Social media is an essential tool for any brand looking to grow. It’s an excellent way to connect with your audience and build a community that cares about your brand. In fact, studies show that social media accounts for over 60% of global internet traffic.
As the years go by, more and more competitors will enter the game, so it’s key to stay ahead of the curve and use the most up-to-date tools available.
There are so many strategies and tactics to keep in mind! But it doesn’t have to be this way. With the right social media management tools, you can stay on top of your marketing game and succeed with your social media efforts.
Let’s dig into the most favorite social media management tools of 2022 along with their G2 ratings.
20 Tools Social Media Marketers MUST Consider In 2022
The social media tool used by a large business might not be the best choice for a startup and vice versa.
However, leveraging the right smart tools can reduce the workload and help improve productivity, thereby increasing your overall ROI.
Here’s a list of 20 tools you should consider using in 2022 in order to make social media management process a breeze for you!
ContentStudio is a content and social media management tool mainly targeting agencies and businesses due to its versatility. This single app is able to handle almost any major social platform ranging from Facebook all the way to blog sites like WordPress; in total it supports 35 platforms (25 social & 10 blogs).
It allows simultaneous posting on multiple channels with its tools and modules, saving time and effort.
It has been the go-to software for over 70,000 users, winning 12 awards for its performance and service. After a 14-day free trial, the pricing starts from $49/month, making it an excellent choice for small businesses for everything it provides.
Channels: Facebook, Instagram, Linked In, Twitter, TikTok, Pinterest, Tumblr, Google maps, YouTube, DailyMotion, WordPress, Medium.
Pricing: $49/month ( 14 days FREE Trial )
SocialPilot is a social media management service that helps brands and agencies automate the most essential tasks in social media: publishing, scheduling and analytics. It can be used for managing Facebook, Twitter, Snapchat and Google+ pages, as well as for tracking sentiment, engagement and geographic data. SocialPilot does not require any programming skills or technical knowledge to use it.
Social media calendar
Social media analytics
Team collaboration features
URL shorteners and RSS feeds
Channels: Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, and Tumblr
Pricing: Starts at $30/month ( 14 Days FREE Trial )
You can curate unlimited content with SocialPilot.
Scheduling posts is quite easy and flexible.
Canva integration makes last-minute edits possible.
Detailed analytics with white-label reporting are available.
Responsive support team that resolves issues in less than 4 hours.
Interface could be improved.
Buffer is a popular platform primarily aimed to schedule social media posts through its extensive social media calendar.
It not only gives detailed analytics but also allows us to compare statistics. The 2 step account login makes it more secure.
Social media scheduling
Analytics and insights
Team collaboration (via administrator rights)
2-step account login
Channels: Facebook, Instagram, LinkedIn, Twitter
Pricing: Starts at $15/month ( 14 days FREE Trial )
Scheduling posts is easy and the reports are very authentic.
It is costly
Hootsuite is among the former tools that still stands the best among the trending ones for its updated features every now and then, allowing about 35 social channel integrations in its pro plan, however, it still lags behind in social media automation that is the hottest feature of 2022.
Social media Scheduling
Channels: 35 social channels including Facebook, Twitter, Linked In, and Instagram.
Pricing: Starts at $19/month (3 Social Accounts)
PRO plan $99/month(20 Social Accounts)
Premium $599/month(35 Social Accounts)
Free scheduling up to 5 messages and 10 social accounts.
You need to pay for each add-on and an agency plan can cost around 599$ to avail full features.
5. Zoho Social:
ZOHO Social is a smart social media marketing tool that helps businesses optimize their social channels with the right audience reach. It has multiple features from monitoring keywords, scheduling, and team collaboration.
Targeted Audience reach
Limited social channels
Channels: Facebook, Twitter, Google+, Linked In, and Instagram
Pricing: Free Edition, Professional Plan 50$/mo
MeetEdgar is another social media automation tool with extensive Calendar features. A great tool solely for social media scheduling with a fun content curation feature for your social media post. However, it doesn’t provide analytics and reports.
Social media Calendar
Social media scheduler.
Automated social sharing.
Unlimited content library.
URL shortener and in-app tracker.
Channels: Facebook, Twitter, Linked In, and Instagram.
Pricing: Starts at $49/month
No reporting and analytics
Later is the #1 Instagram Management tool, unlike othersocial media tools it solely focuses on Instagram Scheduling through a visual Content Calendar.
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