Tiktok Marketing in 2023: All You Need to Know

by Hamna Ghufran
10 minutes
Tiktok Marketing in 2023: All You Need to Know

You’ve probably heard of TikTok. TikTok lets you make short videos, add text, cool effects, and all that jazz if you live under a rock. Anyway, we have an announcement: 

TikTok will be the biggest marketing platform in 2023.

Related Read: A Complete Guide to Schedule TikTok Posts in 2022

With millions of users making billions in revenue from clips, this app creates more actionable ways for brands to connect with their audiences. 

According to available data, the iOS version of TikTok reigns dominant, with 30.8 million daily active users as of December 2021. The Android version continues to perform admirably, despite having only 14,43 million daily active users.

However, TikTok is among the most useful social networks for sharing short-form video and audio recordings. The platform’s required videos are meant to last between 30 seconds and 2 minutes, with a maximum of 60 seconds per video. 

But do you know what marketing strategy TikTok uses? Here, I will reveal the best TikTok marketing strategies to help influencers build their brand in 2023. 

P.S. are you looking for a free TikTok video downloader? We got your back!

What is TikTok marketing?

tiktok marketing

TikTok marketing is the process of promoting your brand, product, or service through the use of TikTok.

It is a social media app that allows users to create and share short videos, mostly looping music clips. TikTok has over 500 million active monthly users, growing acceleratedly.

TikTok marketing can be done by creating original content, collaborating with influencers, and utilizing TikTok’s ad formats.

Influencer marketing is a popular tactic on TikTok, as users can quickly gain a large following by creating engaging content. Identifying the right influencers to partner with is key to the success of your TikTok marketing campaign.

Knowing your target audience is crucial in TikTok marketing, as it will help you create content that resonates with them and effectively reach your desired demographics.

Brand awareness can be increased through hashtags and challenges on TikTok and by creating content that aligns with your brand identity.

Also Read: How to Find TikTok Hashtags and Go Viral

An effective TikTok marketing strategy should consider all these factors and be integrated into your overall marketing efforts.

Potential ways TikTok’s marketing strategy can help businesses

If you have a business, there are many ways that TikTok marketing can benefit you. Here are some of the ways that TikTok’s marketing strategy can help you:

Increase brand awareness


♬ –

TikTok’s unique format and creative community can help businesses stand out and get noticed by potential customers. By creating engaging, shareable content, businesses can attract a larger audience and increase their brand’s visibility.

Engage with customers


drop ur other Qs in the comments? ✍️ #starface #skincare #pimplepatch #romanticizeyourlife

♬ nobody but theres no body in nobody – Pitbull

TikTok allows businesses to connect with their audience in a more interactive and fun way. Businesses can foster community and build stronger customer relationships by responding to comments, joining in on popular TikTok trends, and creating content encouraging users to participate.

Related Read: How to Increase TikTok Engagement in 2023

Drive traffic and sales

Drive traffic and sales

Businesses can use TikTok to promote their products or services and drive website traffic. By including links to their online stores in their TikTok bios or videos, businesses can make it easy for users to purchase.

Gather customer feedback and insights

TikTok can be useful for businesses to gather customer feedback and insights. By running polls or asking for comments, businesses can better understand what their customers like and what interests them.

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Stay relevant

TikTok is a constantly evolving platform, and staying active can help businesses stay current and relevant to their target audience. By creating and sharing content that resonates with their audience, businesses can stay top of mind and stay ahead of the competition.

What marketing strategy does TikTok use?

TikTok uses different marketing strategies to attract new users, such as:

Content marketing

Content Marketing

TikTok creates user-generated content that is entertaining and engaging. Its content strategy encourages users to create videos that can be shared with friends or posted to public accounts for viewing by other users. The company also encourages users to watch more videos like theirs by suggesting similar ones in its feed.

It uses algorithms that scan content for specific attributes like music genre, social media trends, and reactions from other viewers who have watched similar videos. This way, you get recommendations for new videos that you might like based on your previous choices while watching videos (not unlike what Spotify does).

Related Read: How To Beat TikTok Algorithm In 2023?

Product placement

TikTok also uses product placement in its videos to increase brand awareness and promote its products, such as sunglasses, clothing, and other accessories. This strategy can help brands build an emotional connection with consumers as they see them using their products in real-life situations and feeling good about themselves while wearing them due to this exposure.

