Top 20 Buffer Alternatives for Marketing Agencies in 2023

If you’re looking to streamline your social media management, finding the right scheduling tool is key. Buffer is a popular choice among businesses, but it’s not the only option out there. With the ever-changing social media landscape, new and improved buffer alternatives are emerging in 2023.

From advanced analytics and team collaboration features to affordable pricing options, these alternatives offer a range of benefits that make them worth considering. In this blog post, we’ll take a closer look at some of the best buffer alternatives on the market and help you decide which one is the best fit for your business.

P.S. are you looking for new marketing ideas for your socials? Go through the Top 15 Social Media Trends for Marketers in 2023!

Why should you consider Buffer alternatives?

Buffer has certain limitations even though it is straightforward to use and integrate. For starters, some users think its feature set is somewhat constrained. We now have new players on the pitch, and many of these platforms link with more social media channels than Buffer, provide more precise data and greatly simplify team communication. Some other reasons you might want to look for a Buffer alternative are:

• Buffer tool does not offer streamlined content; it has separate apps to help you customize & scale your content. (Pablo by buffer).
• Buffer does not allow you to set a repetition period if you want to reuse your content. Instead, you would have to reshare the content yourself.
• It’s a pricier option compared to its alternatives.

If any of these reasons are a deal breaker for you, then it’s time for you to check out some alternatives to Buffer.

What to look for in a Buffer alternative?

Deciding which social media marketing tools are best for your brand is not simple. When choosing between apps like Buffer, you need to ask yourself: What is your eventual goal when investing in this particular app? Once you’ve defined your end goal, you can focus on the issues you must consider before deciding on your social media management software. In this article, we are going to try and simplify your predicament. A few important factors you should consider before investing in tools like Buffer are:

Compatibility

Compatibility should be the first and most crucial thing to consider when selecting your tool. You must ensure that your tool is compatible with all social media channels where your brand is active.

Metrics insights

The decision maker is primarily concerned with metrics. Therefore, select a solution that gives you real-time access to all desired metrics, such as clicks, reach, post-performance, sentiment analysis, interaction, etc.

Insightful analysis

It’s crucial to assess your metrics for use in future strategies once you have them. The software should be able to give a relevant analysis or summary of how the campaign or content performed.

Value for money

The cost influences whether or not a person chooses to pursue a particular software. Therefore, when choosing social media marketing automation tools, you must ask yourself: How much money do you have to put into your tool? Does it provide a free trial so you may try it out and decide whether to buy it later? Is the service worth the investment?

User-friendly interface

Finally, you should search for a social media platform that makes your life easier. A simple user interface that conveniently delivers your required information should be your top priority. An application with a hard-to-use interface will frustrate you and will not be a valuable investment.

Ease of use

The buffer alternative should have a user-friendly interface. This will make it easier for you to schedule and manage your social media posts and reduce the learning curve for new team members.

Integrations

If you use other tools in your workflow, ensure the buffer alternatives integrates with them. This can save you time and make managing your social media presence easier. For example, if you use a CRM system to manage customer interactions, look for a buffer alternative that integrates with it.

Price

Consider the cost of the buffer alternative and compare it to your budget. Look for a tool that offers good value for the price and consider whether it provides a free trial or a money-back guarantee.

Customer support

Look for a buffer alternative that offers good customer support in case you have any questions or issues. This could include email support, a help center, or live chat.

Security

Make sure the buffer alternative takes security seriously and has measures to protect your data. This is especially important if you handle sensitive information, such as customer data or passwords.

Customization options

Consider whether the buffer alternative offers customization options, such as the ability to customize the appearance of your scheduled content or create custom post templates. This can help create a consistent look and feel for your social media presence.

Collaboration tools

If you work with a team on social media, look for a buffer alternative that offers collaboration tools, such as the ability to assign tasks, leave comments, and track changes. This can help you work efficiently and effectively as a team.

Mobile app

If you need to manage your social media accounts on the go, make sure the buffer alternative has a mobile app available. This can be especially useful if you travel frequently or must respond to real-time social media updates.

User reviews

Check out user reviews to see what others say about the buffer alternative you’re considering. This can give you a sense of how well the tool works and whether it fits your needs well. Also, look for reviews from users in similar industries or with similar social media goals to get a more accurate picture of how the tool will work for you.

