Top 15 Social Media Posting and Scheduling Tools
By now we all know the importance of social media presence for solopreneurs, freelancers, small businesses, agencies, and large corporations. Anyone ane everyone selling products or offering services needs to have active social media channels to interact with potential and existing customers.
For paying customers, an interactive and educational social media presence is a given when purchasing. This helps induce a positive sense of confidence in the mind of the visitor.
On the other hand, not all companies have mastered the art of social media posting and scheduling and quite a few still struggle at creating, planning, scheduling, and publishing content which resonates with their audience.
Each social network poses its own unique challenges and rewards for posting and scheduling trending content e.g. peak posting hours, content type, audience engagement, etc. With billions of users and hundreds upon thousands of potential customers, it is crucial that businesses take heed of these posting trends.
According to Hubspot, the best time to post on Instagram is 2:00 pm CDT. Similarly, for other social channels, it is scattered around the day. It is nearly impossible for SMM to manually plan, schedule, and publish 5-8 posts for each social channel at their peak times.
For this particular pain point, the software development industry has come up with social media posting and scheduling. There are a number of these social media management tools in the market today, each with its own strong points.
We have listed for you the top 15 social media posting and scheduling tools to help you dominate social media marketing for your business.
ContentStudio is a social media management and content marketing platform which helps marketers, agencies, and corporations put social media posting on autopilot. Its in-depth analytics and true insights modules work in perfect harmony and empower you to make informed decisions about your business.
The combination of an AI-powered content discovery module, a content composer with approval workflow, and 7 content automation recipes help you discover, plan, schedule, publish and analyze for multiple brands and social channels with ease.
Get inspirational content ideas by searching for trending news in your industry. Use the composer to instantly create awe-inspiring social posts. You can immediately publish, schedule, queue, or assign a category to your post.
The great thing about ContentStudio is that you get to compose posts, label them, assign categories for heterogeneous content publishing, comments, team member’s activities, approval workflow, content assistant, and automation, all in one window.
ContentStudio’s bulk scheduling feature helps you cut scheduling time significantly. You can also add your favorite source’s RSS feed then set and forget as ContentStudio automatically publishes content to your social channels as soon as they are posted at the source.
Create amazing Evergreen content campaigns to maximize the utility of your top-performing content. Combine this with the system generated distinct headlines to completely eliminate any chance of duplication.
Couple this with an interactive and highly visual calendar that empowers you to quickly approve or reject posts before posting make it an ideal social media scheduler. Switch between calendar or list view for a bird’s eye view of all planned content.
You can also live-preview how your posts will actually appear on each individual social channel once posted.
For ease of access, ContenStudio also has an instant share Chrome extension via which you can post an article you are reading right there and then.
ContentStudio facilitates you to automate social analytics reporting. ContentStudio will automatically deliver branded reports with your logo and everything, directly to your inbox at a pre-set time and date.
A future feature to look forward to in ContentStudio is the addition of Social Inbox, which will house messages, comments, and engagement from all social channels under one roof.
With prices starting from only $49/ month, ContentStudio is a real bargain for social media managers, freelancers, and businesses of all kinds.
Hootsuite has been around for ages and enjoys a large userbase. It has all the right ingredients of an ideal social media scheduler including content curation, organization, planning, and scheduling.
Hootsuite also has RSS feed integration but unlike ContentStudio, it does not offer auto-posting and content recycling.
With Hootsuite, you are able to add and manage multiple social accounts with ease and create posts yourself or select from an existing pool of posts.
A great plus point for this tool is that it offers a robust training program that not only trains you for the tool itself but also on how to become a successful social media marketer.
Hootsuite is one of the few social media management tools that offer a free plan that attracts a lot of eyes but the $ 30/ month professional plan will fulfill most of your social scheduling needs.
Adhering to the slogan “do more in less time”, CoSchedule is a great social media scheduling tool. It helps individuals and agencies alike to organize blogs and social posts. Its flagship feature is a content calendar where you can view all social and blog content planned for social channels.
Though an average publishing tool, it still packs all the basic functionalities for posting your content. An RSS feed integration and ReQueue means you get a steady stream of content.
