LinkedIn has become the world’s largest professional network, with more than 875 million members in 200 countries and territories worldwide.
If you’re looking to promote your business or build your personal brand, it’s a great place to start. But with so many people using the platform, how can you ensure that your content is being seen by as many people as possible?
LinkedIn is constantly tweaking its algorithms, and it’s hard to keep up with what’s new and how it affects your business.
As social media marketers, it’s our job to stay ahead of the curve and keep up with the latest algorithm changes.
To get the most out of LinkedIn, you need to post at the correct times. That’s because the best time to post on LinkedIn depends on your industry and target market; posting at different times could result in more connections, views, and engagement.
You might think you know the best time to post on LinkedIn, but do you really?
In this blog post, we’ll share tips on the best time to post on LinkedIn for social media marketers. Keep reading to learn more!
Overall Best Day and Time to Post on LinkedIn
What are the best times to post on LinkedIn?
Based on ContentStudio data, 3.49 million posts were published via ContentStudio’s platform— the most engagement occurred Tuesday. It has the highest engagement rate for LinkedIn posts, followed by Wednesday, compared to other days of the week (or month).
On weekends, users tend to have lower levels and fewer comments/replies, which means they’re more likely just viewing content instead of engaging in discussion threads!
The following are the optimal times to post on Instagram according to ContentStudio’s research:
Best time to post on LinkedIn on Monday: 12 PM EST—1 PM EST, and 4 PM EST
Best time to post on LinkedIn on Tuesday: 9 AM EST—11 AM EST, and 1 PM EST
Best time to post on LinkedIn on Wednesday: 8 AM EST—1 PM EST
Best time to post on LinkedIn on Thursday: 11 AM EST, and 5 PM EST
Best time to post on LinkedIn on Friday: 11 AM EST, and 1 PM EST
Best time to post on LinkedIn on Saturday: 10 AM EST—11 AM EST–12 PM EST
Best time to post on LinkedIn on Sunday: 11 AM EST and 4 PM EST—5 PM EST and 5 PM EST
The best times of days to post on LinkedIn also vary. Generally, the highest levels of engagement for content posted during the week occur between 9-11 am and 1 pm (EST) when most users are likely checking their feeds and notifications.
Of course, this could also depend on your audience and their particular time zone, so experimentation may be necessary to find the optimal posting window for your content!
In addition to understanding what days/times of the week are best for posting, it’s also important to consider how often you publish content. Over-publishing can lead to users becoming overwhelmed with too much information–so try not to exceed more than four posts per day at maximum.
Related: How Often Should You Post on Social Media
Ultimately, experimentation is the best way to determine what works for you. Try out different times/days of the week when posting and observe which ones drive the most engagement, likes, shares, and comments from users.
By doing so, you’ll be able to hone in on the best strategies for achieving success on LinkedIn!
Mostly, these time zones are aligned with when people are typically commuting or taking their lunch breaks.
- For B2B, the best days to post are Tuesday through Thursday.
- For B2C, the best days to post are Monday and Friday.
- The best times for B2B and B2C businesses to post are 10 AM (weekdays) and 2 PM (Fridays).
Posting on the weekends might not be worth your time. Instead, keep things up during weekdays to maximize productivity and interaction with others!
Related: How to Build a Comprehensive B2B Content Marketing Strategy
The Best Times to Post on LinkedIn by Location
Knowing when to post is just as important as what you post if you’re looking to maximize engagement on your LinkedIn posts.
After all, there’s no use sharing fantastic content if no one is online to see it.
Interestingly, the best times to post on LinkedIn vary depending on where you are.
For example, users in the North United Kingdom are most active on LinkedIn during the weekdays from 7-8am and 5-6pm EST, while users in Australia are most active during the weekdays from 9-10am and 6-7pm CET. Meanwhile, users in Asia-Pacific are most active during the weekdays from 10-11am and 7-8pm SGT.
Of course, these are just general guidelines – ultimately, the best time to post on LinkedIn will vary depending on your specific industry and audience.
However, these tips should give you a good starting point if you’re just getting started.
The Best Times to Post on LinkedIn by Industry
Like any social media platform, the best times to post on LinkedIn depend on your industry.
