Social media has been playing an astonishingly important role in brand marketing during the holiday season. According to research, in 2023, approximately 34% of shoppers planned to use social media platforms to search for or purchase holiday season products or deals. Such deals allow businesses to increase their sales and build brand awareness. Almost 80% of consumers use social media for buying holiday gifts, which is why we are sharing holiday season post ideas with you!
People make more purchases during the holiday season, so you should market well. According to a study, holiday season sales constitute 20% of the annual revenue.
Before you start creating content for social media, identify your niche, develop a content strategy for what people want to know, and then design posts accordingly. For greater reach on your social media, your posts should be creative, realistic, and artistic.
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14 days free trial - no credit card requiredWhat is a Holiday Post?
A holiday post is, as the name suggests, any post that contains holiday-related information.
As long as it has a holiday theme and in some way promotes your brand, it doesn’t necessarily have to be an advertisement for your company or product, though it certainly can be.
Getting your posts noticed by your audience and receiving responses is crucial. Plan your marketing strategy at least 3 months before the holiday season and create a content calendar to get noticed.
Did you know that most brands create a hip before their sale goes live by texting or emailing potential customers about their sales to build excitement and spread awareness?
Social Media Calendar for Digital Agencies
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14 days free trial - no credit card requiredThis is the time to find new customers and build relationships with them, which will help you convert them into loyal customers, aiding you in future sales.
Related Read: Create a Winning Social Media Content Calendar in 2024 [+Free Template]
Are you wondering what you should post on social media for the holidays and Christmas? We’ve got some examples to help you figure it out!
Social Media Post Ideas For The Holiday Season
The festive shopping season is significant for businesses across various scales and industries. It presents an ideal opportunity to enhance brand recognition, foster brand loyalty and trust, and elevate e-commerce sales. With holiday shoppers actively seeking gift ideas and festive inspiration, seize this moment to actively engage your social media followers and seamlessly transform them into valued customers. Here are a bunch of post ideas for you:
Holiday Product Launch
Unveiling a new product during the festive season has consistently proven to be an effective method for surprising existing customers and capturing the interest of potential shoppers. However, the key lies in not delaying the announcement until the eleventh hour. Initiating promotional efforts well in advance, especially on platforms like Instagram, is crucial. Building anticipation takes time, and a proactive approach ensures customers are genuinely excited about the upcoming product.
Recognizing this, many companies are strategically planning holiday product launches. Introducing new products generates excitement, draws in a more extensive customer base, and boosts brand visibility and sales. How does Peets Coffee do it?
Launching Limited Editions Campaigns
Starting with a limited edition campaign is a compelling strategy to generate excitement around your brand, especially during the holiday shopping season. Psychology affirms that individuals inherently desire to be part of something unique. Consequently, when companies introduce branded items available for a specific duration in a particular market, it not only draws the attention of new customers but also reinforces the loyalty of existing ones. Take a cue from Krispy Kreme’s successful execution of this approach, launching a Santa mug:
What makes this strategy particularly effective? Launching limited-edition versions of popular products has a proven track record of instilling a sense of urgency, driving an uptick in e-commerce sales. The underlying principle is simple – people fear missing out on something significant, prompting them to make impulsive purchases when they sense time constraints.
Boosting Seasonal Products
Every season brings its own set of themes, traditions, and, of course, seasonal products. During the festive season, one can find a delightful array of items, such as Gingerbread lattes, quirky Christmas sweaters, and scented candles. These limited-time offerings add a touch of seasonal flair and build anticipation, prompting holiday shoppers to make more purchases from your business. Furthermore, seasonal products tap into the power of nostalgia, creating a festive ambiance that resonates with customers.
This season, Krispy Kreme has introduced its holiday season donuts and beverages.
Leveraging Instagram becomes paramount for businesses that provide seasonal products in notifying potential buyers about their availability during specific months or seasons. This strategic approach generates a buzz around your company, increasing sales as customers are enticed by the exclusivity and festive charm of these seasonal offerings.
Limited Time Deals
A powerful strategy to turn your followers into loyal customers is to offer limited-time deals that nudge people to take swift action. It’s ingrained in our nature to seek out enticing offers, and the fear of missing out on discounts often prompts impulsive purchases.
Black Friday traditionally marks the unofficial start of holiday shopping, with millions eagerly awaiting the best deals. As customers gear up to spend, companies vie to provide irresistible time-limited deals. Take a page from ContentStudio’s Black Friday limited-time campaign:
Discounts wield a magnetic pull on customers, and when you present your shoppers with the chance to save significantly, they are more likely to make substantial purchases from your brand.
While discussing deals, here are some of ContentStudio’s free tools to master your social media game!
Holiday Season Giveaways
The holiday season is synonymous with the spirit of giving, making it an opportune time to bring joy to your customers. Consider running a seasonal giveaway, allowing your devoted followers to win something valuable from your brand. Instagram post ideas centered around giveaways are not only effective in boosting engagement but also contribute to building brand trust and awareness. Furthermore, seasonal giveaways are a compelling way to captivate holiday shoppers and showcase your products.
