Hey Everybody, we hope 2020 has been kind to you so far. But we won’t let it take lead.
ContentStudio brings a wave of all the cool features that you secretly wished for over Christmas.
Let me give you a sneak-peek before officially getting started.
As you all know the trends of Media and Marketing are changing every year. The newest hottest trend is the rise of Influencers who have taken over all the internet. They’re the celebrities of Social Media and have a fan following all around the world.
Now, what does ContentStudio bring in the plate for you regarding the influencers?
If I put it in simple words, it makes influencer collaboration and marketing hell easy for you. It finds a list of perfect influencers for your niche and finds out the estimated cost they’d require if you want a shout out from them.
And with other improvements and features introduced in ContentStudio, one major feature is Content Approval Workflow. What this lets you do is improve your relationship and coordination with your clients and teams.
But this, still, is not it. We have more for you!
So, without further ado, let’s get into it and see how can we improve our daily tasks using ContentStudio. 🙌
Export into CSV for Twitter influencers section
Twitter is a perfect social media platform to connect with Influencers. Nowhere else do news travel as fast as they do on Twitter. Politicians, celebrities, and news anchors use this medium to quickly dissipate trending news.
If you can connect with these influencers, the chances of boosting your brand’s image skyrocket. ContentStudio presents you with an easy strategy to connect with twitter Influencers and increase the reach of your brand.
Go to ContentStudio and search your industry for Twitter Influencers. Export the returned list in the form of a CSV. Now you can tag all these influencers in your posts. This will not only increase the reach and engagement of your posts but if the content is good you might reshare from the influencers themselves.
This helps increase your brand’s visibility on Twitter.
Estimated Cost Per Post in Instagram Influencer section
Influencer outreach and marketing has really caught on and will be a great player in the 2020 digital marketing scene. ContentStudio helps you identify influencers in your industry and connect with them to promote your brand.
But the question is how to approach an influencer and how to benefit from their reach?
One thing you can do is ask them for a shoutout. They can put in a good word for your brand in their Instagram posts. This way to get access to millions of eyes just from one post.
The catch here is that Influencer almost always asks you to pay a fee. Here ContentStudio comes in to help you. In our Influencer section, you can see the estimated Cost Per Post for your desired Instagram Influencer.
This helps you get a rough idea about how much a shoutout will set you back in terms of money. You can also estimate which Influencer falls in your marketing budget so you can then connect with them. Or whether a person is asking you too much money for his services.
Discovery ( Content)
Contentstudio’s RSS feed reader feature is a comprehensive tool to search, follow, and monitor your favorite content sources online. It has a clean and elegant design to keep things as simple as possible.
In the main dashboard, you are able to see posts in reverse chronological order. The posts are shown as cover stories with a headline and image so you instantly get a gist of what the news or article is about.
The feeds are currently being crawled every 20 minutes but in the future, you will be to set custom time to check feeds update.
Cover stories show you the most trending posts from every topic for that very day. You then have the option to tag them accordingly. This would the most recent events, news, or updated in your topics of interest.
The thing that sets ContentStudio’s feed reader apart for any other RSS feed reader is its ability to curate the content from the feed and share it across social media channels.
Simply click the share button and the content will be shared with your target audience.
Of course, you get the standard option of starring or archiving a post and unlike any other tool, once you archive a post, it stays there, forever.
You can also add your favorite content to your Pocket account that is integrated with the ContnetStudio main app.
As a stamp of authenticity, each post is accompanied by the number of Twitter influencers that have shared this post. This way you know that the post is genuinely trending at the moment.
In the trending section, you get to see the content that is performing well at the moment. Again, you have the option to curate these posts and directly share them with your own audience across social media channels.
In the feeds section, you can create groups to which you can add the feeds. For example, you can create a group called Digital Marketing and add 15-20 feed URLs to it.
Your feed group also shows the number of feeds in a particular group. If you archive any of the articles in a group, the number associated with it will automatically decrease. When new articles come in, the number is increased.
Once inside a particular group, you can view the content in a list or grid view for easy access. You can then add further sources by clicking the Add Sources button.
Here the ContentStudio’s feed reader provides you with a list of curated topics that you can follow. It is much like your favorite topics are shown when you join a social media platform.
If you click on any of the curated topics, you are presented with a list of verified and trending RSS feeds that you can follow. So an RSS feed reader transforms into content discovery with a click of a button. This way all the trending RSS feeds in a particular topic are right at your fingertips.
ContentStudio feeds is much more than just an RSS feed reader. It packs so much information and functionality that no other falls in the same category.
ContentStudio creates ease for their end-user by adding a new section into the search result.
It allows you to access the past search history under the search results returned for a specific topic or keyword.
Search for topics using keywords and phrases in the discovery section, or simply click in the search field, and your previous search history will be shown in the drop-down menu.
If you want to remove any particular topic from the search history you can do that by clicking on the Cross icon against each entry.
Search Content from Specific Authors
We all like to read content from popular web sources.
In the Discovery module, you have the option to view all content published by a specific website.
Search for a keyword or phrase and in the results click on the publishing source as shown above.
This will take you to a content library containing all pieces by that source in the selected period.