Ultimately, your tool should be easy to use, compatible with the right platforms, and provide good metrics and analysis. Now that’s clear, let’s dive into the 20 best alternatives to Buffer:

Top 20 Buffer alternatives for marketing agencies

1. ContentStudio

ContentStudio is the best alternative available for the Buffer tool. It has competitive prices and is affordable compared to many available options. You can make up to 500 posts each month with its free account. Every subscription plan offers limitless monthly social media posting.

One element that ContentStudio’s rivals lack is the robust content curation and automation tool. You can also create a “set and forget”  schedule for content you want to publish regularly using the evergreen content tool.

The content discovery option syncs with the automatic posting tools, is simple to use, and helps finds interesting information to publish. ContentStudio also has valuable integrations with additional tools like Pocket, content spinners, link shorteners, Feedly, and Replug that further facilitate your marketing efforts.

Top Features:

Social Channels:

Platform Integrations:

Pricing

2. Sprout Social

Sprout Social is also one of the buffer alternatives. It provides users with an ultimate package for managing social networking. Moreover, it offers a scheduling feature that recommends the ideal time for sending emails. It is possible to create, arrange, edit, and publish content using the same tool’s asset library.

Additionally, it contains a URL tracking feature and facilitates message tagging. Through this, you can also add more links to your Instagram bio. Sprout Social is a great option that lets you collect all of your communication and respond to them all simultaneously.

Top features:

• Comment moderation
• Message completion
• Conversation history
• Engagement reporting
• Task completion reporting

Social channels:

• Twitter
• Instagram
• LinkedIn
• Pinterest
• TikTok
• YouTube
• WhatsApp
• Facebook
• Facebook messenger
• Google my business

Platform integrations:

• Bitly
• Canva
• Dropbox
• Feedly
• Glassdoor
• Slack

Pricing:

• Standard – $249 per month
• Professional – $399 per month
• Advanced -$499 per month

3. Promo Republic

PromoRepublic is a marketing software that provides marketing firms and multi-location companies with the knowledge and resources needed to manage social media and uphold the integrity of their brands. PromoRepublic places a lot of emphasis on design.

Unlike most social media marketing tools, you don’t need to open any other graphics software to create attractive posts. PromoRepublic does resemble Canva in many ways, but it’s a social media management that lets you schedule and distributes your designs. Thus, being one of the finest in buffer alternatives list.

Top features:

• Activity dashboard
• Alerts/notifications
• Artwork management
• Automated publishing
• Automated scheduling

Social channels:

• Twitter
• Instagram
• LinkedIn
• Pinterest

Platform integrations:

• Hootsuite
• Meta
• Weebly

Pricing:

• Small business – $49/mo.
• Agency – $79/mo.

4. Napoleon Cat

NapoleonCat is one of the best alternatives to Buffer. It’s a great publishing and analytics tool that allows you to engage with your audience meaningfully. In addition to the features typical of most social media marketing solutions,

NapoleonCat assists you in automating your customer service process so you can communicate with clients and create deeper relationships with them.

Master Social Customer Care and Support

Manage your brand’s social presence by monitoring and managing incoming messages and comments across your social networks.

Get started for free!

14 days free trial - no credit card required

More importantly, you can automate your social customer campaign so you won’t have to respond to each message they send. By doing this, you delegate the labor-intensive tasks to NapoleonCat while concentrating on ways to improve the workflow.

Top features:

• Alerts/notifications
• Automated publishing
• Automated scheduling
• Brand tracking
• CRM
• Calendar management
• Campaign analytics

Social channels:

• Twitter
• Instagram
• LinkedIn
• Youtube

Platform integrations:

• Google my business

Pricing:

• Standard: starting at $25.82 per month for 3 profiles and 1 user.
• Pro: starting at $63.31 per month for 3 profiles and 1 user.

5. Sprinklr

A customer experience management platform, Sprinklr provides a comprehensive solution for social media management, customer service, and marketing. It is a viable alternative to Buffer, providing a more comprehensive range of capabilities, including customer service and marketing automation.

Top Features:

• Social Media Management:
• Customer Service
• Marketing Automation 
• Data Management

Social Channels:

• Facebook
• Twitter
• LinkedIn
• Instagram
• YouTube
• Pinterest
• TikTok

Platform Integrations:

• Marketo
• Pardot
• Eloqua
• Zendesk
• Salesforce

Pricing:

• Customized pricing.

6. SocialFlow

The technological solutions offered by SocialFlow are designed to help publishers and brands use social media sites like Facebook and Twitter more successfully. SocialFlow is an intelligent tool. It delivers superior targeting for all your paid, owned, and earned social media efforts and aids in keeping track of them all.

