10 Twitter Best Practices for Businesses in 2023

by Hamna Ghufran
10 minutes
10 Twitter Best Practices for Businesses in 2022

Over the past few years, Twitter’s user base has grown significantly. With users sharing everything from what they had for lunch to their comments on current events with the world, Twitter has risen to become the third most popular social media platform behind Facebook and YouTube. In this blog, we are sharing with you twitter best practices for businesses in 2022.

Related Read: 30 Twitter Tools to Boost Your Marketing Efforts

Statistics on its user base guarantee a large audience for businesses to interact with. It’s where people go to get the latest news and share their experiences with others. But it’s also a place where you need to be strategic if you want to keep your followers interested.

If you’re new to Twitter, you may wonder what the best practices for using it are. Since there are no predetermined rules about how businesses may use the service, many people find this to be a frightening possibility. People are using this microblogging platform to remark on and share attitudes about corporate brands and products since they can publish brief, snappy messages for the entire social network to see.

However, to know how to grow your Twitter account, you need to implement some best practices. You also need to know what things can help you multiply and what can hurt your credibility.

What are the Dos and Don’ts of Twitter?

There are a lot of brands that are new to Twitter, and they find it hard to use the platform. They may have heard about the site but don’t know what it is for. There are a few things that you should adopt or ignore to grow your presence:

Do’s of Twitter:

  • Follow other users: Follow other Twitter users you like or who are influential in your field to keep up with them and learn more about them.
  • Retweet other users’ tweets: Retweeting can help you grow your audience by sharing interesting content from other people’s accounts and providing an excellent opportunity for followers of the account that retweeted you to discover your account too. 
  • Receive notifications of new tweets from users you follow: You will receive notifications when new tweets are posted by people you follow, so it’s easy to keep up-to-date with everything happening on Twitter without having to keep checking every hour or so
  • Tweet often: You should tweet at least once a day and more if possible. The more often you tweet, the more people will see your tweets and follow you back.
  • Tweet about what matters most to you: If it’s important to your followers, it’s essential for you too! Make sure your tweets are about exciting things for them so they’ll want to follow you and keep coming back for more information.

Related Read: How To Change Your Twitter Header?

Social Media Calendar for Digital Agencies

Organize all your social posts and visualize your client’s social media content plan with an interactive Content Calendar

14 days free trial - no credit card required

Don’ts of Twitter:

  • Don’t tweet at people you know: You might be tempted to do so, but it’s not worth it. It’s better to follow than to be followed.
  • Don’t use Twitter as a personal echo chamber: If you only talk about your interests, you’ll never learn what interests other people have and miss out on great conversations elsewhere.
  • Don’t use Twitter as an advertising platform: It’s a great place for brands to engage with consumers, but using it as a vehicle for selling things is a big mistake. Instead, ensure that your tweets are relevant to the conversation and that they’re promoting something you believe in.
  • Don’t forget about the “reply all” button: If someone is giving you feedback on something you’ve said or if someone asks a question about something you’ve written, don’t ignore them! Responding takes seconds and will likely lead to more conversation — which means more engagement from your followers.

10 Twitter Best Practices for Businesses in 2022

We are sharing with you 10 best practices for businesses on Twitter:

1. Create an Account that’s Easy to Remember

The first step to making Twitter work for your business is to create an account that’s easy to remember. According to stats, Twitter has 229 million users. Many people may be interested in your business or product and are actively looking for information about what you do and how they can get in touch with you.

This can also be the most challenging step because many options exist for creating a new account. Here is a simple yet easily understandable username.

Create an Account that's Easy to Remember

Tips for choosing the best username:

  • Pick something easy for you and your employees to remember but also easy for people outside the company.
  • Using spaces or special characters in your Twitter username (e.g., “Bob’s Bikes”) can make it more difficult for others to find you.
  • Avoid using numbers in your username (e.g., “1234567”) because this will confuse you if someone searches for your username by number.

You can also try to choose a name that describes your business type. 

