Everyone wants to grow social media followers, but it doesn’t happen on a whim for most people. The majority of the users have to put in the work to make it happen. The core idea is to create valuable content consistently for a certain period until they hit the jackpot.
One of the secrets of social media growth is to manage the social media accounts perfectly. The process involves building a content calendar, creating social media content, delegating social media scheduling, setting up approval workflows, and keeping an eye on the analytics.
Social media experts and freelance social media managers manage multiple social media accounts for clients. Let’s unfold their strategies and learn how we can do this.
Why do you need to manage multiple social media accounts?
Social media users often get carried away and end up starting multiple social media accounts for some reason. However, some social media influencers and brands genuinely need to set up multiple social media accounts and that’s why it’s important to discuss this topic.
Here are some of the reasons why they need to manage multiple social media accounts:
i. Running social media campaigns for more than one client
Most agency owners start as freelance digital marketers or social media managers and then they make a transition toward an agency.
ii. Getting started on a new social media platform
Hopping on a new social media platform means not only you have to understand how it works but you also need to put out content consistently to make a difference.
In most cases, you would be managing multiple social media channels when getting started on a new social media platform.
iii. Launching a personal brand alongside the main brand
A personal brand usually revolves around your passion, skill, or experience. However, when you start your personal brand alongside the day job, then you need a social media management dashboard with a multi-account management feature.
A lot of influencers or agency owners manage clients’ accounts and run their personal brands simultaneously.
iv. Starting a new startup venture
Entrepreneurs often need to manage multiple social media accounts and perhaps need a social media management tool when they start a new venture. They can’t afford to ignore their main social media accounts.
Hence, they somehow need a solution to manage multiple social media accounts.
Challenges to managing multiple social media accounts
Managing multiple social media accounts is not all sunshine and rainbows. There are several challenges that social media managers or social media agencies face when managing multiple social channels. Let’s take a look at some of the common challenges for social media managers:
i. Hunting content creation ideas for each account
Finding a social media management tool is the easy part of the process. However, figuring out what to post on social media is the real challenge.
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ii. Resources allocation for managing multiple social accounts
One of the challenges of managing multiple social media channels is resource allocation.
Some brands and influencers struggle with putting the work into different aspects of social media content creation, such as ideation, creation, content scheduling, and analytics. Therefore, it usually becomes an essential part of the process.
iii. Paid plans for social media management tools are a must
Sometimes, paid plans for social media management tools are inevitable. There are always extra features that are only accessible to the premium users.
However, the challenge is that it’s difficult for most users to be able to pay for the paid plans of management tools.
iv. Social media engagement strategy for each social media account
A social media strategy involves what to post on social media and how often to put out content across all social media accounts. One of the issues that users face when managing multiple social media accounts is that they need to create a different social media strategy for each account.
Therefore, implementation of a social media plan would be extremely difficult as the user might be managing multiple accounts at once.
v. Scrutinize the ROI of managing multiple social media accounts
A key aspect of managing multiple social media accounts is to analyze the return on investment. Most social media influencers or experts would like to comprehend the performance of a specific social media tactic.
Scrutinizing the ROI for managing multiple social media accounts means analyzing how effective this strategy turns out to be for social media experts.
How to effectively manage multiple social media accounts for clients
Signing up new social media clients is the easiest bit. The point to be noted is that what value is being delivered to the clients. Managing social media for clients is a lot of work — hunting for new content ideas, creating different types of content, engaging with the audience, and analyzing the content performance.
You might not want to sign up a new client who ends up frustrated with your service. So, let’s dive deep and see how you can manage multiple social media clients and absolutely crush it with your quality service.
Here are the steps involved in managing multiple social media accounts for clients effectively:
i. Find a social media management tool
Social media management for clients means the burden of social media growth is off the clients’ shoulders. Now it’s all up to you how you move forward. It’s necessary to step on the right foot when getting started with managing multiple social media accounts for clients.
Since a social media manager or freelance social media expert would be taking care of content creation, publishing, scheduling, and analyzing, it’s almost impossible to manage multiple social media clients manually.
Therefore, finding a social media management tool is crucial to managing multiple social media clients effectively. This is where a powerful social media management tool comes in to assist social media managers and freelance social media experts.
The purpose is to manage multiple social media accounts for different clients under one umbrella.
ContentStudio is my go-to social media management dashboard that provides social media publishing, content scheduling, content curation, approval workflows, AI caption and hashtag generation, influencer discovery, and social media analytics — sign up for a 14-day free trial!
Once you’ve found a reliable, effective, and user-friendly social media management dashboard, the next up is to start managing the social media accounts for clients.
In other words, build SOPs, hire team members, let the creative juices flow, and put out great social media content for clients.
ii. Make a diverse social media content team
Social media content production begins with research on the niche and industry. Social media managers keep an eye on the trending topics on social media, popular content categories, and low-competition keywords.
Social media and SEO works side by side as social media managers also take help from the SEO experts on the team to get the keyword recommendations, content ideas, and best-performing content for each project. The goal is to come up with a solid plan for social media content creation using all resources available at the disposal.
One of the essential steps of managing multiple social media accounts for clients is to gather a team of experts who can streamline the social media content creation process.