Furthermore, it offers suggestions based on your analytics to assist you in selecting what should be promoted on which social media channel.

Top features:

• Fulfillment distribution
• Real-time data
• Social analytics
• Social publishing
• Campaign optimization
• Social engagement

Social channels:

• Instagram
• Twitter
• LinkedIn
• Facebook
• Pinterest

Platform integrations:

• Hootsuite

Pricing:

• Its pricing starts from $0 per month.

7. Hootsuite

One well-known brand among social media marketing tools is Hootsuite. The platform is perfect for marketing teams and small to medium-sized organizations. It aids in post creation, social media analysis, and insight into user profile analytics.

Hootsuite is a powerful social media tool with many useful features and a great user experience. Additionally, it has numerous third-party integrations that give it credibility.

Since the social media landscape is ever-changing, the Hootsuite app makes it simple to stay on top of your posts.

Related Read: 15 Best Hootsuite Alternatives for Marketing Agencies in 2022

Top features:

• AB testing
• Access controls/permissions
• Activity dashboard
• Activity tracking
• Activity/news feed
• Advertising management
• Alerts / escalation
• Alerts/notification

Social channels:

• Facebook
• Instagram
• Youtube
• LinkedIn
• Twitter
• Pinterest
• TikTok

Platform integrations:

• Microsoft teams
• Canva
• Dropbox
• Mailchimp
• Hubspot
• Slack
• Trello

Pricing:

• Price starts from $49 per month.

8. MeetEdgar

MeetEdgar is a social network managing platform that offers effective marketing strategies to assist you in highlighting your products. It lets you plan and arrange material so social media updates can automatically generate.

Plan, Organize and Schedule Your Social Content

Experience an organized workflow to streamline your social media posts. Increase your productivity and boost social engagement.

Get started for free!

14 days free trial - no credit card required

MeetEdgar provides comprehensive, practical, and user-friendly organizational tools. Through this, resharing and optimizing social media material becomes very simple. It also enables you to create and schedule posts to go live on the date of your choice.

Additionally, it allows you to add a variety of social media postings into a library of various categories. All these reasons ensure that it is one of the best alternatives to buffer.

Top features:

• Social media scheduling
• Social media calendar tool
• Content library
• Automated social sharing
• Automatic post re-sharing
• URL shortener

Social channels:

• Facebook
• Twitter
• LinkedIn
• Pinterest
• Instagram

Platform integrations:

• Chrome browser
• Safari bookmarklet
• Firefox bookmarklet
• Zapier
• Mobile apps.

Pricing:

• Eddie – $24.91 per month; 5 social media accounts, unlimited posts, 20 team members
• Edgar – $41.58 per month; 25 social media accounts, unlimited posts, 20 team members

9. Crowdfire

Crowdfire is a social media management app that offers users a wealth of tools for organizing and scheduling material for social networks. The following social networks are seamlessly integrated with it: Twitter, Pinterest, Instagram, Facebook, LinkedIn, and YouTube.

Additionally, Crowdfire has integrations with several other websites like Twitch and WordPress. Therefore, wherever you wish to increase your internet visibility, Crowdfire probably offers the tools you require to do so.

Moreover, you can use it for more than simply scheduling and uploading media. You can also know better what content performs better through its reports and analytics. It’s one of the best tools, just like all other Buffer alternatives.

Top features:

• Automated publishing
• Brand tracking
• Content management
• Customer engagement
• Multi-account management
• Post scheduling
• Reporting/analytics
• Social media monitoring

Social channels:

• Instagram
• Twitter
• LinkedIn
• Facebook

Platform integrations:

• Meta
• Slack
• Asana
• Shopify
• Dropbox

Pricing:

• Free: $0/mo
• Plus: $7.48 /mo
• Premium: $37.48 /mo
• VIP: $74.98 /mo

10. Missinglettr

Missinglettr is a marketing tool that handles the labor-intensive task of developing social media content strategy that you can efficiently distribute on your social media account. Its objective is to assist you in refilling your content calendar with postings that include your material and related content from other websites. Doing this can drive more traffic to your blog’s articles and gain more readers.

Social Media Calendar for Digital Agencies

Organize all your social posts and visualize your client’s social media content plan with an interactive Content Calendar

Get started for free!

14 days free trial - no credit card required

It is a wonderful addition to anyone’s social media marketing efforts, as Missinglettr makes starting social campaigns simple and convenient.

