Social media has become a crucial part of digital marketing, providing opportunities for professionals and enthusiasts alike. While several social media scheduling tools have been around for a while, not all succeed. If you are looking for an alternative to Hootsuite, you have come to the right place.
Are you searching for an alternative to Hootsuite for your marketing agency to manage multiple client accounts?
Hootsuite is a popular social media marketing tool many influencers and brands use, but you may be interested in exploring other options.
Before we dig deeper into some of the most popular social media tools, we must shed some light on the criteria for choosing the best tool for an agency.
So without any further ado, let’s jump right into it.
Related Read: Top 15 Buffer Alternatives for Marketing Agencies in 2024
Why You Should Consider Alternatives to Hootsuite
Hootsuite is a well-known and widely used social media management tool, but there may be better fits for some.
If you’re still using Hootsuite to manage your social media, consider switching to an alternative solution.
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Hootsuite charges a high price for their plans, starting at a monthly rate of $99 for only ten social media profiles.
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The workflow approval process is minimal and only available with the business and enterprise plans.
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Hootsuite does not possess any artificial intelligence technology for writing social media captions.
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The platform lacks the capability of sharing calendars to solicit feedback from clients.
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The features of Social Inbox, URL shortening, team collaboration, and the content library are only accessible with the business and enterprise plans.
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The reporting and analytics functions are limited in scope.
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Customer support is exclusively available with the business and enterprise plans.
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Adding additional users or social accounts is restricted to the business plan only.
By exploring the benefits of other options, you may find a tool that offers more features, more significant cost savings, and can help take your online presence to a new level.
Don’t be afraid to try something new – it could make a big difference in your social media efforts.
Let us help you find the best Hootsuite alternative for your needs.
15 Best Hootsuite Alternatives for Social Media Agencies
Here are some of the most popular Hootsuite alternatives to try out:
1. ContentStudio
ContentStudio is a popular social media management tool that caters to businesses, influencers, agencies, and large organizations. It’s a social content management powerhouse to publish, schedule, discover, plan, and analyze social media and blog content to take your social media marketing to the next level.
Simply put, it’s a go-to platform for social media automation for small and large businesses to put their social media marketing on autopilot.
ContentStudio flawlessly integrates with over 30 social media, content creation, and publishing platforms. Besides scheduling content across dozens of platforms, it also gives complete control over social publishing through the approval workflows.
It lets you add social media employees to draft social media posts, but they won’t be published unless the Super Admin approves them. It’s an award-winning social media management dashboard trusted by over 70,000 satisfied customers across the globe. Give this tool a try!
Top Features:
- Social Media scheduling and publishing
- Social Media Automation
- Content Approval Workflow
- Custom Publishing queues
- Content Calendar
- Client Workspaces
- Task management and team collaboration
- Multi channel Analytics
- Competitor Analytics
- Social Inbox
- AI Caption Generator
- RSS feed Feeder
- Content and Influencer Discovery
- Best time to publish
Social Channels:
- TikTok
- YouTube
- WordPress
- Medium, and more
Platform Integrations:
- Shopify
- Webflow
- GMB
- Giphy
- Pixabay
- Flickr
- Imgur
- Replug
- Bit.ly
- Feedly and more.
Pricing:
- Starter plan – $25 per month
- Pro plan – $49 per month
- Agency – $99 per month
2. Buffer
Buffer is a well-known social media management tool that allows individuals and brands to schedule their social media content across all major platforms.
The primary focus of Buffer is to help users plan, create, and schedule social media content. Furthermore, it enhances social media users’ publishing experience through features like a calendar, analytics, and an easy interface.
Related Read: Create a Winning Social Media Content Calendar in 2024 [+Free Template]
Top Features:
- Social Media Publishing
- Social Media Analytics/span>
- Audience Engagement
- All-in-one Social Links Page
Pricing:
- Free plan – $0; three social media channels
- Essential plan – $6 per social media channel
- Team plan – $12 per social media channell
- $120 per month; ten social media channels
3. AgoraPulse
Agora Pulse is an excellent social media scheduling tool for businesses and influencers. It helps users publish or schedule social media content on Facebook, LinkedIn, Twitter, and Instagram.
Agora Pulse comes with a robust social media reporting system to monitor the key performance indicator across multiple social media channels. A handful of social media management tools make social media marketing easier for individuals and brands.
