TikTok has emerged as one of the top-tier social media platforms, and it’s only getting bigger in 2023. A lot of brands, influencers, and social media gurus must be brainstorming on TikTok marketing these days to capitalize on the engagement on the TikTok platform.
Various factors that determine your growth on TikTok, but engagement plays an essential role in skyrocketing your TikTok success. The easiest way to crack TikTok’s algorithm is to understand what PEOPLE ARE LIKING on the platform and start doing that.
Sure, you could run tiktok ads, work with influencers, and collaborate with TikTokers, but it’s incredibly important to understand what platforms want you to do. One of the many reasons why TikTok influencers are winning is perhaps they’re most interactive – everywhere!
Before I share tips on boosting TikTok engagement, it’s important to discuss what TikTok engagement really is, how you can calculate it, and what tools might help you along the way.
What does TikTok engagement mean?
Engagement on any social media platform means how active and responsive the audience is toward your content – TikTok engagement is no different than any other social media platform.
TikTok engagement means how TikTok followers actively participate in the conversations and how often they respond to your content. The more the audience responds, the higher the engagement rate.
TikTokers use a number of strategies to increase TikTok engagement rate on the platform. They build connections with influencers as well as followers, arrange giveaways, collaborate with other creators, and put out consistent content.
It gets easier for a TikToker to continue to get higher engagement on the videos once any of their TikTok videos go viral. The reason is that a single viral hit could bring in a lot of followers, admirers, and true fans that could turn things around.
So don’t sleep on TikTok engagement.
Is engagement high on TikTok?
Since engagement on TikTok refers to the level of interaction and participation that a user’s content receives from other users on the platform, it varies from person to person.
However, I could say with some confidence that TikTok is among the fastest-growing social media platforms. No wonder this short, vertical video platform has over 1 billion monthly active users.
Wondering how to improve engagement on TikTok? Here are several ways to get more engagement on TikTok:
- TikTok hashtags can help your content get discovered by users searching for those specific tags. Choose hashtags that are relevant to your content
- TikTok is known for its use of music in videos, and users are more likely to engage with content that has a catchy or popular song. Use a song that fits the theme of your content.
- No doubt that TikTok is a visual platform, so it’s important to make sure your content is visually appealing. Use bright colors, unique backgrounds, and visually appealing effects to grab users’ attention.
- Users’ engagement is integral to the success and growth of any social media platform. Always try to respond to comments on your own content to foster a sense of community and don’t hesitate to leave positive feedback on others’ content.
- The most important factor in improving engagement on TikTok is creating high-quality content that resonates with your audience. Put effort into planning and executing your videos, and focus on creating content that is entertaining, informative, or otherwise valuable to your audience.
How to calculate engagement on TikTok
There is no rocket science involved in understanding and calculating TikTok engagement. I’ll share the exact engagement calculation formula in a second, but it’s important to briefly discuss why experts rave about engagement rates.
Here’s how you can calculate TikTok engagement:
To calculate the TikTok engagement rate, you don’t have to be a rocket scientist to figure it out. All you need is to find the total number of interactions, such as likes, comments, and shares on your TikTok content as well as the total number of followers you have.
Once you got the numbers, then divide the total number of interactions by the total number of followers and multiply the result by 100 to get your engagement rate as a percentage.
Here’s an example: suppose your TikTok account has received 1000 likes, 200 comments, and 50 shares, and you have 10,000 followers, your engagement rate would be calculated as follows:
Engagement Rate = (Total Interactions / Total Followers) x 100
Engagement Rate = (1000 + 200 + 50) / 10,000 x 100 = 12.5%
I hope that helps everyone.
Some killer tips to boost TikTok engagement
TikTok has been around for a while, and influencers are cashing in on the attention on the platform. One of the primary reasons why influencers keep growing on TikTok is that they continue to get engagement.
Most beginners who fail on TikTok don’t put out content consistently. Therefore, the chances to go viral on TikTok or get loads of views get squeezed over time. However, there are several TikTok engagement tactics that almost anyone could try out to boost engagement on this vertical video platform.
Here are 23 killer tips to make the most of TikTok:
1. Find relevant hashtags:
Including relevant hashtags in your captions and comments can help increase the visibility of your content and attract new followers.
2. Collaborate with other creators:
Partnering with other creators can help expose your content to a new audience and increase engagement.
3. Write engaging captions:
Use engaging and attention-grabbing captions to encourage people to like, comment, and share your content. Its best if you use an AI caption generator.
