15 Best Hootsuite Alternatives for Marketing Agencies in 2022

by Hassaan Khan
15 minutes
15 best hootsuite alternatives (2)

Social media has become a vital segment of the digital marketing pie, opening opportunities for digital marketing professionals and enthusiasts worldwide. As a result, new social media tools and marketing agencies are popping up. Several social media scheduling tools have been around for a while; however, every social media tool or digital marketing firm doesn’t take off. If you are looking for a Hootsuite alternative, you have landed on the right page.

Related Read: 12 Best Social Media Analytics Tools For Marketers

Have you ever looked into finding a Hootsuite alternative for your marketing agency to manage multiple clients’ accounts? Undoubtedly, it’s an excellent social media marketing tool and is used by hundreds of thousands of influencers and brands globally. However, for some reason, if you’re on a hunt to find the best Hootsuite alternatives, we might be able to help you out with this.

Before we dig deeper into some of the most popular social media tools, we must shed some light on the criteria for choosing the best social media tool for an agency. So without any further ado, let’s jump right into it.

How to Choose a Perfect Social Media Tool for Your Agency

Any agency that helps businesses with digital marketing and social media marketing always needs a state-of-the-art social media dashboard that can handle multiple accounts at the same time.

A perfect social media tool means a social media marketing software that helps brands and agencies make their social media management easier.

Related Read: How to Build an Accomplished Social Media Team for Your Agency

Managing social media for your business is quite different from managing hundreds of social media channels across dozens of clients. When it comes to social media tool selection, there are many options to choose from. It must be difficult for agencies or businesses to choose the best one among the hundreds of tools that provide similar solutions.

We’ll get to the list of social media tools, but let’s discuss how to choose the perfect social media tool for an agency. Here are the essential steps for choosing the perfect social media tool:

1. Opt for the social media platforms to focus on

You’ll be better off if you figure out what social media platforms to focus on beforehand. It’s not just important for choosing the best Hootsuite alternative, but it also matters when getting started with social media marketing.
If you’re planning on buying a subscription to a social media scheduling tool without doing some due diligence on the social media platforms to focus on, then you’re making a mistake.

Buying a social media scheduling tool’s subscription is the easy part – pay close attention to fixing your social media strategy first.

2. Survey the social media tools market to shortlist

There are a ton of social media scheduling tools available that you must check out before quickly choosing the one you come across first. You must thoroughly check out their features, pricing, and social media platform integrations to be 100% sure.

Once you have found a few social media management tools that are worth paying attention to, shortlist them for further research. Don’t immediately sign up for a social media tool, even for the free trial. In fact, don’t hesitate to ask your followers or friends on social media about their favorite social media scheduling tool and see what they have to say.

3. Analyze the essential features of the social media tools

Once you shortlist a few social media management tools, go through their top features and analyze what they have to offer. You can notice which ones offer additional features compared to the rest of the tools.

Related Read: How To Conduct A Successful Social Media Audit [+Free Template]

Some of these social scheduling tools are cheaper than the popular ones, but they offer to schedule for a few social media platforms like Facebook, Twitter, and LinkedIn. So be on the lookout for such details.

4. Set criteria to analyze the social media dashboards

Since you may want to check out multiple social media scheduling tools to find the one that outsmarts every other tool, you need to create criteria to analyze the pros of each scheduling platform.

It’s not rocket science to make a short checklist of the essential features or additional points to go through before opting for a social media platform.

Plan, Organize and Schedule Your Social Content

Experience an organized workflow to streamline your social media posts. Increase your productivity and boost social engagement.

5. Choose the platform based on your needs

Lastly, don’t choose the social media scheduling platform based on others. If a company with 25 employees chooses a specific social media tool according to their needs, you don’t have to choose the same tool if you’re a team of two co-founders.

You don’t have to pay extra due to FOMO or just to be cool in front of people. Understand your need and go for a social media tool that suits your financial condition and meets all your requirements.

Why You Should Look for Alternatives to Hootsuite?