Top features:

• Activity dashboard
• Automated publishing
• Calendar management
• Campaign analytics
• Campaign management
• Campaign scheduling
• Campaign tracking

Social channels:

• Instagram
• Facebook
• Twitter
• Linkedin

Platform integrations:

• Bitly
• Replug
• PixelMe

Pricing:

• Free – $0
• Starter-$9 per month
• Solo – $19 per month
• Pro – $59 per month

11. SocialBee

Launched in 2016, SocialBee is a feature-rich social media scheduling tool. Its goal is to make it easier for businesses to expand on social media. As a result, it offers modern social media scheduling features that can handle various social media accounts from a single interface.

Moreover, it allows users to schedule content directly from RSS feed readers or Pocket to restock content that can be published over time. Ultimately, it is a fantastic social media marketing tool that enables you to categorize material, schedule and recycle it on your preferred social networks, and monitor results from a single location.

Top Features:

• Social media scheduling
• Content creation
• Content re-scheduling
• Social media analytics
• Team collaborations

Social channels:

• Facebook
• Twitter
• LinkedIn
• Instagram
• Pinterest
• TikTok

Platform integrations:

• Canva
• Zapier
• Bit.ly
• Replug
• Rebrandly
• PixelMe
• RocketLink
• Quuu
• Pocket, and more

Pricing:

• Bootstrap – $19 per month; 5 social accounts, 1 user per workspace, 1 workspace,
• Accelerate – $39 per month; 10 social accounts, 1 user per workspace, 1 workspace,
• Pro – $79 per month; 25 social accounts, 3 users per workspace, 5 workspaces

12. Sendible

Next tool in our buffer alternatives list is Sendible, one of the greatest social media management strategies for teams and agencies. Although it has many features and good, customizable reports, you must pay for in-depth insights.

One of the drawbacks is their tardy customer service. However, to help new users kickstart their Sendible journey, they offer informative webinars and have a thorough knowledge base. Overall, it’s a great tool to help you make quick work of scheduling tasks.

Top features:

• Access controls/permissions
• Activity dashboard
• Activity tracking
• Ad hoc reporting
• Alerts/notifications
• Approval process control
• Automated publishing

Social channels:

• Instagram
• Twitter
• LinkedIn

Platform integrations:

• Slack
• Dropbox
• Google drive
• Canva
• WordPress

Pricing:

• 14-day FREE trial.
• Creator: $29 per month.
• Traction: $89 per month.
• Scale: $199 per month.

13. Fanbooster

Fanbooster is an intuitive social media managing tool. By pre-scheduling content for social media, it allows users to save time. Furthermore, they can easily set up individual posts to publish on several social media platforms, increasing productivity.

Build Trust with Curated Content

Discover, brand, and share the best content with your audience. Establish yourself as an authority and turn leads into loyal customers.

Get started for free!

14 days free trial - no credit card required

Organizations can use Fanbooster to create approval processes that make it easy to review material and collaborate. To provide unique experiences to each client, Fanbooster allows users to add personalized themes and use their brand’s logo. Hence fanbooster can easily be placed under the list of best buffer alternatives.

Top features:

• Content planning
• Social scheduling
• Approval workflows
• Team collaborations
• Social analytics
• Social listening

Social Channels:

• Facebook
• Twitter
• LinkedIn
• Instagram
• YouTube
• Google my business

Platform integrations:

• Canva
• WordPress.com
• WordPress.org
• Google Drive
• Dropbox
• Content suggestions
• RSS feed importer
• Google analytics

Pricing:

• Standard– $49 per month
• Advanced Plan– $99 per month
• Pro plans– $199 per month

14. Social Champ

An all-in-one tool for managing social media, Social Champ has effectively been developed to govern the digital sphere and allow its clients to reap great benefits.

Clients can quickly manage incoming messages and product requests with Social Champ and generate creative posts with essential photographs and videos.

In turn, this helps to increase ROI, measure analytics in real-time, generate reports, and facilitate the production and maintenance of content. It is one of the cleanest tools accessible for optimum social media management methods.

Top features:

• Access controls/permissions
• Automated publishing
• Automated scheduling
• Calendar management
• Campaign management
• Campaign scheduling

Social channels:

• Google drive
• Dropbox business

Platform integrations:

• Wave.video
• VistaCreate

Pricing:

• Free: $0 / month
• Champion: $29 / month.
• Business: $89 / month

15. Hubspot:

HubSpot is a popular buffer alternative for social media management. It offers a range of features that make it easy to schedule, publish, and analyze your social media content.

