Top 20 Social Media Management Tools for 2022

by Farwa Anees
15 minutes
Social Media Management tools

Social media is an essential tool for any brand looking to grow. It’s an excellent way to connect with your audience and build a community that cares about your brand. In fact, studies show that social media accounts for over 60% of global internet traffic.

As the years go by, more and more competitors will enter the game, so it’s key to stay ahead of the curve and use the most up-to-date tools available.

There are so many strategies and tactics to keep in mind! But it doesn’t have to be this way. With the right social media management tools, you can stay on top of your marketing game and succeed with your social media efforts.

Let’s dig into the most favorite social media management tools of 2022 along with their G2 ratings.

20 Tools Social Media Marketers MUST Consider In 2022

The social media tool used by a large business might not be the best choice for a startup and vice versa. 

However, leveraging the right smart tools can reduce the workload and help improve productivity, thereby increasing your overall ROI.

Do read How to Build an Accomplished Social Media Team for Your Agency.

Here’s a list of 20 tools you should consider using in 2022 in order to make social media management process a breeze for you!

1. ContentStudio

ContentStudio is a content and social media management tool mainly targeting agencies and businesses due to its versatility. This single app is able to handle almost any major social platform ranging from Facebook all the way to blog sites like WordPress; in total it supports 35 platforms (25 social & 10 blogs).

It allows simultaneous posting on multiple channels with its tools and modules, saving time and effort.

Social Media Management Tool

It has been the go-to software for over 70,000 users, winning 12 awards for its performance and service. After a 14-day free trial, the pricing starts from $49/month, making it an excellent choice for small businesses for everything it provides. 

Features:

Channels: Facebook, Instagram, Linked In, Twitter, TikTok, Pinterest, Tumblr, Google maps, YouTube, DailyMotion, WordPress, Medium.

Pricing:  $49/month ( 14 days FREE Trial )

G2 Ratings

2. SocialPilot

SocialPilot is a social media management service that helps brands and agencies automate the most essential tasks in social media: publishing, scheduling and analytics. It can be used for managing Facebook, Twitter, Snapchat and Google+ pages, as well as for tracking sentiment, engagement and geographic data. SocialPilot does not require any programming skills or technical knowledge to use it.

Features

  • Social media calendar
  • Social media analytics
  • Social Inbox
  • White-label reports
  • Team collaboration features
  • Client management
  • Bulk scheduling
  • Canva integration
  • URL shorteners and RSS feeds

Channels: Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, and Tumblr

Pricing: Starts at $30/month ( 14 Days FREE Trial ) 

Pros

  1. You can curate unlimited content with SocialPilot.  
  2. Scheduling posts is quite easy and flexible. 
  3. Canva integration makes last-minute edits possible. 
  4. Detailed analytics with white-label reporting are available. 
  5. Responsive support team that resolves issues in less than 4 hours. 

Cons

  1. Interface could be improved. 

G2 Ratings

3. Buffer

Buffer is a popular platform primarily aimed to schedule social media posts through its extensive social media calendar.

It not only gives detailed analytics but also allows us to compare statistics. The 2 step account login makes it more secure. 

Social Media Management Tool

Features:

  • Social media scheduling
  • Post analytics
  • Analytics and insights
  • Stats comparison
  • Team collaboration (via administrator rights)
  • 2-step account login
  • Customized scheduling

Channels: Facebook, Instagram, LinkedIn, Twitter

Pricing: Starts at $15/month ( 14 days FREE Trial )

G2 Ratings

Pros 

Scheduling posts is easy and the reports are very authentic. 

Cons 

It is costly

4. Hootsuite

Hootsuite is among the former tools that still stands the best among the trending ones for its updated features every now and then, allowing about 35 social channel integrations in its pro plan, however, it still lags behind in social media automation that is the hottest feature of 2022.

Social Media Management Tool

Features

Social media Scheduling

Channels:  35 social channels including Facebook, Twitter, Linked In, and Instagram.

Pricing: Starts at $19/month (3 Social Accounts)

PRO plan $99/month(20 Social Accounts)

Premium $599/month(35 Social Accounts)

G2 Ratings

Pros:

Free scheduling up to 5 messages and 10 social accounts.

