Are you looking for ways to drive more traffic to your blog? If so, you’re in luck! ContentStudio’s evergreen automation feature can help you do just that.
Evergreen automation is a powerful strategy that can help you get more traffic to your blog or website by automatically sharing your content on social media and other channels. It’s a great way to make sure your content is seen by more people, and it can help you build an audience over time.
With ContentStudio’s Evergreen Automation feature, you can easily create and share evergreen content that will help you attract new readers and keep them coming back for more.
If you’re not yet driving more traffic to your blog, you’re probably wondering how you can get more people to visit your site.
- The first step is to figure out what drives traffic to your competitors
- What you can do to increase your website’s organic reach
In this blog post, we take a closer look at some of the ways you can get more people to visit your site with Evergreen Automation. This article covers everything you need to know about driving 4x traffic to your blog.
Related Article: How Social Media and SEO Boost Website Traffic Together?
What is Evergreen Content? 🌲
Evergreen content is content that never dies. This concept is said to be the most hyped concept in the world of digital marketing these days.
So the real question is, how to not let your content die or get boring or old? If these three labels are attached to your content, you will lose your followers and clients in no time. Because who likes to be associated with obsolete technologies and outdated vendors.
Fear no more; we will answer these questions to you by defining what Evergreen content is.
Evergreen content is search-optimized content that continues to stay relevant over time. It doesn’t have an expiration date and can never be out-of-date. Its value won’t be affected even after years to come.
This content can show up in different formats, including list blogs, “how-to” articles, case studies, product reviews, instructional videos, and others. It is pretty impressive for several reasons:
- Brings traffic to your website or blog continually once you publish it
- Boosts ranking on search engines
- Helps you in positioning your business as an industry leader
- Drives more traffic with less content
- Helps you in adding prospects to your business sales funnel
There are seven benefits to social media automation that will help you understand why it’s important for businesses, bloggers, and marketers:
Why Is Evergreen Content Important?
When it comes to blogging, there are several content types to select from. Some of them resonate with the audience, and some do not. However, there is one content style that drives genuine traffic for years to come, and this valuable content type is – evergreen content. The content is called evergreen because it is not based on current news or market trends; instead, it focuses on the issues that the audience faces.
Evergreen content works for years because it is eternal and won’t fade away. Though you might have to update your content over time as something new comes up, usually, this content type withstands the test of time without enormous changes.
Here are some key points that demonstrate why evergreen content works:
- This content is a detailed guide on a specific topic.
- It is comprehensive and covers the subject from every possible angle.
- Higher ranking over search engines: Since evergreen content is high-quality and lengthy, it can help you in boosting your ranking over search engines. Even the research also suggests that search engines give value to longer content.
- More traffic to your website: As the ranking of the evergreen content is higher; it can drive substantial traffic to your website or blog.
- Produces quality leads over time: This content type can bring you a steady lead flow for a long time, without requiring you to make additional changes for some time, except for the initial posting and promotion.
These are some amazing reasons which show why you need to add evergreen content to your content marketing strategy.
When it comes to content marketing, evergreen content is key. This type of content is designed to be relevant and useful for a long period of time, and it can be a great way to build trust and authority with your audience. However, one of the challenges of evergreen content is maintaining a consistent brand voice.
As your business grows and evolves, your brand voice will likely change as well. While it’s important to keep your evergreen content fresh and relevant, it’s also important that you maintain the same overall tone and style. By doing so, you can create a cohesive body of work that reflects your brand in a positive light.
Related Article: 21 Social Media Posting and Scheduling Tools of All Times
How to Promote Your own Evergreen Content
It’s no secret that promoting your own content is essential for success in social media marketing. However, knowing how to promote your own content effectively can be a challenge.
As a marketer, you’re always looking for new ways to promote your content and get it in front of new eyes. Evergreen content is a great way to do this – it’s the type of content that doesn’t go out of date, so it can be promoted again and again.
There are a few different ways you can promote your evergreen content:
1. Share it on social media: This is one of the easiest and most effective ways to promote your evergreen content. Simply share a link to your post on social media platforms like Twitter, Facebook, or LinkedIn. You can also use social media ads to give your content an extra boost.
2. Guest blogging: Reach out to other bloggers in your industry and see if they’re interested in featuring your content on their blogs. This is a great way to get exposure to new audiences.
3. Email marketing: Include links to your evergreen content in your email newsletters. This is a great way to drive traffic back to your website and keep people engaged with your content. To reach more leads, consider using an email lookup tool to collect the email addresses of people who might be interested in your content
4. Paid advertising: You can use Google AdWords or other paid advertising platforms to promote your evergreen content to a wider audience.
