Best Time To Post Videos On YouTube In 2023

by Hassaan Khan
9 minutes
Best Time to Post Videos on YouTube

More than 2.6 billion people use YouTube monthly, according to Statista 2022. YouTube is the most widely used social media network and the second-largest search engine after Google.

According to YouTube, around 80% of small to medium businesses agree that YouTube content helped them grow their customer base. Now, YouTube marketing requires a strategy.

YouTube is a great way to share your videos with the world. But when is the best time to post them?

When it comes to YouTube, timing is everything. The answer may surprise you.

YouTube’s algorithms are designed to surface the most relevant and engaging content to users, so timing your video uploads around when users are most active can help ensure that more people see your videos.

With so much content being uploaded every minute, it can be difficult to stand out from the crowd.

Let’s understand what it means to post on YouTube at the best time, so be sure not to miss it!

P.S. are you looking for ideas to keep your social handles running? Look at the Top 15 Social Media Trends for Marketers in 2023!


What Are the Best Time and Days to Post on YouTube?

YouTube is a great platform for sharing videos and connecting with people from all over the world. But if you’re looking to get the most views, likes, and comments on your YouTube videos, it’s important to post them at the right time and on the right days.

The best time to post on YouTube is generally in the afternoon or evening, as that’s when most people are online. However, there can be some variation depending on your target audience.

For example, if you’re trying to reach teenagers or young adults, late night may be the best time to post, as that’s when they’re most likely to be online.

As for days of the week, Tuesday, Wednesday, and Thursday tend to be the best days to post on YouTube.

On weekends, people are usually busy with other activities and not as likely to be browsing YouTube. And Monday is typically a slow day for traffic anyway.

So if you want your YouTube videos to get noticed, remember to post them at the right time and on the right days!


According to Matt Gielen of Frederator Networks, found the best times to post on YouTube to be:

Best Times to Publish on Youtube

  • Monday: 2 PM, 3 PM, 4 PM
  • Tuesday: 2 PM, 3 PM, 4 PM
  • Wednesday: 2 PM, 3 PM, 4 PM
  • Thursday: 12 PM, 1 PM, 2PM, 3PM
  • Friday: 12 PM, 1 PM, 2PM, 3PM
  • Saturday: 9 AM, 10 AM, 11 AM
  • Sunday: 9 AM, 10 AM, 11 AM

Related: Best Time and Days to Post on Social Media in 2022

How to Determine the Best Time to Upload on YouTube

You may have been posting videos on YouTube or want to get into it. Some of you might be wondering about the best time to post videos on YouTube. Here’s how you can determine the best time to upload content on YouTube:

1: Access Your Analytics

1.1: Login to your YouTube channel.
1.2: Click on the profile picture on the upper right side and select YouTube studio from the drop-down menu.
1.3: On the next screen, click on the Analytic on the left side of your channel dashboard.

Viewers’ Activity

1.4: Moving forward, Click on the Audience in order to get access to data on your page performance.
1.5: You can see a purple graph showing your audience’s behavior on your YouTube channel.
Real time

1.6. The “Real-time” tab under the “Overview” tab on the right-hand side is where you can also see the ideal YouTube posting time.

Real time Related:Brand your Youtube URL’s and grow your audience

2: Audience Retention Patterns

Audience retention is a key metric for measuring the success of a piece of content. Several factors can influence retention, including the content’s quality, the piece’s length, and the audience’s prior knowledge of the topic. However, one of the most important factors is how engaging the content is.

If readers are not engaged in what they are reading, they will likely lose interest and stop reading before they reach the end. There are many ways to keep an audience engaged, such as using strong storytelling, providing new and interesting information, and engaging visuals.

By understanding audience retention patterns, content creators can ensure that their readers stay engaged from start to finish.

Audience retention patterns

The interesting thing about videos is that you can never predict what will keep your audience engaged. It might be something as simple and quick, like a slomo or time-lapse video where there’s no dialogue for 20 seconds at least once per minute throughout the entire clip!

3. Hit and Trial Method

In order to be innovative and continue innovation, you need to keep an open mind about experimenting with your upload time.

When uploading videos to YouTube, it’s important that the thumbnail matters, as well as what title or caption we put under our video for viewers who may not know exactly when they will watch them- but if I were going into this newfound experimentation knowing no better than maybe 10 am would work best since most people don’t check their social media until after lunchtime!

4. Find the Best Day and Time to Post

There are several opinions on the optimum time to upload to YouTube. Perhaps, your target audience determines the best time to publish content on any platform.

The graph below shows the data for your last 28 days and is based on your time zone.

Find the Best Day and Time to Post

The dark purple bars in this graph indicate the timings of a specific day when most people were present.

At the same time, lighter colors showed lower attendance times for specific days throughout an event week or month-long stretch where you might want your content seen by viewers who will be able to tune into what they enjoy watching at different points during their routine daily activities!

Bonus Tips:

Some other things to keep in mind are:

-The thumbnail image is one of the first things users see when scrolling through YouTube, so make sure it’s something that will pique curiosity and interest!

-Your title should be clear, concise, and attention-grabbing.

-It’s important to have tags that accurately reflect your video content; not only will this help with categorization on YouTube, but it’ll also aid in search engine optimization (SEO), which could bring more organic traffic to your videos.

-Finally, don’t forget to include a call-to-action (CTA) at the end of your videos! This could be something as simple as asking viewers to like it.