Influencer marketing


#duet with @agajillian Show us your #vessifootwear and you could win a free pair too! #giveaway #nomorewetsocks #waterproofshoes #tiktokwellness

♬ my strange addiction – Billie Eilish

TikTok uses influencer marketing to promote its app. They have partnered with popular influencers, such as Logan Paul, who have millions of followers on Instagram and YouTube channels. The influencers post their experience using the app and tag it with #TikTok so people can find it. In addition, TikTok has an influencer program where people can sign up to be influencers or get paid to promote certain products or services.

Also Read: How to Leverage Social Media Influencers to Discover New Audiences


TikTok uses an integrated advertising strategy to promote its app and attract new users. The brand’s advertising campaigns are often based on popular music or celebrities. For example, they partnered with Ariana Grande to promote her new single, Thank U, Next, on TikTok. This helped them reach a younger audience who were likely fans of Ariana Grande and were, therefore, more likely to download the app.

Brands such as Colgate are also making use of the platform by advertising.


Get Twice the Smiles sa Colgate Twin Pack Toothpaste! #colgate

♬ original sound – Colgate – Colgate

Partnerships and collaborations

TikTok has partnered with many companies, like Fortnite, Disney, and Universal Studios, who have promoted their brands on TikTok. These partnerships have contributed to TikTok’s growth and helped it become even more popular!

partnerships and collaborative

Is TikTok the future of marketing?

Pondering Anthony Anderson GIF by BET - Find & Share on GIPHY

It’s hard to believe that just over a year ago, TikTok was an app you’d never heard of. But now it’s become one of the world’s most popular social media platforms.

Almost 36% of consumers prefer short-form videos, such as TikToks or Reels, for learning about products. And a recent study found that 67% of people believe TikTok ads capture their attention, compared to 10% on other social media sites.

So, YES! TikTok is here to stay!

TikTok is more than just a social media platform; it’s also a marketing tool that offers businesses new ways to engage with consumers. And with so many users already on the platform, it makes sense for brands to start exploring TikTok as an advertising channel.

What do marketers need to know about TikTok?

It’s already made a name for itself with its unique video format and quirky user base. But what does TikTok mean for marketers? Which are the best ways to use it? And how do you get started?

Here’s what every marketer should know about TikTok:

TikTok is here to stay

Millennials have become the most influential target audience for marketers using the Chinese-owned app in recent years. It’s no longer just a place for lip-syncing videos and lip dubs but also a platform where people can create and share original content.

TikTok’s massive user base and popularity with millennials make it a must-have for brands, but it also comes with its unique challenges.

Comedy rules the land

TikTok is all about comedy and entertainment, with comedy videos accounting for more than half of all content posted on the platform. This makes it an ideal platform for brands looking to connect with millennials through humor — especially since they’re already doing so naturally. 

But remember that this means brands must understand their target audience’s sense of humor before jumping into the fray. If you aren’t funny enough or don’t understand what makes people laugh on TikTok, your brand might end up more like a clown than a comedian.

Local tribes and global reach

TikTok has a local focus in some countries. Still, it also has an international reach, making it an attractive option for brands looking to tap into global audiences without hiring separate teams in each country. 

It also allows marketers to reach younger audiences who might not watch T.V. or listen to traditional radio stations as much as they used to — but still have plenty of disposable income and a desire for entertainment.

It’s still early days

Tiktok is still in beta here in the States, so it must be available on Google Play or the Apple App Store. The easiest way to access TikTok is through your phone’s web browser — go to TikTok and download it from there (it works on Android and iOS).

But if you’re looking for more features, like analytics or user profiles, you’ll need to wait until TikTok officially rolls out in the U.S. later this year (or sooner!). That will give developers time to build those features into their apps before they start making money! 

How to build a TikTok marketing strategy for 2023?

TikTok marketing is relatively new, but it’s already given birth to many stars who have made millions of dollars.

While the platform has been around for a while, it wasn’t until this year that it exploded in popularity. Now, I’ll share some tips on how to build a TikTok marketing strategy for 2023!

Related Read: How to Build a TikTok Marketing Strategy for Your Business?

Pay attention to trends

Pay Attention to Trends

First, you need to know what people are posting about on TikTok. You can do this by paying attention to trends and hashtags that are currently popular. For example, if you want to target people interested in gaming, look at recent posts with hashtags like “#games” or “#videogamechallenge” and see how they perform against other content types (like music or fashion).

