Instagram for Business: 14 Tips to Grow Your Audience

by Hassaan Khan
15 minutes
Instagram for Business: 14 Tips to Grow Your Audience

The era of hanging out on social media for fun and catching up with school friends is long gone. Today, social media provides businesses with a landscape to dominate over competitors and maximize their reach. According to Statista, Instagram’s monthly active users are expected to reach 1.44 billion by 2025.

Instagram is a top-tier social media platform, but unfortunately, every business that exists on Instagram doesn’t exactly know how to grow the audience or stand out on an Instagram business account.

Related Read: Marketing with Instagram Guides: Tips, Tricks & More

That’s where we come in; we have been publishing articles on social media management to help guide small businesses, startups, digital marketers, and budding entrepreneurs for a while. If you have been trying to figure out how to grow your audience on the Instagram business profile, then you don’t need to break a sweat now, as we’ve got this covered for you.

You’re about to find out what you can do to leverage the Instagram platform to grow your following and authority. Once you go through all the Instagram growth hacks I’m about to share, you’ll comprehend how to create Instagram content that turns things around for your Instagram business.

It doesn’t essentially mean everything that goes viral on social media is the most pleasing thing to watch. Often, something odd and strange also gets picked up and makes headlines everywhere.

Have you seen that viral video of a guy who saved his shopkeeper friend from being electrocuted in Karachi, Pakistan?
viral video

The world’s popular outlets showed that clip on TV and social media and reported how the quick-thinking of the guy saved a life. Does it mean those guys are influencers now or made a fortune after that?

Read-Up: How To Go Viral On TikTok?

I don’t think so. And that’s my point. I’d instead focus on gradual growth on social media and build a brand than get viral everywhere and gone after two months or so. If you’re a social media user, you must have noticed that numbers, for example, total followers or views or likes are an essential signal of credibility regardless of the background check.
emily in paris

The Netflix show “Emily in Paris” has a dialogue that pretty much sums this up. The main character, Emily, a social media strategist, tries to explain her point of view on social media. She says, It’s not just about the number of followers. It’s about content, trust, interest, and engagement.

Most of you might have created an Instagram account, uploaded 20 photos in the next 8 weeks, and abandoned it after nothing significant happened. Perhaps, no one told you that it’s not how it works. You don’t need to turn a blind eye to what’s working for successful Instagrammers; but instead, learn from the influencers and grow Instagram accounts.

Here are three key elements of Instagram’s success:

1. Niche selection:

It all begins with choosing the right niche. If you are excited about car photography, don’t start a healthy food recipe Instagram account. Instead, go for a car photography Instagram account. Furthermore, do a little bit of hashtags research before starting to set up an Instagram business account. Similarly, businesses can dive deep into their industry-related keywords and hashtags to encircle specific areas to target.

2. Content planning:

Once you know what your industry is and who your audience is, the next thing you should do is pay attention to the type of content you’re going to put out on Instagram. Remember that Instagram has changed a lot; now, multiple forms of videos and pictures go hand in hand with Instagram. You can use workplace pictures, team meeting photos, sit-down videos, biz quotes, and how-to posts for Instagram content. Take a while and learn about the types of videos, Instagram video size guide, and Instagram content before running it.

Related Read: How To Use Instagram DM To Improve Conversion Rates

3. Audience engagement:

You’d hardly find any Instagram influencer or social media expert who says audience engagement is useless. Audience engagement helps the Instagram algorithm determine how the content of the particular account is perceived by the audience. The higher the audience engagement, the faster the account growth.

It doesn’t matter whether you’re running a business account or a personal account; the above-mentioned key elements are a secret sauce of Instagram growth for both types of accounts.

What is an Instagram business account?

Instagram provides businesses and brands with a separate account called a business profile. Tracking engagement and interactions is possible with an Instagram account for business. You may use extra features like Instagram Insights and the option to run advertising if you have a business profile. Your business’ reach can be improved with the help of these tools, and you will be able to better understand your customer.

I’ve got a handful of tips that won’t just help you step on the right foot but also skyrocket your Instagram growth.

14 Tips to Grow Your Audience and Stand Out on Instagram

Take your Instagram reach and following to the next level by applying the following tactics:

1. Convert your account into a business account

An essential tip for Instagram success is the accessibility to Instagram statistics. It’d only be possible if you have a business account. So once you’ve set up your Instagram business account, the next step is converting your account into a business account. This step would be a stepping stone for your Instagram growth. What happens when you convert a personal account into a business account is that it gives you access to Instagram business analytics (one of the significant differences between Instagram business and personal). You’d discover why insights are vital to gaining followers on Instagram. Here are the steps required to create an Instagram business account:create Instagram business account

