AI writing and graphics tools have taken the world by storm. Most of us had never heard of the terms like “GPT -3,” “LaMDA,” or “ChatGPT” before 2022.
AI is the new normal. So it’s necessary to get used to understanding, implementing, and analyzing artificial intelligence in today’s fast-paced world.
It’s vital for marketers, brands, influencers, and entrepreneurs to embrace AI-generated content as a reality whether or not you like it.
A lot of people have mixed feeling about AI-generated content. No doubt that sometimes these AI writing tools get the facts wrong.
Therefore, it’s essential to understand the shortcomings of this newly emerged technology and still win. Now is the time to craft your skills accordingly to make a mark by adapting to the innovation.
If you’re interested in figuring out the science of AI-generated content and how you could induct AI technology into your online marketing, stick around.
Before we go deeper into the explanation of becoming a pro at creating AI-based content, let’s cover all the bases.
What is AI-generated content?
AI-generated content is a type of content generated through artificial intelligence using a specific language-based model. ChatGPT is the perfect example of an AI tool. It’s a chatbot developed by OpenAI in November 2022, using the GPT -3 language model.
The language-based models are a software technology that lets users input their questions and outputs the answer in response gathered through an automated research process.
The point to be noted here is that AI-generated content doesn’t mean only text-based content. Instead, now AI-based videos, audio, AI-generated images, illustrations, and other content types are being created.
Have you ever seen an animated character on websites or videos trying to market the products?
Marketers now use AI content creation tools to create AI characters that sound like humans and use those characters to create marketing videos.
Gone are the days when you hire a freelance motion artist or an animation studio to make an expensive 3D motion character-based video for marketing.
Artificial intelligence is bringing a revolution right in front of our very eyes. So make sure you stand on the right side of history.
Why should you use a content generator?
In the fields like tech, marketing, and advertising, sleeping on the innovation is like shooting yourself in the foot. And I’m not even exaggerating this.
We’re breathing in a world where AI robots interact with humans, and thousands of AI-based startups and tech companies do extraordinary work.
AI writing tools are a small segment of the pie chart – artificial intelligence tools in the graphics, voiceovers, and chatbots genres are genuinely shaping the future.
Here are five reasons why you should use a content generator in this time and age:
i. Generate prompts for content creation
One of the reasons why you can use a content generator or an AI content tool like ChatGPT is to create easy ChatGPT prompts that help speed up the content creation process.
Generating prompts means creating a list of sub-headings for an article or developing a 30-day social media post idea to plan a social media scheduling calendar using an AI tool.
Jasper is a powerful AI content generator with dozens of modules for creating a blog, email, and engaging social media content. Marketers use the Jasper AI tool to create prompts for 3x of their social media and blog publishing.
ii. Speed up the research process
Research is an integral part of the content creation and digital marketing processes. Bloggers, affiliate marketers, and digital marketing gurus spend much time researching before writing a compelling article.
Research matters in content creation because it ensures that the author or creator finds the best possible sources, ideas, thoughts, solutions, and opinions on the subject. Hence, it becomes inevitable to do research before creating content.
However, the research process is tiring and time-consuming. Therefore, marketers always needed something that made the research process faster.
Now they could speed up the research process, thanks to ChatGPT – one of the fastest-growing AI content generators on the market.
iii. Create content briefs and layouts
Creating great content takes time, effort, and money. However, if you could put more content without breaking the bank simultaneously, it sure is a bargain.
Since we’re discussing why we need or use content generators, it’s important to point out that bloggers and online marketers use several AI content generator tools to create briefs or content layouts.
LongShot is yet another AI writing tool that provides AI content writing services. One of the perks of using LongShot is that you can create briefs to accelerate your social media and blog writing along the way.
Furthermore, this tool’s features include a blog headline generator, content rephrasing, FAQs generator, blog post ideas generator, meta description generator, text extender, and many more.
iv. Find sources and references for content
If asked about such things, AI writing tools could provide examples or similar tools. However, one of the reasons why you should be using AI technology is to find answers with trustworthy sources and references.
