Top 28 Social Media Management Tools for 2023

by Farwa Anees
22 minutes
Top 27 Social Media Management Tools for 2023

Social media is an essential tool for any brand looking to grow. It’s an excellent way to connect with your audience and build a community that cares about your brand. In fact, studies show that social media accounts for over 60% of global internet traffic.

Plan, schedule, share, and analyze content for 15+ social media channels.

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As the years go by, more and more competitors will enter the game, so it’s key to stay ahead of the curve and use the most up-to-date tools available.

There are so many strategies and tactics to keep in mind! But it doesn’t have to be this way. With the right social media management tools, you can stay on top of your marketing game and succeed with your social media efforts.

Related Read: Social Media Content Plan: A Winning Strategy in 10 Easy Steps

What is social media management?

Social media management involves managing your brand’s presence on all the social media platforms it utilizes, not just for large corporations but also for small businesses and individuals.

Social media management involves creating, scheduling, publishing, and analyzing content across various platforms to build and maintain a brand’s online presence. Social media management tools help simplify these tasks by offering a range of features designed to streamline social media management.

With social media management tools, businesses can manage all their platforms from a single dashboard, reducing the time and effort required to manage social media.

What should you look for in a social media management tool? 

These key elements make the best Social media management tool:

1. Supports the popular social media platforms

Ensure the tool you buy supports a broad range of social networks, particularly four major ones: Facebook, Twitter, Instagram, and Linked In.

Most tools explicitly focus on one or two networks, particularly visual networks such as Instagram and Pinterest.

2. Has a scheduling calendar

This is the main feature most SaaS software marketers turn to Social media tools for, mainly because it is a huge time saver!

Scheduling your posts to various platforms in one place helps you save a lot of time, and add-on features introduced to only a few platforms in 2022, like tag locations and trending hashtag suggestions save your research hassle too. 

3. Gives social analytics

A tool with no analytics and insights into social accounts?

Is that even software in today’s time? Make sure you go for one of those with the complete insights feature. 

Social Media Analytics

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Social Media Analytics

4. Supports social inbox

The right tool helps you to set up keyword searches, track mentions, follow hashtags and save hashtags to interact more efficiently with the audience and recognize the issues that need to be addressed.

Social Customer Service

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Social Customer Service

Social Inbox allows you to manage your interactions with audiences in one place.

5. Offers a free trial

A free trial period of about two weeks before you buy the software is something to look for before going for a paid version.

Many software programs have limited trial periods, and ones that do keep their best features to a paid subscription.

For a good experience later, follow the: TRY before you buy.

6. Provides customer support

It’s worth pointing out that many tools keep you hanging with an issue for a long period. Therefore, good customer support i.e. quick response time and problem fixer, is always a plus. 

Let’s dig into the most favorite social media management tools for you to use in 2023, along with their G2 ratings.

7. Offers an AI-powered writing feature

A tool that offers an AI writing feature along with other features would be a dream come true. Many tools provide limited features, especially when it comes to AI. You should choose a tool that makes your life easier by generating social media captions and providing AI-generated images, hashtags, emojis, and other content.

8. Helps discover trending content

Social media is all about keeping up with the trends. Many tools provide avenues to publishing and posting, but a perfect tool would be the one helping you curate and discover trending content

Content Discovery

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Content Discovery

27 tools social media marketers must consider in 2023

The social media tool used by a large business might not be the best choice for a startup and vice versa. 

However, leveraging the right smart tools can reduce the workload and help improve productivity, thereby increasing your overall ROI.

Do read How to Build an Accomplished Social Media Team for Your Agency.

Here’s a list of 26 tools you should consider using in 2023 to make social media management a breeze!

1. ContentStudio

ContentStudio is a content and social media management tool mainly targeting agencies and businesses due to its versatility. This single app can handle almost any major social platform, from Facebook to blog sites like WordPress; it supports 35 platforms (25 social & 10 blogs).

It allows simultaneous posting on multiple channels with its tools and modules, saving time and effort.

ContentStudio Social Media Management Tool

It has been the go-to software for over 100,000 users, winning 12 awards for its performance and service. After a 14-day free trial, the pricing starts from $49/month, making it an excellent choice for small businesses for everything it provides. 

