20+ Best Social Media Marketing Tools to Try in 2022

by Hamna Ghufran
31 minutes
social media marketing tools

Social media has become a fundamental part of our daily lives. It is the best way to keep in touch with your friends, family, and colleagues. But it is also an excellent marketing tool for businesses. There are more than 4 billion active users on social media worldwide, which makes it an ideal place to promote your business and engage with your audience with the help of many social media marketing tools.

Social media marketing is the use of social media platforms and websites to promote a product or service. The terms e-marketing and digital marketing are not only dominant in academia but it has now become more popular for both practitioners and researchers. It’s no wonder that social media marketing tools are becoming increasingly popular among marketers. These tools help you to get more from your social efforts without having to spend countless hours managing them.

What are the Four Main Types of Social Media Marketing Tools?

Four types of social media marketing tools are explained as under

Content Curation Tools

A successful social media marketing strategy requires you to post quality content. But not only do you need to post a lot of quality content, it needs to be relevant content that your audience wants to see. This can be tricky if you don’t know what they want or don’t have enough time to create it yourself.
But there are numerous tools you can use to get the job done. And they can help you find relevant content faster than ever.

Content Creation Tools

When we talk about social media marketing tools, it is important to talk about content creation tools.

Not all brands have the time or resources to make all of their social media content from scratch, and that’s okay. Using a content creation tool for your social media marketing is a great way to save time, get creative, and produce engaging posts for your followers. Content creation tools also allow you to make your content look more professional (which is important when posting on social media).

Analytical Tools

Analytical tools are used to measure how well a business is doing.  These tools are most commonly used in marketing and customer service and help the user track consumer behavior.

Further, analytical tools make the process easier by integrating with your social profiles, allowing you to gather leads. This can increase conversion rates for things like contests or other promotions run through a social profile.
Analytical tools are useful for measuring the success of email campaigns, which social media channels drive the most web traffic, and which products are the most popular. Analytical tools can also be used to gauge customer satisfaction and loyalty by tracking interactions with customer service representatives or comparing sales from repeat customers to new ones.

Scheduling Tools

With help of scheduling tools, you won’t need to spend hours to schedule each post individually. With a few keystrokes you can automate your scheduling of posts at times and days that you feel best for maximum engagement.

Different Social Media Marketing Tools 2022

Are you looking for the best social media tools that help you build a brand following and increase engagement?

We’ve got your back!
It takes a lot of effort to plan and execute a good social media marketing strategy, but the appropriate tools may make it easier.

There are a lot of tools available for managing your social media accounts, monitoring analytics, creating content, and boosting posts. So to help you out, we have put together a list of some of the best social media management tools in 2022.

ContentStudio

ContentStudio is a social media management tool that’s designed to provide all the features and functionality that your team needs in one place.

ContentStudio lets you create, curate, publish and measure the performance of your content. It provides a centralized space to manage all your social media accounts so you can work efficiently with team members and clients. You can also use ContentStudio to build an audience and share engaging posts across multiple platforms.

It is a place where you can schedule, publish and analyze your content across all of your online channels.

ContentStudio is designed to provide you with the ultimate control over your social media accounts.

Content-Studio-Social-Media-Tool

Specifications Social Media Management Tools
 

Key features

⭐️ Automated Publishing

⭐️ Brand Management

⭐️ Calendar Management

⭐️ Campaign Management

⭐️ Campaign Planning

⭐️ Campaign Scheduling

⭐️ Campaign Tracking

Best for 👤 Social Media Managers

👤 Advertising Agencies

Cons of using the tool 👎 There is No Support for the BlogSpot Blogging Platform as a CMS.

👎 TikTok and Snapchat are not supported.

Pricing
  • Pro: $49/month (or $39/month when billed annually)
  • Small: $99/month (or $79/month when billed annually)
  • Medium: $199/month (or $159/month when billed annually)
  • Large: $299/month (or $239/month when billed annually)
What people say about it “The software keeps getting better and better. I love the fact that you can have a video posted to all these platforms at once and it shows up as a native video, not a link.” (via capterra)

 

“Love the software been with them since the beginning nearly. Its a great tool for my marketing business.” (via capterra)

 

“I really like that it helps me simplify my social media posting task. To have the ability to post something to multiple platforms at once and not log into each one individually is a big time saver.” (via capterra)

Website https://contentstudio.io/

ContentStudio has a number of features to help you create and distribute content, including:

  • Social profile management: Manage all your social media accounts in one place. ContentStudio will post your content automatically, thus saving you time.
  • Content discovery: Find relevant articles to share with your audience using Content Studio’s search function by keyword or hashtag. You can also scan the most shared content on Twitter and Reddit. The smart suggestions feature recommends the best-performing content based on your search history.
  • Scheduling: Schedule posts in advance, when your audience is most active (you can even schedule recurring posts).

ContentStudio is a one-stop web-based solution for all your social media needs. By using ContentStudio you can easily manage multiple social media accounts, schedule posts, and engage with your audience from one dashboard.

Sprout Social

One of the most popular social media marketing tools is SproutSocial. This tool helps you plan and develop striking content for various social pages. You can also assign tasks to your team members to do the work without any delay. A key feature of this tool is that it allows you to schedule your posts ahead of time on all major social networks. Its compose new messages feature lets you create new messages and post them to different social media platforms at once. Moreover, you can even tag one or multiple accounts to ensure the message gets posted to those accounts.
Another great feature is that it provides complete analytics for each social media account by measuring the metrics such as impressions and engagements for individual posts.

Social-Media-Marketing-Tool-SproutSocial

Specifications Social Media Management Tool
 

Key features

⭐️ Web-Based and Mobile Interfaces

⭐️ Social Media Scheduling and Analytics

⭐️ Social Distribution Across Multiple Channels

⭐️ Monitoring and Listening Tools

Best for 👤  Marketing and Advertising Managers
Cons of using the tool 👎 Expensive

👎 YouTube & Other Visual Media Aren’t Available.