Hootsuite is an excellent social media tool, but does it mean you shouldn’t look out for the best alternatives? It’s always good to have options. There might not be an apples-to-apples comparison between Hootsuite and other social media tools, but you should know what could make a difference.

Here are the features you should look for in the Hootsuite alternative social media management tools:

Better pricing plans

Pricing is one aspect that turns out to be a decider between two options. Marketers and agencies want the best tool at a reasonable price. The pricing could be a reason why someone would be looking for an alternative to Hootsuite.

Whenever you stumble upon a social media marketing tool as an alternative to your current one, always check out the pricing before making any decision.

Value-added services

Value-added services are the extras and value propositions a certain brand offers compared to others. Keep that in mind when switching to a different social media management tool. Don’t just pay more or an equal amount of money without any value-added services.

Suitable for large teams

Social media marketing is a rapidly changing world, so you got to be on your toes to learn, adapt, and implement strategies. You can’t turn a blind eye to the capabilities of your chosen social media management software.

One of the things to look out for in the social media management tool you’re opting for is the compatibility for adding new team members. Not only should it be suitable for large teams, but it should also be easier to upgrade. You don’t want to get stuck with a program or software suitable just for two or three team members.

Related Read: Social Media Recruiting: How to Hire the Best Talent for Your Agency

Efficient customer support

It’s always better to reach out to the support team for a couple of random questions just to check how quickly and warmly they respond to a prospect’s query. If you don’t see any reply in the 48 hours unless it’s a weekend, then it’s a red flag.

15 Best Hootsuite Alternatives for Social Media Agencies

Here are some of the most popular Hootsuite alternatives to try out:

1. ContentStudio

ContentStudio

ContentStudio is a popular social media management tool that caters to businesses, influencers, agencies, and large organizations. It’s a social content management powerhouse to publish, schedule, discover, plan, and analyze social media and blog content to take your social media marketing to the next level.

Simply put, it’s a go-to platform for social media automation for small and large businesses to put their social media marketing on autopilot.
ContentStudio flawlessly integrates with over 30 social media, content creation, and publishing platforms. Besides scheduling content across dozens of platforms, it also gives complete control over social publishing through the approval workflows.

It lets you add social media employees to draft social media posts, but they won’t be published unless the Super Admin approves them. It’s an award-winning social media management dashboard trusted by over 70,000 satisfied customers across the globe. Give this tool a try!

Top Features:

  • Social Media scheduling and publishing
  • Social Media Automation
  • Content Approval Workflow
  • Custom Publishing queues
  • Content Calendar
  • Client Workspaces
  • Task management and team collaboration
  • Multi channel Analytics
  • Competitor Analytics
  • Social Inbox
  • AI Caption Generator
  • RSS feed Feeder
  • Content and Influencer Discovery
  • Best time to publish

 

Build Trust with Curated Content

Discover, brand, and share the best content with your audience. Establish yourself as an authority and turn leads into loyal customers.

Social Channels:

  • Twitter
  • Instagram
  • LinkedIn
  • Pinterest
  • TikTok
  • YouTube
  • WordPress
  • Facebook
  • Medium, and more.

Platform Integrations:

  • Shopify
  • Webflow
  • Pocket
  • GMB
  • Giphy
  • Pixabay
  • Flickr
  • Imgur
  • Replug
  • Bit.ly
  • Feedly and more.

Pricing:

  • Starter plan – $25 per month
  • Pro plan – $49 per month
  • Agency – $99 per month

Free Trial:

ContentStudio has a 14-day free trial. Try it now!

2. Buffer

Buffer

Buffer is a well-known social media management tool that allows individuals and brands to schedule their social media content across all major platforms.
The primary focus of Buffer is to help users plan, create, and schedule social media content. Furthermore, it enhances social media users’ publishing experience through features like a calendar, analytics, and an easy interface.

Related Read: Create a Winning Social Media Content Calendar in 2022 [+Free Template]

Top Features:

⦁ Social Media Publishing
⦁ Social Media Analytics
⦁ Audience Engagement
⦁ All-in-one Social Links Page

Social Channels:

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • Pinterest
  • TikTok.