Features:

Channels:

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • TikTok
  • Pinterest
  • Tumblr
  • YouTube
  • DailyMotion
  • WordPress
  • Medium and more

Related Read: How To Boost Your YouTube Views In 11 Simple Ways

Pricing: 

  • The starter plan is $25/month ( 14 days FREE Trial )
  • The pro plan is $49/per month
  • The agency plan is $99/month

Pros:

Cons:

  • Social media posts cannot be A/B tested
  • No free version

G2 Ratings

ContentStudio g2 rating

2. SocialBee:

SocialBee is a social media management tool best suited for entrepreneurs, startups, small businesses, and freelancers. This app allows content creation, customization, and distribution to all social media platforms easily, from one place, at an affordable price. 

SocialBee can be used for managing your social media pages and groups and offers reporting & analytics to analyze the performance of your accounts. 

SocialBee

Features

  • Canva integration 
  • Posting schedule in a content calendar 
  • Post organization into different categories
  • Post customization for each social media platform 
  • Recycle evergreen posts 
  • Content curation through RSS Feeds
  • Real-time preview of upcoming posts
  • URL shorteners for link tracking 
  • Multiple workspaces and team collaboration features

Channels:

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Pinterest
  • Google My Business
  • TikTok

Pricing:

Starts at $29/month (14-day free trial, no credit card required).

Pros

  • The app is intuitive and user-friendly.  
  • Highly responsive customer success team. 
  • SocialBee offers various help documents regarding overall app usage, content posting, and technical support. 
  • After you sign-up, you can request a tool walkthrough. 

Cons

  • The app is only web-based and not suited for enterprises. 

G2 Ratings

socialbee G2 rating

3. Buffer

Buffer is a popular platform that primarily aims to schedule social media posts through its extensive social media calendar.

It not only gives detailed analytics but also allows us to compare statistics. The 2 step account login makes it more secure. 

buffer social media management tool

Features:

  • Social media scheduling
  • Post analytics
  • Analytics and insights
  • Stats comparison
  • Team collaboration (via administrator rights)
  • 2-step account login
  • Customized scheduling

Channels:

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Pricing:

  • The essential plan starts at $6/month per channel ( 14 days FREE Trial )
  • The team plan starts at $12/month per channel ( 14 days FREE Trial )
  • The agency plan starts at $120/month per channel ( 14 days FREE Trial )

Pros:

  • Scheduling posts is easy, and the reports are very authentic. 

Cons:

  • It is costly

G2 Ratings

buffer g2 rating

4. Hootsuite

Hootsuite is among the former tools that still stands the best among the trending ones for its updated features every now and then, allowing about 35 social channel integrations in its pro plan. However, it still lags behind social media automation, the hottest feature of 2022.

hootsuite social media management tool

Features:

  • Social media scheduling
  • Social monitoring 
  • Builds engagement 

Channels:  35 social channels, including

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • YouTube
  • Pinterest
  • Tiktok

Pricing:

  • The professional plan starts at $99/month (10 Social Accounts)
  • Team plan $249/month(20 Social Accounts)
  • The business plan is $739/month(35 Social Accounts)

Pros:

  • Free scheduling of up to 5 messages and 10 social accounts.

Cons:

  • You need to pay for each add-on; an agency plan can cost around 599$ to avail full features.

G2 Ratings

hootsuite g2 rating

5. Eclincher

Social media management platform Eclincher emphasizes 24/7 customer service. Intending to streamline and save users time, they put a lot of emphasis on the agility of their team to enhance their tool for the requirements of their clients continuously.

eclincher Social Media Management Tool

Features:

  • Team collaboration
  • Social media posts publishing and scheduling
  • Bulk scheduling
  • Social inbox
  • Monitoring
  • Media library
  • Analytics
  • Automated publishing

Channels:

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • Pinterest
  • Google My Business
  • YouTube
  • TikTok
  • WordPress
  • Yelp 

Pricing:

  • The basic plan starts at $65/per month
  • The premier plan starts at $175/per month
  • The agency plan starts at $425/per month

Pros:

  • A visual calendar for content overviews
  • An intuitive, user-friendly layout
  • Responsive customer service 
  • Monitoring hashtags effectively

Cons:

  • Instagram posting features are lacking
  • There may be some difficulty using the user interface at first
  • The platform may not retrieve messages or comments

G2 Ratings 

eclincher g2 rating

6. Sendible 

Sendible is a social media management platform best suited for digital agencies searching for an all-inclusive solution with a CRM. Social media managers can repurpose content with Sendible’s Smart Queue feature. Users can watch keywords and competing brands using their Social Inbox and social listening capabilities. Sendible lacks an influencer search feature but has a CRM system that enables users to engage with influencers and converse in real time.