👎 Lack of Support for Enterprise

Pricing
  • Standard ($89 per user/month (billed annually)
  • Professional ($149 per user/month (billed annually) or $169 month-to-month)
  • Advanced ($249 per user/month (billed annually))
What people say about it “This was very important to me and something that I could not find on other platforms. I also enjoy the Scheduler, which is important to be but similar to any other scheduler.” (via capterra)

 

“Most platforms also allow alt text, which is extremely helpful and is a huge priority for us as an institute of higher education.” (via capterra)

 

“I loved the ability to monitor competitor progress and post from GoogleMyBusiness.” (via capterra)

Website https://sproutsocial.com/

Another great feature of this tool is tracking conversations on Facebook, Twitter, and other social channels using advanced monitoring features. It provides comprehensive analytics about engagement on all your social pages to know which posts have been performing well and which ones need improvement. It also integrates seamlessly with all the major platforms like Facebook, Twitter, Instagram, LinkedIn and Google Analytics to provide detailed insights regarding your website traffic from social media sites. The tool also includes a free 30-day trial.

Hootsuite

Hootsuite is a top-rated social media management platform that lets you manage and schedule posts from multiple accounts (including Facebook, LinkedIn, Twitter, and more) in one place. It also enables you to monitor “brand mentions” which allows you to keep engaged and stay in touch with your followers.

Hootsuite-Social-Media-Management-Tool

Specifications A Management Tool for All Social Media Management Related Tasks
 

Key features

⭐️ Planning

⭐️ Scheduling

⭐️ Syndicating Social Posts

Best for 👤 Social Media Marketers, Managers

👤 Advertising Agencies

Cons of using the tool 👎 Only Short Links Forced to Use Due to Expensive Analytics Reports and the Point System

👎 Custom URL Shorteners Are Expensive

👎 There is No Data in Facebook Insights Due to a Problem with Facebook images.

👎 It’s More Expensive for Teams

Pricing
  • Professional @ $49/month
  • Team – $129/month
  • Business – starting @  $739/month
  • Enterprise – contact for pricing

 

What people say about it “Have recommended it and implemented in in several businesses as the free version used to be great for small businesses.” (via capterra)

 

“Overall, my experience with Hootsuite has been positive and helpful. I like being able to post and schedule to multiple platforms.” (via capterra)

Website https://www.hootsuite.com/

It is also a tool to schedule posts and track your results. You get an overview of all incoming messages and can respond directly. You can also create detailed reports based on your page data, audience data, and post quality. In addition, Hootsuite helps you find the right content, manage your account security and monitor your brand reputation.
In short, Hootsuite is a tool that helps you save time while managing your social media accounts and make them more effective.

Post Planner

Post Planner is a social media marketing tool that helps brands plan, schedule, and publish content to multiple social platforms.
It’s for all businesses, but it’s especially useful for those that want to streamline their social media marketing process, automate some of their tasks, and improve the results of their campaigns. The tool comes with a wide variety of features that can make your job easier.

PostPlanner-Social-Media-Post-Planning-Tool

Specifications Social Media Posts Planning Tool
 

Key features

⭐️ Finding Content for Your Social Media Posts

⭐️ Scheduling Posts in Advance

⭐️ Reposting Content from Other Sources on Your Account

⭐️ Getting analytics for Each Account

Best for 👤 Marketers

👤 Content Creators

👤 Social Media Managers

👤 Marketing Agencies

Cons of using the tool 👎 It is Not Compatible with LinkedIn.

👎 When it Comes to Creating a Schedule and Maintaining a Queue, there can be a Learning Curve.

Pricing
  • Solo – $19/month
  • Starter – $6/month
  • Business – $39/month
What people say about it “The content creation feature is brilliant, I can’t believe this exists. Saves hours of research.” (via capterra)

 

“Using their organization has improved traffic and responsibility for us basically.”

 (via capterra)

 

“Doesn’t work for Facebook profiles, but that’s a Facebook problem, not an app problem.” (via capterra)

Website https://www.postplanner.com/

 Some of the features of this social media management tool include:
· A content discovery engine with high-quality viral content that you can easily share across your profiles
· A drag-and-drop calendar
· Built-in scheduling capabilities
· Automation tools that help you save time and get more out of your efforts

Post Planner is perfect for small businesses that are new to social media marketing. They have an app that makes it easier to manage your accounts on mobile devices as well.

Quuu

Using Quuu allows you to share your content on various social media platforms. It is one of the most popular social media marketing tools among bloggers as it offers a wide range of features to share your content with its large community of followers in no time.
You can schedule your posts with the help of Quuu and reach a larger audience base without having to spend hours scrolling through your newsfeeds and manually sharing content. The tool also automatically allows its users to schedule their posts using the Quuu Promote feature.

Quuu-Content-Curation-Tool

Specifications Content Curation Tool for Sharing Content on Various Sites
 

Key features

⭐️ Content Suggestions

⭐️ Automated Posting

⭐️ Content Calendar

⭐️ Customizable Templates

⭐️ Detailed Metrics

⭐️ Smart Filters

Best for 👤 Social Media Managers

👤 Marketers

👤 Advertising Agencies

Cons of using the tool 👎 Not Enough Categories
Pricing
  • Free
  • Pro: $5 / month
  • Business: $15.83/ month
What people say about it “Any issues that we have are resolved incredibly quickly. Both I and my staff have a great rapport with all of the staff at Quvu. Very positive experience overall” (via capterra)

 

“Had a dialler with this company for a few years, upon coming to the end of the contract the company changed the terms of the contract, by only offering 24 months or 36-month contracts, they tried to trap me and did not allow me to continue on a rolling basis, I, therefore, moved suppliers. When I signed up the system had some good features and I stayed with the company for ease, upon comparing the market I found lots of better options” (via capterra)

Website https://quuu.co/

Quuu offers an easy-to-use interface with a simple list of options for your account that you can use to manage your scheduling and sharing.
It also provides a way to add content from around the web, which can be done by entering links into text boxes or uploading images directly into its database.
In addition, if you need help getting started with a campaign, Quuu offers free training videos which will walk you through each step of building one.