Platform Integrations:

  • WordPress
  • Shopify
  • Stencil
  • Canva
  • Zapier
  • IFTTT
  • Automate.io
  • Microsoft
  • Feedly
  • Pocket
  • Paper.li
  • Scoop.it, and more.

Pricing:

  • Free plan – $0; three social media channels
  • Essential plan – $6 per social media channel
  • Team plan – $12 per social media channel
  • Agency plan – $120 per month; ten social media channels

Free Trial:

Buffer has a 14-day free trial. Try it!

3. AgoraPulse

agorapulse

Agora Pulse is an excellent social media scheduling tool for businesses and influencers. It helps users publish or schedule social media content on Facebook, LinkedIn, Twitter, and Instagram.

Agora Pulse comes with a robust social media reporting system to monitor the key performance indicator across multiple social media channels. A handful of social media management tools make social media marketing easier for individuals and brands.

Top Features:

⦁ Social Media Scheduling
⦁ Social Media Monitoring
⦁ Social Media Reporting
⦁ Social Media Inbox
⦁ Social Media ROI

Social Channels:

  • LinkedIn
  • Facebook
  • Instagram
  • Twitter

Pricing:

  • Free plan – $0; 3 social media profiles, 1 user
  • Pro plan – $79 per month; 10 social media profiles, 2 users
  • Premium plan – $199 per month; 20 social media profiles, 4 users
  • Enterprise plan – Custom pricing; 40+ social media profiles, 8+ users

Free Trial:

Agora Pulse has a 15-day free trial. Try now!

4. SproutSocial

sproutsocial

SproutSocial is one of the top-tier social media management tools. Organizations, businesses, and entrepreneurs use it globally. It’s a platform with extensive social analytics and reporting, especially for large-scale social media agencies and organizations.

No doubt, it’s one of those social media management tools that aren’t just focused on social media scheduling features. Instead, it’s a fully-integrated SaaS tool to unlock the potential of a social media platform to rejuvenate users’ social media marketing strategy.

The algorithm of this social dashboard is intelligently designed to understand the metrics, users’ behaviors, community’s response, performance measurement, and brand establishment.

Top Features:

⦁ Social engagement analysis
⦁ Social media automation
⦁ Social campaigns management
⦁ Social data and analytics
⦁ Social collaboration for teams

Social Channels:

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • YouTube
  • TikTok
  • Twitter.

Platform Integrations:

  • Adobe Spark
  • Shopify
  • Unsplash
  • WhatsApp
  • Facebook Messenger
  • Glassdoor
  • TripAdvisor
  • Salesforce
  • Zendesk
  • WooCommerce
  • Shopify
  • Facebook Shops, and more.

Pricing:

  • Standard – $99 per user (monthly billing)
  • Professional – $169 per user (monthly billing)
  • Advanced – $279 per user (monthly billing)

Free Trial:

A 30-day free trial is available.

5. Later

later

Later is a social media management dashboard that helps users plan, organize, publish, and schedule content across all major social media platforms. The platform allows users to share and schedule content on Instagram, Facebook, Pinterest, TikTok, and LinkedIn.

It is a one-stop shop for social media management for businesses worldwide. It’s trusted by 7 million active users, including multi-national companies and small business owners across the globe.

Top Features:

⦁ Social media scheduling
⦁ Social analytics
⦁ Linkin.bio Tool
⦁ User-generated content
⦁ Hashtag suggestions
⦁ Stock photos platform integration

Analyze, Understand, and Improve Your Social Strategy

Stack your key social metrics against those of your competitors and make targeted steps towards social media success.

Social Channels:

  • Instagram
  • Facebook
  • Pinterest
  • TikTok
  • LinkedIn

Platform Integrations:

  • Adobe Spark
  • Shopify
  • Unsplash
  • Google Analytics, and others.

Pricing:

  • Free – $0 per month; limited features
  • Starter – $15 per month; 1 user, 1 set of each social platforms
  • Growth – $40 per month; 3 users, 3 sets of each social platforms
  • Advanced – $80 per month; 6 users, 6 sets of each social platforms

Free Trial:

A 14-day free trial is available.

