How to Check Facebook Analytics?

by Khadija Anwar
2 minutes

Hey there, If you’re a marketer and curious about the performance of your Facebook page, you’re in the right place. Facebook offers a platform for businesses and marketers to target a global audience. Learn in this help center guide how to check Facebook analytics to help you reach and perform better.

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Steps to check Facebook Analytics

Checking Facebook Analytics is a great way to gain insights into your page’s performance.

Step 1:

Open your Facebook Page you want to analyze. Make sure you have admin access to that page. On your Facebook Page, you’ll find a vertical “Graph” icon (Insights) at the top.

Step 2:

In the performance section, tap on “See More Insights.”

Step 3:

The default view provides an overview of key metrics for your page, such as page performance (reach and engagement)  and followers (gender, countries, and cities); you can explore these high-level statistics to get a quick sense of how your page is doing.

Also Read: LinkedIn Analytics: Tracking Your LinkedIn Performance in 2023

Note: As of July 1, 2021, the stand-alone Facebook Analytics tool is no longer available in Facebook accounts, but this change does not impact the Insights sections of Facebook Pages and Instagram profiles.

P.S. Get real-time analytics and create reports on how your content performs on Facebook!

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Can you track Facebook analytics?

Yes, you can track Facebook analytics on your Facebook page.

What can Facebook analytics tell you?

Facebook Analytics can provide insights into your page’s performance, including audience demographics, post engagement, reach, and the effectiveness of ad campaigns, helping you make data-driven decisions for your social media strategy.

Khadija Anwar

Meet Khadija Anwar, an accomplished tech writer with over 500 published write-ups to her name. Her impressive portfolio can be found on the ContentStudio blog, LinkedIn, and the Fiverr platform.

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