Top 15 Buffer Alternatives for Marketing Agencies in 2022

by Janita Tahir
12 minutes
Top 15 Buffer Alternatives for Marketing Agencies in 2022

In 2022, almost every brand has several social media accounts since social media is the world today. According to Statista, in 2021, 91.9% of companies with more than 100 employees were expected to use social media for marketing

Therefore, businesses need to manage their social media accounts expertly to achieve the desired results. Hence, a comprehensive social media management platform is essential to make social media part of any effective digital marketing strategy.

Buffer is one of the most prominent names in the market regarding social media marketing tools. It’s a fantastic option that helps you create and moderate content, foster lively groups, and analyze a lot of data.

However, Buffer may not be for everyone. This article will give you a comprehensive overview of some of the best tools like Buffer available on the market. First, however, we will discuss why you might need to consider a buffer alternative.

Why should you consider Buffer alternatives?

Buffer has certain limitations even though it is straightforward to use and integrate. For starters, some users think its feature set is somewhat constrained. 

We now have new players on the pitch, and many of these platforms link with more social media channels than Buffer, provide more precise data and greatly simplify team communication. Some other reasons you might want to look for a Buffer alternative are:

  • Buffer tool does not offer streamlined content; it has separate apps to help you customize content. (Pablo by buffer).
  • Buffer does not allow you to set a repetition period if you want to reuse your content. Instead, you would have to reshare the content yourself.
  • It’s a pricier option compared to its alternatives.

If any of these reasons are a deal breaker for you, then it’s time for you to check out some alternatives to Buffer. 

Social media tools for agencies: How to choose the best one?

Deciding which social media marketing tools are best for your brand is not simple. When choosing between apps like Buffer, you need to ask yourself: What is your eventual goal when investing in this particular app? Once you’ve defined your end goal, you can focus on the issues you must consider before deciding on your social media management software.

In this article, we are going to try and simplify your predicament. A few important factors you should consider before investing in tools like Buffer are:

Compatibility

Compatibility should be the first and most crucial thing to consider when selecting your tool. You must ensure that your tool is compatible with all social media channels where your brand is active. It should go without saying that investing in something that just delivers you a small profit is not wise.

Metrics Insight

The decision maker is primarily concerned with metrics. Therefore, select a solution that gives you real-time access to all desired metrics, such as clicks, reach, post-performance, sentiment analysis, interaction, etc. This insight will help you decide the kind of content you need to promote.

Insightful Analysis

It’s crucial to assess your metrics for use in future strategies once you have them. The software should be able to give a relevant analysis or summary of how the campaign or content performed.

Analyze, Understand, and Improve Your Social Strategy

Stack your key social metrics against those of your competitors and make targeted steps towards social media success.

14 days free trial - no credit card required

Value for Money

The cost influences whether or not a person chooses to pursue a particular software. Therefore, when choosing social media marketing tools, you must ask yourself: How much money do you have to put into your tool? Does it provide a free trial so you may try it out and decide whether to buy it later? Is the service worth the investment? 

Investing in the app would be a safe bet if all your questions have positive answers. 

User-Friendly Interface

Finally, you should search for a social media platform that makes your life easier. A simple user interface that conveniently delivers your required information should be your top priority. An application with a hard-to-use interface will frustrate you and will not be a valuable investment. 

Ultimately, your tool should be easy to use, compatible with the right platforms, and provide good metrics and analysis. Now that’s clear, let’s dive into the 15 best alternatives to Buffer: 

Top 15 Buffer alternatives for marketing agencies

1. ContentStudio

 

ContentStudio

ContentStudio is the best alternative available for the Buffer tool. It has competitive prices and is affordable compared to many available options. You can make up to 500 posts each month with its free account. Every subscription plan offers limitless monthly social media posting. 

One element that ContentStudio’s rivals lack is the robust content curation and automation tool. It’s a great feature to plan out repeat posts with various materials for several social media platforms. 

You can also create a “set and forget”  schedule for content you want to publish regularly using the Evergreen tool. The content discovery option syncs with the automatic posting tools, is simple to use, and helps finds interesting information to publish. 

ContentStudio also has valuable integrations with additional tools like Pocket, content spinners, link shorteners, Feedly, and Replug that further facilitate your marketing efforts.