Here are the team members one should hire to manage social media for clients:
- Social media manager: Social media managers or content managers usually head the social media content team. The responsibilities of a social media manager are multifold. Most of the time, social media managers coordinate with content writers, graphics designers, video editors, and copywriters to produce social media content for publishing.
- Content writer: Content writers are responsible for writing both short and long pieces for blog publishing. They play a vital role in creating articles around specific keywords or chosen topics. The role may vary when they’re working at an agency that manages multiple social media accounts for clients as compared to working for a small business.
- Graphics designer: The responsibility of a graphics designer is to create images, infographics, and banners that complement and assist the text content. Similarly, social media publishing won’t be complete without adding social media images to the social media content.
- Video editor: Video editors help in creating and editing videos for social media content. Social media agencies that manage multiple clients always hire video editors to shoot and edit videos for social media publishing.
These are some of the roles that are a must when building a powerful social media team for managing multiple social media accounts for clients.
ContentStudio has the feature to add multiple team members to your account and streamline your social media publishing by delegating tasks to other team members.
To utilize the team members features, log in to your ContentStudio account, click on the profile option on the top right of the dashboard, and choose the team members option from the drop-down menu.
This is how you can manage your social media content team using the power of ContentStudio.
iii. Establish a multi-platform content plan for all clients
You have bought a subscription to an excellent social media scheduling tool and hired a social media content development team to manage social media accounts for clients. Since both boxes have been checked, the next up is creating a content plan for clients.
A content plan means a clear outline for creating content for each client. It may include:
- Understanding the niche of the client
- Figuring out the topics related to the industry
- The audience the client is trying to reach
- The goal this client wants to achieve
Keep in mind that you would have to create a social media content plan for different social media platforms across the board. The image sizes, video length, video resolution, and content formatting vary from platform to platform.
Canva is a great tool for creating social media images for all major social media platforms without worrying about the exact image size for each platform.
Make sure you have multiple social media management packages to offer to the clients. They can always choose a suitable package according to their requirements.
To build an effective social media content plan, it’s necessary to understand the dynamics for each case, such as demographics, industry, seasonality, offer, and more. When everything is properly streamlined, go ahead and start creating social content for clients.
iv. Schedule social media content across different platforms
Social media management for multiple clients is no easy task. However, it can easily be done when there is a proper system in place for social media management.
Social media content publishing involves topics research, content creation, social content scheduling, content approval, and social media analytics.
Scheduling social media content takes social media content publishing to the next level. Don’t sleep on this massive social media growth and attention strategy.
An important aspect of scheduling social media content across different platforms is to get your hands on an excellent social media scheduling tool.
ContentStudio is an all-in-one social media management tool that provides content publishing, content scheduling, content curation, approval workflows, and social media analytics.
This tool lets users publish and schedule social media content across all major social media platforms, such as Facebook, Twitter, Instagram, and Pinterest.
Otherwise, it won’t be possible to manage social media accounts at a large scale.
Social Media Content Calendar
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v. Track your social media content performance
Social media content publishing isn’t the only job when it comes to managing social media accounts for clients. One of the essential parts of the process is to keep track of the published content.
Most of the social media platforms offer content analytics. However, users can also track content performance using the analytics section of their social media scheduling tool.
ContentStudio has an Analytics section for providing insights into the content performance.
The reason why it’s necessary to track content performance across all social media channels is that it helps social media managers understand the effectiveness of the social media strategy.
Social Media Analytics
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If things aren’t going well, the team can maneuver and improve the social media publishing plan. Don’t overlook analyzing content performance monthly or quarterly, so that the purpose of social media management is achieved.
This is pretty much it.
That’s how you can effectively manage social media accounts for multiple clients.
Managing social media accounts for multiple clients is a lot of work unless you build a system, allocate resources, choose the right social media tool, and hire the right people for the job.
We’ve shared why it’s important to manage multiple social media accounts and the challenges one may face when running multiple social media accounts for clients.
The core idea behind managing multiple social media accounts effectively is to use the right set of tools to create, publish, and analyze social media content.
When you put all the pieces together, it becomes the social media management process easier than ever.
Also Explore: How to Manage Multiple X (Twitter) Accounts in 2024?
Can you manage multiple social media accounts?
Yes, you can manage multiple social media accounts for a single client as well as multiple clients. All you need is to establish a social media strategy to cope with all the challenges of social media account management.
How do you manage multiple social media clients?
Sign up for a powerful social media management tool like ContentStudio and hire a team of writers, graphics designers, video editors, and social media experts to put great content across multiple social media platforms.
How do I manage 100 Instagram accounts?
It’d surely be difficult to manage 100 or more Instagram accounts. However, you can use the agency (large) plan of ContentStudio that offers 20 workplaces, up to 150 social media accounts, 20 users, and more. Check out the prices of ContentStudio plans.
Hassaan Khan is a freelance writer for SAAS companies, e-commerce stores, and niche websites. He has contributed to SEMrush, ThriveGlobal, BloggingCage, AllBloggingTips, and several other publications. He builds niche websites, publishes e-books, and helps website investors with his done-for-you niche site-building service.