Exploring the Role of AI in Social Media Management

by Hamna Ghufran
9 minutes
Role of AI in social media management

Undoubtedly, AI has been a game-changer across multiple domains and social media is certainly no different. By 2026, experts predict the AI market in social media will grow to $3,714.89 million! That’s a considerable increase, with a growth rate of 28.77% annually.

But what does AI do in social media? It helps manage things better. AI effortlessly sifts through vast data sets, elevating social media posts to a personalized level, creating a more engaging and tailored user experience.

In this article, we’ll talk about how AI shapes the social media world. From making posts more interesting to helping businesses understand their customers better.

What is AI in social media management?

AI in social media management means using innovative computer programs to help run social media accounts better. It allows people and businesses to manage their social media pages more innovatively. 

With AI social media management, tasks like deciding when to post or what to write become easier. It can determine the best times to post content and the popular topics among followers. This makes social media pages more exciting and engaging.

AI social media management also helps understand how people feel about posts. It can analyze comments, likes, and shares to see what people like or don’t want. This aids in making better decisions about what to post next.

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The journey of AI from sci-fi to SMM 

The tale of AI transitioning from science fiction to managing social media is a fascinating journey that reshapes how we interact with technology and communicate online.

Starting in stories

AI’s story begins in science fiction stories and movies where imaginative portrayals of intelligent machines catch people’s attention. Movies like “2001: A Space Odyssey” and books like “I, Robot” imagined machines thinking and acting like people, inspiring real-world exploration.

Early leaders

In the 1950s, people like Alan Turing and John McCarthy set the foundation for AI. Turing dreamed up the idea of machines that could think, while McCarthy organized the Dartmouth Conference, a significant event that started AI research.

Building expert systems

In the 1970s and 1980s, expert systems emerged. These systems tried to copy human expertise to solve specific problems. They followed rules and logic, laying the groundwork for more advanced AI applications.

Rise of learning machines

By the 1990s, machine learning became a big deal. Machine learning algorithms allow AI to learn from data, spot patterns, and make predictions without specific instructions, opening up new possibilities.

Deep learning breakthroughs

In the 2000s, deep learning took off. Inspired by how our brains work, deep learning algorithms made AI much brighter. They could recognize images, understand language, and even accurately process speech.

Joining AI social media management

Nowadays, AI plays a significant role in managing social media. It helps businesses plan posts, study user data, run ads, and even chat with customers through chatbots, making social media campaigns more effective.

Changing content strategies

AI has changed how businesses plan their content. By analyzing how users interact online, AI helps companies understand what’s popular and predict future trends. This insight helps them create content that connects better with their audience.

Why should you use AI in social media management? 

In the modern world, where social media plays a huge role in our lives, leveraging the power of AI can be a game-changer. 

The projected size of the AI in Social Media Market stands at approximately USD 2.10 billion as of 2024, with forecasts indicating a substantial increase to about USD 7.25 billion by 2029. This growth trajectory reflects a compounded annual growth rate (CAGR) of 28.04% over the forecast period spanning from 2024 to 2029. 

AI in social media by region

Let’s explore why using AI social media management is a smart move:

AI in content marketing

AI in content marketing

AI is like having a brainstorming buddy. It gives you tons of post ideas and even helps you write them. This way, you’ll always have interesting content to share with your followers.

Related Read: AI content assistant for social media – ContentStudio 

Advance scheduling

Ever wished you had more time in the day? AI can help with that! It can plan when your posts go out, so you don’t have to do it all yourself. This frees up your time for other important tasks or to relax.

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Trend detection

Staying updated on what’s hot and what’s not is crucial. AI monitors trends, helping you stay ahead of the curve. This means you can create relevant and engaging content, keeping your audience interested.

Automating customer experiences 

AI helps marketing understand customers, predict what they want, and create personalized customer experiences. It analyzes data fast, finds trends, and targets people better.

By 2028, the global market revenue for AI in marketing is projected to reach $107 billion, with the worldwide chatbot market forecasted at $1.25 billion by 2025. Furthermore, 90% of marketers across 35 countries utilize AI tools for automating customer interactions.

Maximizing cloud efficiency

Organizations employ AI to slash cloud expenses and devise cost-effective strategies for running cloud applications.

For example, Airbnb uses AI to fine-tune Amazon Web Services (AWS) pricing, managing capacity and optimizing storage and computing resources. Dropbox’s adoption of AI has led to approximately $75 million in savings by optimizing cloud costs and operational expenditures.

Streamlining inventory management

AI is pivotal in inventory management, facilitating streamlined fulfillment processes and efficient order routing. Walmart uses AI to optimize inventory levels, ensuring products are readily available based on demand predictions derived from historical data.

Optimizing IT operations

AI revolutionizes IT operations by automating tasks, detecting anomalies, and enhancing system performance. Splunk uses AI to monitor and troubleshoot IT infrastructure, identify security threats, optimize network performance, and predict system failures.

Smart project planning

AI aids project managers in crafting schedules and refining project timelines for maximum efficiency. Industry leaders like Microsoft and Asana leverage AI-generated schedules to allocate resources effectively and manage project dependencies.

Exploring creativity with AI

Generative AI models, like OpenAI’s GPT-3, inspire creative works by producing output in domains with no single correct answer, such as creative writing. From crafting poems to generating code snippets, GPT-3 demonstrates the vast potential of AI in creative pursuits.

7 Best AI tools for social media Management

Check out our list of the 7 best AI tools for managing social media. These tools are designed to make your social media tasks easier and help you succeed online.

1. ContentStudio 

ContentStudio is a helpful tool for managing social media. It’s like having an intelligent assistant that keeps track of what’s happening in your industry and helps you share interesting stuff with your followers.