Discover Content by Region and Language using Filters
Many individuals and agencies have their audience belonging from all around the world and speak different languages. For this, you need to feed them content in their native language.
ContentStudio helps you to discover content from 25 different languages.
Not only this you have a search option to quickly find your preferred language in the list.
This makes it a lot convenient to search for your regional language in ContentStudio rather than going through the complete list.
Similarly, you can search for content being published and distributed from a particular country. Adding local news will keep your audience hooked for more as it is more relatable.
Again you can search for your targeted country in the long dropdown list by entering your country’s name.
Discovery Search Improvements
ContentStudio continuously trying hard to add values for you that will make your product stand out in the crowd.
Now, we come up with some other exciting discovery improvements to help you work more effectively and save precious time.
You have found an article that relates to your niche market and wants to know more about the post of the author, then ContentStudio allows you to click on the name of the author to view all the posts or content from that particular author’s name.
It also allows you to find more content or results from the specific domain by clicking on the Website URL.
Search Tips and Search Operators
Get the most relevant content from the ContentStudio’s Discovery module by using these amazing tips. The search operators will help you find the most targeted content.
It grants you direct access to the advanced feature by clicking on the search field and choose the Search operators.
Content Categories/ Planner filters are now sorted alphabetically
No need to rifle through your content categories to search for the intended one. We have sorted your Content Categories in alphabetical order so you can search easily.
Both the Composer and Planner module now have your Content Categories sorted in alphabetical order to help you find them.
Edit Labels in Composer by hovering over them
You can now edit your labels within the composer. By hovering over a specific label, you will see the option to edit or delete it. The animation helps in determining the particular label in questions.
Once you click on it, you can change the title of the label and the color associated with it. Click the “Save” button for the changes to take effect.
ContentStudio has launched an amazing new feature using which you can automate your content marketing workflow and get client feedback and approval faster.
Many clients enjoy the option of approving or rejecting social media posts. To cater to this need, we have created a new role of “Approver” You can add single or multiple approvers in your workspace and assign them social accounts. You can then create social posts and request for approval.
The Approver will only see the planned content against which the request is generated. Approvers will be able to reject or approve posts with or without comments.
Stakeholders are notified real-time of post status changes. In addition to that, they can instantly communicate with each other in the comment section.
You can have internal or external approvers in a workspace. The external ones can log in through a one-time magic link.
All stakeholders get in-app notifications and as well as email notifications as per the settings of their roles.
The approval request feature is only for social posts at the moment. Also, the editor or admin has to select an option of “Needs Approval” to generate a request.
New Feed View in Planner
We are all accustomed to checking our social feeds by scrolling our device’s screen. To make it easier for you to view your scheduled and published posts on social media and blog channels, we have introduced the Feed View.
Use the Feed view to check and analyze how your social posts and blog posts will look like when shared to your social media channels, that too from the comfort of the planner module.
The Feed view offers a real sense of the presentation of the posts on social channels.
You get all the standard filters that help you easily navigate through tons of posts. These include social accounts, date range, post type, post status, owner, and collaborator.
You can instantly approve or reject the posts. Also, add helpful comments for other stakeholder’s guidance. Keep scrolling the planner feed to conveniently schedule content on social channels with live post view.
Chrome Extensions [Labels Sorting & Search Option Added]
The ContentStudio chrome extension aims to speed up the process of content sharing to social channels. Labels help you classify your content into helpful categories. This way you can search for content in your planner with ease.
The Chrome extension now has the added functionality of alphabetical sorting of your labels. This eliminates the hassle of scrolling through a large number of labels.
If your Labels list is far bigger than what the alphabetical sorting can handle, you need not worry. Search for your labels using the search option. Simply type the initials of your labels and it will appear.
Remove Individual Global Content Category From Workspace
A new improvement to the Global Content Category that allows you to remove only the content category from the Workspace instead of removing it from all of the workspaces.
While removing the global content category, you will be given an option to remove this category from all workspaces.
If you marked check the above option, your content category will be removed from All Workspaces.
Import Feeds from Feedly Account to ContentStudio’s feed reader.
With the addition of the Feedreader in ContentStudio, life has become really easy for people who wean tot skim through news headlines from their favorite sources.
Couple this with the Feedly integration and you get all your preferred content in an organized manner under one roof. Now you can import all feeds from Feedly into the ContentStudio’s feed reader.
If you have a Feedly account, simply connect it with ConetentStudio by navigating to options->other integrations.
Login into your Feedly account and you will see a list of all your feeds.
Select the ones you wish to add to ContentStudio or select all. At the end of the list, press Save to import all these feeds and topics in the Contentstudio’s feed reader.
You can also import your RSS feed URLs in the form of an OPML file. Not only does it imports bulk feeds in an instance, but it also shows you live count update of how many feeds were successfully or otherwise imported.
You cal also either override the existing OPML folder structure or create a new group in which the feeds will be added. This option is provided for better organizing your feeds.
Click on the view import history to analyze the logs of how many and which feeds were added.
All these features are developed to make it easier for you to manage and consume a large amount of content.
Wasiq Naeem is a content and digital marketing veteran who is passionate about his writing. Extensive research and producing high-quality content is just another day at the office for him.