For instance, an influencer has successfully begun the giveaway campaign this holiday season. This initiative allows followers to win valuable prizes by following the account and creating a festive and interactive experience for their audience.
Also Read: How to Find Influencers to Promote Your Small Business in 2023
Social Media Posts By Popular Brands: Holiday Season Special
The Body Shop
With its Christmas charity superheroes worldwide, The Body Shop emphasizes charity on its Instagram handle.
A holiday season is when people are generous and enjoy seeing others make a difference in the world, which is why donations to charitable organizations surge.
In demonstrating your commitment to helping those in need, you demonstrate to potential customers that you are a reliable and caring brand which ultimately leads to better engagement with your audience.
Harrods
A visual representation, whether Facebook or Instagram live, Facebook reels or even Instagram reels, or posts on other relevant platforms, can feel like a personal invitation to a business and can help drive engagement.
This may be due to a simple curiosity about the location’s appearance during the holiday season. Here’s how Harrod’s puts up a display for viewers to keep them involved in the holiday season preps:
Festive decors and setups can also assist you in maintaining a solid online presence because you can organize your entire social media content schedule.
Here’s how Harrods is keeping its customers involved in the holiday season preps:
Starbucks
Think of a holiday-themed social media campaign, and I’m sure you’ll remember Starbucks’ red cup photo contest.
It’s a creative way for Starbucks to get more brand visibility during the holiday season. It is a tradition for them to serve drinks in red cups that are only available around the holidays every year.
Starbucks runs a competition for people to decorate their red cups since they are so popular. Starbucks’ Instagram and Twitter profiles post images of its best-designed cups.
Rather than having to post anything on their social media accounts, Starbucks generates tons of user-generated content.
Macy’s
Macy’s has just unveiled a captivating Instagram reel showcasing the epitome of holiday style with their latest collection. From cozy sweaters that embrace the festive spirit to chic jackets exuding warmth, they unfold a tapestry of fashion possibilities.
Macy’s has genuinely woven together a holiday wardrobe narrative that resonates with comfort and style, inviting you to embrace the season in fashion-forward elegance.
Related Read: Instagram Reels Vs. TikTok: Which is Better for Content Marketing?
Bath & Body Works
Bath & Body Works has cashed the holiday season and introducing an exclusive “Once Upon a Holiday” story box—a magical collection that brings festive cheer to life. This limited edition box is a holiday tale featuring an array of signature scents and pampering essentials. To make this holiday season even more unique, Bath & Body Works invites you to enter their captivating contest.
This campaign has successfully intrigued Instagram users to be a part of their campaign!
Dive into the enchanting world of Bath & Body Works by simply following their page, spreading the joy by liking the post, and tagging a friend to share the holiday magic.
Target
Target is whipping up a frosty storm of holiday joy with their latest Instagram post, and it’s all about everyone’s favorite frozen treat – the ice cream sandwich!
Picture this: layers of creamy goodness sandwiched between holiday-themed cookies, creating a chilly masterpiece that screams festive indulgence. Target’s seasonal spin on this classic dessert is the ultimate way to sweeten your winter wonderland. This is one of the examples of how they intrigue the Christmas spirit in buyers.
Curio
Curio markets COVID’s newest variant research in a way that depicts some emotions associated with the Christmas event.
The caption piques the audience’s interest, prompting them to open the research and read the article.
It also uses unique and trending #hashtags to expand its reach.
Dell
Dell promoted its Black Friday deal right before Black Friday so that people would know when the deal went live and could take advantage of the discounted price.
The brand used trending #hashtags of the time to expand the post’s reach, which helped them increase their sales.
Krispy Kreme
Traditions and products associated with each season differ. Many products are associated with the festive period, including Gingerbread latte, pretty Christmas lights, and candles.
Krispy Kreme utilized the seasonal sentiment present and introduced holiday-themed doughnuts!
Having these products available for a limited time builds seasonal excitement and encourages holiday shoppers to buy more.
Dove
Dove has unveiled a delightful array of holiday treat scents, providing the perfect gift options for your loved ones. With a diverse range of fragrances, you can handpick and tailor each gift to suit everyone’s unique preferences. From sweet and cozy to refreshing and uplifting, Dove’s holiday treat scents make the art of gifting a truly personalized experience. Spread the joy and warmth of the season with these thoughtfully curated scents, ensuring something special for everyone on your list.
Kate Spade
What’s better than announcing a new store during the holiday season? Kate Spade unwraps a delightful gift for fashion enthusiasts this holiday season – a brand-new store to embrace the spirit of giving (to yourself) and explore the festive charm that awaits.
The opening of the new Kate Spade store during the holiday season adds a touch of excitement to the festive atmosphere, offering people an additional destination to explore and find stylish gifts. The availability of new fashion choices may contribute to a joyous holiday spirit as individuals discover fresh and appealing options to enhance their seasonal celebrations.
Moreocconoil
Cyber Monday is one of the biggest shopping days during the holiday season. Offering time-limited incentives that motivate customers to act quickly on purchases is the best approach to turning followers into paying customers.