Top Features:
- Social Media Scheduling
- Social Media Monitoring
- Social Media Reporting
- Social Media Scheduling
- Social Media Inbox
- Social Media ROI
Pricing:
- Free plan – $0; 3 social media profiles, 1 user
- Pro plan – $79 per month; 10 social media profiles, 2 users
- Premium plan – $199 per month; 20 social media profiles, 4 users
- Enterprise plan – Custom pricing; 40+ social media profiles, 8+ users
4. SproutSocial
SproutSocial is one of the top-tier social media management tools. Organizations, businesses, and entrepreneurs use it globally. It’s a platform with extensive social analytics and reporting, especially for large-scale social media agencies and organizations.
No doubt, it’s one of those social media management tools that aren’t just focused on social media scheduling features. Instead, it’s a fully-integrated SaaS tool to unlock the potential of a social media platform to rejuvenate users’ social media marketing strategy.
The algorithm of this social dashboard is intelligently designed to understand the metrics, users’ behaviors, community’s response, performance measurement, and brand establishment.
Top Features:
- Social engagement analysis
- Social media automation
- Social campaigns management
- Social data and analytics
- Social collaboration for teams
Pricing:
- Standard – $99 per user (monthly billing)
- Professional – $169 per user (monthly billing)
- Advanced – $279 per user (monthly billing)
5. Later
Later is a social media management dashboard that helps users plan, organize, publish, and schedule content across all major social media platforms. The platform allows users to share and schedule content on Instagram, Facebook, Pinterest, TikTok, and LinkedIn.
It is a one-stop shop for social media management for businesses worldwide. It’s trusted by 7 million active users, including multi-national companies and small business owners across the globe.
Top Features:
- Social media scheduling
- Social analytics
- Linkin.bio Tool
- User-generated content
- Hashtag suggestions
- Stock photos platform integration
Pricing:
- Free – $0 per month; limited features
- Starter – $15 per month; 1 user, 1 set of each social platforms
- Growth – $40 per month; 3 users, 3 sets of each social platforms
- Advanced – $80 per month; 6 users, 6 sets of each social platforms
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6. Planable
Planable is an effective social media management tool for influencers, agencies, and enterprises. It lets you schedule social media content across all top-tier social media platforms.
Planable is one social media scheduling tool that offers approval workflows and workspaces. Such features help agencies and social media experts to manage social media for multiple clients.
Furthermore, you can plan, collaborate, organize, and publish content either by yourself or by delegating it to the sub-ordinates and still have control over the publishing process through an approval workflow system.
Top Features:
- Social media scheduling
- Social content calendar
- Team collaboration
- Media storage
Pricing:
- Free – $0 per user; 1 user, 50 posts
- Basic – $11 per user; 4 social media accounts per workspace, 2 approval workflows
- Pro – $22 per user; 10 social media accounts per workspace, 3 approval workflows
- Customer – Contact sales team for details
7. Kontentino
Kontentino is one of the contenders in the social media scheduling tools market. It’s best suited for large organizations and marketing agencies. The key areas of this social media management tool are planning, scheduling, and reporting.
Besides all the basic social media scheduling facilities, it also offers approval workflows and collaboration features that help agencies manage social media for their clients.
Kontentino supports all top-tier social media platforms except for TikTok.
Top Features:
- Social media scheduling
- Social media calendar
- Approval workflows
- Social media analytics
Pricing:
- Starter – $59 per month; 3 users, all basic features,
- Standard – $130 per month; 10 users, everything in the Starter plan,
- Pro – $240 per month; 10 users, all Standard plan features, PDF reporting, message replies and comments, and account manager,
- Enterprise – Contact the Kontentino team for a quote.
8. MeetEdgar
MeetEdgar is an excellent social media automation tool for social media management. It assists brands and entrepreneurs in streamlining their social media content publishing.
One of the benefits of using MeetEdgar is that it offers a pre-curated content library that provides an influx of social media content without relying on freshly designed content.
Moreover, it doesn’t delete the social media post once it’s published. Rather it allows users to re-schedule the existing postings for the future. Furthermore, it provides content tracking to help users better understand what content is performing.
Top Features:
- Social media scheduling
- Social media calendar
- Content library
- Automated social sharing
- Automatic post re-sharing
- URL shortener
Pricing:
- Eddie – $29.99 per month; 5 social media accounts, unlimited posts, 20 team members
- Edgar – $49.00 per month; 25 social media accounts, unlimited posts, 20 team members
9. Oktopost
Oktopost is a social media management dashboard best suited for B2B businesses to plan, organize, publish, and analyze their social media marketing content.
It is an all-in-one tool for designing and implementing a B2C social media marketing strategy. Furthermore, this tool ensures a seamless flow of social media content to establish a stronger relationship with the audience across all major social media channels
Top Features:
- Social media scheduling
- Social media analytics
- Social campaign management
- UTM codes implementation
- Content approvals
- Social media team management
Pricing:
- Contact the support team for pricing
10. Post Planner
Post Planner is a social media scheduling tool for small and medium businesses. It helps brands and entrepreneurs automate their social media publishing across multiple social media platforms.