6. Planable

planable

Planable is an effective social media management tool for influencers, agencies, and enterprises. It lets you schedule social media content across all top-tier social media platforms.

Planable is one social media scheduling tool that offers approval workflows and workspaces. Such features help agencies and social media experts to manage social media for multiple clients.

Furthermore, you can plan, collaborate, organize, and publish content either by yourself or by delegating it to the sub-ordinates and still have control over the publishing process through an approval workflow system.

Top Features:

⦁ Social media scheduling
⦁ Social content calendar
⦁ Team collaboration
⦁ Media storage

Social Channels:

  • Facebook
  • Twitter
  • LinkedIn
  • TikTok
  • Instagram
  • YouTube
  • Google My Business.

Platform Integrations:

Planable has a plan to bring in several integrations in the future.

Pricing:

  • Free – $0 per user; 1 user, 50 posts
  • Basic – $11 per user; 4 social media accounts per workspace, 2 approval workflows
  • Pro – $22 per user; 10 social media accounts per workspace, 3 approval workflows
  • Customer – Contact sales team for details

Free Trial:

Planable has a free plan to try out.

7. Kontentino

kontentino

Kontentino is one of the contenders in the social media scheduling tools market. It’s best suited for large organizations and marketing agencies. The key areas of this social media management tool are planning, scheduling, and reporting.

Besides all the basic social media scheduling facilities, it also offers approval workflows and collaboration features that help agencies manage social media for their clients.

Kontentino supports all top-tier social media platforms except for TikTok.

Top Features:

⦁ Social media scheduling
⦁ Social media calendar
⦁ Approval workflows
⦁ Social media analytics

Social Channels:

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • Pinterest

Platform Integrations:

Kontentino has a plan to bring in several integrations in the future.

Pricing:

  • Starter – $59 per month; 3 users, all basic features,
  • Standard – $130 per month; 10 users, everything in the Starter plan,
  • Pro – $240 per month; 10 users, all Standard plan features, PDF reporting, message replies and comments, and account manager,
  • Enterprise – Contact the Kontentino team for a quote.

Free Trial:

Kontentino offers a 14-day free trial.

8. MeetEdgar

meetedgar

MeetEdgar is an excellent social media automation tool for social media management. It assists brands and entrepreneurs in streamlining their social media content publishing.

One of the benefits of using MeetEdgar is that it offers a pre-curated content library that provides an influx of social media content without relying on freshly designed content.

Moreover, it doesn’t delete the social media post once it’s published. Rather it allows users to re-schedule the existing postings for the future. Furthermore, it provides content tracking to help users better understand what content is performing.

Top Features:

⦁ Social media scheduling
⦁ Social media calendar
⦁ Content library
⦁ Automated social sharing
⦁ Automatic post re-sharing
⦁ URL shortener

Social Channels:

  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Instagram

Platform Integrations:

  • Chrome browser
  • Safari bookmarklet
  • Firefox bookmarklet
  • Zapier
  • Mobile apps.

Pricing:

  • Eddie – $29.99 per month; 5 social media accounts, unlimited posts, 20 team members
  • Edgar – $49.00 per month; 25 social media accounts, unlimited posts, 20 team members

Free Trial:

MeetEdgar does have a free account.

9. Oktopost

oktopost

Oktopost is a social media management dashboard best suited for B2B businesses to plan, organize, publish, and analyze their social media marketing content.

It is an all-in-one tool for designing and implementing a B2C social media marketing strategy. Furthermore, this tool ensures a seamless flow of social media content to establish a stronger relationship with the audience across all major social media channels

Top Features:

⦁ Social media scheduling
⦁ Social media calendar
⦁ Social media analytics
⦁ Social campaign management
⦁ UTM codes implementation
⦁ Content approvals
⦁ Social media team management

Social Channels:

  • Facebook
  • LinkedIn
  • Twitter
  • Instagram
  • YouTube

Platform Integrations:

  • Chrome browser
  • Safari bookmarklet
  • Firefox bookmarklet
  • Zapier
  • Mobile apps.

