19 Social Media Posts To Inspire You This Holiday Season

Social media has been playing an astonishingly important role in brand marketing during the holiday season. According to research, 28% of shoppers use social media to search for or purchase holiday season deals. Such deals allow businesses to increase their sales and build brand awareness. Almost 80% of consumers use social media for buying holiday gifts.

People make more purchases during the holiday season, which is why you should market well. According to a study, holiday season sales constitute 20% of the annual revenue.

Before you start creating content for social media, identify your niche, develop a content strategy for what people actually want to know, and then design posts accordingly. For greater reach on your social media, your posts should be creative, realistic, and artistic.

What is a Holiday Post?

A holiday post is, as the name suggests, any post that contains holiday-related information. 

As long as it has a holiday theme and in some way promotes your brand, it doesn’t necessarily have to be an advertisement for your company or product, though it certainly can be.

Getting your posts noticed by your audience and receiving responses is crucial. To get noticed, plan your marketing strategy at least 3 months before the holiday season and create a content calendar.

Did you know that most brands create a hip before their sale goes live by texting or emailing potential customers about their sales to build excitement and spread awareness? 

This is the time to find new customers and build relationships with them, which will help you convert them into loyal customers aiding you in future sales.

Related Read: Create a Winning Social Media Content Calendar in 2022 [+Free Template]

Are you wondering what you should post on social media for the holidays and Christmas? We’ve got some examples to help you figure it out!

Social Media Posts By Popular Brands: Holiday Season Special

The Body Shop

With its Christmas charity superheroes worldwide, The Body Shop emphasizes charity on its Instagram handle.

A holiday season is when people are generous and enjoy seeing others make a difference in the world, which is why donations to charitable organizations surge.

In demonstrating your commitment to helping those in need, you demonstrate to potential customers that you are a reliable and caring brand which ultimately leads to better engagement with your audience.

Harrods

A visual representation, whether Facebook or Instagram live, Facebook reels or even Instagram reels, or posts on other relevant platforms, can feel like a personal invitation to a business and can help drive engagement.

This may be due to a simple curiosity about how the location will look during the holiday season. Here’s how Harrod’s puts up a display for viewers to keep them involved in the holiday season preps:

Festive decors and setups can also assist you in maintaining a solid online presence because you can organize your entire social media content schedule.

Here’s how Harrods is keeping its customers involved in the holiday season preps:

Starbucks

Think of a holiday-themed social media campaign, and I’m sure you’ll remember Starbucks’ red cup photo contest.

It’s a creative way for Starbucks to get more brand visibility during the holiday season. It is a tradition every year for them to serve drinks in red cups that are only available around the holidays.

Starbucks runs a competition for people to decorate their red cups since the red cups are so popular. Starbucks’ Instagram and Twitter profiles post images of its best-designed cups.

Rather than having to post anything on their social media accounts, Starbucks generates tons of user-generated content.

Curio

Curio markets COVID’s newest variant research in a way that depicts some emotions associated with the Christmas event.

The caption piques the audience’s interest, prompting them to open the research and read the article.

It also uses unique and trending #hashtags to expand its reach.

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Dell

Dell promoted its Black Friday deal right before Black Friday so that people would know when the deal went live and could take advantage of the discounted price.

The brand used trending #hashtags of the time to expand the post’s reach, which helped them increase their sales. 

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Krispy Kreme

Traditions and products associated with each season differ. Many products are associated with the festive period, including Gingerbread latte, pretty Christmas lights, and candles.

Krispy Kreme utilized the seasonal sentiment present and introduced holiday-themed doughnuts!

Having these products available for a limited time builds seasonal excitement and encourages holiday shoppers to buy more.

Moroccanoil

Cyber Monday is one of the biggest shopping days during the holiday season. Offering time-limited incentives that motivate customers to act quickly on purchases is the best approach to turning followers into paying customers.

Because it’s in our inclination to look for enticing offers and deals, consumers frequently make impulsive purchases out of fear of missing out on deals.

However, Cyber Monday is becoming increasingly popular and has established its position at the top of the busiest shopping days.