Cons:

You need to pay for each add-on and an agency plan can cost around 599$ to avail full features.

5. Zoho Social:

ZOHO Social is a smart social media marketing tool that helps businesses optimize their social channels with the right audience reach.  It has multiple features from monitoring keywords, scheduling, and team collaboration.

Social Media Management Tool

Features:

  • Scheduling
  • Monitoring
  • Team collaboration
  • Analytics

Pros 

  • Easy UI
  • Posts Preview
  • Targeted Audience reach

Cons

  • Limited social channels

G2 Ratings

Channels: Facebook, Twitter, Google+, Linked In, and Instagram

Pricing: Free Edition, Professional Plan 50$/mo

6. MeetEdgar

MeetEdgar is another social media automation tool with extensive Calendar features. A great tool solely for social media scheduling with a fun content curation feature for your social media post. However, it doesn’t provide analytics and reports.

Features:

  • Social media Calendar
  • Content Library
  • Social media scheduler.
  • Automated social sharing.
  • Automatic post-re-sharing.
  • Auto-refill queue.
  • Unlimited content library.
  • Category-based scheduling.
  • URL shortener and in-app tracker.
  • Browser extension.

Channels:  Facebook, Twitter, Linked In, and Instagram.

Pricing: Starts at $49/month

G2 Ratings

Cons

No reporting and analytics

7. Later

Later is the #1 Instagram Management tool, unlike other social media tools it solely focuses on Instagram Scheduling through a visual Content Calendar. 

Social Media Management Tool

 

Features:

  • Instagram Scheduling
  • Drag-and-drop post scheduling.
  • Calendar view.
  • Media library for storing images and videos.
  • Review and reply to comments (Instagram only)
  • Hashtag suggestions tool

Channels: Instagram.

Pricing: Starts at $16/month (Small Businesses)

PRO plan $24/month(Large teams)

Premium $41/month(Agencies)

G2 Ratings

Pros 

  • Posts directly to Instagram without the need for push notifications.
  • Has tools to help develop relevant content.
  • Stores media in one convenient place.

Cons

  • No option for bulk media folder for multiple users
  • Later seems primarily focused on Instagram.

8. NapoleonCat

NapoleonCat’s social media Publisher allows users to post across multiple profiles and platforms. Thanks to the user-friendly collaboration features, the tool is best suited for growing marketing and customer support teams.

Napoleon Cat

Features:

  • Social Inbox – for tracking and managing comments, messages, and different kinds of communication from multiple platforms and profiles;
  • Social Media Publisher – for scheduling posts ahead of time to multiple profiles and platforms;
  • Automated moderation – for replying to social media comments (including ad comments!) and messages automatically;
  • Social Media Analytics – for measuring the performance of your social media campaigns;
  • Social Media Reporting – for monitoring and showcasing your social media marketing performance (generated automatically on a regular basis).

Channels: Facebook, Instagram, LinkedIn, Twitter, YouTube, Google My Business, Messenger

 

G2 Rating

Pros:

  • Allows bulk publication to many profiles and platforms (including multiple Google My Business locations);
  • Includes multiple collaboration features that streamline workflows for social media and customer service teams;
  • Helps you cut down on the time you spend on replying to comments and messages by as much as 66%

Cons:

  • The UX may seem complicated at the beginning.

9. Planable

What makes Planable unique from other Social media Platforms is its social space for team members to collaborate. Like any other Social media Platform, Planable is easy on the pocket and provides you with basic features of Social media marketing.  However, The main features are limited to only the Premium version.

Features

  • Social media scheduling and publishing
  • Visual Calendar
  • Social media Monitoring

Pricing: Starts at $39/month (1 Workspace)

Premium $99/month

G2 Rating

Pros 

  • Great for sharing with clients before publishing content on social channels.
  • Teammates can approve posts and edit.

Cons:

  • Not enough social channels integration

10.  RecurPost

RecurPost is a social media scheduler with repeating schedules. Unlike other schedulers where you must upload your content whenever you want to schedule something, RecurPost can categorize your content into different libraries, such as My Blogs, Videos, etc. From a single platform, you can schedule tweets, schedule Instagram posts, schedule GMB posts, schedule LinkedIn posts, schedule pins, and much more. By evaluating your prior posts, RecurPost allows you to auto-schedule for those periods automatically. There’s also the option of bulk scheduling, which allows you to have numerous posts ready to go simultaneously.

recurpost

Features:

  • Connect multiple social media accounts from a single platform.
  • Bulk Scheduling.
  • Social Calendar.
  • White Label Reports.
  • Team Collaboration.
  • Evergreen Content Marketing.