5. Forum marketing: When you participate in online forums, you can include a link to your evergreen content in your signature. This is a great way to get exposure for your content and build up some backlinks at the same time.
6. SEO marketing: Make sure your Evergreen Content is optimised for search engines so that people can easily find it when they are looking for information on the topic.
By promoting your evergreen content in these ways, you can get more eyes on your content and keep it relevant all year long.
Automating the evergreen content distribution is a popular content marketing strategy to ensure that the right message reaches the right audience at the precise time they need it most. By using an evergreen content calendar, marketers can automatically share their best content with leads and customers without ever having to lift a finger.
While evergreen content automation may seem like a no-brainer, there are still many who question its effectiveness. After all, what good is automated content distribution if it doesn’t impact the delivery of evergreen content to the audience?
How to Recycle Posts using Evergreen Automation Recipe
If you’re looking for ways to drive more traffic to your blog, one of the most effective methods is to focus on creating evergreen content. Evergreen content is the kind of content that remains relevant and useful over time, making it a valuable resource for your readers.
One of the best ways to create evergreen content is to use automation tools. There are a number of different automation tools available, but one of the most popular is ContentStudio
To help you stay on top of things and get a fresh perspective every day we have added new features in ContentStudio!
The evergreen feature in ContentStudio allows you to publish top-performing content which will always remain relevant. This means that if certain information or a piece of news is afresh and ready for consumption, it can appear multiple times at set intervals with predefined posting time/date – without having all your old posts becoming outdated!
Let’s dive in.
1. Select the Campaign name and Social Channel
Using the evergreen automation recipe, you can create highly customized campaigns by setting up a variety of filters and rules according to your needs.
First thing first, create a new campaign, if you haven’t created one, and name it appropriately. Select the social media platforms or you can also select the content category where you want to share your evergreen content to the readers and get more social engagement towards your post.
2. Select your Standard Options
After completing step 1, you can see two standard options to create an evergreen posts for your social channels.
Option 1: Add Post
By clicking on the Add post button, you can recycle evergreen content on your social channels. Make sure you’ve selected at least two posts, Contentstudio will automatically share them for you on selected social media networks!
It’s a great way to have an automated posting system that requires minimal effort from yourself and keeps your feed updated in no time!
Option 2: Bulk Uploader via CSV
To bulk uploader, you can download the template CSV file and edit it or you can upload your CSV file. This article will help you learn how to do this through CSV.
Do you know what is the exciting part while creating evergreen content?
Content Studio allows customers to create content variations under a single shelter.
Now, with ContentStudio making it so handy for the customer to add variation at any time they want by clicking on Add Variation. They can also have their text auto-generated from a URL by tapping Auto-generate variation.
If you want to edit or remove the post as per need, then you can view the Edit and Remove button at the left side of the corner while adding the post.
Option 3: Schedule and Finalize the campaign
In this final step, you need to schedule your evergreen post or campaign at different time intervals on social media channels.
Custom time slots
For setting up a proper scheduling process for the posts, it’s best that we set it based on the clock and calendar. So make sure they match what works well with how often people see content posted online nowadays!
With ContentStudio, you can automate your campaign at regular intervals (e.g., every few hours, days, or weeks) with just a few clicks of the mouse.
When you create your Evergreen campaign, there are three ways to schedule it.
- Set up a campaign immediately if you choose to Run this campaign continuously starting today.
- Select the date and time of when you want your campaign to start and end.
- Use Cycle Gap to insert a gap between two post cycles, in hours, days, or weeks.
Once you have selected the schedule type, click on the Done button.
However, there are few pointers to keep in mind while using this feature.
- You can only schedule social posts in evergreen, not blog posts.
- Upload images from your computer, also you can enhance them by using canva once the image is uploaded.
- Add at least 2 posts in a recurring loop to be able to use this functionality.
- Any video you desire to put along with your message.
- Create your own image right away using our built-in Image Editor.
- Add your Replug Call To Action (CTA) with your content.
Related Article: Automate your Evergreen Marketing Campaigns using ContentStudio
Automating your evergreen content marketing is a great way to ensure that you’re constantly putting out fresh, high-quality content that will help keep your website at the top of search engine results pages.
By using ContentStudio, you can easily schedule and publish articles, social media updates, and more on a regular basis – without having to lift a finger.
Evergreen content is a great way to drive traffic to your blog or website because it’s always relevant and evergreen content is also more likely to be shared than other types of content. With Evergreen Automation, you can easily create and share high.
Have you tried using ContentStudio automation tool for your evergreen content? If not, we encourage you to give it a try and see how it can benefit your business.
Sadia Umer works on putting together high-quality content for ContentStudio customers to read. When she isn't writing, she can be found reading and trying random life experiments.