Hashtagify

Hashtagify is a tool that helps you track traffic on social media using hashtags. The tool allows you to identify and analyze trending hashtags in your niche to use them in your posts and get more engagement.

It also shows you how many times other users have used a particular hashtag in tweets. This gives you an idea about what’s popular right now and which hashtags are going viral.

Hashtagify-Lead-Generation-Tool

Specifications A Lead Generation Tool to Get Traffic to Your Site.
 

Key features

⭐️ Find Out What You Need to Know so you can Plan Ahead.

⭐️ Engagement in the Form of a Push.

⭐️ Promote Your Accomplishments.

Best for 👤 Social Media Managers

👤 Marketers

👤 Advertising Agencies

👤 Content Creators

Cons of using the tool 👎 Other Firms are Leading the Way in Terms of Features, Therefore Pricing May be a Bit High for Some.
Pricing
  • Personal – $29/month
  • Business – $86 /month
  • Enterprise – $311/month
What people say about it “Great information, reports, and a comparison of different hashtags. I like the bubbles that graphically illustrate similar hashtags and which ones have the greatest reach.” (via capterra

 

“I disliked the limitations/lack of features for the basic/non-premium version. I think more could be offered upfront.” (via capterra)

Website https://hashtagify.me/hashtag/mariupol

 You can even use Hashtagify to determine how popular your competitors’ products or services are, based on how much they’re using certain keywords related to their business in their posts.

Figma

Figma is a new and popular social media marketing tool that lets you manage your social networks and create a great user experience for your audience. It helps you make the most out of your online presence and build relationships with your customers and followers.

Figma-Social-Media-Marketing-Tool

Specifications A Social Media Marketing Tool to Manage your Social Networks
 

Key features

⭐️ Component Management Variants

⭐️ Lists With Bullets.

⭐️ Multiple Figma Accounts Can be Linked Together.

⭐️ The Inspect Tab Has Been Revamped.

⭐️ The Swap Instances Menu

Best for 👤 Social Media Managers

👤 Marketers

👤 Advertising Agencies

👤 Content Creators

Cons of using the tool 👎 It is Not Possible to Utilize it Without a Working Internet Connection.

👎 Local Components that Don’t have Any Search Options.

👎 There are No Global Colors.

👎 Requires a Sufficient Quantity of RAM as well as Good Graphics Cards.

Pricing
  • Starter Team: Free for up to 2 editors and 3 projects
  • Professional: $12 per editor/month (annual billing) and $15 per editor/month (monthly billing)
  • Organization: $45 per editor/month (annual billing)
What people say about it “It was easy to learn, for even people on our team that do not have experience with any design software. I love the real-time collaboration abilities.”  (via capterra

 

“After a couple of years of using Figma, I’ve really come to love it. The company is constantly improving and coming up with new and exciting additions.” (via capterra)

 

“It can be a bit difficult to orient oneself in the app when there are a lot of sketches and new designs because you have to zoom out and zoom in to the right level, which is hard to determine.” (via capterra)

Website https://www.figma.com/

 The most important thing about this tool is that it helps you create an excellent user experience. You can do this by using the drag and drop function and making sure that everything looks professional. The interface will also give you a good idea of how much time your audience spends on each page so that you can make changes accordingly.
Another great feature is the ability to track all the links you share on your website or blog. This allows you to see where your visitors are coming from and which ones are getting the most traffic and which ones are not getting any at all. This information is very useful in helping you improve your marketing strategies and increasing your conversion rates.

ZeroFOX

This is a great tool because it helps businesses identify threats that could be hiding in their social media networks. This could be anything from phishing attempts and malware to fraudulent accounts pretending to be your business (and trying to scam your customers).

The beauty of this tool is that it can analyze things like images and videos, as well as text-based posts, too. It helps you eliminate attacks such as account hacks, phishing attempts, and malware downloads. The tool allows you to filter users based on their locations or keywords and then create rules for what to do when threats are found.
For example, you can automatically ban users from posting on your page or even notify an administrator about potential problems. You can also use ZeroFOX to monitor customer sentiment about your brand so you can respond quickly and improve customer experience.

ZeroFox-Security-Tool

Specifications A security tool that identifies threats to your social media account
 

Key features

⭐️ Digital Protection and Security, as well as a Social Account.

⭐️ Real-Time Page Moderation: Hide, Delete, and Block posts, as well as a Streamlined Takedown Service.

⭐️ Detection and Removal of Malware, Spam, and Phishing.

⭐️ Scam, Fraud, and Cyber Security are all Issues that Need to be Addressed.

⭐️ Artificial Intelligence (AI), Machine Learning (ML), and Deep Learning are Three types of Artificial Intelligence.

Best for 👤 Social Media Managers

👤 Marketers

👤 Advertising Agencies

👤 Content Creators

Cons of using the tool 👎 Takedowns on Social Media are a Huge problem.

👎 There is No Email Integration in the System.

