TikTok has quickly become one of the most popular social media apps. With more than 600 million monthly active users, TikTok is transforming the way we interact with each other online and how brands can reach their target audiences.
Founded in 2016 by a group of Chinese-American entrepreneurs, TikTok was initially released as Douyin in China before launching globally as TikTok in 2017. The app’s popularity has been attributed to its short video sharing format, which caters to gen-z – a generation that prefers communicating through images rather than text.
Therefore, ContentStudio has introduced its latest platform integration that enables social media managers, agencies, and influencers to post on TikTok from ContentStudio App.
But let’s first understand TikTok, how it works and why was this integration necessary.
Many brands are still looking for ways to connect with TikTok’s audience without having to spend large amounts of money on advertising. They are trying different approaches to reach this audience through organic content creation and influencer campaigns.
Using TikTok’s integration with ContentStudio can help brands and agencies create engaging content and promote it from within the app itself.
Here’s what you need to know about TikTok.
- TikTok has a unique feature called “Live” which allows users to watch live broadcasts of other users in real-time. This makes it easier for brands to engage viewers in real-time and get feedback on their new product or service before launch.
- The app also has a trending tab where users can search for popular videos based on hashtags or keywords like #Fashion, #Cooking, or #Gaming, making it easy for brands to reach this audience with engaging content.
- Brands should also consider using TikTok as an opportunity to teach their audience something new. The app has many tutorials and how-to videos that would make a perfect opportunity for your brand!
How TikTok Works?
TikTok is an app that has the potential to grow a brand’s reach. Unlike other social media apps, TikTok is all about short videos. There are no limits on the type of video you can post – the maximum length of the video has been extended by the company to 10 minutes.
The only requirement for users is that the hashtags they include in their caption (e.g., #ootd) must have at least 3 letters. This appears in search results and helps people find new content to watch by using keywords they’re interested in.
The ability to include hashtags within your posts makes it easier to categorize content so that people can find things they like with ease. You also have access to trending hashtags, which means you could potentially see your content come up higher than others if it’s relevant and timed well-enough.
Even though TikTok is a mobile-based app, brands can use ContentStudio desktop or mobile to create branded content for this platform and share it on their own channels too
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Integrating TikTok with ContentStudio App:
Social media management tools like ContentStudio make it easy to automate posts on TikTok so you never miss a moment. You can create a campaign within your dashboard and schedule the posts ahead of time or program them to post automatically when you want them to go live on TikTok.
Another benefit of using an automation tool is that it saves time and energy by allowing you to focus more on other aspects of your business.
TikTok Integration With ContentStudio Is Now Live!
Here’s how to start benefiting from this integration:
To successfully publish your TikTok posts, first, you need to connect your Tiktok account with Content Studio.
Follow these 2 easy steps to integrate your Tiktok account with ContentStudio.
1. Log in to your ContentStudio account, head over to the Settings tab and click on ‘Social Account.’ Scroll down to Tiktok and select ‘Connect Tiktok Account’.
2. Click on ‘authorize’ button and Voila!
Your TikTok account is now connected to social accounts on ContentStudio dashboard.
Once connected, you can create your posts and schedule them any time. Here’s how:
1. Go to Publish, then select Composer. Click on ‘Social Media Post’
2. Now select your Tiktok account and add your video by simply clicking on ‘Add video’ option or via ‘Media Library’.
3. You can publish your post now, or you may schedule it too.
4. Now you’ll get a notification on your phone, tap on the notification, which is shown on top of your mobile screen.
5. Tap this notification, it’ll direct you to TikTok app, where you can post your video. As you see you will get two notifications; simply click on the first notification where it says your video is ready.
Read more on How to utilize TikTok Integration with ContentStudio
Conclusion: Making the most out of TikTok Integration
TikTok is a mobile app for creating and sharing a short video with others. With ContentStudio’s integration with TikTok, marketers can generate new content for their campaigns seamlessly. TikTok influencers can create and share videos with the ContentStudio app for their own campaigns or for brands running campaigns on TikTok. Sign up with a free trial ContentStudio if you haven’t yet, and make your social media more engaging than ever before.
Follow these tips for TikTok Marketing:
- Use relevant hashtags
- Make sure your post is up to date with current events
- Hop on to trending topics
- Create branded filters for your posts
- Use a social media management tool
Sounds easy? It’s not a far cry anymore to beat TikTok Algorithm as a marketer!
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Wasiq Naeem is a content and digital marketing veteran who is passionate about his writing. Extensive research and producing high-quality content is just another day at the office for him.