Social media marketing has never been this relevant before. Now social media isn’t limited to a handful of social networks. Thanks to modern-day social media analytics tools, marketers are keen to dig deeper into data reporting and analytics, which provide significant statistics about social media content.
Hence, brands can design social media marketing campaigns better than ever.
Are you trying to figure out social media for your business? Who doesn’t strive to dominate social media?
We all want to hop on the best social media analytics platform, get many followers, see a ton of engagement, and observe skyrocketing social media growth within no time.
Do you know what influencers do on social media and most of us don’t? There is a whole heap of things that influencers do, and we don’t, but off the top of my head, it’s going through their social media analyzer.
Some influencers and brands keep an eye on their social analytics and blog statistics to find out what type of content is working for them. As a result, they double-down on the successful topic clusters and strengthen their brand positioning on social media.
Undoubtedly, social media analytics are vital to creating a blog and social content strategy. That’s why social media influencers and experts always pay close attention to their social media statistics.
However, it’s not something you’d often hear people say.
Let’s admit that everyone doesn’t go the extra mile.
The major social media platforms such as Twitter, Facebook, YouTube, and Pinterest provide some insights into user account and content, but such information isn’t enough. Therefore, marketers tend to move towards full-fledged social media analytics tools that give them an inside-out view of their social media content performance.
Maybe, some of you aren’t sure what social media analytics is. So let me elaborate on that.
What’s Social Media Analytics?
Social media analytics is a set of statistics that assist users and social media managers to track, analyze and monitor their social media performance.
The social media analytics tool is the driver of the process of generating social media data analytics. Several social media scheduling tools have built-in analytics tools. However, some experts and influencers prefer standalone social media analytics tools. Perhaps, they don’t want to mix things up under one umbrella.
If you’re wondering whether or not you need an advanced social media analytics tool, then let me help you decide. There is always some value proposition involved when influencers are paying for a product/service that the majority of the users don’t have access to for free.
I’ve compiled a list of some of the best social media analytics tools that every social media manager, social media expert, and influencer should try out.
Without any further ado, let’s get to the cream of this article.
Top 12 Social Media Analytics Tools for Marketers
Take a look at the list of social media analytics tools:
ContentStudio is a full-fledged social media management tool for marketers, entrepreneurs, and brands. It’s a one-stop shop for managing, scheduling, and analyzing social media content. It allows you to post or schedule content across all major social media platforms such as Facebook, Twitter, Linked In, Pinterest, TikTok and Instagram.
ContentStudio Analytics: How it Works
ContentStudio is equipped with analytics capability that helps track social media content performance and engagement. There are several metrics in the ContentStudio Analytics section to measure the content performance over the past few months.
Here are the key sections of the ContentStudio Analytics tool:
- Profile Performance Summary: It shows the key performance metrics of the selected period, for instance, total posts, number of reactions, comments, and reposts.
- Engagement and Posts: The next section showcases how the audience interacted with your content through a graph table that displays several social media signals such as posts published, reactions, reposts, and comments, along with dates.
- Top Posts by Engagement: The third most interesting section is the top-performing posts across all social media platforms. You can either look at the overall top-performing posts or go through every platform to see the specific posts on each platform.
- Social Performance: The feature uncovers the total engagements of each profile in the workspace.
The platform does allow users to generate analytics reports by choosing the specific duration such as 3 days, 7 days, 30 days, and up to 2 years.
Furthermore, the ContentStudio users can export Analytics reports through three ways, meaning they can download the PDF, email the PDF to someone, or set up an analytics PDF export email weekly or monthly.
Price: $49 per month
Buzzsumo is a popular social media content analysis tool that provides insights on content popularity based on the engagement signals such as likes, shares, and comments.
Buzzsumo: How it Works
Are you a fan of the data-driven approach in marketing? If yes, you’re not going to want to miss this tool. Since Buzzsumo analyzes millions of website pages to understand social media popularity on each mainstream social media platform, it can take your social media marketing to the next level. All you need is to type in a domain name or keyword to get started with your social media analysis.