Pricing
  • Starter Team: Free for up to 2 editors and 3 projects
  • Professional: $12 per editor/month (annual billing) and $15 per editor/month (monthly billing)
  • Organisation: $45 per editor/month (annual billing)
What people say about it “I really like the prototyping functionalities, the overlay and swap interactions are super helpful and have definitely saved me a lot of screens.” (via capterra)

 

“It was easy to learn, for even people on our team that do not have experience with any design software. I love the real-time collaboration abilities.” (via capterra)

 

“After a couple of years of using Figma, I’ve really come to love it. The company is constantly improving and coming up with new and exciting additions.” (via capterra)

Website https://www.zerofox.com/

You can also use ZeroFOX to monitor customer sentiment about your brand so you can respond quickly and improve customer experience.

BuzzSumo

BuzzSumo is a powerful online tool that helps you track the performance of your social media content across all major social networks. You can also see which topics get the highest engagement in your niche and create your content based on that. This is one of the best tools for tracking what’s hot in your industry.

BuzzSumo-Content-Marketing-Tool

Specifications An online tool to track performance
 

Key features

⭐️ Discover the finest social and search engagement, content, and outreach opportunities. 

⭐️ Find out about new keywords, hot topics, consumer questions, and content success.

Best for 👤 Social Media Managers

👤 Marketers

👤 Advertising Agencies

👤 Content Creators

Cons of using the tool 👎 Expensive and does not perform well in backlink analysis

👎 It would be great if the firm included more functions.

👎 It’s unclear why some influencers are more influential than others.

👎 It occasionally brings up articles that aren’t relevant.

👎 It’s unclear whether a post got a lot of shares because it was promoted.

👎 A more detailed influencer map would be beneficial.

Pricing
  • Pro – $99
  • Plus – $179
  • Large – $299
What people say about it “This tool is very helpful for making smarter SEO (search engine optimization) decisions to help improve your search rank.” (via capterra)

 

“The alerts are a great feature. Very easy to customize and offer greats insights into customer behavior.” (via capterra)

 

“It is the best software to write engaging articles with ease.” (via capterra)

 

“I like the Content Analyzer feature because it is accurate most of time and support a lot of languages.” (via capterra)

Website https://buzzsumo.com/

Features:

  • Content Analysis: Buzzsumo analyzes the biggest influencers in any niche and shows you what they share and links to their top-performing content.
  • Backlink Checker: Buzzsumo can analyse links to any website or URL, showing you what sites are linking to it. You can filter links by domain authority or country, making it easy to find high-quality links or look at competitors’ backlinks.
  • Keyword Monitoring: Keep track of mentions of your brand, product, or any topic across the web.
  • Influencer Identification: Find the most influential people in your industry or niche and reach out to them with partnership opportunities.
  • Competitor Analysis: Analyse what drives the most engagement for your competition.
  • Alerts: You can set up alerts for keywords or brand mentions and get notified when there’s a new result. This is useful for keeping track of your brand name, competitors, and industry trends. Research top-performing content on social networks by topic or competitor.

Google Analytics

Google Analytics is a free web analytics tool that can be used to analyse your website traffic. Google Analytics collects data from users who click on your ads and visit your website.

Google Analytics tracks user behaviour to measure the effectiveness of your marketing campaigns. You can also use Google Analytics to create reports and share them with others in your organisation.

Key Features:

  • It’s free! It’s one of the most popular free tools used by digital marketers today
  • Gives insight into how visitors find your website (e.g., organic search, paid ads)
  • It helps identify which pages are performing best and which aren’t getting much traffic at all
  • Gives insight into visitors’ behaviour (e.g., what pages they visit, how long they stay)
  • Allows you to segment your audience so you can look at specific groups of visitors

Google Analytics-Analytics-Tool

Google Analytics lets you track different types of data, such as:

User behavior

  • Revenue generated by each user
  • How long users are on your site
  • What pages do they visit on your site
  • Where users come from before they visit your site (search engines, social media platforms, or other websites)
  • What keywords did they search for before they visited your site
Specifications Web analytical tool to analyse website traffic.
 

Key features

⭐️ Traffic is the metric used to measure the success of a campaign.

⭐️ Keep track of your objectives, such as website conversions and user activity.

⭐️ Know your users with audience reports.

⭐️ Flow visualisation

⭐️ Custom reports

Best for 👤 Social Media Managers

👤 Marketers

👤 Advertising Agencies

👤 Content Creators

Cons of using the tool 👎 To grasp the complexities of Google Analytics, you must first “learn the language.”

👎 Unfortunately, finding the correct resources on the internet can be difficult.

👎 Those without an intermediate analytics experience may find the instructions difficult, time-consuming, or daunting”

Pricing Free of Cost
What people say about it “It helps me better understand what kind of content I should add to my blog and will rank better with readers.” (via capterra)

 

“A great tool with huge amounts of data that can be useful for both personal and professional applications.” (via capterra)

 

“It was very simple to install and understand. What I love the most is that I can see what prospects are looking at on my website and what has the most interest.” (via capterra)

Website https://analytics.google.com/analytics/web/provision/#/provision

Google Analytics is a powerful tool that provides insights into how well people engage with your content and ads. This data can be used to improve the effectiveness of your marketing strategies and help you make better decisions about what kind of content to publish on social media platforms like Facebook or Instagram.

Curalate

Curalate helps brands and retailers discover the best social media posts for their business. Using machine learning algorithms to analyse images across social media platforms such as Instagram, Facebook, Twitter, and Pinterest, Curalate can identify what images work best for your business. It can also detect the best performing images from each campaign to see what’s working and what isn’t. 

Specifications Social media analytical tool to review brand’s performance
 

Key features

⭐️ Social-tracking tools

⭐️ Content discovery

⭐️ Robust analytics

⭐️ Remote checkout

⭐️ CRM acquisition.