Because it’s in our inclination to look for enticing offers and deals, consumers frequently make impulsive purchases out of fear of missing out on deals.
However, Cyber Monday is becoming increasingly popular and has established its position at the top of the busiest shopping days.
Companies strive to present the best-time-limited deals because clients are prepared to spend their money. One example is Moroccanoil:
SoHa Living
Are you a shopaholic unable to get enough of the holiday season offers?
SoHa Living takes it to the next level by offering reductions on the stock post-Christmas! Let that holiday spirit stay alive for a little longer now.
Walmart
Walmart Inc., an American multinational retail corporation, is hiring 40,000 U.S. seasonal workers to prepare for the holiday season.
This is one unique way to announce its prep for the upcoming holiday season and a kind gesture to employ those in need.
Seasonal employees could use some extra cash to handle their finances during the season. Here’s how they announced it:
Mulberry
Mulberry has created a cute advertisement video for Christmas in order to build a relationship with their audience by stirring up their emotions.
If you market your product based on seasons and events, it will show your customers that your brand values their preferences and events, allowing you to build a healthy relationship with them, which is very beneficial for any brand.
RadioShack
Radio Shack created a unique and beautiful way to disclose their sale.
Using memes to market products is trending these days because people are drawn to creative ideas, and therefore, memes have a higher chance of going viral.
They not only created a meme to convey their Black Friday Sale but also used branded and trending hashtags to reach a wider audience.
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14 days free trial - no credit card requiredDiscord
Discord promoted its holiday Steals and Deals by creating surprises every day for the holiday season till the 13th of December!
This gesture can easily be a source of excitement for your audience and shows that you care about your customer’s emotions. What do you think of Discord’s holiday posts?
McDonald’s
Last holiday season, Mcdonald’s celebrated Cyber Monday with its unique hashtag, i.e., #McDonaldsMonday.
The food chain provided discounts for everyone using this hashtag. This helped McDonald’s increase its sales and the number of users in the application.
The holiday season marketing idea has become commonplace and works like a charm.
SHEIN
SHEIN is using Influencer Marketing to promote SHEIN’s Black Friday Sale.
The influencer has used an Instagram hashtag approach to reach her targeted audience. SHEIN mainly uses this strategy to promote their new arrivals and sales.
Through the influencer approach, their followers get inspired by their dressing style and try to copy it, which brings them to shop from that brand.
Host256
Host256 offered great deals last November!
While other brands promoted their sales with the tag link Black Friday & Cyber Monday, Host256 created something different. Still, they have added the hashtag “#BLACKFRIDAYDEALS,” which will help them target the audience searching for Black Friday sales.
Bouclair
Bouclair offered a giveaway to engage their audience in Black Friday Week, which helped them increase their followers and raised their chances of converting those followers into customers.
Most influencers collaborate with brands to increase their followers similarly.
BMW
BMW created a heartwarming ad that narrates the story of a father who shows trust in his little daughter for driving so she can grow. This idea is amazing that you are promoting your product by sharing the solution to the social challenges anyone might face.
This will emotionally appeal to the audience, and they will surely appreciate such an idea which may lead them to buy your product.
In this advertisement, BMW is promoting 30% OFF on its safety products (BMW brake pads, brake discs, air filters, spark plugs, and selected original BMW parts) with a beautiful message.
Social Media Calendar for Digital Agencies
Organize all your social posts and visualize your client’s social media content plan with an interactive Content Calendar
14 days free trial - no credit card requiredDVD Netflix
Netflix uses cause marketing during the holiday season to sell their product as people invest more in charity during Christmas to bring happiness to the lives of the less privileged.
This holiday post by them is really something.
Urban Outfitters
Urban Outfitters came up with a 50% off offer on Christmas, creating a connection with the holiday event by displaying a picture of a decorated Christmas tree.
This is a very inspiring idea because their target audience can relate to it and will appreciate the brand giving value to Christmas by offering discounts so people can buy gifts for their loved ones.
Read-Up: Best Social Media Calendar Tools in 2023
What’s your idea of a perfect Holiday Season post?
The holiday season provides an opportunity for brands to capitalize. We have discussed some inspiring ideas you can use to influence your audience.
If you participate in different deal activities like Black Friday and Cyber Monday or the Holiday Season Deals, you have a great chance to expand your reach and make some loyal customers.
Always remember to create something unique. If you choose to go with any of the ideas above, use them so that your social media holiday posts inspire others, giving you a competitive advantage over other brands. Create a unique hashtag for your brand and use some trending hashtags for a wider reach.
Do share your unique idea about a holiday post for your social media, and if we like it, we’ll post it on our blog!
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Nawal Mansoor
Meet Nawal, the savvy Digital Marketer from ContentStudio, who keeps up with the latest trends and technologies ready to elevate your social media and content marketing game. With a knack for crafting engaging and accessible strategies, she empowers brands to shine in the digital spotlight. Beyond the digital landscape, Nawal is an adventurous soul always travel-ready!