sendible Social Media Management Tool

Features:

  • Content management 
  • RSS feeds
  • Publishing is automated 
  • Collaboration tools for team and clients 
  • Easy monitoring by the mobile app
  • Presentable reports showing ROI 

Channels:

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • Google My Business
  • & Pinterest

Pricing:

  • The creator plan starts at $29/per month
  • The traction plan starts at $89/per month
  • The scale plan starts at $199/per month

Pros:

  • Canva integration 
  • Smart queue feature to repurpose content 
  • Keyword monitoring via Social listening tools

Cons:

  • No inbuilt graphics editor 
  • Absence of an influencer search feature 
  • Organizing is difficult 

G2 Ratings 

sendible g2 rating

7. Keyhole

Keyhole is a social media management tool, influencer tracking, and marketing tool. Using Keyhole, businesses can easily benchmark their performance and see where they stand among their competitors. It covers marketing campaigns, influencer marketing, brand monitoring, events, market research, and brand monitoring for both agencies and enterprises.

keyhole Social Media Management Tool

Features:

  • Extensive reporting 
  • Automated shareable reporting 
  • Detailed monitoring features
  • Social publishing 
  • Influencer analytics and tracking 

Channels:

  • Tiktok
  • Twitter 
  • Facebook 
  • Instagram 
  • Youtube 
  • Linkedin 

Pricing:

  • The plan for SMBs and freelancers starts at $79/per month 
  • The corporate plan starts at $239/per month  
  • The agency plan starts at $479/month

Pros:

  • User friendly
  • Hashtag tracking 
  • Comprehensive dashboards for use 

Cons:

  • Tracking options are limited
  • Delayed customer support 
  • Exporting reports causes errors at times 

G2 Ratings 

keyhole g2 rating

8. SocialPilot

SocialPilot is a social media management service that helps brands and agencies automate the most essential tasks in social media: publishing, scheduling, and analytics. It can manage Facebook, Twitter, Snapchat, and Google+ pages and track sentiment, engagement, and geographic data. SocialPilot does not require any programming skills or technical knowledge to use it.

socialpilot social media management tool

Features

  • Social media calendar
  • Social media analytics
  • Social inbox
  • White-label reports
  • Team collaboration features
  • Client management
  • Bulk scheduling
  • Canva integration
  • URL shorteners and RSS feeds

Channels:

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • TikTok
  • Pinterest
  • Tumblr

Pricing:

  • The small team plan starts at $42/month ( 14 Days FREE Trial ) 
  • The agency plan starts at $85/month ( 14 Days FREE Trial ) 
  • The professional plan starts at $25/month ( 14 Days FREE Trial ) 

Pros:

  • You can curate unlimited content with SocialPilot.  
  • Scheduling posts is quite easy and flexible. 
  • Canva integration makes last-minute edits possible. 
  • Detailed analytics with white-label reporting are available. 
  • A responsive support team that resolves issues in less than 4 hours

Cons:

  • The interface could be improved. 

G2 Ratings

socialpilot g2 rating

9. Zoho Social:

ZOHO Social is a smart social media marketing tool that helps businesses optimize their social channels with the right audience reach.  It has multiple features, from monitoring keywords scheduling, and team collaboration.

Zoho Social Social Media Management Tool

Features:

  • Scheduling
  • Monitoring
  • Team collaboration
  • Analytics

Channels:

  • Facebook
  • Twitter
  • Google+
  • Linked In
  • Instagram

Pricing:

  • The standard plan is 10$/month
  • The professional plan is 30$/month
  • The premium plan is 40$/month

Pros 

  • Easy UI
  • Posts preview
  • Targeted audience reach

Cons

  • Limited social channels

G2 Ratings

zoho social g2 rating

 

10. MeetEdgar

MeetEdgar is another social media automation tool with extensive Calendar features. A great tool solely for social media scheduling with a fun content curation feature for your social media post. However, it doesn’t provide analytics and reports.

meetedgar social media management tool

Features:

  • Social media calendar
  • Content library
  • Social media scheduler.
  • Automated social sharing.
  • Automatic post-re-sharing.
  • Auto-refill queue.
  • Unlimited content library.
  • Category-based scheduling.
  • URL shortener and in-app tracker.
  • Browser extension.