Top Features:

  • Social Media scheduling and publishing
  • Social Media Automation
  • Content Approval Workflow
  • Custom Publishing queues
  • Content Calendar
  • Client Workspaces
  • Task management and team collaboration
  • Multi-channel Analytics
  • Competitor Analytics
  • Social Inbox
  • AI Caption Generator
  • RSS feed Feeder
  • Content and Influencer Discovery
  • Best time to publish

Social Channels:

  • Twitter
  • Instagram
  • LinkedIn
  • Pinterest
  • TikTok
  • YouTube
  • WordPress
  • Facebook
  • Medium, and more.

Platform Integrations:

  • Shopify
  • Webflow
  • Pocket
  • GMB
  • Giphy
  • Pixabay
  • Flickr
  • Imgur
  • Replug
  • Bit.ly
  • Feedly and more.

Pricing:

  • Starter plan – $25 per month
  • Pro plan – $49 per month
  • Agency – $99 per month

ContentStudio offers users a 14-day free trial.

Buffer vs. ContentStudio

Buffer ContentStudio
Only supports 5 platforms Supports more than 12 popular platforms
Directly publishes to only five platforms Directly publish to over 11 platforms via API
No blog channels and adds 25 channels Adds 35 channels (25 social, 10 blogs) 
Does not have a workplace Has up to 5 workplaces to manage brands efficiently
Only integrates with Bit.ly Integrates with Replug, Feedly, Bit.ly, and Pocket.

 

As can be seen from the table above, the extra features make Content Studio an excellent Buffer alternative.

2. Sprout Social

sprout-social

Sprout Social is another excellent buffer alternative. It provides users with an ultimate package for managing social networking.

Moreover, it offers a scheduling feature that recommends the ideal time for sending emails. It is possible to create, arrange, edit, and publish content using the same tool’s asset library. Additionally, it contains a URL tracking feature and facilitates message tagging. Through this, you can also add more links to your Instagram bio.

Sprout Social is a great option that lets you collect all of your communication and respond to them all simultaneously.

Top Features:

  • Comment Moderation
  • Message Completion
  • Conversation History
  • Engagement Reporting
  • Task Completion Reporting

Social Channels:

  • Twitter
  • Instagram
  • LinkedIn
  • Pinterest
  • TikTok
  • YouTube
  • WhatsApp
  • Facebook
  • Facebook Messenger
  • Google My Business

Platform Integrations:

  • Bitly
  • Canva
  • Dropbox
  • Feedly
  • Glassdoor
  • Slack
  • Pricing:

  • Standard – $89 per user/month (billed annually)
  • Professional – $149 per user/month (billed annually)
  • Advanced – $249 per user/month (billed annually)

3. Promo Republic

promo republic

PromoRepublic is a marketing software that provides marketing firms and multi-location companies with the knowledge and resources needed to manage social media and uphold the integrity of their brands.

PromoRepublic places a lot of emphasis on design. Unlike most social media marketing tools, you don’t need to open any other graphics software to create attractive posts. PromoRepublic does resemble Canva in many ways, but it’s a social media management app that lets you schedule and distributes your designs.

Top Features:

  • Activity Dashboard
  • Alerts/Notifications
  • Artwork Management
  • Automated Publishing
  • Automated Scheduling

Social Channels:

  • Twitter
  • Instagram
  • LinkedIn
  • Pinterest

Platform Integrations:

  • Hootsuite
  • Meta
  • Weebly

Pricing:

  • Small business – $49/mo.
  • Agency – $79/mo.
  • Multi-location – Custom

4. Napoleon Cat

napoleon cat

NapoleonCat is one of the best alternatives to Buffer. It’s a great publishing and analytics tool that allows you to engage with your audience meaningfully.

In addition to the features typical of most social media marketing solutions, NapoleonCat assists you in automating your customer service process so you can communicate with clients and create deeper relationships with them.

Master Social Customer Care and Support

Manage your brand’s social presence by monitoring and managing incoming messages and comments across your social networks.

14 days free trial - no credit card required

More importantly, you can automate your social customer campaign so you won’t have to respond to each message they send. By doing this, you delegate the labor-intensive tasks to NapoleonCat while concentrating on ways to improve the workflow.