One of the main advantages of using HubSpot is its user-friendly interface. The platform is intuitive and easy to navigate, making it simple for anyone on your team to get up and running quickly.

The platform also integrates with various other tools, such as CRMs and email marketing platforms, making managing your marketing efforts in one place easy. HubSpot’s social media management tool is available at different price points, depending on your desired features. 

Top features:

• Schedule posts in advance
• Collaborate with team members
• Analyze the performance of your content

Social channels:

• Facebook
• Twitter
• LinkedIn
• Instagram

Platform integrations:

• CRMs
• Emails marketing platforms

Pricing:

• Basic plan starts from $45/month
• Professional plan cost $800 monthly
• Enterprise plan for $3600/month

16. Agorapulse:

Agorapulse is a comprehensive buffer alternative for social media management. Its range of features, support for multiple social media platforms, and integrations make it a powerful tool for businesses of all sizes.

Top features: 

• Schedule and publish posts across multiple social media accounts
• Analyze the performance of your social media campaigns
• Collaborate with team members and clients
• Monitor and respond to social media messages and comments in one place

Social channels:

• Facebook
• Twitter
• LinkedIn
• Instagram
• YouTube

Platform integrations:

• Google analytics
• Mailchimp 

Pricing:

• Basic plan for $49 per month  
• Advanced plan for $119 per month

17. Later

Later is a social media scheduling tool that is often compared to Buffer as an alternative. Both tools have similar features such as scheduling posts in advance and analytics, but Later offers additional functionality such as automated posting, hashtag management, and a built-in hashtag suggestion feature.

Top features:

• Visual planner for Instagram
• Scheduling for Instagram, Pinterest, TikTok and Twitter
• Multi-account management
• Analytics and insights

Social media channels:

• Instagram
• Pinterest
• TikTok
• Twitter

Platform integrations:

• Later integrates with several other platforms, including Shopify, Lightroom, Unfold, Canva and more.

Pricing:

• Free plan with basic features
• Paid plan starting at $18 per month.

18. StoryChief

StoryChief is a content marketing and collaboration platform that is often compared to Buffer as an alternative. Both tools have similar features, such as social media scheduling and content management, but StoryChief offers additional functionality for creating, editing, and publishing content. 

Top features:

• Collaboration 
• Multi-channel publishing 
• Content marketing 
• Content curation
• Workflow automation 
• Integrations
• Reporting and analytics 
• Multi-language support

Social media channels:

• Facebook
• Twitter
• LinkedIn
• Instagram
• Pinterest
• TikTok
• YouTube
• Vimeo
• Medium

Platform integrations

• Google analytics
• Salesforce
• Shopify
• Squarespace
• WooCommerce
• BigCommerce
• Wix
• Weebly
• Constant contact
• Zapier

Pricing:

• Free plan
• Paid plan starting from $170/month

19. Tailwind

Tailwind is a popular buffer alternative for scheduling and publishing social media content.

Top features:

• Easy-to-use scheduling interface
• Advanced analytics and performance tracking
• Automated content suggestions and recycling
• Collaboration and multi-account management

Social media channels:

• Facebook, Twitter, Instagram, LinkedIn, and Pinterest

Platform integrations:

• Hootsuite
• Sprout Social
• Buffer

Pricing:

• Pro plan for $12.99/month
• Advanced plan for $19.99/month
• Max for $39.99/month.

20. Zoho Social

Zoho Social is a social media management tool that can be considered as a strong alternative to Buffer in 2023.

Top features:

• Social media scheduling and publishing
• Performance metrics and analytics
• Social listening and monitoring
• Lead generation and management
• Team collaboration

Social media channels:

• Facebook
• Twitter
• LinkedIn
• Instagram
• Google my business
• YouTube

Platform integrations:

• Zoho CRM
• Google analytics
• Hootsuite
• Slack
• Canva

Pricing:

• Basic: $10/month/user
• Standard: $30/month/user
• Professional: $40/month/user

Note: The above-mentioned features and integrations may vary with the pricing plans and cut-off date, please check with the official websites for the latest information.

Ending thoughts

In conclusion, an excellent social media marketing tool will provide valuable insights and detailed metrics. It will help simplify scheduling and posting content and be an option worth the financial investment. While the market is populated with great apps like buffer, choose alternatives it is essential to analyze what suits you best. A great way to go about it is to conduct a cost-benefit analysis for all tools and go with one of the buffer alternatives that best matches your marketing needs.

Also Read: Top 26 Social Media Management Tools for 2023