Channels: 

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram

Pricing:

  • Eddie plan at $29.99/month (5 social accounts)
  • Edgar plan at $49.99/month (25 social accounts)

Pros

  • RSS feed integration 
  • Easy to set up calendars 
  • Content gathering for you

Cons

  • No reporting and analytics
  • Limited social accounts 

G2 Ratings

meetedgar g2 rating

11. Later

Later is the #1 Instagram management tool; unlike other social media tools, it solely focuses on Instagram Scheduling through a visual Content Calendar. 

later social media management tool

Features:

  • Instagram scheduling
  • Drag-and-drop post-scheduling.
  • Calendar view.
  • Media library for storing images and videos.
  • Review and reply to comments (Instagram only)
  • Hashtag suggestions tool

Channels:

  • Instagram
  • Facebook
  • Twitter
  • LinkedIn 
  • Pinterest
  • TikTok

Pricing:

  • Starter plan at $18/month 
  • Growth plan $40/month
  • Advanced plan $80/month

Pros 

  • Posts directly to Instagram without the need for push notifications.
  • Has tools to help develop relevant content.
  • Stores media in one convenient place.

Cons

  • No option for a bulk media folder for multiple users
  • Later seems primarily focused on Instagram.

G2 Ratings

later g2 rating

Read More: Top 15 Best Later Alternatives For Your Business in 2023

12. NapoleonCat

 

NapoleonCat’s social media Publisher allows users to post across multiple profiles and platforms. Thanks to the user-friendly collaboration features, the tool is best suited for growing marketing and customer support teams.

Napoleon Cat social media management tool

Features:

  • Social inbox
  • Social media publisher 
  • Automated moderation 
  • Social media analytics 
  • Social media reporting 

Channels:

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube
  • Google My Business
  • Messenger

Pricing:

  • Standard plan $31/month
  • Pro plan $76/month

Pros:

  • Allows bulk publication to many profiles and platforms (including multiple Google My Business locations);
  • Includes multiple collaboration features that streamline workflows for social media and customer service teams;
  • Helps you cut down on the time you spend replying to comments and messages by as much as 66%

Cons:

  • The UX may seem complicated at the beginning.

G2 Rating

napoleoncat g2 rating

13. Planable

What makes Planable unique from other Social media Platforms is its social space for team members to collaborate. Like any other Social media Platform, Planable is easy on the pocket and provides you with basic features of Social media marketing.  However, The main features are limited to only the Premium version.

planable social media management tool

Features

Channels:

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Google My Business
  • YouTube
  • TikTok

Pricing:

  • The basic plan starts at $11/per user 
  • The pro plan starts at $22/per user 

Pros 

  • Great for sharing with clients before publishing content on social channels.
  • Teammates can approve posts and edit

Cons:

  • Not enough social channels integration

G2 Rating

planable g2 rating

14.  RecurPost

RecurPost is a social media scheduler with repeating schedules. Unlike other schedulers, where you must upload your content whenever you want to schedule something, RecurPost can categorize your content into different libraries, such as My Blogs, Videos, etc. From a single platform, you can schedule tweets, schedule Instagram posts, schedule GMB posts, schedule LinkedIn posts, schedule pins, and much more. By evaluating your prior posts, RecurPost allows you to automatically schedule those periods. There’s also the option of bulk scheduling, which allows you to have numerous posts ready to go simultaneously.

Recurpost social media management tool

Features:

  • Connect multiple social media accounts from a single platform.
  • Bulk scheduling.
  • Social calendar.
  • White label reports.
  • Team collaboration.
  • Evergreen content marketing.

Channels:

  • Facebook Profiles
  • Facebook Pages
  • Facebook Groups
  • Twitter Accounts
  • LinkedIn Profile
  • LinkedIn Company
  • Instagram Personal Profile
  • Instagram Business Profile
  • Google Business Profile
  • Pinterest

Pricing:

  • The Solopreneurs plan starts from 15$ per month with a 14-day free trial
  • The agency plan starts from 79$ per month with a 14-day free trial

Pros:

  • You can manage 10 social profiles for just $39/month.
  • Hashtag Recommendation
  • Add multiple images in posts

Cons:

