10 Ways to Increase Engagement with Instagram Carousel Posts

by Wasiq Naeem
6 minutes
Instagram Carousel Posts

The carousel post (or multiple photos post) feature on Instagram is a great way to make your posts stand out and get more engagement. This feature can be immensely valuable if you want to tell a story, introduce your brand or product, share your blog post, or highlight an event.

Thus, to help social media marketers make the most of this feature, we’re delighted to announce that ContentStudio users can now publish and schedule Instagram carousels directly from the ContentStudio app. This is a big step for us as we hope that this will make it easier for you to manage and grow your social media. 

Before we learn about how to publish carousel posts with ContentStudio, let us know more about Instagram carousels. 

Related Read: Instagram Notes: All You Need to Know

What is an Instagram Carousel Post?

Instagram carousel post is a type of post that contains a gallery of up to 10 images, videos, or both that can be viewed by swiping left or right. Instagram carousel posts are a great way to showcase your products or services on Instagram. It allows you to show off multiple items at once and give followers a better idea about your products and services. 

The best thing about this type of post is that it’s easy for followers to navigate through the photos because they’re all in one place. If you’re looking for ways to increase engagement on Instagram, this is a great strategy!

Do Carousel Posts do Better on Instagram?

According to a study by SocialInsider, the most engaging type of posts on Instagram are carousel posts with a 1.92% engagement rate per post. So, yes, Instagram carousel posts do better on Instagram as the Instagram algorithm favors the posts on which the users spend more time. 

Why Should You Post Carousels on Instagram?

A carousel post can be an effective way to attract visitors because it provides them with more information about the topic at hand and it also helps them understand your products and services better.

People are more likely to scroll through a carousel than they are to click through individual posts because carousels allow them to consume content in a faster and more efficient way.

How to Publish and Schedule Instagram Carousels With ContentStudio?

Here’s a step-by-step guide on how to post Instagram carousels with the ContentStudio app. 

Step 1:

Go to ContentStudio dashboard, then hover your mouse to Publish, and click composer. Click on social media post. 

Instagram Carousel Posts

Step 2: 

Select the Instagram business profile where you wish to publish the carousel, and add images. You can either upload the images or add them via the media library.

Facebook Carousel Post

Step 3: 

Write a caption for your carousel post and publish it using one of the publishing options.

Facebook Carousel Post step 3

This is how the carousel will look on your Instagram profile. 

Instagram Carousel Posts

If you’re not already a user of ContentStudio, then you can get started for free!

Read More: Top 10 Instagram Planning Apps You Must Have In 2024

10 Ways to Use to Carousel Posts on Instagram [With Examples]

There are many ways of utilizing an Instagram carousel post. Let’s learn about a few of them. 

1. Showcase Your Products

If you’re looking for an easy way to showcase your product and give followers a 360-degree view of it, then you can create a carousel post to showcase the best of your product. You can either share the photos of your products from different angles or share the photos of different variants. This helps your customer get a better idea of your product and helps them in their purchase decision. 


A great example of showcasing products using carousels is the post below by NIKE.


View this post on Instagram


A post shared by Nike Sportswear (@nikesportswear)

2. Highlight an Event 

Carousel posts are a great way to share the details of a particular event with your audience. You can easily share multiple images or videos from a particular event in one post. Carousels are perfect to showcase all the details of the event in just one post. 


Author Sarah Edmondson regularly utilizes Instagram carousels to share the highlights of her book events. Below is the example of a carousel post about her book signing event.


View this post on Instagram


A post shared by Sarah Edmondson (@sarahedmondson)

3. Share Testimonials

Customer testimonials are powerful and can help potential customers make the decision to buy a product. Carousels are great to showcase your customer reviews and testimonials, and it also has the added benefit of being more engaging for your audience. With Instagram carousel posts, you can share multiple customer testimonials in one post. 


Rubia F Lacerda knows well how to utilize Instagram carousel posts to share testimonials. Here’s an example of a testimonial post share shared using Instagram carousels.

4. Before & After 

Using Instagram carousels to show before & afters is another great idea, and everyone loves “Before & After” posts. This type of post can be used for almost all niches; whether you’re a makeup artist, painter, interior designer, or professional restorer, you can use Instagram carousels to show your projects before and after.


Here’s a good example of a Before & After post by Loft du Grand Paris.


View this post on Instagram


A post shared by Loft du Grand Paris (@loftgrandparis)

5. Educate Your Audience

There are many ways to educate your audience about your products or services using carousels. You create a tutorial, a step-by-step guide or share tips to do a specific task related to your niche. Carousels are best to educate your audience because you can easily share more content while keeping your audience engaged


We at ContentStudio, regularly use the Instagram carousel posts option to keep our audience informed about the latest social media marketing trends and practices. Below is an example of using Carousel posts to educate your audience.


View this post on Instagram


A post shared by ContentStudio (@contentstudioio)

6. Share Behind the Scenes

Posting behind-the-scenes imagery to your Instagram profile helps build your customers’ trust and gives them a sense of involvement in your brand. Since a carousel post has more than one photo or video, it can be used to share behind-the-scenes moments of your company or your work process.


Below is an example of behind the scenes from a photoshoot

7. Reveal

Another great way to use Instagram carousels is to reveal your products or winners. You can do this with two images; create build-up in the first image, and the second image can be the actual reveal.


Below is an example of a reveal using a carousel post.


View this post on Instagram


A post shared by Abdali Mall (@abdalimall)

8. Share User-Generated-Content (UGC)

User-generated content is becoming increasingly popular in recent times. Carousels can be a perfect way to share multiple user-generated images or videos in a single post. These can be the videos or images of your customers trying your products or your clients sharing their experience working with you.


Harper Collins shared a beautiful carousel post with user-generated content.


View this post on Instagram


A post shared by HarperCollins (@harpercollins)

9. Poll or Survey

You can conduct a poll or survey and get your customers’ feedback regarding your different products, with each product featured in one of the images in a carousel. You can also feature different variants of your products and ask your customers to choose one of them in the comments section.


Here’s a wonderful example of a carousel post with a poll.

10. Repurposed Content

Instagram carousels are great for sharing repurposed content. For example, you can easily convert your blog article into beautiful graphical images and share them as carousels.


Here’s how we do it at ContentStudio. 


View this post on Instagram


A post shared by ContentStudio (@contentstudioio)

We hope you’ve now a better idea of how you can grow your Instagram with carousel posts. Publish your carousel posts easily with ContentStudio and make your Instagram feed more engaging. 

Let us know which Instagram carousel post idea did you like the most by joining our official Facebook group.

Wasiq Naeem

Wasiq Naeem is a content and digital marketing veteran who is passionate about his writing. Extensive research and producing high-quality content is just another day at the office for him.

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