What’s the Best Time to Post on Instagram in 2022?

by Hassaan Khan
9 minutes
Best time to post on Instagram

Have you ever posted a picture on Instagram and nobody noticed it? We start to feel depressed or sad after a couple of hours when this happens – we don’t feel confident about our social media approach, to say the least.

Well, a lot of people go through this problem, and perhaps they could do well on social media if they knew that there is always a good time to post on every social media platform – Instagram is no exception.

You heard it correctly. If you post on Instagram at the right time, you’re probably going to get more traction than your average post. However, it’s quite nerve-wracking to determine the best time to post on Instagram for every individual account.

Therefore, brands and experts often do surveys and experiments to find the best time to post across different social media platforms.

Let’s admit that the more likes we get, the better we feel about ourselves. It’s dopamine that comes into play. Dopamine is a chemical messenger that the human body makes and uses to transmit messages from the nervous system to nerve cells. It’s also considered a type of neurotransmitter.

Furthermore, it has a role in how we feel pleasure about something. Plus, it assists us in finding and focusing on interesting subjects.

Have you ever noticed how we react to our social media post-performance? When most of us see a lot of positive traction on our posts on social media, we feel good.

Anyway, this very article has a lot to learn.

Let’s not get carried away.

We’ll dig deep into the subject of finding the best time to post on Instagram so that most of you could crush it with your Instagram profiles in 2022 and beyond.

Is There a Best Time to Post on Instagram?

If you’re someone who hasn’t paid any attention to detail while posting on Instagram, then probably you won’t be much concerned about this subject.

A vast majority of people who use Instagram and want to grow their followers without breaking the bank would be interested in understanding the platform better.

According to data from several sources, most experts revealed that the best time to post on Instagram is usually between 10 a.m. and 1 p.m. on weekdays.

However, it’s also important to know that every weekday is different from the users’ engagement on the Instagram platform.

Sprout Social published an Instagram Global Engagement chart lately, and it also validated what most experts have been saying about the highest engagement period on Instagram during the weekdays.

Related Read: Instagram Marketing Strategy For Businesses: 14 Easy Ways to Ace It

Best Time to Post on Instagram by Day of the Week

You might be curious whether or not there is the best day to post on Instagram. Well, the studies show that people are likely to respond to Instagram posts more at specific times on certain days.

Now the time may vary from brand to brand depending on the audience demographics and genre, but it’s mostly the same for the majority of Instagram users.

ContentStudio data revealed that users have been actively posting on Instagram from Monday to Friday, and they observed significant engagement during those days. However, it came as a surprise that Saturday was the most engaging day for the ContentStudio users. Sunday, on the other hand, wasn’t so much.

According to WordStream, Tuesday and Sunday are the best days to post on Instagram. They quoted the data from Later and SproutSocial in their article.

Hootsuite shared that Wednesday is the best day for posting on Instagram. However, they dug deeper into this and put forth so many other details collected from their research.

Worst Time to Post on Instagram Each Day

It’s been learned that Sunday is the day with the least user activity on Instagram, which is probably why it’s considered the worst day to post on Instagram.

However, we skimmed through several resources on the best and worst days and times to post on Instagram and found out that Instagram users are least active at the weekend and proactively use the platform on Monday and Tuesday.

Here are the worst times to post on Instagram each day:

  • Monday: It’s the first day of the week and people usually commute to work between 7 to 8 a.m. and come back home between 8 to 11 p.m. So 7-8 a.m. and 8-11 p.m. are the worst time to post on Instagram on Monday.
  • Tuesday: Tuesday is one of those days when users’ activity is relatively higher on the social media platforms, but posting around 8 a.m. and 9 p.m. won’t be the ideal time to post.
  • Wednesday: Wednesday won’t be a bad day to schedule or publish social media posts, but avoid posting around 8 p.m. or later. 
  • Thursday: It’s been seen that people are least active on Instagram around 7 a.m and 9 p.m. on the second to last working day of the week.
  • Friday: Friday is mostly the last working day of the week and people usually focus on winding up the work and head over to their homes. Therefore, publishing around 5 p.m. and later won’t make much of a difference.
  • Saturday: The weekend is usually the worst time to post on social media whether it’s Saturday or Sunday. Anyway, trying to avoid posting on Instagram around 8 a.m. and 12-11 p.m.
  • Sunday: Sunday is the day when we like to spend time with family or go out with friends or run personal errands. However, posting on Instagram around 7 a.m., 3 p.m, and later might bring no results whatsoever.