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Why Post a Video Before the Peak Time?

While it may be tempting to upload videos at the busiest hours of the day, this is not the ideal practice for two reasons:

      • Allow time for YouTube to process and evaluate the video to recommend it to the right audience.
      • It must have started gaining some traction before it enters the peak time.

When it comes to uploading videos to our YouTube channel, it’s been learned that the first two hours are critical to the overall performance of the video.

The ideal course of action is to publish them up to two hours before the peak time, allowing for a good build-up.

3 Reasons To Understand the Best Time to Publish Youtube Videos

Here are three reasons why you should dig deeper into your YouTube channel details to find the best time to upload videos:

1. To Gain an Insight Into Audience Behavior

7 out of 10 people use Youtube to seek content that helps them with their work, studies, or entertainment. When you look at the statistics, you discover the audience’s behavior. Not only does it help you understand when your audience likes to watch your videos, but it also assists you in reading what your audience likes from you.
Related: Grow your brand on Youtube with branded URLs

2. To Pre-schedule Content

Upload time matters on YouTube. If you stick to a specific time and keep training your audience to check out your new video on a specific day and time, they’d expect you to release the video on the given time and day.

Similarly, breaking the sequence or randomly uploading a video doesn’t get that much traction. Try experimenting with uploading at a different time and day — you’ll notice there would be fewer comments, likes, and views on the video. Now when you have decided on a time, you can easily plan and schedule your content with a Social Media Management tool.

3. To Plan Interaction With the Audience

Once you figure out the best time to upload videos to YouTube, it massively impacts your videos’ performance. You would know when there would be higher engagement and attention to your video. So opting for a specific time might turn things around for your channel.

Furthermore, when you have a set time to upload videos to YouTube, and your audience is trained to stop by on a specific time or day, it creates an opportunity for you to interact with your audience.

Read More: Everything You Need to Know About YouTube Video Requirements

Does your brand have a YouTube channel?

We can always talk about tactics, metrics, and strategies, but the fact of the matter is that your content must be useful or entertaining. Otherwise, you don’t stand a chance in the fiercely competitive world of YouTube.

Finding the best time to post videos to YouTube could be your YouTube campaign’s X-factor, but it won’t matter if your content isn’t worth consuming.

So try to come up with high-quality and relevant content for your brand on YouTube that entices your audience to take action. Keeping an eye on the numbers is crucial to determining the strategies, but it isn’t the only factor in attracting YouTube viewers’ attention.

While many studies indicate the ideal time to publish on YouTube, the ideal method to identify the optimal time is to understand your audience’s demand.

Don’t hesitate to ask your audience about what they want or how they want you to do certain things; for instance, you can create a YouTube poll in the community section about the video uploading time.

Not only would you get some engagement and activity on the channel, but it would also enable you to interact with the audience. Communication with your YouTube subscribers develops a connection with your audience.

YouTube success isn’t just about the number of subscribers and views; instead, the influence matters too, which develops when you listen to your audience even once in a while.

So let us know something about this topic.

What else would you do to find out the best time to upload videos to YouTube?


What time should I post on YouTube?

To ensure your posting is in sync with the time frames of who uses YouTube, go through their Analytics page and find out when they are most active. Then use those dates for creating posts that will reach them best!

What is the best time to upload videos to YouTube over the weekend?

The average person is likelier to be busy with other activities on weekends.

What is the best time to upload YouTube videos targeting Americans?

East Coasters should upload their videos between 5 p.m.-9pm EST, while West Coast viewers have more success posting during lunch break or after 8am EST when it’s peak viewing hours (11 a.m.).

Does it really matter at which time you upload a video to YouTube?

Yes! It’s all about timing. If you post a video at the wrong time, it can offer a little reward- though if you share your videos on YouTube AND publish them intelligently, they’ll get more viewers (up to 2 times)!
How often should you post on YouTube?

If you want to maintain your subscribers’ trust and gain more, posting on YouTube is an essential part of the process. Consistency in video production and a regular schedule for uploading them onto their channels every week or month will help keep people engaged with what they see from you!
How do I get more YouTube views?

If you’re looking to increase your YouTube views, there are several things you can do. 

– Use descriptive and keyword-rich titles.  

– Create exciting thumbnails. 

– Optimize your tags.

– Promote your videos on social media.

– Engage with your viewers.

Is YouTube important for Business?

YouTube is important for Business for a number of reasons. YouTube views can lead to more website traffic, resulting in more customers and business conversions. 

YouTube is also great for building brand awareness and establishing thought leadership. Businesses can connect with potential and current customers deeper by creating engaging YouTube content, ultimately driving more sales.

YouTube is also an effective platform for customer service, providing a quick and easy way for businesses to address customer concerns. In sum, YouTube is an important tool for businesses that want to reach a wider audience, build their brand, and improve their bottom line.
Read More:
YouTube URL Shortener-A Must Have For Every YouTuber
Links On Youtube: The Ultimate Guide
How to Build Your Brand on YouTube?

Hassaan Khan

Hassaan Khan is a freelance writer for SAAS companies, e-commerce stores, and niche websites. He has contributed to SEMrush, ThriveGlobal, BloggingCage, AllBloggingTips, and several other publications. He builds niche websites, publishes e-books, and helps website investors with his done-for-you niche site-building service.