2. Audit Your Twitter Profile

Auditing your Twitter profile is essential in building a solid following, so it’s worth taking the time to do it right.

The first thing you’ll want to do is audit the information already on your account. You can use Twitter’s “View My Account” feature to check out all the information you’ve given them, including whether or not they have any photos of you. If they do, consider getting rid of them.

Next, look at your bio and ensure it’s accurate and informative but not too promotional (you don’t want to come off as dull). You should also look at your profile photo and see if it’s any good or if there are better ones available.

Finally, eliminate unnecessary links from other sites that aren’t related to your business or brand identity. This includes links from competitors’ sites or random websites with nothing to do with what you do for a living — unless those links are essential for helping people discover your business or brand identity.

3. Use Hashtags Judiciously

Hashtags are an essential tool for connecting with your audience. They’re also a way to make your tweets more visible to everyone who uses Twitter.

Use Hashtags Judiciously

Read-Up: How to Use Hashtags For Your Social Media Posts in 2022

Using a hashtag on every post is OK, but don’t overdo it. The more you hashtag, the less likely people are to read your content and the more likely they are to see your posts as spam or mass marketing messages. Consider these five tips when deciding how much hashtagging is enough:

  • Use one hashtag per tweet if possible.
  • Start with one popular hashtag and then add others from there.
  • Use relevant hashtags (i.e., not just random words)
  • Avoid overusing popular hashtags (or any that get lots of engagement on their own)
  • Don’t use too many similar-sounding hashtags for the same topic.

4. Use Pinned Tweets

Pinned tweets can help to drive more organic traffic from Twitter. The best way to use pinned tweets is by creating a strategy around them.

For example, you could create a pinned tweet that directs people to your blog post about when to tweet to get maximum engagement. You can also create pinned tweets that promote other products or services in your industry.

Use Pinned Tweets

You could also use pinned tweets to drive customers to your website and convert them into leads or sales. One example will be using a pinned tweet with an offer for free shipping if they subscribe to your email list.

5. Avoid Oversharing on Your Timeline

To reach your target audience, it is critical to avoid oversharing on your timeline. Oversharing means sharing too much information about yourself or your business without any value-added.

You don’t want anyone reading what you have said as if they were reading a blog post or article by someone else who writes about the same things you do. Instead, try adding value by sharing helpful tips or insights into specific topics that would help others learn more about them.

6. Don’t Tweet About Yourself All the Time

Don’t tweet about yourself all the time. Using self-promotion will not help you build an audience regardless of how much effort and money you put into your profile.

If you want to get noticed, talk about other people in your industry and solve problems for your followers. You’ll have more credibility this way.

Don't Tweet About Yourself All the Time

Build a large following by talking about the right things at the right time (essential to get sponsored deals).

Related Read: 30 Evergreen Content Ideas for Content Marketing in 2022

7. Use Pictures Sparingly

A picture is worth a thousand words. That’s why using pictures sparingly in your marketing efforts is so important. You should create simple, clear images and focus on what you want people to see. A single image won’t work if you have a complex product or service. Instead, break down your message into multiple images that can be shared across social media platforms.

For example, if you’re selling your company’s new product line, share several pictures of each set instead of just one image showing off all of the products. This will help people see how each product looks and feels before making a purchase decision.

Use Pictures Sparingly

8. Keep Your Tweets Relevant and Interesting

As a business owner, you want your tweets to be engaging and relevant to the people following your account. The more people who follow you, the more likely they will see your tweets. And this can only happen if you tweet valuable content.

netflix account

Read-Up: How to Build a B2C Social Media Marketing Strategy for Your Business

Now you must be wondering, what is the best content for Twitter?

The best content for Twitter is the stuff that gets retweeted. The most popular tweets get more retweets than any other tweet ever. The reason is simple: It’s easier to share a story with your friends than to read it yourself.

Despite this, Twitter isn’t just for celebrities. Many people need help getting started, and we’re here to help! However, keep in mind that:

  • Videos perform worse than images. 
  • Images don’t perform as well as the text does.
  • Concentrate on content that is list-based or how-to in nature.
  • Questions perform worse than quotes.
  • Twitter users don’t widely favor memes.