For example, B2B companies may find that the best times to post are during weekdays from 7-8 am and 5-6 pm,
While B2C companies may have more success posting on weekends. That being said, a few general tips can help you determine the best times to post on LinkedIn.
Related: LinkedIn Marketing for B2B – How A Copywriter Makes 5 Figures from LinkedIn
First, take a look at when your target audience is most active on the site. Weekday mornings and evenings are usually a good bet if you’re targeting working professionals.
However, if you’re targeting stay-at-home parents, then weekends are often a better time to reach them.
Second, consider the time zone of your target audience. If most of your target audience is in a different time zone than you, then be sure to adjust your posting schedule accordingly.
Finally, experiment with different times and days to see what works best for your company. By experimenting with different posting times, you can determine when you’ll likely get the most engagement from your target audience.
How to Find the Best Time to Post LinkedIn for Your Business?
When it comes to posting something fascinating, one of the most important factors to consider is timing. Posting at the right time can mean distinguishing between getting seen by hundreds of potential customers or getting lost in the noise.
So, when you are looking for the best time to post on LinkedIn, consider the following factors:
1. The Time Zone of Your Audience
The first factor to consider is the time zone of your audience. If most of your target audience is in a different time zone than you, adjust your posting schedule accordingly.
For example, if you’re targeting an audience in the Eastern Time Zone, but you’re in the Pacific Time Zone, you have to post during the morning or early afternoon their time.
2. The Day of the Week
According to research from ContentStudio, Thursday has the highest engagement rate for LinkedIn posts, followed by Wednesday. So, if you’re looking for days most likely to result in engagement, these are good days to focus on.
3. The Type of Content You’re Sharing
If you’re sharing something that’s timely and newsworthy, aim to post as close to when the news breaks as possible. However, if you’re sharing something evergreen or timeless, it doesn’t matter as much when you post it.
Keeping these key considerations in mind will help you determine the best time to post on LinkedIn for your business.
Why Do You Need to Find the Best Time to Post on LinkedIn?
As anyone who has ever tried to navigate the world of social media knows, timing is everything.
Post at the wrong time, and your message will get lost in the shuffle; standing at the right time, you’ll reach a wider audience and potentially generate more engagement.
This is especially true when it comes to LinkedIn, which is known for being a platform used primarily by professionals. Because LinkedIn users are typically busy people with limited free time, it’s crucial to find the best time to post to maximize your chances of being seen and heard.
As a professional, you want to ensure you’re using LinkedIn to its full potential, and if you want your post to be seen by the most people, you need to find the best time to post.
Of course, these are just general guidelines; ultimately, the best way to figure out the best time to post on LinkedIn is to experiment and see what works best for you and your business.
Related: Best LinkedIn Tools That Drive Results In 2023
Find the Best Time to Post With a Scheduling Tool
Whether or not you’re a marketer, everyone loves to know when their social media posts will get maximum reach and output.
Contentstudio is a social media publishing and scheduling tool that enables you to seamlessly translate ideas into meaningful social posts and grow your brand on social channels.
With Contentstudio, you can plan, create, organize, and share the best content that connects with your audience. It also provides you with the ability to track the performance of your content and analyze your results so that you can optimize your content strategy.
Whether you’re looking to grow your brand or simply connect with your audience on a deeper level, ContentStudio can help you achieve your goals.
Here’s an easy guide on how posting within ContentStudio works!
Step 1: Compose your Post
- Click on the social post by navigation composer section.
- Create a post of your choice and select the relevant platform(s), category, text, media, etc.
Step 2: Find the Best Time to Post
- When you’ve finished, click on the ‘Schedule Post’ option. You will see a clickable link, ‘View Recommended Best Time to Post,’ in the post-scheduling section.
- A modal will pop up showing which hours and days of the week are most suitable to post on LinkedIn based on a heatmap of engagement probability scores. When you hover over the blocks, you can see the timestamp and the chance of getting engagement for a given moment. You can select a timestamp by clicking on any block.
Step 3: Schedule your Post
- Here is the simple part. Choose the day and date you want your post to go live by clicking on the ‘Apply’ button.
Find the Best Time to Post on LinkedIn Using LinkedIn Analytics
If you’re a LinkedIn user, you may wonder when the best time to post on LinkedIn is. After all, you want your posts to be seen by many people.