  • The three-click process to shorten links could be streamlined

G2 Rating:

recurpost g2 rating

15. Kontentino

Kontentino makes social media planning and approval seamless for marketing teams. Kontentino saves a significant amount of time spent on operational tasks. This significantly improves the quality of content and eliminates mistakes/failures when publishing social content. Also, social media managers can use the analytics section better to understand the performance of the posts and ads when reporting to clients, thanks to the contextualized data.

kontentino Social Media Management Tool

Features:

  • UTM tag builder
  • Social media calendar

Channels:

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • Pinterest

Pricing:

  • The starter plan is 49/per month
  • The standard plan is 110/per month 
  • The pro plan is 200/per month  

Pros:

  • Built-in project management tools 
  • Ease of use 
  • Dashboard and calendar in one place

Cons:

  • The tool operates slow
  • There are no bulk uploads 
  • It is a bit more expensive than other similar tools 

G2 Ratings 

kontentino g2 rating

16. Iconosquare

Another great tool to solely manage your Instagram Business accounts. Iconosquare gives you deep insights into your Instagram Business Social Channel, helping your Instagram growth.

Features:

  • Instagram scheduling and publishing
  • Instagram analytics
  • Best time to post
  • Geolocation
  • User tagging
  • First comment scheduler
  • Instagram feed preview 
  • Media library

Related Read: What’s the Best Time to Post on Instagram in 2023?

Channels:

  • Instagram
  • TikTok
  • LinkedIn
  • Twitter
  • Facebook

Pricing:

  • The pro plan starts at 49€/month
  • The advanced plan starts at 79€/month
  • The enterprise plan starts at 139€/month

Pros 

  • Monitoring Instagram data
  • Compiling data into comprehensive reports

Cons 

  • Manipulating data can be difficult.
  • Paid and organic posts couldn’t be separated.
  • Tracking story posts you wanted to group is messy.

Social Media Calendar for Digital Agencies

Organize all your social posts and visualize your client’s social media content plan with an interactive Content Calendar

14 days free trial - no credit card required

G2 Ratings

iconosquare g2 rating

17. Promo Republic

A tool that lets you distribute content in line with your brand guidelines and business goals?

Promo Republic might be a suitable choice for you. With this platform, you can easily organize content for teams and partners, block selected content elements from being edited, and keep track of content usage & performance.

promo republic social media management tool

It is a social media tool with an inbuilt design application. Its major focus lies on small businesses. This makes your content more pleasing to the eye. This tool allows you to measure the metrics and usefulness of your social media strategy. It has the function to edit pre-made templates.

With Promo Republic, you can enable your team for on-the-go sharing & posting of branded content. You’ll also be able to encourage authenticity regarding content customization. And most importantly, you can ensure your partners’ posts meet regulatory standards and guidelines.

Features:

  • Social publishing
  • Social listening 
  • Engagement 
  • Advertising
  • Content creation

Channels:

  • Facebook
  • Instagram 
  • Twitter
  • LinkedIn
  • Pinterest

Pricing: 

  • The small business plan is $49/month
  • The agency plan is $79/month

Pros

  • Analyzes each platform’s audience to provide the time to make a post.
  • You can save posts, so you don’t have to re-create posts if you want to reuse old content or use it on multiple accounts.
  • Calendar view to schedule posts.

Cons

  • The biggest drawback is that it does not integrate with third-party plugins.
  • No way to upload posts in bulk.
  • You can not post directly on Instagram.

G2 ratings

promo republic g2 rating

18. MavSocial

MavSocial is a great tool for publishing posts at once to all your social platforms. It consists of Media Library, which allows you to save images and post them on your social channels. This tool also gives basic social media analytics. However not suitable for large businesses looking for deep Insights, Analytics, and Reports.

mavsocial

On top of this, there is also a Visual Content Calendar where you can view previews of all your scheduled and published social media posts in a calendar format.

Features:

  • Social media scheduling and publishing
  • Social media analytics
  • Social inbox
  • Brand management
  • Content calendar
  • RSS feed reader

Channels:

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • YouTube
  • Tumblr

Pricing:

  • The pro plan is $78/month
  • The business plan is $249/month
  • The enterprise plan is $499/month

Pros 

  • Social media posting & management
  • Campaign separation
  • Provides insightful analytics

Cons 

  • User experience- not 100% intuitive
  • Better link shortener abilities needed

G2 Ratings

mavsocial g2 rating

19. HubSpot

Hubspot is the featured tool for inbound marketing, letting you integrate your SEO, Social Media, and Email Marketing in one place. This tool might not be considered the best for solely Social media management, but it is a good choice for overall marketing efforts.

hubspot social media management tool

Features:

  • Social media scheduling
  • Social media monitoring and management
  • Social media analytics

Channels: 

  • LinkedIn
  • Facebook
  • Instagram
  • Twitter

Pricing:

  • The starter plan is $45/month
  • The professional plan is $800/per month
  • The enterprise plan is $3600/month

Pros

  • It includes free CRM software for your sales teams, marketing automation software, email marketing, social media management, and customer service tools.
  • It’s easy to use, and you can even use it as a CMS for content marketing or to build your website.