Also Read: How To Ace Instagram Aesthetics For Businesses

2. Optimise your bio and profile

Think of your profile as your homepage on Instagram if you’re using it for business. To entice potential clients, you have 150 characters, one link, and a few action buttons. You only get one chance to make a great first impression on Instagram, which serves as a storefront for your company, so use it right. Here are four tips to optimize your bio and profile:

  • Upload your logo as a profile picture
  • Add your website link in the bio for customers to navigate directly
  • Pin stories to Instagram story highlights for customer’s ease
  • Include hashtags and emojis in the bio to humanize the brand

Here’s how the Spanish manufacturing and design brand ‘Mango’ has optimized its bio and profile:

 

 

optimize your bio and profile

  • Logo uploaded as a profile picture representing their brand identity
  • Website link added in the bio for customers to navigate directly
  • Stories pinned to Instagram story highlights for customer’s ease
  • To humanize the brand, include hashtags and emojis in the bio

Instagram visitors should be able to tell immediately what your business sells, who you are as a brand, and what your business stands for when they visit your page.

Related Read: Instagram Monetization: Make Money with Instagram in 2022

As far as Instagram for businesses is concerned, companies that leverage Instagram are always keen to direct followers to the link in the bio, whether it’s a discount sales page or a new blog post. Since brands and entrepreneurs use their Instagram bio to amplify their reach, it shows how imperative this section is for growth.

3. Visualize your niche while creating a content strategy

The niche refers to the category or segment to target. It won’t hurt to get off the mark with a specific niche in mind. After all, one of the fundamentals of growing on Instagram is how well you begin your campaign. Most users who don’t grow their Instagram following make a common mistake; they have no idea of their niche. As a result, they pump out irrelevant pictures, and when they don’t see traction, they just walk away from the platform.

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Here are five characteristics of starting a niche-based Instagram account:

I. It’s easier to set out on a journey you’re familiar with, meaning you’d know what you’re talking about in your Instagram content.
II. It often involves your interest, skill, or passion, which makes the process a bit exciting.
III. Starting an Instagram account based on your strength brings trustworthiness and authoritativeness to your brand.
IV. Since you’re interested in the niche, so you don’t get bored of talking about the specific things day in, day out, which brings consistency to the posting.
V. A niche-based Instagram might as well attract prospective clients and help convert them into paying customers.

Read-Up: How To Craft a Winning Social Media Content Strategy in 2022

Instagram accounts for brands and companies should keep the buyer persona in mind while creating content on Instagram, and things would start to work out. For instance, take a look at this example:
Instgaram food blogger

Iamafoodblog is a food blog. Look at their Instagram feed; they stick to their niche when posting on Instagram. The takeaway is that keep your niche and audience in mind by putting out content on Instagram.

    1. Go to the settings of your Instagram account.
    2. Tap on the account option; you’ll see many options to manage your account.

Choose switch to a professional account option; this would be the last option in your account settings.

4. Set a consistent posting schedule

Consistency is crucial for choosing how frequently you post and for your visual motif. Even though posting daily might seem simple, it isn’t always the best course of action.

Related Read: What’s the Best Time to Post on Instagram in 2022?

However, by being consistent and posting frequently, you can teach your audience when to look for new content and encourage them to engage with you on Instagram. The more your followers engage with you, the more the Instagram algorithm rewards you by placing your content at the front of their feeds.

Maintaining a regular schedule ensures that engagement is maximized and that there are no quiet times in activity between updates. It’s sufficient to start off with once a week.

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5. Follow the industry-related accounts

One of the best tips I can give you on growing an Instagram account is to start following industry-related Instagram accounts. If you have a misconception that putting out content is the only way out, then you’re wrong. You got to put yourself out there and engage with similar faces.

Since it doesn’t cost any money to follow others on Instagram, so what you can do is that use the search feature on Instagram and type in industry-related keywords to tap on the relevant accounts. Once you stumble upon a similar account to yours, scroll through the feed, and follow the account if you like it. Here are five factors to look at when following the industry-related accounts:

  • The relevance is the key; if you don’t find their content relevant to your industry, then don’t follow them.
  • They must be actively posting fresh content. It’s useless to follow accounts that haven’t published any new content in the last four weeks or so.
  • Don’t ignore influencers on Instagram as it allows you to learn from their work and apply it to your stuff.
  • You don’t have to agree with everything people say on social media. Be gentle, patient, and polite with people you’re following or those who are following you.
  • It’s a social media platform; you must be engaging, interacting, and commenting on Instagram. This would substantially increase engagement and help you grow.

Sometimes, Instagram suggests users similar accounts to follow; don’t hesitate to check out those accounts. Today’s social media platforms understand users’ intent by their behaviors and persevere accordingly. So don’t completely ignore the Instagram recommendations.
Instaagram suggested accounts

The more you respond to the platform, the better it will start to understand. If everything is going well, you will notice that the algorithm is helping you grow or putting you on a pedestal. It doesn’t happen on a whim; but instead, it takes time. All you need is to be patient and consistent on the platform.