Top Features:

  • Alerts/Notifications
  • Automated Publishing
  • Automated Scheduling
  • Brand Tracking
  • CRM
  • Calendar Management
  • Campaign Analytics

Social Channels:

  • Twitter
  • Instagram
  • LinkedIn
  • Youtube

Platform Integrations:

  • Google My Business

Pricing:

  • Standard: starting at $23.25 per month for 3 profiles and 1 user.
  • Pro: starting at $48 per month for 3 profiles and 1 user.

5. TweetDeck

tweetdeck

The social media dashboard tool TweetDeck can help you expertly manage Twitter accounts. With TweetDeck’s easy-to-use system, users can conveniently schedule a day’s worth of tweets.

The tool typically caters to a large audience that manages several Twitter accounts and wishes to consolidate them in one location to simplify their lives. The simplicity of TweetDeck’s dashboard allows you to communicate with prospective clients, follow conversations, users, or keywords, and tweet directly from the platform to several Twitter accounts at once.

Related Read: 30 Twitter Tools to Boost Your Marketing Efforts

Top Features:

  • Automated Publishing
  • Monitoring
  • Multi-Account Management
  • Post Scheduling
  • Social Media Monitoring

Social Channels:

  • Twitter

Platform Integrations:

  • Meta For Business
  • Bitium
  • Dataminr

Pricing:

  • Free – 0$ per month

6. Gain gain

Gain is an excellent social media tool that provides creative answers to challenging issues. The platform allows you to manage your content approval process without requiring platform sign-in from stakeholders. Many social media managers and strategists will be pleased with this because it eliminates needless complexity from the content approval process.

Gain offers an elegant collection of solutions to a complex world, including a very user-friendly dashboard and adaptable approval processes.

However, while it provides many helpful features, it does not come with the option for social insights, analytics, or conversion tracking.

Top Features:

  • Alerts/Notifications
  • Automated Publishing
  • Automated Scheduling
  • Calendar Management
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling

Social Channels:

  • Instagram
  • Twitter
  • LinkedIn

Platform Integrations:

  • Meta for Business
  • Google Drive
  • Canva
  • Dropbox Business

Pricing:

  • $99/month for up to 10 users. $10/user after that.

Gain offers users a free trial.

7. SocialFlow

social flow

The technological solutions offered by SocialFlow are designed to help publishers and brands use social media sites like Facebook and Twitter more successfully.

SocialFlow is an intelligent tool. It delivers superior targeting for all your paid, owned, and earned social media efforts and aids in keeping track of them all.

Furthermore, it offers suggestions based on your analytics to assist you in selecting what should be promoted on which social media channel.

Top Features:

  • Fulfillment Distribution
  • Real-Time Data
  • Social Analytics
  • Social Publishing
  • Campaign Optimization
  • Social Engagement

Social Channels:

  • Instagram
  • Twitter
  • LinkedIn
  • Facebook
  • Pinterest

Platform Integrations:

  • Hootsuite

Pricing:

  • starts at $99 per month

8. Hootsuite

hootsuite

One well-known brand among social media marketing tools is Hootsuite. The platform is perfect for marketing teams and small to medium-sized organizations. It aids in post creation, social media analysis, and insight into user profile analytics.

Hootsuite is a powerful social media tool with many useful features and a great user experience. Additionally, it has numerous third-party integrations that give it credibility. Since the social media landscape is ever-changing, the Hootsuite app makes it simple to stay on top of your posts.

Related Read: 15 Best Hootsuite Alternatives for Marketing Agencies in 2022

Top Features:

  • AB Testing
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Activity/News Feed
  • Advertising Management
  • Alerts / Escalation
  • Alerts/Notification

Social Channels:

  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
  • Twitter
  • Pinterest
  • TikTok

Platform Integrations:

  • Microsoft Teams
  • Canva
  • Dropbox
  • Mailchimp
  • Hubspot
  • Slack
  • Trello

Pricing: 

  • Price starts from $49 Per month

9. MeetEdgar

meetedgar

MeetEdgar is a social network managing platform that offers effective marketing strategies to assist you in highlighting your products. It lets you plan and arrange material so social media updates can automatically generate.