Related Read: Top 20 TikTok Video Ideas to Boost Your Engagement

Define your target audience

Before creating content for TikTok, you must define your target audience to know how to appeal to them. This will help ensure your content resonates with them and makes them want to engage.

Leave your “Corporate” at the door

TikTok is a place where users can be themselves and express themselves freely. You should do the same if you want them to engage with your brand on the platform. Don’t be afraid or ashamed about being silly or goofy. Use authentic content that resonates with your target audience; don’t try too hard to be trendy or cool or whatever else might work for others but not for you!

Use hashtags as a free tool of service

Use Hashtags as a Free Tool of Service

TikTok videos are limited to 30 seconds each and contain music or sound effects. You can also include text and stickers in the video.

However, you should use hashtags to create a video that stands out from others. Not only will this make your video more visible, but it will also help you connect with other creators who have similar interests.

Related Read: How to Find TikTok Hashtags and Go Viral

Research your competitors

Researching your competitors is a good place to start when creating a Tik Tok marketing strategy. You will be able to see what kind of content they are posting so that you can do something similar. You can also use this information to see what results they’re getting from their posts so that you can improve upon them in your strategy!

Develop a TikTok posting schedule

The first thing you need to do is develop a posting schedule that suits your business goals.

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You don’t want to post too often because it will bore your audience, but nor do you want to post too infrequently because viewers may forget who you are or why they should listen to you. Keep up a regular posting schedule with the help of ContentStudio.

Develop a TikTok Posting Schedule

Related Read: Post & Schedule TikTok Videos With ContentStudio Now!

Set goals to achieve business objectives

It is important to know the TikTok basics; many people create TikTok just for enjoyment. However, it has many other professional usages. Also, making the platform a branding awareness can provide many long-lasting benefits. Set goals before starting marketing to achieve what the business needs the most.

Do not confuse TikTok with other platforms

TikTok has similarities with YouTube, but the two have many differences. For example, unlike YouTube, where people only make videos for entertainment, people on TikTok use this app for various reasons, including sharing their opinions about politics or culture.

Track your videos every now & then

TikTok allows users to track how many views each video has received. This feature is useful because you can see a video’s popularity after posting it or when it gets traction. By tracking the number of views each video gets every now & then, you will be able to identify what works best for your audience and what doesn’t!

Related Read: How to Get More Views on TikTok in 2023?

Experiment with the duet feature

Experiment with the Duet feature

Some tools within the app allow you to collaborate with other users and create videos together. This can be a great way to meet new people who share your interests and build relationships. If you want to make more money from advertising on TikTok, this can also be useful because brands will pay more for branded content if multiple people have shared it.

Take a break after experiments

If we experiment with anything on TikTok, we should wait some time to monitor the progress. Avoid repeating the same experiment repeatedly; invest in other experiments to achieve more audience. If something bad happens, learn from it but don’t quit!

Interact with the community

The community on TikTok can be a great place for brands and consumers. You should try interacting with other users by commenting on their posts or replying to comments they make on yours. This will help build trust between yourself and your followers and encourage them to promote your content further down the line.

Related Read: What is the Best Time to Post On TikTok?

Run paid ads

Run Paid Ads

Paid ads are an excellent way to reach new audiences and grow your following on TikTok. With paid advertising, you can target specific demographics based on location, age, or gender and promote your content directly to them. When done right, this strategy can increase followers and views, which will help you increase brand awareness and sales over time.

Related Read: TikTok Advertising: A Complete Guide to Use TikTok Ads in 2022

Final thoughts: Is TikTok a good fit for you?

The app is the fastest and most powerful opportunity for brand awareness. However, TikTok marketing also offers many interesting ideas to get our inside creative juices flowing. Apart from fun and entertainment, TikTok’s basic features are irresistible for many people who always want to build their own identity. 

Simple video-sharing content can enhance the brand identity and make it more visible to the audience. However, back in 2021, when TikTok banned nearly 78.7 million users in the U.S. and lost a huge amount of revenue that year. We can understand how important this platform is to influencers/marketers daily. 


Hamna Ghufran

Hamna is always searching for new things to learn as a freelance content writer. Through that curiosity, she combines her experiences with topics pertinent to small businesses. As a result, she has worked with many B2B and B2C businesses providing them with high-quality content that ranks.

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