4. Post content consistently:
Posting consistently helps keep your followers engaged and can help increase your reach on the platform.
5. Select eye-catching covers:
Using visually appealing thumbnails can help attract people to your content and increase the chances of them watching your videos.
6. Try trending music:
Using relevant and trending music in your videos can help increase the chances of your content being discovered by a wider audience.
7. Participate in challenges:
Participating in challenges and creating trending content can help increase your visibility on the platform.
8. Experiment with unique concepts:
Coming up with creative and unique concepts for your content can help you stand out and increase engagement.
9. Respond to comments and DMs:
Responding to comments and DMs can help build a community and increase engagement with your followers.
10. Use calls to action:
Using calls to actions, such as asking your followers to tag their friends or leave a comment, can help increase engagement.
11. Utilize duets:
Duets allow you to create a split-screen video with another user’s content, which can be a fun way to collaborate and increase engagement.
12. Make Stitch videos:
Stitch videos allows you to combine multiple videos into one, which can be a creative way to increase engagement and showcase your content.
13. Infuse filters:
Using TikTok filters and effects can help make your content more visually appealing and increase engagement.
14. Add stickers:
Using stickers, such as hashtags and custom text, can help increase the visibility of your content and increase engagement.
15. Target the “For You” page:
Try to get to the “For You” page by creating content that is tailored to the interests of the users on this page can help increase your visibility and engagement.
16. Capitalize the TikTok ‘Now’:
Utilizing the “Now” page by posting a randomly captured moment. The “Now” is the new TikTok feature that allows users to share whatever is happening at the moment.
17. Keep an eye on TikTok’s analytics:
Tracking the TikTok’s analytics can help you understand your audience and create content that resonates with them, which can increase engagement in the long run.
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18. Set up your profile:
Make sure your profile accurately represents you and your content. Choose a profile picture that is clear and attractive, and write a short bio that tells people what you do or what your content is about.
19. Follow the relevant people:
Follow accounts that produce content that you enjoy or that are related to your interests. This will help you discover new content and keep up with the latest trends on the platform.
20. Put out quality content:
TikTok is all about short, catchy videos, so focus on creating content that is engaging and visually appealing. Use music, effects, and editing tools to make your videos stand out.
21. Engage with the community:
Comment on and like other people’s content, and respond to comments on your own videos. This will help you build relationships with other users and increase your visibility on the platform.
22. Stay up-to-date with your niche:
Keep an eye on the latest trends and challenges on TikTok, and consider creating content that fits in with these trends. This can help you stay relevant and attract more followers.
23. Be real and authentic:
TikTok users appreciate genuine, authentic content, so don’t be afraid to be yourself and show your personality in your videos. This will help you connect with your audience and stand out from the crowd.
Related Read: Easy ways to improve social media engagement
3 best examples of engaging TikTok campaigns
Most of us spend a fairly good amount of time scrolling through the TikTok feed every day. And yes, we all are guilty as charged when it comes to TikTok. Have you ever wondered why we spend hours and hours on TikTok every month? The answer is that TikTok content is insanely addictive and engaging.
The app is brilliantly designed to keep you scrolling through the feed and exploring new videos without doing much. However, let’s not take the credit of excellent TikTokers away by praising only the TikTok platform – the creators of TikTok deserve applause as well.
Here are three best examples of engaging TikTok campaigns:
Facebook’s recent TikTok stint got my attention. Meta is running an ad campaign on TikTok and the ad tagline says, “Stay connected to culture.” It’s a powerful tagline for an ad no matter the social media platform. The ad campaign sends out a message of accepting your roots.
Furthermore, the ad also has a “Download” CTA button to drive people to the app store or play store to download the Facebook app.
2. Nestle EVERYDAY
The second TikTok ad campaign I stumbled upon was the ad from Nestle. It was the ad for Nestle EVERY DAY; it’s a well-known dairy brand in Pakistan. This TikTok ad was a part of their latest promotional campaign that they were running across all mainstream media and social media.
This ad was intended toward driving the audience to buy the product. The advertiser used the “Show Now” call-to-action in the ad.
3. Sarsabz Fertilizers
Sarsabz fertilizer is an agricultural brand based out of Pakistan. This TikTok ad campaign was called Kissan Day. It was intended to create awareness about the contribution of farmers in the development of an agricultural country.
The TikTok ad campaign was using the “Watch Now” call-to-action button on the ad.