Related Read: Instagram Alt Text: A Complete Guide For Everyone

Best Time to Post by Niche/Industry

Any company or brand would have an upper hand on the competitors on social media if the company knew about the best time to post niche-related content on Instagram.

A lot of companies start their campaigns on social media but end up going nowhere. One of the reasons why they don’t grow their followers is that they don’t pay attention to social media statistics and insights. 

Figuring out the best time to post on Instagram for your industry could be a game-changer, for instance, if you’ve run a YouTube channel around morning walk or jog. The best time to post videos on your YouTube channel would be between 5 a.m. and 8 a.m. because that’s when people might be engaging in these activities. 

However, it doesn’t mean you should never experiment with posting videos between 9 p.m. and 12 a.m. to see what happens with posting at night.

We stumbled upon an article from Shopify that shared a popular study conducted by Social Sprout in which they highlighted the best day and time to post on Instagram for different industries.

The statistics may vary from country to country, but still, such data could be an eye-opener for so many brands and companies that are trying to make it to the social media scene.

Here are the best time and days to post by niche/industry revealed by that study:

  • Health care: Health care is an important sector. It’s been revealed in the study that Tuesday is better for posting on Instagram for health-related Instagram accounts. Plus, posting at 8 a.m. could be icing on the cake.
  • Retail Industry: Posting at 3 p.m. on Wednesday is the ideal time for such businesses. Plus, 11 a.m. to 12 p.m. on Friday could also be a good time to post on Instagram.
  • Media and entertainment: The best time for posting on Instagram for the media and entertainment industry is 9 a.m. on Friday.
  • Technology: It’s been learned that Wednesday is a good day of the week and the best time for tech-related businesses is between 6 a.m. and 9 a.m. on Wednesday.
  • Education: Friday is an excellent day for posting educational content on Instagram. Try experimenting with posting on Instagram around 10 a.m. if you’re in the education niche.
  • Non-profit: Just like so many other industries, Wednesday turns out to be great for non-profit organizations as well. Furthermore, 2 p.m. is an appropriate time for posting on Instagram on Wednesday.
  • Travel and tourism: Friday, Tuesday, and Wednesday are a perfect fit for travel and tourism content. Make sure you’re posting on Instagram between 11 a.m. to 1 p.m. and 9 a.m. to 10 a.m. on those days.

Related Read: Secret to Success: 12 Instagram Hacks to Boost Engagement

How to Find Your Unique Best Time to Post on Instagram

Finding the unique best time to post on Instagram means everything you read online about the best time to post on Instagram might not work out for you. It could be your industry/niche or the demographics that set your account apart from the rest. 

Therefore, it’s essential to come up with a manual plan of action to skyrocket your Instagram account growth

If you haven’t cracked the code of the best time to post on Instagram just yet and you’re a little bit overwhelmed about it, then here are some ideas for you. 

The following methods could help you figure out the best time to post on Instagram for your account:

  • Go through the ContentStudio analytics: ContentStudio has an Analytics section that goes deep into the analytics and tells you which posts performed well. Furthermore, you could go down the rabbit hole and find out what time and day you published those outlier Instagram posts. 
  • Analyze your Instagram insights: Instagram does have an insights section for a business account. You must first convert your personal Instagram account to a business account to get access to the insights section. This feature would showcase some details about previously posted content on Instagram. Analyze the winner content and try to replicate the strategy for more attention.
  • Keep an eye on the vanity metrics: You can’t ignore the vanity metrics such as the number of comments, likes, and shares – keep an eye out for those types of Instagram posts that are outperforming other posts. Once you have identified a handful of successful posts, then go through the analytics and check out the time and day of those posts for your record. You could always try out the same time and day for further posts.
  • A/B test different formats at different times: One of the key things to grow followers and gain attention on Instagram is by using all the features available at your disposal. You could always test out the video, live streaming, stories, and reels, especially at different times just to see what times suits you and your audience the best.

