As the years go by, more and more competitors will enter the game, so it’s key to stay ahead of the curve and use the most up-to-date tools available.
There are so many strategies and tactics to keep in mind! But it doesn’t have to be this way. With the right social media management tools, you can stay on top of your marketing game and succeed with your social media efforts.
Social media management involves managing your brand’s presence on all the social media platforms it utilizes, not just for large corporations but also for small businesses and individuals.
Social media management involves creating, scheduling, publishing, and analyzing content across various platforms to build and maintain a brand’s online presence. Social media management tools help simplify these tasks by offering a range of features designed to streamline social media management.
With social media management tools, businesses can manage all their platforms from a single dashboard, reducing the time and effort required to manage social media.
What should you look for in a social media management tool?
These key elements make the best Social media management tool:
1. Supports the popular social media platforms
Ensure the tool you buy supports a broad range of social networks, particularly four major ones: Facebook, Twitter, Instagram, and Linked In.
Most tools explicitly focus on one or two networks, particularly visual networks such as Instagram and Pinterest.
2. Has a scheduling calendar
This is the main feature most SaaS software marketers turn to Social media tools for, mainly because it is a huge time saver!
Scheduling your posts to various platforms in one place helps you save a lot of time, and add-on features introduced to only a few platforms in 2022, like tag locations and trending hashtag suggestions save your research hassle too.
3. Gives social analytics
A tool with no analytics and insights into social accounts?
Is that even software in today’s time? Make sure you go for one of those with the complete insights feature.
Social Media Analytics
Fine-tune your social media strategy for success with in-depth analytics and white-labeled reports.
The right tool helps you to set up keyword searches, track mentions, follow hashtags and save hashtags to interact more efficiently with the audience and recognize the issues that need to be addressed.
Social Customer Service
Never miss a message or comment from your social media audience. Try ContentStudio’s Inbox.
Social Inbox allows you to manage your interactions with audiences in one place.
5. Offers a free trial
A free trial period of about two weeks before you buy the software is something to look for before going for a paid version.
Many software programs have limited trial periods, and ones that do keep their best features to a paid subscription.
For a good experience later, follow the: TRY before you buy.
6. Provides customer support
It’s worth pointing out that many tools keep you hanging with an issue for a long period. Therefore, goodcustomer supporti.e. quick response time and problem fixer, is always a plus.
7. Offers an AI-powered writing feature
A tool that offers an AI writing feature along with other features would be a dream come true. Many tools provide limited features, especially when it comes to AI. You should choose a tool that makes your life easier by generating social media captions and providing AI-generated images, hashtags, emojis, and other content.
8. Helps discover trending content
Social media is all about keeping up with the trends. Many tools provide avenues to publishing and posting, but a perfect tool would be the one helping you curate and discover trending content.
Content Discovery
Find the top-performing content on the web and never run out of social media post ideas.
Here’s a list of 28 tools you should consider using in 2024 to make social media management a breeze!
1. ContentStudio
ContentStudio is a content and social media management tool mainly targeting agencies and businesses due to its versatility. This single app can handle almost any major social platform, from Facebook to blog sites like WordPress; it supports 35 platforms (25 social & 10 blogs).
It allows simultaneous posting on multiple channels with its tools and modules, saving time and effort.
It has been the go-to software for over 100,000 users, winning 12 awards for its performance and service. After a 14-day free trial, the pricing starts from $49/month, making it an excellent choice for small businesses for everything it provides.
“Best time to post feature” available for social channels.
Cons:
Social media posts cannot be A/B tested
No free version
G2 Ratings
2. SocialBee:
SocialBee is a social media management tool best suited for entrepreneurs, startups, small businesses, and freelancers. This app allows content creation, customization, and distribution to all social media platforms easily, from one place, at an affordable price.
SocialBee can be used for managing your social media pages and groups and offers reporting & analytics to analyze the performance of your accounts.