No doubt that reliable sources and references are a beacon for producing great content. The AI content creation goes to the next level when you can mention the sources and references of your points.
Perplexity is an advanced AI writing tool that provides sources and references to the content it creates for the user. Not only does it enlighten the end-user, but it also helps the writer present the content with confidence and authority.
I don’t know how many other AI content generators provide the sources, but it’s worth paying attention to if you’re pursuing AI content creation.
v. Bring innovation to your content marketing
Artificial intelligence has already brought a revolution in the digital world. We live in the era of smartphones, smart watches, AI robots, and smart locks, and there is much to come in the next few years.
One of the reasons why you should use AI tools or content generators is that they bring innovation to your digital and content marketing campaign.
Descript is a powerful podcast recording and managing platform that provides advanced audio and video features that most of us have never seen before. It caught my attention when I stumbled upon its Overdub feature, which creates an ultra-realistic human voice clone.
So Descript is a solid reason we should embrace the fact that AI-based content generators are revolutionizing our lives.
5 Ways to use AI-generated content
There are dozens of ways to use AI-generated content to capitalize on opportunities and engage the audience. Still, there are five of my favorite ways to use AI-generated content:
i. Blog publishing
Blog publishing is a vital part of content marketing, and it’s inevitable if you want to grow organic traffic to your website. However, using AI for blog publishing doesn’t mean you keep churning out garbage with an AI tool and keep hitting the publish button on your blog.
AI writing tools can be used to enhance, polish, and improve your existing and new articles. Most rookie marketers and bloggers are making the mistake of bulk publishing AI content on their blogs to get a ton of organic traffic. They may see a spike in traffic initially, but it will only last for a while.
The reason is that they’re putting thought into AI-based content. Sometimes, AI writing tools get the facts wrong. Therefore, it’s essential to double-check the facts and figures of the AI content before publishing it.
ii. Email newsletters
Email marketing is an important segment of the digital marketing campaign for any brand or organization. Newsletters are a way of communication, engagement, and conversion between brands and consumers. However, creating compelling email newsletter content is a challenging game.
This is where AI writing tools help users create AI-powered email copy that could turn things around for marketers, bloggers, and brands.
Several AI writing tools available on the market would help you create AI-generated content at scale, which is the key to succeeding in email marketing.
iii. Social media content
Producing engaging, eye-opening social media content isn’t accessible at all. Influencers, brands, and entrepreneurs hire freelancers or full-time team members to post social media content.
Gary Vaynerchuk has over 20 people helping run his personal brand, “Gary Vee,” on social media. The team involves a camera crew, content writers, video editors, graphics designers, and social media experts.
One of the best ways to use AI writing tools is to create content for different social media platforms; for instance, you could write YouTube video scripts or tweets for Twitter using AI writing tools. Make sure that you’re producing niche-based that your audience would love it.
iv. Text to speech
Text-to-speech is a software technology that lets users convert text into speech, allowing users to create a write-up and make it an audio version.
Text-to-speech tools have been around for a while, but many of us need to pay more attention to them. The text-to-speech technology is a testament to the countless opportunities AI could unleash upon us.
Several text-to-speech online tools and software are available that marketers and brands use to create voiceovers, podcasts, and face-less videos for marketing.
v. AI video creation
AI video creation tools are AI-powered software that provides real-human presenters using AI-based video marketing and engagement videos.
this technology is used for creating professional, high-quality videos. It’s a revolutionary technology that has taken the marketing world by storm.
Synthesia and Movio are two of the most popular AI video-creating platforms on the market.
Such AI-generated videos could be used for social media marketing, website user engagement, and sales page conversion.
So these were five of the many ways of using AI-generated content.
Pros of AI-generated content
Here are some of the pros of creating and using AI-generated content:
- Publishing efficiently: AI-generated content can be produced much faster than human-written content. This can be beneficial for businesses and organizations that need to have a large volume of content in a short amount of time.
- Easy availability: This type of content can be produced and delivered at any time, making it available to customers or clients around the clock.
