Social media is full of different updates and content whether you’re scrolling through Facebook or Twitter. It becomes a challenge for bloggers, online marketers, and social media managers to write a shareable blog post that stands out.
Imagine, you hit the publish button on your blog post, and no one shows up to read, not to mention share on social media in the next 48 hours.
Always remember that a blog post that gets shared on social media has comments from the readers – a lot of loyal readers leave their comments and share the blog post on social media. Not only do they share to help their friends on social media, but they also extend their support towards the blogger.
Even though you can’t guarantee that the blog post you’re about to publish would get shared a lot on social media, but there are some basic techniques that you can bet on to give your best shot. I don’t say that if you start a new blog, you could start getting hundreds of social media shares within a couple of months on your every blog post. It requires authority, trust, and value.
If you look at the social media sharing of Copyblogger and Social Media Examiner, they didn’t reach this point in a jiffy – these blogs have been around for years. I’m going to share a few steps with you that will help you understand the content shareability factors.
Here are four steps to write a shareable blog post:
1 – Choose an Enticing Topic
It all begins with an interesting topic that people are interested in reading. It may take some time to come up with the idea that could excite people to click-through to check out, but it would be worth it. What an enticing topic does is that it makes people curious to find out what the author has to say.
It’s imperative to pay attention to the topic before choosing and starting writing. There are many ways to figure out whether or not people might be interested in a topic. For instance, the community of your blog readers could suggest you or social media followers might be commenting on the relevant topic. It comes down to keeping an eye on the things around your blog. You could also look at Google Trends or ContentStudio Discovery tool to find out the popular content on the web and social media sites.
It doesn’t have to be a trendy topic every time you sit down to write a blog post. Instead, you could come up with a blog post idea that people might be interested in opening and reading. It does require a whole lot of planning, and every blog post can’t get the same kind of response that you would hope for eventually. So embrace that.
You can also share the product’s new features with your audience through blogging.
For example, take a look at this blog post from Contentstudio:
It does create excitement for the readers to find out what exactly the new feature is and how it could help them.
So go ahead and test out different topics in your niche and see what happens.
2 – Write in a Digestible Tone
What if I tell you that your writing style can make or break a connection with a reader? There are, of course, numerous ways to write a blog post. Every blogger has a different style of writing blog posts – some of us prefer to write in a conversational tone, while others keep it formal. No matter what your blog post format is, pay close attention to writing in a captivating way to make sure that it looks reader-friendly.
There could be certain things you could do for that:
Write Short Paragraphs: One of the best things you could do for writing a digestible blog post is writing short paragraphs. People tend to start reading if the blog post doesn’t seem hefty to read.
Use Easy-to-Understand Words: A quick hack to build a strong relationship with the readers is using understandable and easy wording in your content. It’s good to work on your vocabulary and use where a publication requires, but if you want to make your blog post shareable, do otherwise.
Add Screenshots and Images: Sometimes, you might be making a point in your blog post, and the best way to explain the scenario is by adding screenshots and images where possible. Don’t overthink about the screenshots; just try adding where you can.
Give Resources and Examples: Another way of making your content useful and helpful for the audience is by linking to relevant online resources such as online tools and websites. In fact, don’t hesitate to add up examples in your blog posts. Resources and examples make your blog post a whole lot better.
For example, check this Copyblogger blog post:
It makes the message clear that what the author wants to convey. The digestible tone isn’t just for the blog post content, but it applies to the blog post title as well.
Moreover, it doesn’t necessarily refer to just the wording of the blog post. Instead, it also covers how you communicate with the readers throughout the blog post. So hopefully these things would help you write digestible content for the readership.
3 – Solve a Specific Problem
If you want to write a shareable blog post that your friends and followers share on social media, then make sure you don’t miss out on the problem-solving part – I can’t comprehend a blog post being shared by the readers if it’s not solving a problem for them.
It all starts with your MESSAGE that you want to give out in the blog post. If the quality of the message is unprecedented, the chances are, people would pay attention to it.
The upside of solving the problem is that it could also get ranked in the search engine because you wrote the blog post with a specific reader persona in mind, and if things work out from the SEO standpoint, you may start getting organic traffic from the search engines as well.
For instance, I wrote a blog post on popular social media conferences in 2019. The vision was to portray some important social media conferences in the content that interested people could stumble upon and look further into the details. It worked out pretty well as it ranks on the first page in Google for different social media conference search terms.
4 – Ask to Share the Blog Post
A simple strategy you can test out is to ASK people to share your content. Now, I don’t recommend asking your readers to share right in the beginning, but in the end, you can certainly do that. A lot of YouTubers often ask to share their videos at the end of their videos. You can do the same thing in the blog posts.
Many marketing experts believe that if you don’t ask, you don’t get. So what they prefer is to teach people how to ask.
If you read Adam Grant’s book Give and Take, you’ll be surprised to find out that how “giving” helps people win, and you can elicit that.
If 100 people come across your blog post, all of them might not share it, but if 10 people do that, then it could make a difference.
What asking for sharing does is that it brings in the reader’s engagement. When a reader shares, the chances are, it could lead to more readers.
Neil Patel always asks a question at the end of the blog post.
The purpose is the same: engagement
So don’t hesitate to ask for sharing your blog post in the end.
I’ve shared four steps that have helped me tremendously over the past few years.
I believe that if someone puts some effort into creating helpful and beneficial content for the readers – it always increases the chances of getting shared. However, if a topic is quite interesting, but the writing isn’t that appealing, then it might not help the cause.
Many factors combine together to build an ideal situation for a piece of content to be shared on social media.
What has worked for you so far in creating shareable blog posts?
Share with us.
Hassaan is a blogger and freelance writer. He has published articles on SEMrush, ThriveGlobal, BlogPress, FreelancerMap, and many other popular publications. He writes about freelancing techniques, tips, and career growth. Subscribe to his blog.