Why TikTok “Not Interested” Feature Is Not Working?

by Khadija Anwar
2 minutes

Are you trying to escape cringe-worthy TikTok content? Well, you’re not alone! We’ve all been there, desperately trying to hit that “Not Interested” button. But guess what, the “Not Interested” feature is acting stubborn, and you are stuck with stupid content. In this guide, we’ll see how to encounter this situation if the TikTok “Not Interested” feature stops working.

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Four reasons TikTok “Not Interested” feature may not be working

Many TikTok users have reported instances where this feature doesn’t quite live up to its promise. Instead of enjoying a personalized feed, they continue to see videos that they’ve explicitly marked as “Not Interested” in. P.S.  wondering how to undo “Not Interested” on TikTok?

1. Algorithm learning curve

TikTok’s algorithm is a complex beast, and it’s constantly learning from your interactions. While it may not immediately adjust your feed after hitting “Not Interested,” it could take some time for the algorithm to catch on. If you consistently mark a specific type of content as unwanted, it should influence your FYP eventually.

2. User error

Sometimes, the issue might not be with TikTok but rather with how you use the app. Accidental taps, glitches, or a misunderstanding of what a video entails can lead to a misused “Not Interested” feature. Be mindful of your interactions and ensure you’re correctly using the tool.

3. Content variety

TikTok is all about diversity in content. It might intentionally expose you to different kinds of videos to keep your experience fresh. So, even if you mark a video as “Not Interested,” TikTok might continue to sprinkle in some variety to keep things interesting.

4. App updates and bugs

Like any other app, TikTok occasionally has its share of bugs and glitches. An issue with the app’s code or a recent update might disrupt the functionality of the “Not Interested” feature. In such cases, TikTok’s development team usually works to fix these problems in subsequent updates.

Tips for making “Not Interested” work for you

While TikTok works on ensuring the “Not Interested” feature functions seamlessly, here are some tips to help you make the most of it:

Be consistent in marking videos as “Not Interested” when you genuinely don’t want to see more of that content. Consistency can help train TikTok’s algorithm over time.

Interact positively and engage with content that aligns with your interests by liking, sharing, or commenting. TikTok takes these interactions into account when curating your feed.

Check for updates and make sure your TikTok app is up to date. Sometimes, bugs are fixed in newer versions, so keeping your app current might resolve any issues.

TikTok welcomes user feedback. If you encounter persistent problems with the “Not Interested” feature, consider contacting their support team or on social media.

Also Read: Instagram Reels Vs. TikTok: Which is Better for Content Marketing?


Does the not interested button work on TikTok?

Yes, the “Not Interested” button on TikTok helps customize your content by showing fewer videos similar to those you deem uninterested.

Why is TikTok showing me videos I’m not interested in?

TikTok might show videos you’re not interested in because its algorithm is learning your preferences, which can take time. Ensure you consistently use the “Not Interested” feature to help tailor your content feed.

Khadija Anwar

Meet Khadija Anwar, an accomplished tech writer with over 500 published write-ups to her name. Her impressive portfolio can be found on the ContentStudio blog, LinkedIn, and the Fiverr platform.

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