Cons

  • HubSpot offers limited features in its free version, so you can only use it for the most basic things. Moreover, as your business grows, the prices you will need to pay will also rise quite steeply
  • HubSpot’s reporting isn’t as diverse or as detailed compared to a few of its competitors. For example is its lack of segmented traffic reports, which would have the ability to give you information about the percentage of various kinds of traffic visiting your pages.

G2 Ratings

hubspot g2 rating

20. Oktopost

Oktopost is a social media network designed to help B2B marketers create credibility through social media and the importance of their social media efforts. It is an all-in-one tool for B2B Marketers. You can Create and distribute large-scale content across all major social networks and campaigns from one powerful interface.

oktopost

Features:

  • Social media publishing and scheduling
  • Editorial calendar
  • Social media analytics
  • Social campaign management.
  • Social listening
  • Social publishing

Channels:

  • Facebook
  • Feedly
  • Google Analytics 
  • Canva 
  • Microsoft Teams 
  • Hubspot
  • Zapier

Pricing:

Contact Oktopost for information.

Pros :

  • Oktopost has a great interface for publishing posts, allowing you to select multiple social media profiles and easily schedule a message across all of them.
  • Oktopost tracks your performance and has an automated tool that will schedule posts for you based on when past posts performed best, and it works pretty well.

Cons :

  • Limited publisher access can make things difficult with multiple business units.

G2 ratings

oktopost g2 rating

21. Brandwatch (previously Falcon.io)

The platform helps you communicate with your customers, monitor and publish your content, evaluate your progress across channels, and more! Above everything, Brandwatch has a Customer Relationship Management (CRM) tool as an add-on.

brandwatch social media management tool

Features

  • Instagram scheduling
  • Audience management
  • Scheduled posts
  • Create paid and organic posts for all your social networks in one collaborative content calendar.

Channels: 

  • Facebook 
  • Instagram 
  • YouTube 
  • WhatsApp
  • LinkedIn
  • TikTok
  • Twitter

Pricing:

Social for small business plan starts at $108/month(7-Day FREE Trial)

Pros 

  • The interface is well-organized and makes the user experience very smooth.
  • Organizes content well with the publishing feature.

Cons 

  • Falcon.io does not show the conversations between customers and your chatbot, which is a big issue for our company as messenger marketing becomes a more profitable part of our marketing efforts.
  • Falcon.io does not post to Instagram stories.

G2 Ratings

brandwatch g2 rating

Bonus Tools:

You can reach many audiences with retargeting on social media, so I suggest using a URL shortener with a social media posting tool.

22. Replug

Replug is another custom URL shortener. You can call it a Bitly alternative or a Rebrandly alternative. It has all the features one can ask for. It is an excellent tool to bring the most traffic with retargeting. Replug solves your URL-related issues by generating branded short links to every website, blog, and social media profile you own. This powerful link-shortening tool can shorten any URL or create QR codes or social media bio-links.

With A/B testing capabilities, you can do split-testing on your links to identify which performs best. And with various call-to-action buttons and links, you can experiment with different calls-to-action to see what converts the best.

replug social media management tool

Features

  • Branded link shortening
  • QR codes
  • Retargeting pixels
  • A/B testing
  • RSS feed
  • CTA (Call-to-actions)
  • Bio-links
  • Hide branding
  • Analytics and reports
  • Dedicated onboarding
  • UTM builders
  • Custom domains
  • 21 app integrations
  • Chrome extension

Pricing:

  • The basic plan starts at $19/month
  • The professional plan is for $49/month ( 14 Day free trial)
  • The agency plan is for $79/month ( 14 Day free trial)

Pros

  • User-friendly interface 
  • Offers a chrome extension 
  • Bulk link available 
  • Link reporting is automated 
  • Analytics 
  • QR code generator  

Cons

  • Templates and widgets in Biolink should be created more.