Social media automation provides social media managers with a hands-off social media posting, which helps them allocate more time to engagement, replying to the comments, and answering the DMs.
Furthermore, the History section allows users to analyze the social media posts’ performance. You can always re-queue the top-performing posts for more exposure.
All in all, it’s a complete social media dashboard with several useful social media tools for running a social media marketing campaign.
Top Features:
- Social media scheduling
- Social media calendar
- Re-scheduling posts
- Analytical reporting
- Post engagement stats
- Instagram first comment
- Bulk social media posts uploading
Pricing:
- Starter – $9 per month; 1 user, 3 social media accounts, 150 posts,
- Solo – $29 per month; 1 user, 10 social media accounts, 1,000 posts
- Business – $59 per month; 4 users, 25 social media accounts, 5,000 posts
- Venture – $119 per month; 8 users, 50 social media accounts, 10,000 posts
- Agency – Contact team
11. HeyOrca
HeyOrca is a social media management tool for all-sized businesses and organizations. It helps them create, schedule, share, and automate social media marketing content.
One of the challenges of social media content publishing is sticking to the schedule or posting regularly. HeyOrca helps users with social media scheduling, approval workflows, and team collaborations to ramp up social media posting.
Furthermore, a social media calendar gives an overview of how the social media campaign is moving forward. HeyOrca has a content calendar feature to provide a cohesive view of social media content publishing. No doubt, it’s a go-to social media marketing tool for small, medium, and large-sized businesses.
Top Features:
- Social media scheduling
- Social media clients
- Social media content calendar
- Social media reporting
- Team collaboration
Pricing:
- Basic – $59 per month Pro – $99 per month
- Standard – $99 per month
12. SocialBee
SocialBee is a powerful social media management tool for bloggers, entrepreneurs, and small businesses. This social media dashboard tool integrates with industry-leading platforms and apps to streamline social media marketing campaigns without any hassle.
Plus, it seamlessly connects with all top-tier social media platforms to help increase social media productivity and improve social media management.
Top Features:
- Social media scheduling
- Content creation
- Content re-scheduling
- Social media analytics
- Team collaborations
Pricing:
- Bootstrap – $19 per month
- Accelerate – $39 per month
- Pro – $79 per month
13. Eclincher
Eclincher is a fantastic social media management dashboard built for small & medium businesses, agencies, and enterprises. It’s equipped with all the necessary tools and features that help create, grow and scale social media reach.
This social media management tool connects with all major social media networks. Plus, it seamlessly integrates with some marketing and content creation tools to strengthen your social media marketing efforts.
Top Features:
- Social media scheduling
- Content calendar
- Social engagement
- Social analytics
- Collaboration & Approval
Pricing:
14. Sendible
Sendible is a reputed social media marketing tool for solopreneurs, entrepreneurs, and businesses trusted by over 30,000 agencies, marketers, and brand managers. This tool is here to help you grow your brand by managing your social media profiles without going back and forth on different platforms.
It provides you with a single dashboard to streamline a collaborative environment for publishing, managing, and analyzing your social media content publication. It can help you automate tedious social content management through approval workflows and team collaboration.
Top Features:
- Content planning
- Social scheduling
- Approval workflows
- Team collaborations
- Social analytics
- Social listening
- Mobile apps
Pricing:
- Creator – $29 per month
- Traction – $89 per month
- Scale – $199 per month
- Expansion – $399 per month
15. Swat.io
Swat.io is a cloud-based social media management solution that aims to assist marketing teams with multichannel monitoring, content authoring, and customer care. It features modules for collaboration, analytics, and campaign reporting and is primarily intended for agencies, media outlets, and broadcasting companies.
Top Features:
- Social media management
- Content planning
- Social media publishing
- Community management
- Customer service
- Automation
- Analytics
Pricing:
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- Basic – €67,20 per month
- Pro – €134,40 per month
- Enterprise – Price on request
Navigate the World of Social Media Tools: Expert Tips for Agencies
Any agency that helps businesses with digital marketing and social media marketing always needs a state-of-the-art social media dashboard that can handle multiple accounts at the same time.
A perfect social media tool means a social media marketing software that helps brands and agencies make their social media management easier.
Related Read: How to Build an Accomplished Social Media Team for Your Agency
As digital marketing becomes increasingly important, businesses need a robust social media dashboard to manage multiple accounts efficiently.
Choosing the right tool can take time and effort. We can help you find an agency that can help your business succeed. Make sure you have the right tool to power your social media success.