Channels:

  • Facebook Profiles
  • Facebook Pages
  • Facebook Groups
  • Twitter Accounts
  • LinkedIn Profile
  • LinkedIn Company
  • Instagram Personal Profile
  • Instagram Business Profile
  • Google Business Profile
  • Pinterest

Pricing: RecurPost pricing starts from 15$ per month with a 14-day free trial.

G2 Rating:

recurpost rating

Pros:

  • You can manage 10 social profiles for just $39/month.
  • Hashtag Recommendation
  • Add multiple images in posts

Cons:

  • The three-click process to shorten links could be streamlined.

11. Iconosquare

Another great tool to solely manage your Instagram Business accounts. Iconosquare gives you deep insights into your Instagram Business Social Channel helping your Instagram growth.

Features:

  • Instagram scheduling and publishing
  • Instagram Analytics
  • Best Time to Post
  • Geolocation
  • User Tagging
  • First Comment Scheduler
  • Instagram Feed Preview 
  • Media Library

Channels: Instagram

Pricing: Starts at $39/month

G2 Ratings

Pros 

  • Monitoring Instagram data
  • Compiling data into comprehensive reports

Cons 

  • Manipulating data can be difficult.
  • Paid and organic posts couldn’t be separated.
  • Tracking story posts you wanted to group is messy.

Social Media Calendar for Digital Agencies

Organize all your social posts and visualize your client’s social media content plan with an interactive Content Calendar

14 days free trial - no credit card required

12. Promo Republic

A tool that lets you distribute content in line with your brand guidelines and business goals?

Promo republic might be a suitable choice for you. With this platform, you can easily organize content for teams and partners, block selected content elements from being edited, and keep track of content usage & performance.

It is a social media tool with an inbuilt design application. Its major focus lies on small businesses. This makes your content more pleasing to the eye. This tool allows you to measure the metrics as well as the usefulness of your social media strategy. It has the function to edit pre-made templates.

With Promo Republic you can enable your team for on-the-go sharing & posting of branded content. You’ll also be able to encourage authenticity when it comes to content customization. And most importantly, you can ensure your partners’ posts meet regulatory standards, and guidelines.

Pricing: 

Standard $49/month, Professional   $99/month

G2 ratings

Pros

  • Analyzes each platform’s audience in order to provide the time to make a post.
  • You can save posts, so you don’t have to re-create posts if you want to reuse old content or use it on multiple accounts.
  • Calendar view to schedule posts.

Cons

  • The biggest drawback is that it does not integrate with third-party plugins.
  • No way to upload posts in a bulk.
  • You can not post directly on Instagram.

13. MavSocial

MavSocial is a great tool for publishing posts at once to all your social platforms. It consists of Media Library that allows you to save images and post them to all your social channels. This tool also gives basic social media analytics. However not suitable for large businesses looking for deep Insights, Analytics, and Reports.

On top of this, there is also a Visual Content Calendar where you can view previews of all your scheduled and published social media posts in a calendar format.

Features:

  • Social media scheduling and publishing
  • Social media Analytics
  • Social Inbox
  • Brand Management
  • Content Calendar
  • RSS Feed Reader

Channels: Facebook, Twitter, LinkedIn, Instagram, YouTube, and Tumblr

Pricing: Starts at 19/month

G2 Ratings

Pros 

  • Social Media Posting & Management
  • Campaign Separation
  • Provides Insightful Analytics

Cons 

  • User Experience- Not 100% Intuitive
  • Better Link Shortener Abilities needed

14. HubSpot

Hubspot is the featuring tool for inbound marketing letting you integrate your SEO, Social Media, and Email Marketing in one place. This tool might not be considered the best for solely Social media management but is a good choice when it comes to overall marketing efforts.