Pricing:

Contact the support team for pricing.

Free Trial:

Request a demo.

10. Post Planner

post planner

Post Planner is a social media scheduling tool for small and medium businesses. It helps brands and entrepreneurs automate their social media publishing across multiple social media platforms.

Social media automation provides social media managers with a hands-off social media posting, which helps them allocate more time to engagement, replying to the comments, and answering the DMs.

Furthermore, the History section allows users to analyze the social media posts’ performance. You can always re-queue the top-performing posts for more exposure.

All in all, it’s a complete social media dashboard with several useful social media tools for running a social media marketing campaign.

Top Features:

⦁ Social media scheduling
⦁ Social media calendar
⦁ Re-scheduling posts
⦁ Analytical reporting
⦁ Post engagement stats
⦁ Instagram first comment
⦁ Bulk social media posts uploading

Social Channels:

  • Facebook
  • LinkedIn
  • Twitter
  • Instagram
  • YouTube

Pricing:

  • Starter – $9 per month; 1 user, 3 social media accounts, 150 posts,
  • Solo – $29 per month; 1 user, 10 social media accounts, 1,000 posts
  • Business – $59 per month; 4 users, 25 social media accounts, 5,000 posts
  • Venture – $119 per month; 8 users, 50 social media accounts, 10,000 posts
  • Agency – Contact team

Free Trial:

There is a 7-day free trial available.

11. HeyOrca

HeyOrca

HeyOrca is a social media management tool for all-sized businesses and organizations. It helps them create, schedule, share, and automate social media marketing content.

One of the challenges of social media content publishing is sticking to the schedule or posting regularly. HeyOrca helps users with social media scheduling, approval workflows, and team collaborations to ramp up social media posting.

Furthermore, a social media calendar gives an overview of how the social media campaign is moving forward. HeyOrca has a content calendar feature to provide a cohesive view of social media content publishing. No doubt, it’s a go-to social media marketing tool for small, medium, and large-sized businesses.

Top Features:

⦁ Social media scheduling
⦁ Social media clients’ approvals
⦁ Social media content calendar
⦁ Social media reporting
⦁ Team collaboration

Social Channels:

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Pinterest
  • TikTok

Platform Integrations:

  • Canva
  • Google My Business
  • Bit.ly, and more.

Pricing:

  • Basic – $59 per month; 10 social media profiles, unlimited users, unlimited posts, Canva integration, TikTok integration
  • Standard – $99 per month; 10 social media profiles, unlimited users, unlimited posts, Canva integration, TikTok integration, social media reports, and bio link.
  • Pro – $99 per month; 10 social media profiles, unlimited users, unlimited posts, Canva integration, TikTok integration, social media reports, bio link, competitor reports, and cross-channel report

Free Trial:

A 14-day free trial is available.

12. SocialBee

SocialBee

SocialBee is a powerful social media management tool for bloggers, entrepreneurs, and small businesses. This social media dashboard tool integrates with industry-leading platforms and apps to streamline social media marketing campaigns without any hassle.

Plus, it seamlessly connects with all top-tier social media platforms to help increase social media productivity and improve social media management.

Top Features:

⦁ Social media scheduling
⦁ Content creation
⦁ Content re-scheduling
⦁ Social media analytics
⦁ Team collaborations

Social Channels:

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Pinterest
  • TikTok

Platform Integrations:

  • Canva
  • Zapier
  • Bit.ly
  • Replug
  • Rebrandly
  • PixelMe
  • RocketLink
  • Quuu
  • Pocket, and more

Pricing:

  • Bootstrap – $19 per month; 5 social accounts, 1 user per workspace, 1 workspace,
  • Accelerate – $39 per month; 10 social accounts, 1 user per workspace, 1 workspace,
  • Pro – $79 per month; 25 social accounts, 3 users per workspace, 5 workspaces.

Free Trial:

A 14-day free trial is available with no credit card required.