G2 Rating 

Replug g2

23. AgoraPulse

Agora Pulse is also social media scheduling and reporting tool with elaborate functionality. Agora Pulse has many unique features, including market analysis and contest applications on Facebook.

agorapulse

Features:

  • Social media scheduling
  • Social media reporting
  • Social inbox

Channels: 

  • LinkedIn
  • Facebook
  • Instagram
  • Twitter

Pricing:

  • The standard plan is for $49/month (30 Days FREE Trial)
  • The professional plan is for $79/month (30 Days FREE Trial)
  • The advanced plan is for $119/month (30 Days FREE Trial)

Pros :

  • The best part is that we can always get same-day customer service when needed – they are very helpful.
  • The scheduling and publishing calendar format is simple, intuitive, and responsive. I especially love being able to publish a post to more than one channel from one screen, including making adjustments to the copy for each channel.

Cons :

  • More & simpler social listening features would be great.
  • More publishing functionalities within the mobile app, like scheduling carousels.
  • Ability to resize visuals for different channels when publishing to multiple channels (and free form resizing option)

G2 Ratings

agorapulse g2 rating

24. Smarter Queue

It is a platform for savvy marketers, influencers, entrepreneurs, and businesses that connects your teams, automates workflow, and publishes to all your social networks.

smarter queue social media management tool

With this tool, you can:

  1. Publish content across multiple channels.
  2. Easily schedule posts in advance with a simple interface.
  3. Monitor how your posts are performing on social media with real-time analytics and growth charts.
  4. Better engage with customers by targeting specific groups with custom audiences or keywords.

Features

  • Content curation
  • Evergreen recycling
  • Posting plan
  • Content categories
  • Media library
  • Image search
  • Canva
  • Manage multiple profiles
  • Bulk import
  • Auto-import feeds from RSS sources

Channels:

  • Facebook
  • LinkedIn
  • Pinterest
  • Instagram
  • Twitter

Price:

  • Solo plan $19.99/month
  • Business plan $30.99/month

Pros

  • Scheduling of evergreen content is automated 
  • Easy organizing by categories 

Cons

  • The approval process is clunky 
  • Not all features are available

G2 Rating

smarter queue g2 rating

25. EngageBay

EngageBay is a marketing automation and social media management platform built for small businesses and startups. That said, it is more than a social media marketing tool. EngageBay offers all-in-one marketing, sales, and customer support software with unified CRM. 

With the Social Suite, you can manage your Facebook, Instagram, Twitter, and LinkedIn accounts from a single window. EngageBay lets you schedule your posts to reach your social audience at the optimal time. engagebay social media management toolFeatures:

  • Streams for each social media account
  • Post content directly from the CRM
  • Capture leads through social listening
  • Schedule posts for maximized engagement
  • Automate social engagement through workflows
  • Highly affordable
  • Directly synced to the CRM
  • 2-way calendar sync
  • Marketing, sales, and service automation
  • Dozens of integrations

Channels:

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn

Pricing:

Starts at $12.47 a month

Pros

  • One of the most affordable social media marketing tools
  • Social listening feature for a deeper understanding of your audience
  • Smart post-scheduling for delivery optimization
  • Automation for easy lead capture, generation, and nurturing 

Cons

  • No Tiktok integration yet
  • Complex to use
  • Less variety in landing page templates

G2 Ratings

engagebay g2 rating

Plan, Organize and Schedule Your Social Content

Experience an organized workflow to streamline your social media posts. Increase your productivity and boost social engagement.

14 days free trial - no credit card required

26. CoSchedule

CoSchedule is a content marketing company turned into a social media management and calendar tool. Their main objective is to assist organizations in maintaining marketing organization by enabling teams to plan out all marketing content, including blog content, using their content calendar.

coschedule social media management tool

Features:

  • Content calendar to streamline publishing flow
  • Post scheduling and publishing 
  • Tracking and reporting 
  • Team inbox for collaboration 
  • Analytics 

Channels:

  • Facebook
  • Instagram 
  • LinkedIn
  • Twitter
  • TikTok

Pricing:

The pro plan starts at $29/per month 

Pros:

  • Built-in project management tools 
  • Ease of use 
  • Dashboard and calendar in one place

Cons:

  • The tool operates slow
  • There are no bulk uploads 
  • A bit pricier as compared to other similar tools 

G2 Ratings 

coschedule g2 rating

P.S. Does Facebook log you out, out of nowhere?