Features:

  • Social media scheduling
  • Social media monitoring and management
  • Social media Analytics

Channels:  LinkedIn, Facebook, Instagram, and Twitter

Pricing: Starts at $800/month

G2 Ratings

Pros

  • It includes free CRMsoftware for your sales teams, marketing automation software, email marketing, social media management, and customer service tools.
  • It’s easy to use and you can even use it as a CMS for content marketing or to build your website.

Cons

  • HubSpot offers very limited features in its free version, so you’ll only be able to use it for the most basic things. Moreover, as your business grows, the prices you will need to pay will also rise, and quite steeply
  • HubSpot’s reporting isn’t as diverse or as detailed compared to a few of its competitors. For example is its lack of segmented traffic reports, which would have the ability to give you information about the percentage of various kinds of traffic visiting your pages.

15. Oktopost

Oktopost is a social media network designed to help B2B marketers create credibility through social media and the importance of their social media efforts. It is an all-in-one tool for B2B Marketers. You can Schedule and distribute large-scale content across all major social networks and campaigns from one powerful interface.

Features:

  • Social media Publishing and Scheduling
  • Editorial Calendar
  • Social media Analytics
  • Social Campaign Management.
  • Social Listening
  • Social Publishing

G2 ratings

Pros :

  • Oktopost has a great interface for publishing posts, allowing you to select multiple social media profiles and easily schedule a message across all of them.
  • Oktopost tracks your performance and has an automated tool that will schedule posts for you based on when past posts performed best and it works pretty well.

Cons :

  • Limited publisher access can make things difficult with multiple business units.

16. Falcon.io

The platform helps you communicate with your customers, monitor and publish your content, evaluate your progress across channels, and more! Above everything, Falcon.io has a Customer Relationship Management (CRM) tool as an add-on.

Features

  • Instagram Scheduling
  • Audience management
  • Scheduled posts
  • Create paid and organic posts for all your social networks in one collaborative content calendar.

G2 Ratings

Pros 

  • The interface is well-organized and makes the user experience very smooth.
  • Organizes content well with the publishing feature.

Cons 

  • Falcon.io does not show the conversations that occur between customers and your chatbot, which is a big issue for our company as messenger marketing becomes a more profitable part of our marketing efforts.
  • Falcon.io does not post to Instagram stories.

Channels: 5 Social Channels

Pricing: Starts at $129/month(7 Day FREE Trial)

Bonus Tools:

You can reach a number of audiences with retargeting on social media so I always suggest using a URL shortener with a social media posting tool.

17. Replug

Replug is another custom URL shortener, you can call it a Bitly alternative or a Rebrandly alternative. It has all the features one can ask for. It is an excellent tool to bring the most traffic with retargeting. Replug solves your URL related issues by generating branded short links to every website, blog, and social media profile you own. You can use this powerful link shortening tool to  shorten any URL or create QR codes, or social media bio-links.

With A/B testing capabilities, you can do split-testing on your links to identify which one performs the best. And with a variety of call-to-action buttons and links, you can experiment with different calls-to-action to see what converts the best.

replug social media management

Features

  • Branded link Shortening
  • QR codes
  • Retargeting pixels
  • A/B Testing
  • RSS Feed
  • CTA (Call-to-actions)
  • Bio-Links
  • Hide Branding
  • Analytics and reports
  • Dedicated On-boarding
  • UTM builders
  • Custom domains
  • 21 App Integrations
  • Chrome Extension

Pricing: $49/month ( 14 Day free trial)

G2 Rating 

18. AgoraPulse

Agora Pulse is also social media scheduling and reporting tool with elaborate functionality. Agora Pulse has many unique features including market analysis and contest applications on Facebook.

Social Media Management Tool

Features:

  • Social media scheduling
  • Social media Reporting
  • Social Inbox

Channels:  LinkedIn, Facebook, Instagram, and Twitter

Pricing: Starts at $79/month (29 Days FREE Trial)

Premium $399/month (29 Days FREE Trial)

G2 Ratings

Pros :

  • The best part is that we can always get same-day customer service when needed – and they are very helpful.
  • The scheduling and publishing calendar format is great – simple, intuitive and responsive. I especially love being able to publish a post to more than one channel from one screen, including making adjustments to the copy for each channel.