Best for 👤 Social Media Managers

👤 Marketers

👤 Advertising Agencies

👤 Content Creators

Cons of using the tool 👎 Pay/benefits are slightly subpar

👎 Very siloed communication for such a small company

👎 Focused solely on the acquisition, career growth and upward opportunity is undefined at best (pre-BV acquisition)

Pricing
  • Supermetrics – 19/per month
  • Drag – 8/per month
  • Lokalise – 120/per month
What people say about it “More blog content by adding posts linking to the curated content.” (via capterra)

 

“Curata is a great content marketing tool that provides both content curation and content management analytics/attribution. It is super easy to set up and has a great user experience. On the curation side, all content discovered gets placed in a newsfeed for easy viewing. Once filtered, articles can be submitted to your blog, social channels or even a curata-driven newsletter effortlessly. On the content management side, not only are their great analytics, but the app helps you to determine appropriate attribution for your content and channel. An integrated editorial calendar keeps you focused and on track.” (via capterra)

Website https://app.curalate.com/login

Curalate is a social media analytics tool that helps you track, monitor, and review your brand’s performance.

It also helps you advertise on other visual marketing platforms, like Pinterest, Youtube, and Instagram. There are many features offered by Curalate, such as:

  • Influencer Marketing: Allows you to discover and connect with the users who have posted about your brand or product. You can build a relationship with influencers and collaborate with them for future marketing campaigns.
  • User-Generated Content: This function allows you to turn your audience into ambassadors for your brand. It can be done by collecting and curating UGC from different social media channels. You can use these user-generated photos and videos in the form of ads or repost them on your social media accounts.
  • Social Media Analytics: This feature allows you to understand what people are saying about your brand on different social media platforms. By analysing their posts, comments, likes, etc., you can identify what they think about your business and your products and services. By doing so, you can tweak your marketing strategy accordingly to suit the needs of your target audience better.

Biteable

Biteable is your go-to tool for creating social media videos. Whether you want to increase brand awareness, improve customer loyalty or drive sales, Biteable makes it simple to create and customise professional videos in minutes.

Biteable is a free online video maker that’s easy to use. With its drag and drop and pre-built templates, Biteable lets users create videos of two different types; animated and live-action quickly and easily. 

Biteable requires no prior video production or editing experience. You don’t even need to upload footage or images to get started. Simply select a template, add text and insert your logo to create engaging videos in minutes.

Biteable-Content-Creation-Tool

 

 

Specifications A Go-to Tool to Create Social Media Videos. 
 

Key features

Video Animation for Social Media Marketing

Add Multiple Clips and Photos in One Video

Create Customised Videos from Scratch

Packed with Customizable Templates and Designs

Free to use; No Credit Card Required

Best for 👤 Social Media Managers

👤 Marketers

👤 Advertising Agencies

👤 Content Creators

Cons of using the tool 👎 Text Styles and Sizes are Likewise Restricted.

👎 Because to the Lack of Features, Presentations will be Shallow.

👎 It’s Difficult to Achieve a Completely Unique Aesthetic/Look.

Pricing
  • Free
  • Pro  $49per month
  • Teams $249per month
What people say about it “New user but so far very excited about the prospect of Biteable moving forward.” (via capterra)

 

“What used to take a day to create, can now be done in under an hour or two, depending how long it is. Adding your own music is an easy task and syncs perfectly within the video.” (via capterra)

 

“It’s been a great program and asset to our company’s marketing strategy.” (via capterra)

Website https://biteable.com/

Users can also upload their own files, including photos, footage, and music tracks. Videos can then be saved in a variety of formats, including 1080p HD quality, making them ideal for sharing across multiple social media channels.

The tool also comes with mobile apps so you can create and edit videos on your phone, as well as video collaboration tools to enable teams to work on the same project together.

Biteable is free to use and has premium pricing plans starting at $49/month which offer more video templates, more storage space, and more customization options.

Grammarly

It is one of the best social media marketing tools for content creation. With Grammarly, you will be able to produce error-free content. It will automatically detect the errors in your text and help you fix them. You can either use it from your browser or download the app. This tool will save your time and make sure that you are creating quality content.

Grammarly helps by automatically scanning your content for mistakes and offering suggestions on how to fix them.

 

Grammarly-Content-Editing-Tool

 

 

Specifications A content editing tool
 

Key features

⭐️ Spot and fix misspelt words

⭐️ Imperfect grammar

⭐️ Punctuation mistakes

Best for 👤 Content Creators
Cons of using the tool 👎 When Revising Huge Amounts of Text, There are Significant Lags.

👎 Acclimatization is a Process that Takes Time.

👎 It Doesn’t Always Work Out as Planned.

👎 Grammarly is Only Available in English.

Pricing
  • Free
  • Premium @ $12/ month
  • Business @ $12.50 / member/month
What people say about it “Overall the software has been great. If you are a business and work with non-native English speakers, Grammarly is the best tool to improve their business English for written communication.”

 (via capterra)

 

“I love this software since it helps me correct my spelling and grammar. I’ve used numerous alternatives out there, but Grammarly is the best.” (via capterra)

“Sometimes there are grammar mistakes that it does not spot, and when there are sentence structure issues, it does not suggest a better way to structure those sentences.” (via capterra)

Website https://app.grammarly.com/

If the content is king, then spelling, grammar, and punctuation are the royal court. It’s hard to take a company seriously when they can’t get their written content right.

One of the best things about Grammarly is that it goes beyond simple spelling errors and looks at context too. For example, if you wrote “potato,” Grammarly won’t consider that an error since it’s a word in the English language. However, it might suggest that you change your word to “potatoes” or “tomato” instead. This way, you can make sure that your final copy is coherent instead of free from basic errors. Of course, Grammarly also has its spell checker built-in, so you never have to worry about missing words again.