Companies strive to present the best-time-limited deals because clients are prepared to spend their money. One example is Moroccanoil:

SoHa Living

Are you a shopaholic unable to get enough of the holiday season offers?

SoHa Living takes it to the next level by offering reductions on the stock post-Christmas! Let that holiday spirit stay alive for a little longer now.

Walmart

Walmart Inc., an American multinational retail corporation, is hiring 40,000 U.S. seasonal workers to prepare for the holiday season.

This is one unique way to announce its prep for the upcoming holiday season and a kind gesture to employ those in need.

Seasonal employees could use some extra cash to handle their finances during the season. Here’s how they announced it:

Mulberry

Mulberry has created a cute advertisement video for Christmas in order to build a relationship with their audience by stirring up their emotions.

If you market your product based on seasons and events, it will show your customers that your brand values their preferences and events, allowing you to build a healthy relationship with them, which is very beneficial for any brand.

RadioShack

Radio Shack created a unique and beautiful way to disclose their sale.

Using memes to market products is trending these days because people are drawn to creative ideas, and therefore, memes have a higher chance of going viral.

They not only created a meme to convey their Black Friday Sale but also used branded and trending hashtags to reach a wider audience.

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Discord

Discord promoted its holiday Steals and Deals by creating surprises every day for the holiday season till the 13th of December!

This gesture can easily be a source of excitement for your audience and shows that you care about your customer’s emotions. What do you think of Discord’s holiday posts? 

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McDonald’s

Last holiday season, Mcdonald’s celebrated Cyber Monday with its unique hashtag, i.e., #McDonaldsMonday.

The food chain provided discounts for everyone using this hashtag. This helped McDonald’s increase its sales and the number of users in the application.

The holiday season marketing idea has become commonplace and works like a charm.

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SHEIN

SHEIN is using Influencer Marketing to promote SHEIN’s Black Friday Sale.

The influencer has used an Instagram hashtag approach to reach her targeted audience. SHEIN mainly uses this strategy to promote their new arrivals and sales.

Through the influencer approach, their followers get inspired by their dressing style and try to copy it, which brings them to shop from that brand.

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Host256

Host256 offered great deals last November!

While other brands promoted their sales with the tag link Black Friday & Cyber Monday, Host256 created something different. Still, they have added the hashtag “#BLACKFRIDAYDEALS,” which will help them target the audience searching for Black Friday sales.

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Bouclair

Bouclair offered a giveaway to engage their audience in Black Friday Week, which helped them increase their followers and raised their chances of converting those followers into customers.

Most influencers collaborate with brands to increase their followers similarly.

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BMW

BMW created a heartwarming ad that narrates the story of a father who shows trust in his little daughter for driving so she can grow. This idea is amazing that you are promoting your product by sharing the solution to the social challenges anyone might face.

This will emotionally appeal to the audience, and they will surely appreciate such an idea which may lead them to buy your product.
In this advertisement, BMW is promoting 30% OFF on its safety products (BMW brake pads, brake discs, air filters, spark plugs, and selected original BMW parts) with a beautiful message.

 

DVD Netflix

Netflix uses cause marketing during the holiday season to sell their product as people invest more in charity during Christmas to bring happiness to the lives of the less privileged.

This holiday post by them is really something. 

Urban Outfitters

Urban Outfitters came up with a 50% off offer on Christmas, creating a connection with the holiday event by displaying a picture of a decorated Christmas tree.

This is a very inspiring idea because their target audience can relate to it and will appreciate the brand giving value to Christmas by offering discounts so people can buy gifts for their loved ones.

Read-Up: Best Social Media Calendar Tools in 2023

What’s your idea of a perfect Holiday Season post?

The holiday season provides an opportunity for brands to capitalize. We have discussed some inspiring ideas you can use to influence your audience.

If you participate in different deal activities like Black Friday and Cyber Monday or the Holiday Season Deals, you have a great chance to expand your reach and make some loyal customers.

Always remember to create something unique. If you choose to go with any of the ideas above, use them so that your social media holiday posts inspire others, giving you a competitive advantage over other brands. Create a unique hashtag for your brand and use some trending hashtags for a wider reach.

Do share your unique idea about a holiday post for your social media, and if we like it, we’ll post it on our blog!