Must Read: Instagram Alt Text: A Complete Guide For Everyone

6. Create a content mix for Instagram

If you want to win on Instagram and get thousands of followers, you must create relevant and enticing content that attracts, engages, and helps the audience. However, it doesn’t happen with a single type of content. Sometimes, a video goes viral, or a fantastic picture gets shared everywhere. Therefore, choosing multiple avenues inside Instagram would give us more chances to dominate the platform. That’s where the idea of the content mix comes in. A content mix means a combination of multiple formats of content, such as photos, 1-minute square videos, Instagram live, reels and stories. Make sure they’re polished and eye-catching. Remember that Instagram is, first and foremost, a visual platform. It’s also important to know that you should stick to your niche. Some users go off the rails when experimenting with different formats of content on Instagram. Creating a balance between all formats would be a perfect strategy. Take a look at Gary Vaynerchuk’s content mix:
gary insta

If you scroll through his Instagram feed, you’d notice that he has a variety of content on Instagram. Not only does he posts quotes, but he also shares videos. Furthermore, you’d always see his raw videos and talks in the Instagram stories.

He is famous for putting out a lot of content on social media. Understandably, he has a team to create and post content. Once, he revealed that around 20 people are on this content development team. No wonder he pumps out so much content on Instagram, Snapchat, Facebook, Twitter, YouTube, and TikTok.

7. Engage with your audience

Using Instagram for business doesn’t mean you must bombard your audience with sales pitches. You can’t effectively market on Instagram without engaging your target audience. Engaging with your audience is an essential part of Instagram and is crucial for profiles that are business oriented to build a solid customer base. Here’s an example of engaging with your audience:

engagement

Some of the engagement metrics on Instagram include:

  • Likes
  • Comments
  • Shares
  • Posts saved
  • DMs
  • CTAs
  • Sticker interactions in stories

Below is how ‘Mango’ interacts with its audience in the comment section, another great for of engagement:

engagement via comments

8. Choose the most relevant hashtags

Hashtags are an essential ingredient of the social media success recipe. If Instagram supports hashtags and you aren’t using them, then it means you’re missing out on a lot of opportunities. One of the reasons why it’s important is that your competitors would be capitalizing on the hashtags, and you are not. I’ve seen so many beginners struggle with the hashtags; either they don’t use the hashtags at all, or they try to use irrelevant hashtags that no one is using. One of the easiest ways to find out whether or not this is the right hashtag to use, you can go to the Instagram search page, and type in your hashtag.
relevant hashtag instagramIf Instagram shows the number of posts against that hashtag, then it means it’s worth trying. Try creating a mixture of popular and less popular hashtags. It seems like we have established that hashtags are important for Instagram posts. The next thing you should know is that the right hashtags matter. If you start using irrelevant or widely common hashtags, then it won’t work out.

For instance, if you’re a mineral water company, and you’re posting a picture of your 500ml water bottle and using the hashtags such as #water, #health, and #bottle, then the chances are, you won’t get much traction on your post.

The reason is that the above-mentioned three hashtags are widely popular and common. So your post won’t get much traction since hundreds of thousands of people would be using the same hashtags at that time.

On the other hand, if you use slightly different but relevant hashtags, you might have a shot. For instance, #healthylifestyle #basicneeds #waterbottle and #bestmineralwater are not-so-common yet relevant to the industry.

Related Read: 7 Brands that are Killing It with Their Strong Meme Game on Instagram

9. Write compelling post descriptions

Instagram post description is a significant real estate that shouldn’t be left empty. Everything a social media platform offers has significance and often plays a vital role in growth. If you aren’t paying close attention to your Instagram post descriptions, then keep reading this point. If you ever come to a point on social media where you need validation for a strategy or tactics or tool, then always look at the influencers on that platform. If they are doing it, it means it’s worth it.
how to write insta post description
I have been using Instagram for at least five years, and I haven’t seen a single post from an influencer without a meaty post description. Understandably, they know the importance of social media real estate, and they’d do everything to make the most of their social media content. Here are three key elements of writing a compelling post description:

I. Provide value:
The delivery of value is important, and the post description is the best place to make that happen. If the followers aren’t getting any value from your post or description, they won’t stop by and give their precious time. They have plenty of posts to scroll through. So don’t hesitate to deliver value upfront.

II. Ask questions:
You can ask questions at the end of the post description. What it does is that it encourages viewers to respond to the question and it begins the engagement. When people respond to your posts in the comments, it gives a signal to the platform that this content is useful. And that’s how it gets recommended to others.

III. Use Emojis:
You may or may not like emojis, but they are pretty common and popular on social media. Inject your description with a few different emojis, and see if they make any difference in the engagement.