Plan, Organize and Schedule Your Social Content

Experience an organized workflow to streamline your social media posts. Increase your productivity and boost social engagement.

14 days free trial - no credit card required

MeetEdgar provides comprehensive, practical, and user-friendly organizational tools. Through this, resharing and optimizing social media material becomes very simple. It also enables you to create and schedule posts to go live on the date of your choice.

Additionally, it allows you to add a variety of social media postings into a library of various categories. All these reasons ensure that it is one of the best alternatives to buffer.

Top Features:

⦁ Social media scheduling

⦁ Social media calendar

⦁ Content Library

⦁ Automated social sharing

⦁ Automatic post re-sharing

⦁ URL shortener

Social Channels:

  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest
  • Instagram

Platform Integrations:

  • Chrome browser
  • Safari bookmarklet
  • Firefox bookmarklet
  • Zapier
  • Mobile apps.

Pricing:

  • Eddie – $29.99 per month; 5 social media accounts, unlimited posts, 20 team members
  • Edgar – $49.00 per month; 25 social media accounts, unlimited posts, 20 team members

MeetEdgar offers a free trial.

10. Crowdfire

crowdfire

Crowdfire is a social media management app that offers users a wealth of tools for organizing and scheduling material for social networks. The following social networks are seamlessly integrated with it: Twitter, Pinterest, Instagram, Facebook, LinkedIn, and YouTube. 

Additionally, Crowdfire has integrations with several other websites like Twitch and WordPress. Therefore, wherever you wish to increase your internet visibility, Crowdfire probably offers the tools you require to do so.

Moreover, you can use it for more than simply scheduling and uploading media. You can also know better what content performs better through its reports and analytics. It’s one of the best tools, like Buffer.

Top Features:

  • Automated Publishing
  • Brand Tracking
  • Content Management
  • Customer Engagement
  • Multi-Account Management
  • Post Scheduling
  • Reporting/Analytics
  • Social Media Monitoring

Social Channels:

  • Instagram
  • Twitter
  • LinkedIn
  • Facebook

Platform Integrations:

  • Meta
  • Slack
  • Asana
  • Shopify
  • Dropbox

Pricing: 

  • Free: $0/mo
  • Plus: $7.48 /mo
  • Premium: $37.48 /mo
  • VIP: $74.98 /mo

11. Missinglettr

missinglettr

Missinglettr is a marketing tool that handles the labor-intensive task of developing social media content that you can efficiently distribute on your social media account.

Its objective is to assist you in refilling your content calendar with postings that include your material and related content from other websites. Doing this can drive more traffic to your blog’s articles and gain more readers.

Social Media Calendar for Digital Agencies

Organize all your social posts and visualize your client’s social media content plan with an interactive Content Calendar

14 days free trial - no credit card required

It is a wonderful addition to anyone’s social media marketing efforts, as Missinglettr makes starting social campaigns simple and convenient.

Top Features:

  • Activity Dashboard
  • Automated Publishing
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Scheduling
  • Campaign Tracking

Social Channels:

  • Instagram
  • Facebook
  • Twitter
  • Linkedin 

Platform Integrations:

  • Bitly
  • Replug
  • PixelMe

Pricing:

  • Free – $0
  • Solo – $19 Per month
  • Pro – $59 Per month

12. SocialBee

social bee

Launched in 2016, SocialBee is a feature-rich social media scheduling tool. Its goal is to make it easier for businesses to expand on social media. As a result, it offers modern social media scheduling features that can handle various social media accounts from a single interface.

Moreover, it allows users to schedule content directly from RSS feeds or Pocket to restock content that can be published over time.

Ultimately, it is a fantastic social media marketing tool that enables you to categorize material, schedule and recycle it on your preferred social networks, and monitor results from a single location.