Canva

Canva is a simple graphic design tool that allows you to easily create images to use on your social media channels. You can choose from a library of pre-made templates and edit the text and images to suit your needs. It’s a great tool for beginners because of how easy it is to use, but it also offers advanced features like photo filters and animation if you want to get more creative with your images. You can even upload your own photos! With Canva, you can create professional-looking graphics without needing any design experience or knowledge.

Canva-Graphics-Tools

Specifications An Online Graphic designing tool
 

Key features

⭐️ Free Design Platform. 

⭐️ No Skills or Experience is Required.

⭐️ Ease of Use with Multiple Templates, and Fonts.

Best for 👤 Social Media Managers

👤 Marketers

👤 Advertising Agencies

👤 Content Creators

Cons of using the tool 👎 Canva Doesn’t Have Any File Storage on its Servers.

👎 Design Overuse No Source File

👎 Pay a Little Extra for Some Nice Features.

👎 The Mobile App Lacks Over Half of the Capabilities Found in the Desktop Version.

Pricing
  •  Free
  •  Pro $119.99 /year
  •  Enterprise$30.00/month
What people say about it “My 45 year old, family-run company enjoys the advantages of a very good reputation. However it takes a LOT of creative work to stay there in our extremely competitive field.” (via capterra)

 

“I run my business with the confidence that I have a powerful tool at my fingertips to create a beautiful design in a matter of moments.” (via capterra)

“Free trial is good and all the creations you can make for free. Great app for business and promoting.” (via capterra)

Website https://www.canva.com/en_gb/

 You can use Canva in two ways:

1) Create an image from scratch using their Drag-and-Drop editor

2) Choose from one of their pre-made templates

The drag-and-drop editor allows you to customise everything about the image such as text, colors, size, etc., while the templates have already been designed for specific social media platforms (Facebook, Twitter, etc.).

Replug

Replug is a cloud-based tool that allows you to share content from other websites on your social media channels. It’s easy to use, and it integrates with lots of different platforms including Facebook, Instagram, LinkedIn, and even email.

Replug-Social-Media-Marketing-Tool

Specifications A Cloud-Based Tool that Allows You to Share Content from Other Websites on Your Social Media Channels
 

Key features

⭐️ There are No Limits on How Many Links You Can Have.

⭐️ Each Month, 10,000 Clicks are Generated.

⭐️ There is Only One Brand.

⭐️ Integrations with Third Parties.

Best for 👤 Social Media Managers

👤 Marketers

👤 Advertising Agencies

👤 Content Creators

Cons of using the tool 👎 Difficult to Understand
Pricing
  • Basic $19 /month
  • Professional $49 /month
  • Agency $79 /month
What people say about it “Extremely strong programme with a key feature of being able to see link campaign KPIs.” (via capterra)

 

“I truly like the quality and ease of use of this instrument.” (via capterra)

 

“I’ve been using Replug to link shortening and conversion tracking on my site for a time now. It comes with a nice dashboard that allows me to keep track of the metrics and performance of my connections. My favourite feature is that I can give my links a custom domain. This is a fantastic approach to give my links more authority.” (via capterra)

Website https://replug.io/

 It provides links to your content so that it can be shared easily. You can also choose where you want your content to appear, such as in the top right corner of a site. With Replug, you can create links that can be shared on any website, even your own website. This is a great way to get more people interested in what you have to say and increase traffic on your site.

What’s more, Replug even lets you create your own custom URL for each link so you can use it with other sites as well!

Twazzup

Twazzup is a free tool that offers real-time search for Twitter and lets you monitor keywords, hashtags, and even your competitors. It shows you a live stream of all the mentions made with the keyword or hashtag that you’re searching for.

Twazzup also lets you categorise the mentions into positive, negative, neutral, or neutral with links. You can even use it to track mentions of your competitors.

Twazzup-Monitoring-Tools

Specifications A Free Tool that Offers Real-Time Search for Twitter
 

Key features

⭐️ Lets You Monitor Keywords, Hashtags, and Even Your Competitors
Best for 👤 Social Media Managers

👤 Marketers

👤 Advertising Agencies

👤 Content Creators

Cons of using the tool 👎 Pricing is Expensive.

👎 Overwhelming at First, Learning the System and How to Post.

Pricing
  • Free for 30 day
  • Premium $19 a month
What people say about it “It  has excellent advertising capabilities. Twitter is a fantastic programme that I would suggest to everybody.” (via capterra)

 

“Twitter may assist you in gaining more loyal consumers or clients for your business. As a result, it’s a fantastic tool for promoting your company.” (via capterra)

 

“The opportunity to easily communicate and engage with your followers on certain themes.” (via capterra)

Website http://new.twazzup.com/

 It’s a great way to get a gist of what people are talking about on Twitter using your keywords. Unfortunately, Twazzup doesn’t offer any analytics data.

TweetReach

TweetReach is a social media analytics tool that measures the impact of a tweet and its content. This is a great tool for marketers and researchers because it lets you see which accounts are driving attention and engagement with a hashtag, link or keyword.

Specifications A social media analytics tool that measures the impact of a tweet and its content.
 

Key features

⭐️ TweetReach Analysis

⭐️ Brand Monitoring on Twitter

⭐️ Customizable Dashboards

⭐️ Rich Reports

⭐️ Social Metrics for Instagram Business Accounts

Best for 👤 Social Media Managers

👤 Marketers

👤 Advertising Agencies

👤 Content Creators

Cons of using the tool 👎 Don’t Really Offer Weekend Support to Resolve Issues.

👎 Certainly Clunky Response Times.

Pricing
  • FREE for the 7 days
  • Monthly subscriptions range from $84 to $2,500
What people say about it “It has useful advertising functions. Twitter is a fantastic software that I strongly suggest to everyone.” (via capterra)

 

“Twitter may assist you obtain more loyal clients or consumers for your business. As a result, it’s a fantastic software for promoting your company.” (via capterra)

 

“The ability to easily communicate with your followers and engage them on certain issues.” (via capterra)

Website

 The reach of a Tweet is measured by taking the number of users who have viewed it, and adding to that the total number of followers of every account that has retweeted it. This adds up to your Tweet’s reach.