With ContentStudio, you can save time with its content automation features. It can schedule posts and repost your best content automatically so that you can focus on other essential tasks.

One of the best things about ContentStudio is that it shows you how well your content is doing. You can see how many people saw your post or liked it. This helps you understand what your followers like and don’t like.

ContentStudio’s AI bot lets you create social media captions, Tweet ideas, generate images, rewrite/ rephrase, and much more.

At first, ContentStudio’s interface might be tricky. But once you get used to it, you’ll see that it’s worth it for all its helpful features.

Key features:

  • Automation features make your social media tasks easier.
  • Social media analytics help you understand how well your posts are doing.
  • Discover new topics and trends in your industry.
  • Keep track of social media competitors.
  • Create engaging social media captions & blogs.
  • Generate images from text.
  • Generate hashtags for increased visibility.

2. ClickUp   


ClickUp is a fantastic tool for managing social media. It’s not just for social media, though. It’s also great for organizing projects and collaborating with your team. 

One remarkable feature of ClickUp is its AI writing assistant. It’s like having a clever friend who helps you write better and faster.

Key features:

  • Helps you write better and faster.
  • Organize your tasks and let your team know what’s most important.
  • Access ClickUp from anywhere.
  • Choose from over 1,000 templates to manage social media account.

3. Hootsuite  


Hootsuite is like a superhero for managing social media. It’s the best tool to help you handle all your online tasks. With its intelligent AI called OwlyWriter, Hootsuite makes it simple to generate new post ideas and share them quickly, especially during holidays or unexpected events.

If you wish to grab attention, spark curiosity, or encourage action, Hootsuite has templates that can help.

Key features:

  • Hootsuite consolidates all social media feeds for streamlined interaction monitoring and future planning.
  • Detailed reports on post-performance aid in understanding audience preferences and engagement levels.
  • Access templates for various post types are customizable through AI, facilitating diverse content creation.
  • Respond to messages across all social media accounts from one platform, eliminating app-switching.

4. SocialBee  


SocialBee makes handling your social media accounts easy. It’s like having an intelligent assistant beside you, ensuring your posts are excellent and go out when they should. Let’s see why SocialBee is a great choice for managing social media with AI.

SocialBee comes with features that make managing social media a breeze. With its AI-powered post generator, you can effortlessly create captions, content ideas, video scripts, and even images.

Key features:

  • SocialBee integrates with Facebook, Twitter, LinkedIn, Instagram, and more to facilitate centralized account management.
  • Connects with Canva, Unsplash, and GIPHY to create captivating posts.
  • Automatically generates captions and images, providing prompt libraries and brainstorming assistance.
  • Tailors posts for different platforms to maintain platform-specific styles.

5. Publer  


Publer is an intelligent tool that helps you manage your social media easily. It’s like having a helpful assistant, ensuring your posts are great and go out when they should. Let’s see why Publer is a top choice for managing social media with AI.

Key features:

  • Easily create eye-catching images from your text.
  • Find trending topics by country or category to keep your content fresh.
  • Stay updated with popular headlines divided by region or topic.
  • Get advanced content suggestions with Publer’s integration with GPT-4.

6. Lately


Lately stands out as a widely embraced AI-powered solution, offering a comprehensive suite of features for content repurposing and AI social media management, effectively empowering sales and AI in digital marketing teams to amplify their digital presence.

At the heart of Lately’s functionality lies its sophisticated AI technology, meticulously engineered to analyze data extracted from social media analytics. Leveraging this data, Lately constructs a custom writing model, adept at discerning content resonating with the highest audience engagement.

Key features:

  • Analyzes data from social media analytics to generate a custom writing model.
  • Identifies content with the highest engagement and collects words and phrases that appeal to the audience.
  • Long-form content has been turned into multiple social media posts based on the user’s writing style.
  • Prepares social media posts with copy, images, tracking links, and audio or video, streamlining content generation.

7. Zendesk  


Zendesk bots are like competent helpers for businesses. They use AI technology to understand and help users quickly.

These bots are part of Zendesk, a system that helps businesses manage customer support. They’re bright and can automatically answer customer questions by finding the correct information.

The best part? These bots work 24/7, so customers can get help anytime, day or night.

Zendesk bots are also good at understanding different situations. They’re trained to handle specific issues in various industries, so they give accurate answers.

Key Features:

  • Streamlines customer support with a centralized ticketing hub.
  • Empower customers with self-service options through a comprehensive knowledge base.
  • Gain insights into performance, satisfaction, and issue trends with robust analytics.

Embracing AI for social media success

Using AI to manage social media is a big step for online businesses. Tools like ContentStudio make creating, planning, and checking content easier, helping brands run better campaigns. With the help of AI, companies can understand what their audience likes more clearly, leading to stronger connections.

As social media changes, using AI is essential for brands wanting to stay competitive. By using AI tools, businesses can keep up with trends faster, meet changing customer needs better, and get more attention online.

Also, since AI can handle repetitive tasks, teams have more time for critical projects. In short, adding AI to social media management opens new doors for brands to improve how they connect with people online and become more successful in the digital world.


What is the advantage of AI in social media management? 

AI social media management helps save time and effort by making tasks like posting and analyzing data easier. It also understands what users like, making posts more engaging and improving customer service.

How is artificial intelligence transforming marketing? 

Artificial intelligence changes marketing by using data to understand customers better and personalize their experiences. It also helps automate tasks, like finding new customers and answering questions, making marketing more efficient and effective.

Hamna Ghufran

Hamna is always searching for new things to learn as a freelance content writer. Through that curiosity, she combines her experiences with topics pertinent to small businesses. As a result, she has worked with many B2B and B2C businesses providing them with high-quality content that ranks.

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