It could assist you in figuring out what content performs better on social media so that you could double down on that vertical to get more traction. Furthermore, Buzzsumo is an excellent tool for finding influencers in your niche on social media. The way it works is that usually, influencers get more engagement than an average John, so you get to identify who you should follow or collaborate with.
So marketers can keep an eye on the popular content from industry experts and influential brands using Buzzsumo.
Price: $79 per month
3. Google Analytics
Google Analytics is the most popular website analytics and stats reporting tool for webmasters, bloggers, and marketers. It provides website owners, marketers, and professionals with all the information about their websites to determine the performance of their web properties.
Google Analytics: How it Works
It’s the go-to tool for keeping track of page views, popular pages, traffic sources, bounce rate, and referral traffic. However, Google Analytics also assists you in checking out dozens of other website metrics that drive your content publishing and digital marketing campaigns.
Since Google Analytics could also track social media traffic, so it seems almost impossible to leave this tool behind. If you haven’t had a chance to go through the social media analytics in Google Analytics, then let me help you out.
Go to the Acquisition section, click on the Social button, and choose the Network Referrals option to stumble upon the list of social media networks sending you the website traffic. Keep in mind that you’d need to select the appropriate period for the exact numbers.
Furthermore, it’ll allow you to look at the number of sessions, page views, and average session duration, which would eventually help you figure out what’s happening with your social media platforms.
Also Read: How to beat Social Media Algorithms in 2022?
Cyfe is a one-stop shop for businesses to overview their email marketing, online advertising, and social media marketing. It isn’t just a tool that schedules your social media posts or helps you see data across multiple channels, but instead, it goes one step further. It integrates with dozens of tools to assist you to manage data at your fingertips.
Cyfe: How it Works
What if I told you that you could see your monthly Google AdSense report and the latest email marketing campaign report in the same tool? It doesn’t end here. Cyfe does so much more than connecting to your email marketing software or an ad account.
It collects data and reports back to you whether you’re running an email newsletter or running ads via Google ads, Bing ads, or Facebook ads. Not only does it help you manage social media, but it also smoothly connects with some CRM tools to help you manage your customers’ support.
It’s mind-boggling to look at the list of the tools that Cyfe flawlessly integrates with and assists brands with data analysis, data reporting, social media management, email marketing, and customer support.
Price: $29 per month
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Falcon.io is a rapidly growing social media marketing tool that is designed for small and mid-sized businesses to manage their social media accounts.
Falcon.io: How it Works
It isn’t an ordinary social media analytics tool, meaning it doesn’t just help schedule social media posts across multiple social media platforms, but it also provides performance reporting. Therefore, the social media analytics feature puts this tool on a pedestal.
Furthermore, Falcon.io also has the content calendar feature, which is already getting popularity in the content marketing industry. Social media influencers and content marketing experts talk a lot about building a content calendar. It helps them overview what content is being produced and what’s ready to be published.
Additionally, this tool is equipped with multiple features such as URL shortening, social media advertising, agency collaboration, and an approval system. So Falcon.io is a complete package for managing social media for brands.
Price: $108 per month
Keyhole is yet another social media analytics tool for marketers. It’s primarily a data analysis and social media reporting tool.
Keyhole: How it Works
What it does is that it assist brands and agencies tap on the potential audience through its intelligent social media algorithm. The term that’s widely used for such a job is social listening. The concept of social listening is that the user gets to see what people are saying about a certain topic, brand, product, or event.
Some companies use social listening features for studying on competitors data, while some use them for content ideas. Therefore, Keyhole is probably one of the top tools for social listening. Keyhole also does influencer tracking and social media analytics for brands and organizations. Companies use such social media analytics and data for shaping their social media content strategies.
Price: $79 per month
TweetDeck is a social media dashboard for Twitter management. It was an independent tool, but Twitter acquired it for $40 million in 2011. Previously, it was a desktop tool, but Twitter turned it into a web-based tool.
TweetDeck: How it Works
TweetDeck is a tool to analyze your multiple Twitter feeds on the same screen. The plus point of having TweetDeck integrated is that you could manage multiple operations on TweetDeck without flicking through the browser tabs. For instance, you can follow hashtags, look at your notifications, go through your DMs, and watch your home timeline all at the same time.
