Competitiveness is one of the most dominant nature in human beings; whether in kindergarten or old age. Humans innately seek to excel beyond everyone else to prove their worth to themselves or others.
Likewise, having competitors to your business fuels the fire in you to achieve greater feats; heck, you probably are already competing against other brands. What you need are proper tools for competitive analysis, detailing every nook & cranny of their work.
We understand, why? It is our duty to know our clients, understand their needs, and how we may provide. Owing to this, we present to you our Facebook Competitors Analytics feature. It helps you track your Facebook competitors’ performance with detailed statistics.
That is it……
Just kidding, let’s learn a little more about its uses.
Here’s a video on Facebook Competitor’s Analytics for those who don’t want to read 🤓
Measure & Calibrate Your Strategy
With Competitive Analysis, you can study competitors strategies and tune your tactics to attain better outcomes. How? It is simple; Take the “Engagement Distribution by Post type” pie chart as an example.
This interactive infographic sheds light on the engagement you & your competitors have received on various types of posts (video, image, etc). You can learn the strengths and weaknesses of every competitor and yourself with this and study the gap in-between. While it is a good competitive strategy to challenge the strongest aspect of your competitors, you should not forget to continue excelling in your own forte as your competitors might just be pulling the same manoeuvre.
It doesn’t end there, you can further unravel their tactics using the Competitor Analytics tool. For instance, the comparative table unveils the popularity of each page (Page mentions) and its most post-intensive day of the week. To quote Sun Tzu,” If you know your enemy & know yourself, you need not fear the result of a hundred battles”. Whoa whoa, hold it! put the swords and shields down, this is just a figure of speech.
It is important to know when your competitors are most active, even more so is their page mentions. You can have a million followers, if your fans don’t mention your page across the platform you are not utilizing the potential of your page community. That is a big no-no in marketing.
The Competitor Analysis feature can help you measure the results of your Facebook game-plan with that of your competitors. You can learn their posting patterns that can be utilized to fine-tune your own strategy. Ain’t that neat?
Spy on Competitors’ Rankings
You knew this was coming right? Simply put, who is the best in what? Our Competitor Analytics displays each competitor’s peak results for different characteristics. Let’s say you want to compare the most engagement received on a post; the comparative table presents these results on every page connected for you to see. You can also keep track of the change in your competitors fans per day.
Now, you would like to see every competitor’s best 3 posts pitted against yours; just head over to the Top Posts section where you can analyze them at once and check each posts Likes, Shares, number of Comments, Total Engagement, & Total Post Reaction.
The perfect Benchmarking tool for your page
What good is a Competitor Analysis tool if you cannot use it to benchmark your performance against your competitors? You see, there is Ranking, and then there is Benchmarking. While one simply shows who is on the top, the latter gives you insight into every aspect of your page and that of your competitors.
To start, you need to have a comparative evaluation of a pages’ community. A couple of questions come to mind like Who has the largest community? Or whose fanbase is growing fastest? As earlier stated, fan growth is far more important than the total number of fans. The speed at which your community grows is a testament to the engagement of your marketing. Our competitor analysis projects these statistics onto graphs, namely Fan Growth & Fan Count. We opted for graphs among other statistical graphics because they give your performance the best and quickest visualization.
Of course, we also help you benchmark your engagement values with your competitors. Every Social Media Marketer has the word “Engagement” circled in red, written at the top of every whiteboard. After all, it shows if your audience is interacting with you or not, and on Facebook, it even expresses their emotional stance on your posts.
Our Competitor Analytics displays various engagement metrics like “The total engagement on posts per day” or “The average engagement received on posts per day”. Compare yourself against competitors with a competitive analysis to see whose performance leads for the day, or sum up the average daily engagement for a certain period to see which competitor will excel in the future. Furthermore, you can also analyze the type of engagement on each page and understand precisely how the audience reacts to posts, be they yours or your competitors.
ContentStudio’s competitive analysis is a solid feature to benchmark your pages’ ability against competitors’ on Facebook. Track these stats, record your progress against theirs, and push yourself to be the best of the best. If you want to know everything our feature has to offer click on this link. You can also follow this guide to set it up and get started with your own competition.
Wasiq Naeem is a content and digital marketing veteran who is passionate about his writing. Extensive research and producing high-quality content is just another day at the office for him.