It’s important to note that the TweetReach doesn’t just measure tweets that have been sent out from a specific account, but also the ones that have been retweeted from other accounts.

It also includes mentions in replies, which adds more value to your calculations.

For example, if you have an eCommerce site and you want to track the effectiveness of a social media campaign aimed at selling more products, you can use TweetReach to see which posts and influencers are creating the most engagement around your product. You can also use it to get valuable demographic information about your customers, such as location, age and gender.

Brandwatch

Brandwatch is an all-in-one social media listening and analytics platform that enables you to monitor the internet for mentions of your brand, competitors, and industry.

Brandwatch provides you with real-time updates on all the mentions of your brand name and other keywords. You can also follow the conversations happening anywhere online regarding your product or service. This helps you keep track of the latest trends in the market. You can even monitor the performance of your competitors by gathering a lot of information about their product and services. It will help you analyse their strategies and improve yours to stay ahead in the game. It helps you study your consumers’ behaviour which will help you deliver better products/services as per their needs and demands.

Brandwatch-Social-Media-Listening-Analytics-Platform

Specifications An All-in-One Social Media Listening and Analytics Platform
 

Key features

⭐️ 50+ Filters

⭐️ Powerful Segmentation

⭐️ Personalized Sentiment

⭐️ Real-Time Charting

⭐️ A Fast and Intuitive Interface

Best for 👤 Social Media Managers

👤 Marketers

👤 Advertising Agencies

👤 Content Creators

Cons of using the tool 👎 It Requires Some Serious Skills in Query Writing.

👎 A Lot of SPAM or Irrelevant Mentions, Topics, Influencers

Pricing
  • Free Plan
  • Pro Range from $800 to $3,000
What people say about it “I believe that listening to your customers is critical, and Brandwatch makes it simple to do so. The analytics are simple to collect and provide essential information about client patterns to the user.” (via capterra)

 

“It’s ideal for small to medium-sized businesses and targeted monitoring.” (via capterra)

 

“Brandwatch is the greatest value for core brand health monitoring at greater volumes , while yet keeping a competitive advantage.” (via capterra)

Website https://www.brandwatch.com/

With Brandwatch, you can have the following perks:

  • You can monitor real-time conversations, mentions, and other activities on the web.
  • It comes with a powerful query builder which makes it easy to find and analyse information on the internet.
  • Brandwatch provides you with customised reports that help in the analysis of your social media marketing campaigns and search engine rankings.
  • It offers advanced analytics which let you know about the performance of your business on different platforms such as Facebook and Twitter.
  • This includes mentions across social media channels such as Facebook or Twitter, as well as blogs, forums, news sites, and even comments on your own website.

Brandwatch is a powerful tool that allows you to track every conversation about your brand online and analyse the data to derive meaning from it.

Mention

Mention is a simple, yet robust social media monitoring tool. It helps you identify who’s talking about your brand online and what they’re saying. Mention makes it easy to participate in the conversation, respond to questions and gather customer feedback. If you want to stay on top of your brand’s online reputation, this is the tool for you.

Mention is used by companies that want to monitor online mentions of their brands, competitors, and products. Companies can then track the performance of these mentions over time, and also get notified when someone mentions them in real-time. This allows them to manage their reputation by responding quickly to any negative comments or feedback that they may receive.

Mention-Social-Media-Monitoring-Tool

Specifications A Robust Social Media Monitoring tool.
 

Key features

⭐️ A Clean Interface

⭐️ Unlimited Tags to Create Alerts Within Your Alerts

⭐️ Group Mentions Save You Time

Best for 👤 Social Media Managers

👤 Marketers

👤 Advertising Agencies

👤 Content Creators

Cons of using the tool 👎 Cost is An Issue

👎 Constantly Upgrading

Pricing
  • Free
  • Solo € 29
  • Pro € 99
  • Proplus € 199
What people say about it “Overall, I’ve had a great time with Mention, and it’s helped me stay on track.” (via capterra)

 

“I like how it allows you to see a lot of information at once. It allows you to identify where your brand and company are referenced, as well as assist you target future media sources.” (via capterra)

 

“Good tool for keeping track of your brand’s and rivals’ brand activities. This helps you to maintain track of the market as a whole as well as how your brand stacks up against the competition.” (via capterra)

Website https://mention.com/en/ 

 Mention has a really clean dashboard that makes it easy to keep tabs on all the conversations you care about. If you’re in charge of multiple brands at once, you can customise the dashboard for each one depending on your priorities. Within each brand’s dashboard, it also provides a stream of all recent related posts from every major social media network (Twitter, Facebook, Instagram) and allows you to reply directly from the app itself.

Mention’s powerful search capabilities let you monitor for specific keywords across different channels and geographies in real time. You can even filter what results show up in your feed by language, sentiment, source type (news outlets vs. blogs vs. forums), and more. The app also offers detailed analytics so you can measure how effective your social media marketing campaigns are based on specific metrics such as a number of mentions by day or the most popular sources where your brand is being talked about.

Animoto

This is a popular video marketing tool that lets users make and share videos. Animoto makes it easy to create videos, which you can then use in your social media campaigns. This tool offers templates that you can use to create slideshows, advertisements, or marketing campaigns.

Users are able to choose from more than five hundred different styles and upload an unlimited number of photos, videos (from their computer or YouTube), music, text, and effects. Animoto does all the work for you; it syncs your photos, videos, and music with one of many predefined styles, creates your video slideshow, and posts it onto Animoto.com where you can share it with friends via email or post it on popular social networking sites such as Facebook, Twitter or MySpace.