Related Read: What Is The Best Time To Post On Twitter in 2022

9. Watch and Learn From Competitors and Others

Social media is a competitive landscape. While it can be tempting to hide in your silo and focus on your content, you can’t get better at social media if you’re not paying attention to your competitors.

The key is to watch and learn from them. You should learn from other people who are doing well on social media. Read their content, look at their analytics and see what they’re doing that works for them. This is especially important if you have competitors in the same industry. Find out how they’re doing it so you can borrow ideas and build up your brand by giving the impression of being better than the competition.

Related Read: Best Time and Days to Post on Social Media in 2022

10. Have a Plan for Customer Service

Creating a plan for customer service is an excellent place to start. If you don’t have one, you’ll spend your time and money on the wrong things. You can’t just say, “we’re going to be great at customer service,” and expect it to happen. You need to be great at it.

Master Social Customer Care and Support

Manage your brand’s social presence by monitoring and managing incoming messages and comments across your social networks.

14 days free trial - no credit card required

You need to have a well-thought-out strategy for how you’re going to handle customer service issues in your business. You also need to know how much time you will spend on each type of issue and what kind of response time you want from customers who contact your company through social media channels or in person.

Read-Up: How to Positively Handle Negative Comments on Social Media?

Twitter Mistakes to Avoid

Spreading your message and connecting with people is easy on Twitter. There is also a possibility of making mistakes in this area. Here are a few common ones:

Not Having a Username

It’s one thing to use your real name and have no one know it’s you, but using your real name on a social media account can make you look like an amateur. It’s also relatively easy to find out who you are, so be careful not to divulge personal details that might identify you. And if you’re worried about privacy, don’t use your real name or anything else that may be personal information.

Not Having a Username

Not Following Back

One of the most basic rules of social media marketing is: Don’t leave followers hanging. If you don’t respond to them, they’ll go elsewhere.

Businesses that sell directly to consumers should pay special attention to this. Many customers will expect a response from a company representative if they are unhappy with their purchase or service.

Read-Up: How to Build a Comprehensive B2B Content Marketing Strategy

This can be tricky for small businesses with multiple employees in different time zones or limited advertising and promotion budgets. However, your customers’ comments on your Facebook page, Twitter feed, or blog post could cost you sales.

Not Responding to Direct Messages

Customers can be frustrated and angry if you fail to respond to their direct messages. When you ignore customers, they may also feel you don’t care about them.

Reply within 24 hours to any message you receive from a customer. Do your best to respond within 48 hours if you are unable to do so within 24 hours. The customer will likely assume you ignored their message on purpose if they haven’t heard from you after 48 hours.

Final Words

As you start crafting your social media strategy, looking at best practices across various industries is essential. Reply, retweet, and follow relevant users, interests, and keywords to effectively engage with your target audience. With businesses using social media channels such as Twitter solely for promotions, the main objective for most brands will still be customer acquisition and sales. Therefore, businesses will try to learn from the best practices of other successful brands by providing great content, increasing customer engagement, and getting them involved in Twitter chats and other events. The use of business accounts on Twitter has increased significantly since 2014, but we still feel that brands have left a lot of potential on the table.

If you’re a business owner and use Twitter regularly, the tips above can hopefully help you get the most out of it and better connect with your audience. Whether using geolocation, opening up your account, or following influencers in your industry, enhancing your Twitter experience can be as simple as flipping a switch.

Hamna Ghufran

Hamna is always searching for new things to learn as a freelance content writer. Through that curiosity, she combines her experiences with topics pertinent to small businesses. As a result, she has worked with many B2B and B2C businesses providing them with high-quality content that ranks.

[100% FREE]

Unlock Exclusive Social Media Tips & Strategies!

Trusted by 120,000+ agencies, brands, and digital marketing teams. Receive our best content directly in your inbox.

Your email address