One of the best things about TweetDeck is that you can insert a new column and add a new function to it, such as Mentions or Activity or Messages.
AgoraPulse is an all-in-one social media dashboard that helps social media managers and influencers manage multiple brands’ social media marketing.
AgoraPulse: How it Works
Social media scheduling is a basic feature that almost every social media management tool offers these days. AgoraPulse does much more than just provide social media scheduling for major social media platforms.
One of the key features of AgoraPulse is the unified inbox. What it means is that you don’t have to switch apps from Instagram to Facebook to check your messages on both platforms. This amazing social media tool unifies your social media messaging in one place.
Similarly, it also helps you monitor what the audience is talking about your competitors. There are web ranking or keywords spying tools out there, but I haven’t had a chance to come across a social media spying tool. So if you opt for this social media management tool, you get your hands on valuable insights into your competitors’ social media tactics.
Furthermore, AgoraPulse offers metrics that help you determine what type of content is performing than the others. Social media statistics are always helpful in steering your brand’s social media strategy in the right direction.
Price: $79 per month
9. Sprout Social
Sprout Social is a popular social media marketing tool for managing social media for brands, entrepreneurs, and social media experts. It has everything that a social media user can ask for in a social media tool.
Sprout Social: How it Works
It offers a top-notch social media publishing service to plan, organize, schedule and deliver content on all major social media networks. Sprout Social comes with tools that any high-end social media management tool offers, for instance, you can have a unified inbox for your social platforms, you can observe what people are discussing in your industry, and more.
The data analysis and reporting is the area that makes any SAAS tool stand out from the crowd. Sprout Social has a powerful analytics section that reports what’s happening with your content on social media. It gives you an inside-out look at your social media strategy to help navigate the social media challenges.
Price: $99 per month
SocialBakers is an AI-powered social media marketing platform. It’s a SAAS product that helps influencers and brands in managing their social media. Besides, social media scheduling and publishing, the platform is also known for its analytical capabilities.
SocialBakers: How it Works
It provides content intelligence, audience analysis, influencer research, social listening, and community management. The interesting thing is that this tool does all these things under one umbrella.
It’s surely a social media analytics tool for top digital marketing agencies that play around with hundreds of thousands of dollars for social media marketing. Once the prospects submit their personalized demo request, the team at SocialBakers provides them with tailor-made solutions for those brands.
Price: $200 per month
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11. Rival IQ
Rival IQ is the most powerful social media analytics software on the market, and it’s easy to use! No data scientist is required. With Rival IQ you can crush your competition with on-demand social media analytics, alerts, and custom reports.
You can use RIVAL IQ to track any hashtag or influencer, at any time. You can also get alerts and custom reports on demand. And when it comes to influencer tracking, we’re talking about the influencers who are driving the most engagement for your competitors’ posts.
Snaplytics is a cloud-based social media marketing and analytics solution designed to help teams and businesses manage Snapchat and Instagram stories. With Snaplytics, you can manage all your Snapchat and Instagram stories in one place, monitor the performance of your stories with real-time data, see which parts of your story perform better than others, get insights on how to improve your stories for future posts
What’s Your Favorite Social Media Analytics Tool for Marketing?
Social media has become a vital part of today’s marketing. However, it’s nearly impossible to take on the social media challenges without keeping an arsenal for social media marketing.
Therefore, we decided to share a list of some of our favorite social media posting tools that aren’t just social media management software, but they do much more than that.
One of the common points of all the social media management tools and social media reporting tools mentioned above is insight and social analytics.
When you go through your statistics and data, you can understand fairly what has been happening with your social media campaign. As a result, you could tweak and make adjustments if things are going off the rails.
You’d notice that a lot of social media influencers and experts use some kind of social media measurement and social analytics tools to observe what people are liking or disliking about their content so that they could improve along the way.
If you’re trying to capitalize on social media channels, pay close attention to your social media statistics. A social media analytics tool might come in handy in this regard.
You might also like reading: 30+ Instagram Marketing Tools That Marketers Love
Wasiq Naeem is a content and digital marketing veteran who is passionate about his writing. Extensive research and producing high-quality content is just another day at the office for him.