Animoto-Video-Marketing-Tool

Specifications An Online Video Editing Tool for Editors
 

Key features

⭐️ High-Quality Video.

⭐️ HD 1080p

⭐️ Font Library.

⭐️ Color Customization.

⭐️ Landscape & Square videos.

⭐️ Over 3000 Licensed Music Tracks.

⭐️ Pre-Built Marketing Storyboards.

⭐️ Multiple Memory Styles.

Best for 👤 Social Media Managers

👤 Marketers

👤 Advertising Agencies

👤 Content Creators

Cons of using the tool 👎 Individual Clips are Not Editable.

👎 Restrictions on the Creative Front

Pricing
  • Free
  • Basic $8 /month
  • Professional $15 /month
What people say about it “The videos that arise are of high quality. Making films for advertising is simple with this software.” (via capterra)

 

“This software provided a fantastic overall experience. You just choose your material and template, add unique tags in between if desired, and select your music.” (via capterra)

 

“It’s a lot of fun to use for personal projects, and there are a lot of pretty creative templates to help make the project seem great.” (via capterra)

Website http://animoto.com/ 

 In addition to creating videos, this tool allows you to manage your videos by organising them into folders and adding tags.

Animoto also has a mobile app so you can create videos on the go. The app is available for iOS and Android devices.

IFTTT

If you want to get a handle on how to use social media marketing tools, IFTTT is a good place to start. It’s simple, easy to learn, and it has an intuitive interface that makes it pretty difficult to screw up. It works by connecting social networks, like Twitter and Facebook, with other web services like Google Drive and Dropbox.

IFTTT has been around since 2010 and has become one of the most popular tools for automating social media tasks. What makes it so great? Well, for one thing, it’s really easy to set up and doesn’t require any technical skills whatsoever (even though there are some advanced options if you do want them). Another thing that makes IFTTT so powerful is its ability to integrate with other apps like Evernote.

IFTTT-Social-Media-Marketing-Tool

Specifications A Social Media Marketing Tool
 

Key features

⭐️ Offers Unlimited Applet Creation

⭐️ Create Multi-Step Applets with Several Triggers and Actions. 

⭐️ Faster Applet Execution

⭐️ Customer Support

Best for 👤 Social Media Managers

👤 Marketers

👤 Advertising Agencies

👤 Content Creators

Cons of using the tool 👎 Sometimes the Service Stops Working.

👎 Doesn’t Do Enough for Professionals/Business

Pricing
  • Free  
  • Pro  $5 / month
  • Proplus   $10 / month
What people say about it “The most cost-effective automation platform” (via capterra)

 

“It’s quite simple to set things up, and there are plenty of examples to get you started. It now supports an ever-increasing variety of services.” (via capterra)

 

“It’s a great integration tool.” (via capterra)

Website https://ifttt.com/ 

 You can set “Recipes” (basically triggers) for certain actions, like posting a picture on Instagram, and have it automatically update your Twitter account or get sent to Evernote. The best part is that if you’re already using many of these services already, you’ll get started pretty quickly.

For example: When most people first look at their Facebook feed, they scroll past all the ads for things they don’t need or care about. But there are some things you might actually care about—and it would be awesome if there was a way to filter out the garbage and just display the stuff you really want to see!

You can do this with IFTTT. You can create a Recipe in which whenever someone posts something containing your name (or whatever term you choose) on Facebook, a notification will be sent to your phone or email address.

Smash Balloon

With Smash Balloon, you’re able to display real-time feeds and posts from your social accounts on your website. You can even create a custom feed with multiple accounts. Smash Balloon offers plenty of customization options for each feed. You can choose the number of posts to display, set up filters, customise colours and fonts—and even set up a custom call-to-action button!

One of the biggest advantages of Smash Balloon is that you get to tell your unique story through social media posts and photos.

 

SmashBalloon-News-Filtering-Tools

Specifications A Tool that Allows Real-Time Feeds and Posts from Your Social Accounts on Your Website
 

Key features

⭐️ Feed Creation Wizard.

⭐️ Feed Customizer.

⭐️ Downtime Prevention.

⭐️ Speed Optimizer.

⭐️ SEO Booster.

⭐️ GDPR Compliant.

Best for 👤 Social Media Managers

👤 Marketers

👤 Advertising Agencies

👤 Content Creators

Cons of using the tool 👎 Only for WordPress Sites
Pricing
  • Facebook Feed Pro 49-199$
  • Instagram Feed Pro 49-149$
  • Twitter Feed Pro 49-149$
What people say about it “For brand consistency, connect all of your social media accounts in one spot!” (via capterra)

 

“It’s a fantastic Instagram Feed Plugin.” (via capterra)

 

“Smash Balloon is a simple way to share social media.” (via capterra)

Website https://smashballoon.com/

Just connect the tool to your Facebook, Instagram, or Twitter account and enjoy a beautiful presentation of their content on your website. You can also turn these feeds into an email newsletter with no extra effort.

What’s more, Smash Balloon makes it easier for you to engage with customers by letting them interact with your social feed right on your website!

Final Words

You can learn from these marketing tools that they all come with a range of features and functions that you can use to help your business. With the right kind of funding, you will be able to hire a group of individuals who are experts in online marketing. That way, you can ensure that your business will experience continuous improvement, both in terms of revenue and profit margin. Multiply your profits by hiring this type of personnel as they will be able to make sure that your advertisements reach every possible corner of the internet.

Hamna Ghufran

Hamna is always searching for new things to learn as a freelance content writer. Through that curiosity, she combines her experiences with topics pertinent to small businesses. As a result, she has worked with many B2B and B2C businesses providing them with high-quality content that ranks.

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