Top Features:

⦁ Social media scheduling

⦁ Content creation

⦁ Content re-scheduling

⦁ Social media analytics

⦁ Team collaborations

Social Channels:

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Pinterest
  • TikTok

Platform Integrations:

  • Canva
  • Zapier
  • Bit.ly
  • Replug
  • Rebrandly
  • PixelMe
  • RocketLink
  • Quuu
  • Pocket, and more

Pricing:

  • Bootstrap – $19 per month; 5 social accounts, 1 user per workspace, 1 workspace,
  • Accelerate – $39 per month; 10 social accounts, 1 user per workspace, 1 workspace,
  • Pro – $79 per month; 25 social accounts, 3 users per workspace, 5 workspaces

SocialBee offers a 14 day free trial.

13. Sendible

sendible

One of the greatest social media management solutions for teams and agencies is Sendible. Although it has many features and good, customizable reports, you must pay for in-depth insights.

One of the drawbacks is their tardy customer service. However, to help new users kickstart their Sendible journey, they offer informative webinars and have a thorough knowledge base. Overall, it’s a great tool to help you make quick work of scheduling tasks.

Top Features:

  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Alerts/Notifications
  • Approval Process Control
  • Automated Publishing

Social Channels:

  • Instagram
  • Twitter
  • LinkedIn

Platform Integrations:

  • Slack
  • Dropbox
  • Google Drive
  • Canva
  • WordPress

Pricing:

  • 14-day FREE trial.
  • Creator: $29 per month.
  • Traction: $89 per month.
  • Scale: $199 per month.
  • Expansion: $399 per month.

14. Fanbooster

fanbooster

Fanbooster is an intuitive social media managing tool. By pre-scheduling content for social media, it allows users to save time.

Furthermore, they can easily set up individual posts to publish on several social media platforms, increasing productivity. 

Build Trust with Curated Content

Discover, brand, and share the best content with your audience. Establish yourself as an authority and turn leads into loyal customers.

14 days free trial - no credit card required

Organizations can use Fanbooster to create approval processes that make it easy to review material and collaborate. To provide unique experiences to each client, Fanbooster allows users to add personalized themes and use their brand’s logo.

Top Features:

⦁ Content planning

⦁ Social scheduling

⦁ Approval workflows

⦁ Team collaborations

⦁ Social analytics

⦁ Social listening

⦁ Mobile apps

Social Channels:

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • YouTube
  • Google My Business

Platform Integrations:

  • Canva
  • WordPress.com
  • WordPress.org
  • Google Drive
  • Dropbox
  • Content Suggestions
  • RSS Feed Importer
  • Google Analytics, and more.

Pricing:

  • Creator – $29 per month; 1 user, 6 social profiles
  • Traction – $89 per month; 4 users, 24 social profiles
  • Scale – $199 per month; 7 users, 49 social profile
  • Expansion – $399 per month; 15 users, 105 social profiles

Sendible offers a 14-day free trial with no credit card required.

15. Social Champ

social champ

An all-in-one tool for managing social media, Social Champ has effectively been developed to govern the digital sphere and allow its clients to reap great benefits. Clients can quickly manage incoming messages and product requests with Social Champ and generate creative posts with essential photographs and videos.

In turn, this helps to increase ROI, measure analytics in real-time, generate reports, and facilitate the production and maintenance of content. It is one of the cleanest tools accessible for optimum social media management methods.

Top Features:

  • Access Controls/Permissions
  • Automated Publishing
  • Automated Scheduling
  • Calendar Management
  • Campaign Management
  • Campaign Scheduling

Social Channels:

  • Google Drive
  • Dropbox Business

Platform Integrations:

  • Wave.video
  • VistaCreate

Pricing:

  • Free: $0 / month
  • Champion: $29 / month. (12 social media accounts, unlimited scheduled posts per social account, and 2 users.) 
  • Business: $99 / month. (Includes 40 social media accounts, unlimited scheduled posts per social account, and 6 users.)

Ending Thoughts

In conclusion, an excellent social media marketing tool will provide valuable insights and detailed metrics. It will help simplify scheduling and posting content and be an option worth the financial investment.

While the market is populated with great apps like buffer, it is essential to analyze what suits you best. A great way to go about it is to conduct a cost-benefit analysis for all tools like Buffer and go with one that best matches your marketing needs. 

 

Janita Tahir

Janita Tahir is a self confessed coffee addict. She writes for fun, work and passion. Her specialty is writing research intensive blogs that provide value to readers. In her free time, she can be seen coddling her two cats and trying out the latest coffee spot!

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