Multiple workspaces and team collaboration features
Channels:
Facebook
Twitter
LinkedIn
Instagram
Pinterest
Google My Business
TikTok
Pricing:
Starts at $29/month (14-day free trial, no credit card required).
Pros
The app is intuitive and user-friendly.
Highly responsive customer success team.
SocialBee offers various help documents regarding overall app usage, content posting, and technical support.
After you sign-up, you can request a tool walkthrough.
Cons
The app is only web-based and not suited for enterprises.
G2 Ratings
3. NapoleonCat
NapoleonCat is a complete social media management tool best suited for marketing and customer support teams. Thanks to the user-friendly collaboration features your team can focus on what technology can’t replace: building strong customer relationships with every social media conversation.
Features:
Social inbox
Social media publishing and scheduling
Automated moderation
Social media analytics
Social media reporting
Channels:
Facebook
Instagram
TikTok
LinkedIn
YouTube
Google My Business
Messenger
Pricing:
Standard plan: prices start at $27/month
Pro plan: prices start at $63/month
Pros:
Allows bulk publication to many profiles and platforms (including multiple Google My Business locations)
Offers multiple collaboration features that streamline workflows for social media and customer service teams
Helps you cut down on the time you spend replying to comments (including ads comments) and messages by as much as 66%.
Cons:
The UX may seem complicated at the beginning.
G2 Rating:
4. Hootsuite
Hootsuite is among the former tools that still stands the best among the trending ones for its updated features every now and then, allowing about 35 social channel integrations in its pro plan. However, it still lags behind social media automation, the hottest feature of 2022.
Features:
Social media scheduling
Social monitoring
Builds engagement
Channels: 35 social channels, including
Facebook
Twitter
LinkedIn
Instagram
YouTube
Pinterest
Tiktok
Pricing:
The professional plan starts at $99/month (10 Social Accounts)
Team plan $249/month(20 Social Accounts)
The business plan is $739/month(35 Social Accounts)
Pros:
Free scheduling of up to 5 messages and 10 social accounts.
Cons:
You need to pay for each add-on; an agency plan can cost around 599$ to avail full features.
G2 Ratings
5. Eclincher
Social media management platform Eclincher emphasizes 24/7 customer service. Intending to streamline and save users time, they put a lot of emphasis on the agility of their team to enhance their tool for the requirements of their clients continuously.
Features:
Team collaboration
Social media posts publishing and scheduling
Bulk scheduling
Social inbox
Monitoring
Media library
Analytics
Automated publishing
Channels:
Facebook
Instagram
Twitter
LinkedIn
Pinterest
Google My Business
YouTube
TikTok
WordPress
Yelp
Pricing:
The basic plan starts at $65/per month
The premier plan starts at $175/per month
The agency plan starts at $425/per month
Pros:
A visual calendar for content overviews
An intuitive, user-friendly layout
Responsive customer service
Monitoring hashtags effectively
Cons:
Instagram posting features are lacking
There may be some difficulty using the user interface at first
The platform may not retrieve messages or comments
G2 Ratings
6. Sendible
Sendible is a social media management platform best suited for digital agencies searching for an all-inclusive solution with a CRM. Social media managers can repurpose content with Sendible’s Smart Queue feature. Users can watch keywords and competing brands using their Social Inbox and social listening capabilities. Sendible lacks an influencer search feature but has a CRM system that enables users to engage with influencers and converse in real time.
Features:
Content management
RSS feeds
Publishing is automated
Collaboration tools for team and clients
Easy monitoring by the mobile app
Presentable reports showing ROI
Channels:
Facebook
Instagram
Twitter
LinkedIn
Google My Business
& Pinterest
Pricing:
The creator plan starts at $29/per month
The traction plan starts at $89/per month
The scale plan starts at $199/per month
Pros:
Canva integration
Smart queue feature to repurpose content
Keyword monitoring via Social listening tools
Cons:
No inbuilt graphics editor
Absence of an influencer search feature
Organizing is difficult
G2 Ratings
7. Keyhole
Keyhole is a social media management tool, influencer tracking, and marketing tool. Using Keyhole, businesses can easily benchmark their performance and see where they stand among their competitors. It covers marketing campaigns, influencer marketing, brand monitoring, events, market research, and brand monitoring for both agencies and enterprises.