27. Sprout Social

Sprout Social offers a comprehensive social media management platform that combines various tools into one convenient solution. Users can schedule and publish content across multiple social media platforms and monitor and analyze their social media activity to improve performance. Sprout Social also provides powerful customer relationship management (CRM) features. Another advantage of using Sprout Social is its robust reporting capabilities. Social media managers have praised the platform’s visually appealing and insightful reports, which can be easily downloaded and shared with colleagues or clients.

Sprout Social

Features:

  • Content calendar
  • Social publishing 
  • Social automation
  • Campaign optimization
  • Social reporting 
  • Social engagement 
  • Social analytics 

Channels:

  • Facebook
  • Instagram 
  • LinkedIn
  • Twitter
  • TikTok
  • Pinterest
  • YouTube

Pricing:

The standard plan starts at $249/per month 

The professional plan starts at $399/per month 

The advanced plan starts at $499/per month 

Pros:

  • Suggested posting times
  • Easier user interface
  • Robust analytics 
  • Bulk scheduling

Cons:

  • Gifs cant be posted
  • Multiple automatic uploads on Instagram are a problem
  • Clunky dashboard

G2 Ratings 

G2 Sprout social

 

28. Fanpage Karma

Fanpage Karma

Fanpage Karma is a leading social media management solution aimed at social media agencies and influencers.

It facilitates the tedious and stressful parts of managing a presence across all social media platforms and lets people focus on the things that they value: sharing their messages and content with an ever-growing number of fans.

It enables marketing professionals and influencers to analyze their competitors and their fans’ interests, create, edit, and publish every type of digital content, lift the burden of building, and stay on top of everything in their community. AI assistants assist you in your content creation and community management.

With it, you can track your profiles and other profiles, engage in reputation management, and discover influencers and copywriting ideas. You can also create personalized reports, schedule posts in advance with your team, and answer messages from all your social media channels in one place.

In a nutshell: The Swiss Knife of Social Media

Pricing is available on a monthly or yearly subscription, and customer support is offered via phone, e-mail, webinars, social media, and other online measures. Fanpage Karma provides a free trial.

In one sentence: The Swiss Knife of Social Media Management

Features:

  • AI assisted Social media scheduling
  • AI assisted community management
  • Post analytics
  • Analytics and insights
  • Stats comparison
  • Team collaboration (via administrator rights)
  • Customized scheduling
  • Engagement and reach building
  • Social media posts publishing and scheduling
  • Team collaboration
  • Influencer discovery
  • Copywriting inspiration
  • API to retrieve and download data from the world of social media
  • Hashtag generator
  • A visual calendar for content overviews
  • An intuitive, user-friendly layout
  • Responsive customer service
  • Monitoring hashtags effectively
  • Posting every kind of social media content

Channels:

  • Facebook
  • Instagram
  • YouTube
  • TikTok
  • LinkedIn
  • Twitter
  • Pinterest
  • WhatsApp

Pricing:

  • The bronze plan starts at $69/month ( 14 days FREE Trial )
  • The silver plan starts at $199/month ( 14 days FREE Trial )
    The gold plan starts at $299/month ( 14 days FREE Trial )
  • The platinum plan starts at $799/month ( 14 days FREE Trial )

Pros:

  • Wide variety of social channels supported
  • AI assistant for content planning and community management
  • An intuitive, user-friendly layout
  • Quick and responsive customer service
  • A visual calendar for content overviews
  • Integration of Pexels
  • Finding the best hashtags effectively
  • Extensive variety of KPIs for reporting available

Cons:

  • It is costly

So these are 28 Social media management tools! 

Due to the rise of social media, there is a need for people and organizations to be active on multiple platforms. You may want to share your content on Facebook, Twitter, Instagram, and Snapchat, but you are restricted by having one account per platform. This means you have to be in more than one place.

This list of social media management tools will let you manage your social media accounts from the same place without hassle. Upload photos or videos easily and share them across your platforms with one click. Unsure about posting videos on Instagram? We have A Complete Guide to Instagram Video Size for 2023 for you.

See how many new followers you’ve gained on Instagram? Now it’s time to post that selfie on Facebook if you’re not facing the Facebook account restricted issue!

Spend less time managing your social accounts and more time creating awesome content!

Farwa Anees

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