So that’s how anyone you could find the best time to post on Instagram. 

How to Utilize the Identified Best Time to Post on Instagram

When the best time to post on Instagram has been identified, it’s necessary to take action and make the most of this opportunity. Let us shed some light on how you can utilize the best time to publish on Instagram.

  • Brainstorm on the relevant topics that have already been working out for you on Instagram. You might not want to post content on the subjects your audience isn’t interested in or doesn’t need to know about.
  • Build a content strategy to mass-produce content. Otherwise, it’ll be difficult to keep up with the competition. Social media platforms are about speed, creativity, and engagement. When you have a content strategy in place, you could speed up the content production and ramp up the publishing process.
  • Create a content calendar to plan your content publishing ahead of time. A lot of influencers plan content for the next few months and follow their content calendar along the way. When you have a content calendar, you have a clear picture of what needs to be done from the content creation standpoint.
  • Figure out an Instagram scheduling tool to use for scheduling your Instagram posts. Thanks to ContentStudio, now you can schedule Instagram posts via Direct API or push notification.
  • Always post on Instagram at the best time so that you could make the most of your followers on the platform. You must have gone through your statistics and other data to identify the best time for publishing on Instagram. Don’t shy away from a little bit of experimentation regarding finding the better time to post on Instagram.

There are no hard and fast rules for utilizing the best time for posting on Instagram. Anyway, we shared what we have been doing regarding our Instagram publishing.

Related Read: 7 Brands that are Killing It with Their Strong Meme Game on Instagram

Schedule Your Content for the Best Time to Post

How long have you been trying to come up with a social media scheduling plan? If you haven’t been able to figure out a strategy, then it’s time to take action now.

One of the main things to remember when scheduling your posts on social media platforms is that you must have figured out the best time to publish on each platform.

Since we’ve discussed the best time to post on Instagram, you must have some idea by now when you should be posting on Instagram.

We put some light on data-backed analysis on the best time and day for publishing the Instagram posts. Now it’s up to how you take action on these tips and tricks on scheduling or publishing your Instagram content. 

One of the underlying takeaways in this article about finding the best time to post on Instagram which most people ignore is that A/B testing goes a long way. 

It’s not ideal to blindly follow every tactic you read online. Digital marketing is a massive industry and everyone has opinions – and sometimes the opinions contradict the results. 

So it’ll be wise to do your litmus testing before going all-in on any strategy. 

Let’s say most studies show that Tuesday and Wednesday are the best days to post on Instagram or at least show that these two days have better user engagement as compared to other days. What we need to do is test out Monday as well as Thursday just to see what happens on these days.

Anyway, if you haven’t opted for a social media scheduling tool, check out ContentStudio. It’s an all-in-one social media management tool that provides several social media tools under one umbrella.

Would You Choose the Best Time to Post on Instagram?

We discussed in detail and shared several references that point out that certain days of the week are better to post on Instagram as compared to others. 

We mentioned several sources and studies that indicate that these suggestions are worth paying attention to for brands and influencers, especially those who want to win on Instagram. So it’s up to you how you capitalize on this tutorial on Instagram publishing. 

Noticeably, it seems like the weekend isn’t a great time to post on the Instagram platform. However, weekdays are quite suitable to post on Instagram from the user engagement and activity standpoints.

No doubt that choosing the best time to post on any social media platform could turn the table around for anyone trying to get traction and followers. So it won’t be a bad idea to look into the tips and tricks on posting on Instagram at the right time. 

If your current Instagram strategy isn’t fruitful, then try out choosing the best time to publish on Instagram and see if it works for you. 

Would you choose the best time to post on Instagram or still ignore this strategy of opting for the optimum time to post on Instagram?

Feel free to let us know on social media platforms.

Hassaan Khan

Hassaan is a blogger and freelance writer. He has published articles on SEMrush, ThriveGlobal, BlogPress, FreelancerMap, and many other popular publications. He writes about freelancing techniques, tips, and career growth. Subscribe to his blog.

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