The above-mentioned TikTok (ad) campaign examples were using different call-to-actions, which showcases the possibilities for brands and individuals that want to capitalize on TikTok.
Improve & track your TikTok engagement with ContentStudio
ContentStudio is an all-in-one social media management dashboard that allows digital nomads, marketers, entrepreneurs, influencers, and businesses to schedule, manage and analyze their social media content.
Since ContentStudio allows users to schedule and manage social media content across different social media platforms, it gets a lot easier to schedule and manage TikTok publishing via a social media management tool.
Here’s what ContentStudio can do for TikTokers:
Schedule, queue, and publish TikTok videos
The biggest perk of using ContentStudio for TikTokers is that they could schedule their TikTok posts ahead of time or place them in the queue to be published soon.
ContentStudio allows users to schedule or post a picture and video posts with ease. In fact, users could use Canva or Vista Create through ContentStudio Post Composer to create TikTok posts.
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Manage multiple TikTok accounts
If you’re running multiple TikTok accounts for your different brands, then no need to scratch your head about posting TikTok videos across all accounts.
You could create a separate workplace for each brand in your ContentStudio account and post or schedule TikTok content for each individual brand.
Add a hashtag to your campaign
ContentStudio’s Post Composer has a built-in hashtag feature that pops up when you click on the hashtag button on the post composer panel. Simply create new hashtags to include in your TikTok post or use an existing set of hashtags using this option.
Use a personalized media library
ContentStudio provides a 10 GB media library to the Super Admin and could be used by the team members. All the media files are uploaded to this media library. This way, users could access the media library and grab the images to post or schedule when needed.
To access the media library when posting content, click on the “upload” button and a drop-down menu would appear. Click on the “Open Media Library” to access it.
Setup approval workflow
One of the features of ContentStudio is approval workflows. It lets social media managers oversee the social media content being produced by the team. The social media content submitted could be accepted or rejected without using any third-party tools.
An approval workflow allows TikTok influencers or clients to keep a check-and-balance on the social media content before it gets published.
Find the best time to post recommendations
It’s important to pay close attention to the content performance. Since timing is crucial to making your social media publishing successful, ContentStudio keeps track of your social media publishing timings.
ContentStudio notices the timing of the best-performing social media posts and recommends the optimal timing for publishing on each social media platform afterward. The best time recommendation is available for Facebook, Twitter, Instagram, and LinkedIn at the moment.
Send messages for content approval
ContentStudio has an internal communication system that helps social media managers to communicate with the team members without relying on any third-party communication tools.
The messaging system helps communicate with the team members, especially regarding the content approval workflows.
Utilize automation recipes
The automation recipes are a set of content creation and automation features that faster the creation and publication of different types of content. These automation recipes enable the creation of customized content publication campaigns using different filters.
A few examples of automation recipes include:
TikTok has taken the world by storm. Therefore, it’s crucial for brands and entrepreneurs to capitalize on this mainstream social media platform. No doubt, TikTok is a massive marketing opportunity for brands, small businesses, and influencers. However, most of us haven’t had a chance to figure it out properly. TikTok is much more than just a vertical video platform for entertaining videos.
I tried to shed some light on the TikTok engagement hacks so that TikTok users who were struggling to get some traction could move the needle.
FAQs about TikTok
- How to calculate your engagement rate on TikTok?
Find out the total number of interactions and the total number of followers on your TikTok account and then divide the total number of interactions by the total number of followers. Multiply the result by 100 afterward to get the engagement rate in the percentage.
- What Is Reach and Engagement On TikTok?
Reach refers to organic traction through discoverability on a social media platform. Engagement means interaction of the audience with your content. Both reach and engagement are crucial to your success on TikTok.
- What is good engagement on TikTok?
As far as the term “good engagement” goes, it means there is an interaction between the creator and followers through content on TikTok. However, if you’re looking to find out a good engagement rate, then it’s difficult to say. Since every niche and account is different, it’s hard to say what percentage of engagement is good enough.
- How to get more engagement on TikTok?
To get more engagement on TikTok, start with choosing a suitable niche, putting out great content consistently, and interacting with the audience to spice up the communication. It’ll boost your TikTok engagement over time for sure.
Hassaan Khan is a freelance writer for SAAS companies, e-commerce stores, and niche websites. He has contributed to SEMrush, ThriveGlobal, BloggingCage, AllBloggingTips, and several other publications. He builds niche websites, publishes e-books, and helps website investors with his done-for-you niche site-building service.