Features:
Extensive reporting
Automated shareable reporting
Detailed monitoring features
Social publishing
Influencer analytics and tracking
Channels:
Tiktok
Twitter
Facebook
Instagram
Youtube
Linkedin
Pricing:
The plan for SMBs and freelancers starts at $79/per month
The corporate plan starts at $239/per month
The agency plan starts at $479/month
Pros:
User friendly
Hashtag tracking
Comprehensive dashboards for use
Cons:
Tracking options are limited
Delayed customer support
Exporting reports causes errors at times
G2 Ratings
8. SocialPilot
SocialPilot is a social media management service that helps brands and agencies automate the most essential tasks in social media: publishing, scheduling, and analytics. It can manage Facebook, Twitter, Snapchat, and Google+ pages and track sentiment, engagement, and geographic data. SocialPilot does not require any programming skills or technical knowledge to use it.
Features
Social media calendar
Social media analytics
Social inbox
White-label reports
Team collaboration features
Client management
Bulk scheduling
Canva integration
URL shorteners and RSS feeds
Channels:
Facebook
Instagram
Twitter
LinkedIn
TikTok
Pinterest
Tumblr
Pricing:
The small team plan starts at $42/month ( 14 Days FREE Trial )
The agency plan starts at $85/month ( 14 Days FREE Trial )
The professional plan starts at $25/month ( 14 Days FREE Trial )
Pros:
You can curate unlimited content with SocialPilot.
Scheduling posts is quite easy and flexible.
Canva integration makes last-minute edits possible.
Detailed analytics with white-label reporting are available.
A responsive support team that resolves issues in less than 4 hours
Cons:
The interface could be improved.
G2 Ratings
9. Zoho Social:
ZOHO Social is a smart social media marketing tool that helps businesses optimize their social channels with the right audience reach. It has multiple features, from monitoring keywords scheduling, and team collaboration.
Features:
Scheduling
Monitoring
Team collaboration
Analytics
Channels:
Facebook
Twitter
Google+
Linked In
Instagram
Pricing:
The standard plan is 10$/month
The professional plan is 30$/month
The premium plan is 40$/month
Pros
Easy UI
Posts preview
Targeted audience reach
Cons
Limited social channels
G2 Ratings
10. MeetEdgar
MeetEdgar is another social media automation tool with extensive Calendar features. A great tool solely for social media scheduling with a fun content curation feature for your social media post. However, it doesn’t provide analytics and reports.
Features:
Social media calendar
Content library
Social media scheduler.
Automated social sharing.
Automatic post-re-sharing.
Auto-refill queue.
Unlimited content library.
Category-based scheduling.
URL shortener and in-app tracker.
Browser extension.
Channels:
Facebook
Twitter
LinkedIn
Instagram
Pricing:
Eddie plan at $29.99/month (5 social accounts)
Edgar plan at $49.99/month (25 social accounts)
Pros
RSS feed integration
Easy to set up calendars
Content gathering for you
Cons
No reporting and analytics
Limited social accounts
G2 Ratings
11. Later
Later is the #1 Instagram management tool; unlike othersocial media tools, it solely focuses on Instagram Scheduling through a visual Content Calendar.
Nawal Mansoor
Meet Nawal, the savvy Digital Marketer from ContentStudio, who keeps up with the latest trends and technologies ready to elevate your social media and content marketing game. With a knack for crafting engaging and accessible strategies, she empowers brands to shine in the digital spotlight. Beyond the digital landscape, Nawal is an adventurous soul always travel-ready!
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