention of the audience
The idea of creating quote images should be speeding up your social media content creation. If you’re spending too much time on creating these quote images, then you’re doing it wrong.
- Remove Background from Pictures
If you’re thinking why removing the background of pictures has something to do with time-saving tips for content creation, then here’s the answer: Adding personal pictures to your social media posts gives a different flavor to your social media content. Everyone is trying to use stock photos, illustrations, and images from online tools such as Canva or Crello; adding personal photos takes your content to the next level.
You might have seen many companies and blogs make customized thumbnails and social media images for their content. In fact, the team at ContentStudio does something similar as well. Take a look at the blog post snippets consisting of small pictures of the blog post authors:
It looks difficult to cut out or crop the pictures because everyone doesn’t know how to use Photoshop or most of us don’t have the subscription of any graphic design software.
Remove.bg comes in handy in this situation. It’s a great tool for removing the backgrounds from the pictures. It becomes extremely helpful when you have to add pictures to your social media posts.
If you’re wondering why to add pictures to your social media posts, then here are some benefits of using pictures in your social media images:
- It adds personalization to your social media posts
- It helps you connect with the audience because of the relatability
- It showcases the human-factor in your content
- It differentiates your content from others
So an online tool like Remove.bg can certainly help speed the social media content creation process. Not only would it save time, but it also makes your social media posts unique.
- Repost Blog Posts on LinkedIn and Medium
Reposting the blog posts might confuse some of you; this means publishing the same blog content to other platforms. If you’re wondering about the uniqueness of the content, then don’t panic because I’ve got this covered for you.
A lot of bloggers, entrepreneurs, and digital marketers who publish blog posts don’t consider reposting their content on LinkedIn and Medium. Both these social media platforms allow reposting to the platforms, meaning, there won’t be any issue regarding the duplicate content. It gives an immense opportunity to the entrepreneurs, startups founders, and bloggers to use their already written content for more reach, attention, and engagement.
Some bloggers and marketers do repost their blog post to Medium and LinkedIn. As a result, they mention the original source of the content at the end of the blog post. There are two benefits of doing this:
They manage to engage their following on Medium and LinkedIn as well as attract the new followers on these platforms.
They put out content on social media platforms without having to create fresh content, which is understandable how difficult it is to come up with new content every now and then.
The point is that you may not be posting unique articles on Medium and LinkedIn, which means no sign of native written content on these platforms. Your social media engagement can entirely change on the above-mentioned platforms by reposting articles. Once you start digging on these platforms, you’d notice that many CEOs and Founders are doing the exact same thing. Aytekin Tank, the founder of Jotform is doing this. He re-publishes his blog posts on Medium.
So if you have content and social media team that produces and shares content, forward this article to them or ask them to repost all the articles on LinkedIn and Medium. However, credit the original source, which is often your main website or blog, which is good.
- Save Instagram Story as a Photo
Instagram story is a vital social media tool nowadays. There are billions of stories are being made on Instagram, Snapchat, Facebook, and YouTube these days. Integrating features like “story” is a great idea because smart marketers and successful entrepreneurs prefer using the platforms where the attention lies.
The Instagram story has this fantastic feature of saving the Instagram story as a post, which allows you to save your Instagram story as an image. The upside of saving the Instagram story is that you can now share that saved image to other social media avenues, for example, Facebook page, Twitter profile, or LinkedIn profile.
How’s how you can save your Instagram story as a post:
Open your story and click on the three dots at the right bottom.
Then, click on the option called “save photo.”
It’ll download the story as an image; you’d be able to post that anywhere you want.
The next part is important; you might want to take that post to other platforms. I won’t advise posting the same thing on your Instagram profile, but you’re free to do so. What I’d advise, however, is to make sure that you’re making the most of the opportunity.
Four Areas Where You Can Use Your Instagram Story Image
- Post on Facebook
- Tweet on Twitter
- Share on LinkedIn
- Use in the Blog Posts
So this way, not only will you be saving time, but you’ll also be creating more social media content to publish on various platforms.
- Add a Pinnable Image to Your Blog Post
Have you ever noticed a long image at the end of the blog posts? Some bloggers add a pinnable image to their blog posts, which is quite smart. They give readers an opportunity to share a well-designed image to Pinterest. If you aren’t paying much attention to Pinterest, then you must know that millions of users are using this platform every day. The content is mostly infographics and long images.
The science behind adding a pinnable image to the blog posts is that you don’t have to separately work on your topics related to Pinterest content. Instead, you can cash in on regular content that is being posted on your blog. You can either take the blog post title or the key element of the blog post to use as the content for the pinnable image.
When it comes to the popularity of the pins or the success of your Pinterest content, it’s the topic that plays a vital role. However, the design also matters in the success of a pin.
The core part of the idea is that it saves plenty of time. Imagine, you’re not using your blog content to reproduce the Pinterest content; it means you have to work separately on the ideas to write down the pins for Pinterest. But now you don’t have to worry about it because you’ve already done the groundwork beforehand.
Once you’ve created the pins, the next part is to put them out on social media. You can use ContentStudio to publish or schedule the pins on Pinterest.
- Repurpose Blog Posts into Social Media Posts
Repurposing content is a widely used social media content creation strategy that companies and bloggers use to extend their content’s reach. Not only do they reach to more people, but they also increase traction on their blogs and websites.
The idea of repurposing means you take one form of content and transform into another type of content and keeping the essence of the content intact. So once the blog posts have been published and sent via newsletters. The next thing you could do is transform the core ideas of the blog posts into infographics to share on social media. You may have to create unique images for Pinterest, Facebook, and Instagram; we published a blog post on our blog regarding the image sizes of social media platforms. Check that blog post out for details regarding multiple social media platforms and the suitable image sizes for their posts.
Once you get into the groove of taking a blog post and using the core part for creating social media posts, you’d be able to put out more content on social media within no time. There is no doubt about the time-saving element in content repurposing. Creating fresh written content from scratch requires a number of steps before the content goes live, for example, the content goes through the following funnels:
Suppose you don’t pay attention to repurposing your content, you’d essentially miss out a lot of opportunities. The reason is that it’s difficult to create different forms of social media, let alone on a regular basis. Therefore, repurposing content makes the most of our efforts of creating content by using the content on other platforms.
We discussed the time-saving hacks that you can apply while creating social media content. The purpose of this article was to ensure that you start experimenting with already created content. We get caught up in the original content frame of mind that it’s the only content to focus on. Sure, it’s important to have original and fresh content on your blog that keeps the audience on the toes. But at the time, we have to save time, put out more content, and engage with the audience more than ever.
Those six strategies tell us how we can get more visitors on your website, generate more leads, and engage more on social media just by adopting a few new strategies. Don’t halt your creation of fresh content, but instead, don’t suffocate your old content by neglecting it. This article emphasized not just on telling you time-saving content creation hacks, but also made sure that you think out-of-the-box for more attention on social media.
What are your thoughts on the above-mentioned time-saving content creation hacks?
Let us know in the comments below.