- Cost-effective content production: The content is relatively cost-effective compared to human-written content, requiring less time and resources to create.
- A consistent flow of content: No doubt that AI-generated content can produce consistent quality and style of content, which can be helpful for businesses and organizations to maintain a cohesive brand voice.
- Scale production as per need: It can easily be scaled up or down depending on the business or organization’s needs, allowing them to handle large volumes of content without sacrificing quality.
- Personalized content: It can be customized for specific audiences, allowing businesses to tailor their content to the preferences and interests of their target demographic.
- Reduced grammatical errors: This content is less prone to errors and inconsistencies than human-written content, as it is based on pre-defined rules and algorithms.
Find the top-performing content on the web and never run out of social media post ideas.Get Started for FREE
Cons of AI-generated content
Here are some of the disadvantages of AI-generated content that marketers and brands must be aware of before using it in digital marketing:
- Limited understanding of context: AI may need to fully understand the context of a topic, which can result in inaccurate or irrelevant content.
- Over-reliance on data: AI-generated content is often based on data, which can result in repetitive or formulaic content.
- Lack of creative approach: This type of content can need more creativity, making it less engaging or interesting for readers.
- Zero human factors: AI may struggle with complex tasks that require a human touch, such as storytelling, humor, or creative writing.
- Dependence on technology: Such content relies heavily on technology, making it vulnerable to technical errors, such as coding glitches or server issues.
- No sign of empathy: Without a doubt, the AI content may lack empathy, making it difficult to connect with readers on an emotional level.
- Inability to handle ambiguity: AI may need help with ambiguity or nuance in language, leading to misunderstandings or misinterpretations.
So these were some of the cons of using AI-generated content.
Top 10 AI content generator tools
ContentStudio AI content generator:
It’s an AI content generator that allows users to generate social media captions, AI images, and AI hashtags.
For instance, to generate an AI caption for your social media post, choose AI caption, and a popup window will appear on the right side of the page.
Fill in the prompts and click the generate button to create the AI-generated content. To learn more, check this video:
Jasper is a powerful AI writing assistant that speeds up content production and helps marketers, bloggers, and entrepreneurs put out good-quality content for social media, blogs, and email newsletters.
ChatGPT is an artificial intelligence chatbot trained by OpenAI that can converse with humans in natural language and answer various questions on various topics.
Surfer is a powerful tool for optimizing content for search engines. It can analyze keyword density, content length, and other factors to help you create content that ranks well in search engine results.
GrowthBar is an all-in-one tool that can help you with content creation, SEO, and marketing. It provides insights and data that can help you optimize your content and improve your search engine rankings.
Article Forge is an AI-powered content creation tool that can generate high-quality articles on any topic within minutes. It uses natural language processing and machine learning algorithms to create unique content.
CopyAI is an AI-powered writing assistant that can help you generate headlines, descriptions, and other types of marketing copy. It uses natural language processing and machine learning to create high-quality content.
Scalenut is an AI-powered writing assistant that can help you with content creation, SEO, and marketing. It provides insights and data that can help you optimize your content and improve your search engine rankings.
Outranking is an AI-powered platform that can help you develop and execute a content marketing strategy. It uses data and analytics to help you create content that resonates with your target audience.
WriteSonic is an AI-powered writing assistant that can help you create high-quality content on a budget. It uses natural language processing and machine learning algorithms to generate unique and engaging content.
Narrato is an AI-powered platform that can help you streamline your content creation workflow. It provides tools and features that can help you collaborate with your team and create high-quality content.
Closers Copy is an AI-powered writing assistant that uses a proprietary machine learning model to generate high-converting sales copy.
Peppertype is an AI-powered writing assistant that can help you with content creation, editing, and optimization. It provides insights and data that can help you improve the quality and effectiveness of your content.
WriteMe.Ai is a flexible writing platform that can help you with content creation, editing, and optimization. It provides tools and features that can help you write high-quality content more efficiently.
