ContentStudio 2.0 – Product Updates: October
This Spooktober we won’t trick you, we’ll just treat you!
Treat you with an awesome bunch of new features to help you enjoy your holiday.
Know what your industry’s influencers are doing this holiday; get a chance to connect and collaborate with them. With a newly introduced feature added in ContentStudio Discovery, you’ll be able to find the most popular influencers on Twitter and Instagram, two of the most trending social networks with millions of users all around the world.
Think of all the possible opportunities that could work for you with this feature!
I bet you’re excited about using this feature.
While we’re at it, let’s see what else is in our candy bag.
As you know, we have a buttload of features that you can use to smooth out your content marketing processes. To make these features more accessible and less work for you, we have made the navigation process easy for you.
Want to see how? You’d have to scroll down a little bit for that.
But the list is not done yet.
We have another feature for you that helps you distinguish fresh content from the content that you’ve already shared before. Cool, right? It could save you from embarrassment in front of your loyal audience. We want you to share newer, fresher content every day and sound like a domain expert to your fans.
Prove yourself to be a proficient team leader by directing your team towards a stairway to success. Make your and your team’s work easy and simple by using our new ‘Internal Notes’ feature in your workspaces.
And lastly, we have a new look for your posts feed as well.
You’ve been patient enough, so I’ll let you pass now. Go ahead, enlighten yourself with all of our new features.
We have the following features for you:
ContentStudio aims to help you become a complete content marketer. For this, you need to connect with influencers in your industry and collaborate with them. A cross-platform collaboration strategy helps you to better market your product to a much-targeted audience.
For this reason, we have added the Instagram influencer search option. Now you can search for people with an actively engaged audience and trust factor on Instagram. With Instagram marketing on the rise and an enormous userbase of 1 billion, this is the ideal platform to market your product.
Search for your topic of interest and analyze the list to analyze the list for people with an active audience. You can do this by looking at their average engagement statistics. Use the Intelligent Filters to shortlist influencers of a specific type(Bloggers, Journalists, Companies, etc), country, or language to better suit your marketing needs.
Save the list and reach out to them for improved marketing campaigns.
It would sometimes get confusing to remember which content you have already shared with your audience. repetition of content might actually hurt your social presence. For this reason, we have made sure that you would never share old content until or unless you yourself want to.
Shared content is now highlighted to distinguish it from fresh and unshared articles. In the Discovery module, while searching or scrolling through a topic, you will see previously shred content highlighted.
UI Update for Discovery
In order to improve the accessibility of the features in ConentStudio, the UI has received a fresh makeover. You get instant access to core features from the main dashboard. This improvement in the UI will help you easily navigate between the various modules of ContentStudio.
Each module gets a little description of its own to let first-time users understand the functionality. Both Discovery and Publish now have a dropdown menu. The discover tab includes Content and Influencer sections in its menu whereas the Publish menu includes Composer, Planner, and Automation modules.
Added Internal Note Option for Workspaces
Add important notes to your Workspaces highlighting any significant details e.g. content type, channel description, etc. This will help you identify any top-level attribution specific to a workspace.
Navigate to Basic Settings from the top right corner of your dashboard and add internal notes to your Workspace.
These notes will be displayed against each workspace from the Workspace dropdown menu.
A fresh look to the Calendar View/List View
The Planner module has been given a complete overhaul as well as a facelift. The new calendar gives out more information than its predecessor and looks absolutely stunning while doing so.
Now you can see all your content in the feed view as well. While checking the status of your posts, if you also want to see how your posts look like on the shared channels, you can switch to the Feed View.
Here, you’ll see the status of your post, the channels it’s shared on, and for approved posts, you can check the name of the team member who approved it.
Moreover, you can also write comments and replies by mentioning the concerned person on the post.
Using our new feature, get inspired by your favorite Influencers and follow what they’re doing, collaborate with them, and make your dream come true on doing something remarkable.
Ace at establishing the perfect content marketing strategies, utilize your teams and engage with your clients like you’ve never done before. The highlighted features of this post are:
- Instagram Influencers in Discovery
- The distinction of the previously shared content
- UI Update for Discovery
- Internal Note option for workspaces
- A fresh look to the Calendar View/List View
But the story doesn’t end here!
We have many more cool updates coming for you. So, stay tuned to our Monthly Updates.
Let us know how these features help you in your daily Marketing quests. 🙌