LinkedIn Analytics can help you answer this question. LinkedIn Analytics is a tool that provides insights into your LinkedIn activity. It can show you when your posts are getting the most engagement and who is engaging with your content.
Armed with this information, you can adjust your posting schedule accordingly to ensure that your posts are seen by the most people.
You can use LinkedIn analytics to find the best time and day for your post-content. Here’s how it works!
1: Log in to your LinkedIn Account, and you will see your feed.
2: On the left side, you can see your pages. Select the page you want to analyze your content performance.
3: On the next screen, you can view your page, hover over to the navigation bar and click on Analytics. Multiple analytic types appear in the drop-down menu upon clicking on it. Now it’s up to you what type you are more interested in having a look at.
4: In my case, I’ll select the ‘Content’ type.
Quality and content topics are essential when determining what to share with your Page followers. Your tone of voice when sharing this content is also crucial in engaging your audience.
Overall Worst Times to post on LinkedIn
Most people know that certain times of day or week are better than others for posting on social media- generally, times when people are more likely to be scrolling through their feeds.
However, when it comes to LinkedIn, the best time to post may not be as intuitive. LinkedIn is a platform with a different user base and purpose than other social sites like Facebook or Instagram, so the best time to post can vary. There are some times when you might want to avoid going on LinkedIn.
Here are some general things to keep in mind about the Worst Times to post on LinkedIn:
The worst time for a profile update, according to research from Business Insider, is between 10 PM and 6 AM – just before bedtime!
Friday and Monday’s mornings are not ideal. The reasoning is that people are busy during these times- either just starting or wrapping up their work day. They’re not really looking for content on LinkedIn at these times.
Weekends are also not good times to post because people are away from work and focused on leisure activities.
Generally, the best time to post on LinkedIn is during weekdays, 9am–5pm business hours. That’s when most people scroll through their feeds, looking for content.
Of course, this will vary depending on your specific industry and audience, so it’s always best to test out different times and see what works best for you.
Every industry is different, and so is every target market. That’s why it’s important to experiment with different posting times on LinkedIn to see what works best for you and your business.
By paying attention to when you get the most views, connections, and engagement, you can figure out the best time to post on LinkedIn for your business.
Armed with this knowledge, you can maximize your reach and get more out of LinkedIn.
Do you know the best time to post on LinkedIn for your business? If not, now is the time to find out!
1: What is the best time and days to post on LinkedIn?
It’s not surprising that LinkedIn posts have the most success during weekdays. The best time for your post is Tuesday, Wednesday, or Thursday mornings between 8am and 11 am EST.
2: Does the time you post on LinkedIn matter?
• LinkedIn’s algorithm is designed to show users the most relevant content, and it relies on several factors to determine what is shown in each user’s newsfeed – timing.
• Timing does matter on LinkedIn, but it is just one of many factors the site’s algorithm considers. Other LinkedIn users will see their updates if they post exciting and relevant content.
3: How do I increase traffic on LinkedIn?
Here are a few tips if you’re looking for ways to increase traffic on LinkedIn visibility and reach your business goals.
- Ensure your profile is up-to-date and includes keyword-rich descriptions of your skills and experience.
- Post regular updates that are relevant to your target audience. LinkedIn groups can also be a great way to connect with potential customers and clients, so consider joining relevant groups and engaging in discussions.
- LinkedIn ads can be an effective way to reach a wider audience.
4: Is it better to post more or less on LinkedIn?
Any LinkedIn user will tell you that one of the most common questions they get asked is how often they should be posting on the site. And, unfortunately, there isn’t a single answer that fits everyone’s situation. The best frequency for LinkedIn posting depends on a number of factors, including your industry, your goals, and your audience.
5: What type of content is best for LinkedIn 2023?
As we move into 2023, LinkedIn is poised to make significant changes that will impact how users interact with the site.
• The algorithm update coming to LinkedIn in 2023 will emphasize engagement, rewarding content that receives many likes, comments, and shares.
• Users who produce content that sparks conversation and gets people talking are likelier to see their posts appear in other users’ feeds.
Sadia Umer works on putting together high-quality content for ContentStudio customers to read. When she isn't writing, she can be found reading and trying random life experiments.