Frase is an AI-powered platform that can help you with SEO copywriting. It provides insights and data that can help you optimize your content for search engines and improve your search engine rankings.
Why is it Important to Humanize AI-Generated Content?
Creating AI-generated content is a challenging job, especially when you’re doing AI blog writing at scale. However, you can skyrocket your content marketing growth once you figure out some patterns and prompts to produce high-quality, effective AI-based content.
To make things easier, I come up with some ideas about why humanizing AI-generated content is crucial to your content publishing. Moreover, the points below will help you transform the AI-written content into non-robotic and helpful content.
Let’s take a look at seven reasons why it’s important to humanize AI-generated content:
i. To make it relatable
It’ll be a blunder if you copy and paste the AI-generated content without putting some effort into improving and editing it. To make it relatable, use idioms and buzzwords that AI writing tools usually don’t include in the write-ups, and it’ll make your content more relatable to the audience.
ii. Add a human factor to it
No wonder the AI-generated content looks robotic. Therefore, adding a bit of human factor to it is essential. To make it happen, try using first-person words “I” and “we” and add personal examples to make it look like human-written content.
iii. Optimize it as per need
Content optimization has different levels; for instance, you optimize content for search engines, social media sharing, and human readers. Once you have generated any AI-written piece using your favorite AI writing tool, optimize it to make it look good. You could include relevant keywords, bold sub-headings, shorten the paragraphs, etc.
iv. Bring more clarity to it
Humanizing the AI-written content is vital because it brings clarity to the message, which adds authenticity to the content. Many beginner marketers and bloggers make the mistake of publishing AI-based content without humanizing it, which affects the quality of the publication. So always try to humanize AI-generated content to make a difference.
v. Fine-tuning makes it look polished
One of the easy wins when humanizing AI content is fine-tuning it before hitting the publish button. You can fine-tune your AI-based content by adding a couple of introductory lines or semantic keywords into the content or bold the answer targets to hit the bullseye with your content SEO.
vi. Monetization gets easier to implement
Once you humanize your AI content, it immediately adds a human voice to the content, and it no longer sounds like robotic content. As a result, you could increase monetization opportunities with that improved content through specific high-volume keywords, affiliate marketing , and directing readers to the sales pages.
So these were seven of the many reasons why humanizing AI-written content is essential.
AI tools could turn things around for marketers & brands, but blindly creating and publishing AI-generated content could easily take you off the rails.
There are dozens of AI writing, graphics, and video tools on the market that help humans create high-quality, effective content faster than humans.
However, these tools sometimes come up with excellent results. In some cases, the users may have to go back and forth to get the desired results.
Therefore, to become a PRO at creating effective and engaging AI content regardless of the platform or type, you must understand your target audience, quality of content, and industry standards to analyze the AI-generated content.
FAQs About AI Content
Here are some of the popular AI content questions that need to be answered:
Is AI-generated content good?
Usually, AI-generated content is considered low-quality regardless of the AI writing platform. However, bloggers and marketers make amendments, check facts, and proofread before publishing AI content. It’s safe to say that every piece of AI-generated content isn’t good, but it could be made good enough.
Does Google penalize AI-generated content?
Google analyzes content quality through its latest quality analysis protocol, EEAT- an abbreviation for expertise, experience, authoritativeness, and trustworthiness. Google stated in its official blog post that the search engine giant focuses on the quality of content, whether AI-generated or human-written. So, Google may not penalize AI-generated content unless it’s poorly-quality, thin, and duplicated.
Is AI content bad for SEO?
AI content is not bad for SEO. If marketers, bloggers, and influencers know how to capitalize on AI-generated content, they can pull this off. They would produce high-quality content using the best AI tools for writing and pump out SEO-optimized content afterward. All AI content is okay for SEO.
Hassaan Khan is a freelance writer for SAAS companies, e-commerce stores, and niche websites. He has contributed to SEMrush, ThriveGlobal, BloggingCage, AllBloggingTips, and several other publications. He builds niche websites, publishes e-books, and helps website investors with his done-for-you niche site-building service.