Cons :

  • More & simpler social listening features would be great.
  • More publishing functionalities within the mobile app, like scheduling carousels.
  • Ability to resize visuals for different channels when publishing to multiple channels (and free form resizing option)

19. Smarter Queue

It is a platform for savvy marketers, influencers, entrepreneurs, and businesses that connects your teams, automates workflow, and publishes to all of your social networks. With this tool, you can:

  1. Publish content across multiple channels.
  2. Easily schedule posts in advance with a simple interface.
  3. Monitor how your posts are performing on social media with real-time analytics and growth charts.
  4. Better engage with customers by targeting specific groups with custom audiences or keywords.

Features

  • Content Curation
  • Evergreen Recycling
  • Posting Plan
  • Content Categories
  • Media Library
  • Image Search
  • Canva
  • Manage Multiple Profiles
  • Bulk Import
  • Auto-Import feeds from RSS sources

G2 Rating

20. EngageBay

EngageBay is a marketing automation and social media management platform built for small businesses and startups. That said, it is more than a social media marketing tool. EngageBay offers an all-in-one marketing, sales, and customer support software with unified CRM. 

With the Social Suite, you can manage your Facebook, Instagram, Twitter, and LinkedIn accounts from a single window. EngageBay lets you schedule your posts so that you reach your social audience at the optimal time. Features

  • Streams for each social media account
  • Post content directly from the CRM
  • Capture leads through social listening
  • Schedule posts for maximized engagement
  • Automate social engagement through workflows
  • Highly affordable
  • Directly synced to the CRM
  • 2-way calendar sync
  • Marketing, sales, and service automation
  • Dozens of integrations

Channels: Facebook, Instagram, Twitter, and LinkedIn

Pricing: Starts at $14.99 a month

Pros

  1. Easy-to-use interface
  2. One of the most affordable social media marketing tools
  3. Social listening feature for deeper understanding of your audience
  4. Smart post scheduling for delivery optimization
  5. Automation for easy lead capture, generation, and nurturing. 

Cons

  1. No Tiktok integration yet

G2 Ratings

Plan, Organize and Schedule Your Social Content

Experience an organized workflow to streamline your social media posts. Increase your productivity and boost social engagement.

14 days free trial - no credit card required

What should you look for in a social media management tool? 

These key elements make the best Social media management tool.

1. Supports the popular social media platforms

Make sure the tool you buy supports a broad range of social networks, particularly four major ones: Facebook, Twitter, Instagram, and Linked In.

Most of the tools out there explicitly focus on one or two networks, particularly in visual networks such as Instagram and Pinterest.

2. Has a scheduling Calendar

This is the main feature most of the SaaS software marketers turn to Social media tools for mainly because it is a huge time saver!

Scheduling your posts to various platforms in one place helps you save a lot of time and add-on features introduced to only a few platforms in 2022 like tag locations, trending hashtag suggestions save your research hassle too. 

3. Gives Social Analytics

A tool with no analytics and insights into social accounts?

Is that even software in today’s time? Make sure you go for one of those with the complete insights feature. 

4. Supports Social Inbox

The right tool helps you to set up keyword searches, track mentions, follow hashtags and save hashtags to interact more efficiently with the audience, and recognize the issues that need to be addressed.

Social Inbox allows you to manage your interactions with audiences in one place.

5. Offers a free trial

A free trial period of about two weeks before you buy the software is something to look for before going for a paid version.

Many software limited trial period and ones that do keep their best features to a paid subscription.

For a good experience later follow: TRY before you buy.

6. Provides Customer Support

It’s worth pointing out that many tools keep you hanging with an issue for a long period, therefore, Good customer support i.e. quick response time and problem fixer is always a plus. 

So these are 20 Social media management tools! 

Due to the rise of social media, there is a need for people and organizations to be active on multiple platforms. You may want to share your content on Facebook, Twitter, Instagram and Snapchat, but you are restricted by having one account per platform. This means that you have to be in more than one place at once.

This list of social media management tools will let you manage all of your social media accounts from the same place without any hassle. Upload photos or videos with ease and share them across all of your platforms with one click.

See how many new followers you’ve gained on Instagram? Now it’s time to post that selfie on Facebook!

 

Spend less time managing your social accounts and more time creating awesome content!

Farwa Anees

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