CoSchedule has a separate dashboard for each client, task templates that you can re-use, social approval, and custom reports.
With pricing starting at $89/ month, it is a little bit on the expensive side keeping in view the limited features as compared to other tools.
If your social media marketing strategy relies heavily on visual/ pictorial content than Instagram and Pinterest are the perfect channels for you. Tailwind app specializes in social media posting and scheduling on these channels.
Tailwind too has a content discovery module that finds content (mostly images) for you to schedule and post. You can monitor conversations and analyze statistics to tweak your social strategy.
You can also use the drag and drop functionality to save time while creating posts.
It also has bulk scheduling and intelligent features such as peak engagement suggestions and recommended times for publishing on Pinterest.
The basic package starts from $9/ month which is enough for bloggers and small businesses. The large plan than jumps to 799/ month, offering content optimization strategy, brand monitoring, and competitor benchmarking.
It is a noteworthy social media scheduling tool used to plan a bundle of posts at once and then schedule them for appropriate times in the future. Buffer allows you to post on almost all social but not blog channels.
It has integration with URL shorteners such as Bitly and Buffly to produce branded short links.
Buffer also offers a content composer with workflow approval which amounts to a seamless content creation process.
Buffer also has social media analytics so you can evaluate the performance of your social media marketing efforts
The Pro plan starts from as low as $15/ month but with very limited posts bundle. SME should go for the Business plan which is a hefty $99/ month.
This is a wholesome social media management platform that helps you schedule content for social channels, search for keywords, manage social profiles, and team collaboration.
At the heart of this tool is an amazing dashboard meant for brand management. This gives a bird’s eye view of the total audience, active audience, engagement, and other statistics for a particular brand.
It also has an editorial calendar, content publishing queues, and a bulk scheduler so you can create as many posts in a single go.
Zoho social lets you monitor keywords and mentions so you can build connections in your industry. in addition to this, you can reply to messages coming in from Twitter and Facebook.
Set appropriate roles for team members so they can comments, discuss, and collaborate on relevant projects in real-time.
Individuals can use Zoho Social for a mere $1-/ month. Professional and Agency plans start from $25/ month and $200/ month respectively.
Sendible identifies as social media posting and scheduling tool for brands. It highlights your social schedule with visuals and is best suited for agencies. It’s content calendar lets you see all of the posts saved as drafts as well as posts pending approval in the scheduled view.
Sendible uses a unique way to queue your posts in which you can re-schedule top-performing content based on in-app recommendations.
Like ContentStudio, you can preview the posts to see how they would look once posted on the actual social network.
Sendible also lets you integrate RSS feed and bulk schedule posts to save time. The feature that sets Sendible apart from its competition is the inclusion of Social Inbox, where you can view messages from social channels.
It also has integration with Medium, Tumblr and WordPress to help you better distribute the content you create.
Starting from $ 29/ month for solopreneurs with unlimited scheduling, the agency plan will cost you $99/ month and still goes up to $299/ month for large teams.
This is a great tool for building stronger social relationships and engaging with your audience. Though the main purpose is social media posting and scheduling, it offers much more.
With sprout social, you get content automation which will populate your social channels with nice relevant content. Although it has some really cool features but does not support auto post with a queue.
It also offers deep social media analytics and social listening feature for social media strategy evaluation.
You can also use the approval workflow and content tagging feature to update team members of ongoing progress.
A feature unique to sprout social is the visual aids content library using which you can add images to your blog posts.
As compared to other tools, sprout social is a bit overpriced with standard packages starting from $99 per user/ month. The professional package with 10 social profiles, analytics reporting, and custom workflow is $149/ month. The advanced package with all possible features will cost you $249/ month.
Loomly brings a fresh, intuitive, and clean solution for social media posting and scheduling solutions. It has post ideas that will never let you run out of inspiration.
You can manage all your content assets in one place to be used whenever necessary.
Loomly has approval workflow, post optimizer option, and post mockups to see exactly what you are publishing.
It allows you to seamlessly schedule posts for the future with an added touch of content automation for Facebook, Pinterest, LinkedIn, and GMB.