A lot of things work together on Instagram to make a post go viral or to an account to gain popularity. It may seem that photos make all the difference, but in reality, several factors play a role in making any account stand out on Instagram.

10. Use Instagram Reels for Collabs

It would be accurate to say that Instagram reels and videos have boosted brands and influencers to new heights. It has become incredibly simple for businesses to drive their visibility through reels. Instagram Reels is fantastic because it gives businesses a tonne of creative liberty to express themselves. The product teasers will benefit significantly from this functionality. Instagram Collabs are a new way to drive visibility on Instagram — especially on Reels, which are only growing more popular. The Collabs feature allows you to invite someone to collaborate on a Feed post or Reel, so they can share the content with their followers, which can be suitable for businesses looking to market their products. Here is an example of a product review using reels:

reels to collab

11. Host giveaways

Contests and freebies are incredibly popular among people of all ages and interests. In addition to being great to receive something for nothing, friendly competition can be entertaining. Additionally, it increases brand recognition for business owners and increases their interaction with the algorithm. The best part is that contests often have a great return on investment. Giveaways help you increase brand awareness because they bring in additional individuals in addition to likes, comments, and shares.

Host giveaways
However, it’s always best to be clear about the objectives you hope to achieve with the strategy while performing giveaways.

12. Use meaningful CTA’s in Instagram Stories

As there is so much competition on Instagram for viewers’ time and attention, if you want your audience to respond to your posts, you must have a powerful and compelling call to action.  Your “call to action,” also known as a CTA, is what you’re asking the viewer to do. It is one of the efficient forms of getting conversions and redirecting users to your platform, leading to a gain in customers. Here is an example of how ‘Spotify’ uses CTAs in its stories.

Use CTA

Related Read: How To Use Instagram Story Templates [+20 Free Templates]

There are also other examples of CTAs being used, such as: “Swipe up,” “Shop now,” “Get your tickets,” “Vote,” etc.

13. Use a social media scheduling tool

Social media scheduling is handy when you want to take your followers, organic reach, and engagement to the next level. What a social media management tool does is that it enables you to post content on social media even when you are not around. You might already know that now you can schedule tweets without a third-party platform and Facebook page posts via creator studio on Facebook. However, most social media posting tools schedule Instagram posts through a push notification system, meaning you’d have to open the scheduling app and approve the post even if you scheduled it. It was quite a headache until ContentStudio changed the game.

Read-Up: The Ultimate Guide to Instagram Automation

Here’s how you can schedule your posts using ContentStudio:

ContentStudio allows you to publish multiple images and single videos directly to Instagram using the Instagram API.

You can select “Composer” in the top navigation bar by hovering over “Publish”.

publish

Click “Social Media Post” on the next screen.

publish and compose

Choose the Instagram business account you wish to post to and compose your post.

choose your account

Following these mandatory requirements, you can upload multiple images or a single video file.

upload

Your post can be published immediately by clicking on ‘Post Now’ or scheduled for later publication.

post now

There is a reason why influencers, brands, and agencies use social media management tools for social media scheduling and posting and social media analytics.

Related Read: How to Create the Perfect Instagram Grid

14. Go through your account analytics

One of the perks of converting a personal account into a business account is access to Instagram account analytics. Go to the analytics section, open your profile, and tap on the Insights button. What this means is that you could understand how people are discovering, reacting, and engaging with the content. You get to know:

  1. The popularity of your content, meaning what posts are doing better than others
  • How many new followers have you gained in the last 7 days
  • How many new accounts have you reached in the last week
  • The percentage of the interaction with your photos
  • How are your reels performing
  • How your Instagram stories are doing on the platform

Read-Up: 12 Best Social Media Analytics Tools For Marketers

Going through your Instagram analytics gives you an inside-out performance report of your Instagram strategy. You can always tweak and test once you feel that your Instagram strategy needs an overhaul.

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Are you ready to grow and stand out on Instagram?

I’ve shared some tips on growing your following and standing out on Instagram. These Instagram hacks aren’t made-up tips; instead, I have learned these tips from Instagram influencers and social media experts.

If you have made it to the end of this article, it means that you’re serious about growing your audience and standing out on Instagram. And here’s a little secret: tips aren’t the only thing you need to grow your audience on Instagram.

In hindsight, I can tell you that experimentation goes a long way. If you’re using Instagram for business, test out various content strategies and different content formatting to see what works best for you.

Furthermore, if you aren’t enjoying content creation, you’d give up at some point. So try to infuse passion into your Instagram strategy, which would reflect the results.

So, we hope you are ready to grow on Instagram.

Hassaan Khan

Hassaan Khan is a freelance writer for SAAS companies, e-commerce stores, and niche websites. He has contributed to SEMrush, ThriveGlobal, BloggingCage, AllBloggingTips, and several other publications. He builds niche websites, publishes e-books, and helps website investors with his done-for-you niche site-building service.

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