13. Eclincher

Eclincher

Eclincher is a fantastic social media management dashboard built for small & medium businesses, agencies, and enterprises. It’s equipped with all the necessary tools and features that help create, grow and scale social media reach.

This social media management tool connects with all major social media networks. Plus, it seamlessly integrates with some marketing and content creation tools to strengthen your social media marketing efforts.

Top Features:

⦁ Social media scheduling
⦁ Content calendar
⦁ Social engagement
⦁ Listening & monitoring
⦁ Social analytics
⦁ Collaboration & Approval

Social Channels:

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Pinterest
  • Google My Business
  • WordPress
  • TikTok

Platform Integrations:

  • Google Drive
  • Feedly
  • Sniply
  • Bitly
  • Dropbox
  • Pocket
  • Zendesk
  • Yelp.

Pricing:

  • Basic – $59 per month; 1 user, 10 social media profiles, unlimited posts
  • Premier – $119 per month, 3 users, 20 social media profiles, unlimited posts, and a few more features
  • Agency – $219 per month, 6 users, 40 social media profiles, unlimited posts, unlimited brands, and several other features

Free Trial:

Start a 14-day free trial with no credit card required.

14. Sendible

Sendible

Sendible is a reputed social media marketing tool for solopreneurs, entrepreneurs, and businesses trusted by over 30,000 agencies, marketers, and brand managers. This tool is here to help you grow your brand by managing your social media profiles without going back and forth on different platforms.

It provides you with a single dashboard to streamline a collaborative environment for publishing, managing, and analyzing your social media content publication. It can help you automate tedious social content management through approval workflows and team collaboration.

Top Features:

⦁ Content planning
⦁ Social scheduling
⦁ Approval workflows
⦁ Team collaborations
⦁ Social analytics
⦁ Social listening
⦁ Mobile apps

Social Channels:

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • YouTube
  • Google My Business

Platform Integrations:

  • Canva
  • WordPress.com
  • WordPress.org
  • Google Drive
  • Dropbox
  • Content Suggestions
  • RSS Feed Importer
  • Google Analytics, and more.

Pricing:

  • Creator – $29 per month; 1 user, 6 social profiles
  • Traction – $89 per month; 4 users, 24 social profiles
  • Scale – $199 per month; 7 users, 49 social profile
  • Expansion – $399 per month; 15 users, 105 social profiles

Free Trial:

Start a 14-day free trial with no credit card required.

15. Swat.io

Sendible

Swat.io is a cloud-based social media management solution that aims to assist marketing teams with multichannel monitoring, content authoring, and customer care. It features modules for collaboration, analytics, and campaign reporting and is primarily intended for agencies, media outlets, and broadcasting companies.

Top Features:

⦁ Social media management 
⦁ Content planning
⦁ Social media publishing
⦁ Community management
⦁ Customer service
⦁ Automation
⦁ Analytics 

Social Channels:

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • YouTube
  • Pinterest
  • WhatsApp
  • Facebook Messenger 
  • Tiktok
  • Google My Business

Platform Integrations:

  • Facebook
  • Instagram
  • Snapchat
  • Twitter

Pricing:

  • Basic – €67,20 per month; 7 social channels integration
  • Pro – €134,40 per month; integrations from basic + 3
  • Enterprise – Price on request; integrations from basic and pro

Free Trial:

Start a 21-day free trial with no credit card required.

Let’s Conclude!

We’ve spilled the beans about the top social media platforms or the best Hootsuite alternatives you can ask for. We also highlighted the top features, pricing structures, and other details to make things easier for you.

We handpicked some of the best social media management tools for both small business and large-scale organizations. Don’t worry about paying upfront because most of these tools offer a free trial, which sounds great.

So, which Hootsuite alternative do you want to try out first?

 

Hassaan Khan

Hassaan Khan is a freelance writer for SAAS companies, e-commerce stores, and niche websites. He has contributed to SEMrush, ThriveGlobal, BloggingCage, AllBloggingTips, and several other publications. He builds niche websites, publishes e-books, and helps website investors with his done-for-you niche site-building service.

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