Another trick up Loomley’s sleeve is the ability to create ad campaigns. You can target and engage with your preferred audience on organic posts. Similarly, you can interact with people using its community management system.
Loomly also offers social media analytics to track and measure channel performance.
The base account is $34/ month with 2 users and 10 social accounts, which then increases to $76 and $159 for 6 and 16 users respectively.
If you are looking for an easy to use and comprehensive social media scheduler, than eClincher, is an ideal resource for you. The great thing about this platform is that it integrates with almost all social media channels and some of the popular blog publishing websites as well.
This tool offers a special post boost option with works perfect with the Facebook ad account. This helps you reach a targeted audience and achieve better results with your paid campaigns.
Much like its competition, eClincher supports RSS feed addition and Smart queues for auto posting. You also get a social inbox and audience engagement feature to manage social media interactions in one place.
Added features include keywords monitoring, content suggestions, Feedly and Pocket integrations and social media analytics.
The basic model of eClincher will cost you $59/ month that includes almost all features. The $ 119/month premier package has added media library, live chat support, and Zendesk CRM integration.
Crowdfire specializes in scheduling the post on various social media networks.
There is a fantastic thing; the social scheduler can make a change automatically or create a tailored post for a particular selected channel.
It is a thriving social media management tool that helps to visualize the schedule content on your screen and connect your blogs, YouTube channel, and online shops to create a fascinating post for every site update and share it with all of your social media channels.
Crowdfire helps to discover the most relevant content based on your preferences, interest, and concern.
It also helps to publish the post on the right channel at the right time and schedule all of your posts in advance to save your quality time.
Crowdfire package starts from $9/ month in which you can only schedule 100 posts on any of 2 selected social channels and in $99, can schedule 800 posts on 50 channels.
It one of the more prominent names in social media marketing. If you want to streamline your marketing activities, then go for IFTTT (If This Then That).
IFTTT enables you to improve your UX at a reasonable cost. It is an appealing way to operate with both apps and devices at the same time.
There are almost 4000 applets that IFTTT connects to and 15 for social networking channels.
These applets only created for you to make your life much more comfortable, entertaining, automate marketing activities, and save a lot of time with this tool.
This tool is totally free for your business if you want to get started now, then you are only required to add an email, username, and passphrase.
If we talk about enterprise-grade social media management, then Sprinkle is the most helpful social media scheduling tool for you and your business.
It helps you to connect with the audience globally, cities, countries, and channels and established a warm relationship.
Sprinklr has elegant AI abilities in modern marketing and leading cases that stimulate immense Business Outcomes. It consists of:
Modern Marketing, Modern Advertising, Modern Research, Modern Care, Modern Engagement
Furthermore, It assists with posting, approval of the content, analytics and, considers the organic lead.
Social Report provides all in one solution to the business. Social Report is a social media management and social listening platform.
Its dashboard shows you the sophisticated analytics, reports of the marketing activities on your social channels, enables notifications, receives detailed daily, weekly reports, measures ROI, and tracks new topics.
Social reports also present exceptional features for scheduling posts on various social channels, real-time communication across networks, devices, and hunt the competitor’s profiles and performance.
- The standard plan for the growing business is only $49/Monthly,
- Advanced for large scale projects/needs $ 99/Monthly
- PRO for enterprises and agencies in $199/Monthly
Agorapulse is another professional social media posting and scheduling tool, covering several aspects of marketers’ activities. It is a dominant social media management and inbox tool which enables you to schedule your post on different social channels like Facebook. Twitter, LinkedIn, and Instagram.
With the help of social inbox, you can effortlessly connect with the audience, find what they are thinking about your brand, respond to the comments, users tweet, etc.
Agorapulse lets you collaborate with the audience on social media management, organizes your content in a queue, so your team members keep updated what content is going out at what period and on which social channel.
They do offer a medium package for small businesses at the $8/month, large at $179/month, X-Large at $269/month, and Enterprise at $459/month, which is quite expensive though.
This concludes our list of top social media scheduling and posting tools. If you think we have missed any tool worth mentioning, let us know in the comment section.