Here are the essential steps for choosing the perfect social media tool:
1: Choosing the Right Social Media Platforms to Focus On
Choosing the right social media platforms is crucial for businesses to effectively reach their target audience and achieve their goals. It’s important to regularly review and update platform choices as they change over time.
By carefully selecting the most relevant platforms, businesses can allocate resources and efforts more efficiently for better results.
2: Evaluating Social Media Dashboards: How to Set Criteria
Evaluating social media dashboards is essential for choosing the right tool for your business or marketing agency. Many options are available, so setting criteria to compare them is important.
Cost, features, user-friendliness, and compatibility with your social media platforms should all be considered when deciding which dashboard works best for you. Doing this research upfront can save time and money in the long run.
3: Maximizing Your Online Presence: How to Shortlist Social Media Tools
To shortlist the most effective social media tools for your business, you should consider the following factors:
1: Your target audience and their preferred social media platforms
2: Type of content you want to share,
3: Your budget and resources
4: Goals and objectives
It is also helpful to research which tools are most popular and influential in your industry and seeks recommendations from other businesses or professionals.
4: Comparing Social Media Tools: How to Analyze Essential Features
Social media can be a powerful resource for businesses, but choosing the right ones is important. To make the best decision, you must carefully compare and analyze the essential features of each platform. Some key factors to consider:
- Types of Content That Can Be Shared
- Demographics and Interests of the Platform’s User Base
- Using Analytics and Tracking Tools.
Take advantage of key opportunities – take the time to analyze the essential features and choose the right tools that will help your business thrive.
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14 days free trial - no credit card requiredLet’s Conclude!
We’ve spilled the beans about the top social media platforms or the best Hootsuite alternatives you can ask for. We also highlighted the top features, pricing structures, and other details to make things easier for you.
We handpicked some of the best social media management tools for both small business and large-scale organizations. Don’t worry about paying upfront because most of these tools offer a free trial, which sounds great.
So, which Hootsuite alternative do you want to try out first?
Frequently Asked Questions
1: Is Hootsuite the best tool?
Are you tired of using social media management tools that just don’t cut it?
Look no further than ContentStudio! While Hootsuite is a solid choice, ContentStudio takes the cake with its superior customization and collaboration options.
Not only can you tailor your content and scheduling to fit your needs, but the user interface is a breeze to navigate with its handy sorting features. And the analytics and reporting capabilities.
ContentStudio has Hootsuite beat Hootsuite. So don’; try to word for it, and try ContentStudio to see the difference for yourself!
2: Is ContentStudio better than Hootsuite?
Need to choose between ContentStudio and Hootsuite for your social media management?
While both are solid options, ContentStudio stands out with its powerful planning and scheduling tools, visually stunning user interface, and efficient customer support.
Plus, with automated post ideas and seamless platform integration, it’s the perfect choice for maximizing efficiency and keeping your content fresh.
If you want top-notch customer service and an easy-to-use platform, consider switching to ContentStudio.”
3: Which Hootsuite alternative is better for small businesses –ContentStudio, AgoraPulse, or Buffer?
Small businesses have a lot of choices when it comes to choosing the right social media management tool.
ContentStudio is ideal for small businesses that want an efficient system with powerful features.
It offers robust analytics tools, automated sequences, and customizable filters to help users organize their content quickly and efficiently.
4: Which is better, Hootsuite or ContentStudio?
ContentStudio for sure.
5: What is cheaper than Hootsuite?
Looking for the perfect social media management tool that fits your organization’s needs and budget?
ContentStudio has covered you with various pricing options to suit any size!
Check out our quick review to find the right plan for you.
6: Which social media management tools are best in 2024?
1. ContentStudio
2. Buffer
3. AgoraPulse
4. SproutSocial
5. Later
6. Planable
7: Is Hootsuite the best tool?
Are you tired of using social media management tools that just don’t cut it?
Look no further than ContentStudio!
While Hootsuite is a solid choice, ContentStudio takes the cake with its superior customization and collaboration options.
Not only can you tailor your content and scheduling to fit your needs, but the user interface is a breeze to navigate with its handy sorting features. And let’s remember the robust analytics and reporting capabilities.
ContentStudio has Hootsuite beat in that department, too. So don’t just Instead try our word for it.
Try ContentStudio and see the difference for yourself!
Hassaan Khan
Hassaan Khan is a freelance writer for SAAS companies, e-commerce stores, and niche websites. He has contributed to SEMrush, ThriveGlobal, BloggingCage, AllBloggingTips, and several other publications. He builds niche websites, publishes e-books, and helps website investors with his done-for-you niche site-building service.
