What is Best Time to Post On TikTok? 

by Alafiya Memon
10 minutes
best time to post on tiktok

If you’re wondering to know the best time to make a post on TikTok is, look no further. We have you covered! Most new businesses and TikTok creators often suggest the best time to post on the video-first platform. After all, TikTok algorithm that favors an organic route to go viral on TikTok. This means you can unlock a wide audience by following organic strategies without leaning too heavily on TikTok advertising.

Posting at the right time on TikTok also ensures you get more eyeballs on your content. In fact, by reaching your audience when they’re most active, you can get your content the boost it needs to gain a high-ranking (sweet) spot on users’ For You feed. Not to mention, timely posting increases your content’s chances of going viral.

So, in today’s piece, let’s walk you through factors determining the best time to post on TikTok. We’ll dive into the best hours and days to post in general and go specific into the right time to post based on your industry and location. You’ll definitely figure out the best time to make a post on your TikTok after reading this article.

 

Why its essential to find the best time to post on TikTok?

Although engagement on the app is impressive, going viral on TikTok is more complex than creating entertaining videos and hitting ‘post.’ Instead, you need to work with the TikTok algorithm to increase your chances of success. 

Speaking of winning at TikTok marketing, it’s essential to remember that the app’s algorithm looks at the initial interactions your content receives. Meaning: the better the response your post receives as soon as you publish it, the more it will be pushed to people’s feeds. 

You should post video content at the peak of your audience’s attention span. 

Think of it, really. When you post at a time your audience is active on the app, they’ll instantly see your video. This gives your content an immediate boost in views. And if you’re following all the ways to create audience-resonating content, you can easily garner favorites (likes) and comments on your content. 

This way, your content will get more views immediately, a higher video completion rate, and more audience interaction on your post. Again, this signals the TikTok algorithm that your video is resonating with its viewers, boosting it further. 

Conversely, posting at a different time when your audience isn’t active costs you views, likes, and follows. With little engagement on your posts, it’s unlikely TikTok would show your videos to more people. 

Put simply, if you want to reach a wider audience, post when your followers are more likely to watch your videos.

Also Read: Best Time to Post on Facebook

Best times to post on TikTok according to day in 2022

Each business has its own best time to post on TikTok. 

As we discussed earlier, try to post when your audience is most likely active. However, the exact time differs based on the following factors: 

  • Your (business) niche
  • Your audience’s profession and age bracket
  • Your audience’s timezone and location
  • Your audience demographics (whether you’re targeting men or women, for example)
  • The location and timezone of your audience 

Consider your target buyer or viewer persona when posting on TikTok. To understand your target viewers, figure out when they will likely be active on the video-sharing app. 

This isn’t all, though. When deciding the best time to post on TikTok, you can’t rely on your instinct alone. Instead, you’ll need data-backed insights to identify when your audience will be active. 

However, measuring such data takes work. As a newbie on the platform, you need more data from past content to analyze and find the best times to post on TikTok. 

It’s essential to stick with the general guidelines around the best time to post on TikTok when starting out. Then, as you publish content, you’ll start building up a data bank, which you can review to pinpoint when your audience is most active on TikTok. 

As for your general guidelines, here’s a look at the best global times (given in EST) to post on TikTok each day as per a recent study by the Influencer Marketing Hub

  • The best time to post on TikTok on Monday: 6 am, 10 am, and 10 pm EST
  • The best time to post on TikTok on Tuesday: 2 am, 4 am, and 9 am EST
  • The best time to post on TikTok on Wednesday: 7 am, 8 am, and 11 pm EST
  • The best time to post on TikTok on Thursday: 9 am, 12 am, and 7 pm  EST
  • The best time to post on TikTok on Friday: 5 am, 1 pm, and 3 pm  EST
  • The best time to post on TikTok on Saturday: 11 am, 7 pm, and 8 pm  EST
  • The best time to post on TikTok on Sunday: 7 am, 8 am, and 4 pm  EST

Looking at these times, it’s clear that people are using TikTok only once a day. This means you can post multiple times daily or later in the day if early morning doesn’t suit you. 

If you decide to post just once for a few days a week, though, stick to posting on Tuesday, Thursday, and Friday. To give you a closer look, here are the times that can bring in the most engagement on these days: 

  • 9 am on Tuesday EST
  • 12 pm on Thursday EST
  • 5 am on Friday EST

The best times to post on TikTok by location

Your audience’s location is vital in deciding the best times to post on TikTok. After all, the time your audience will be awake and leisurely online depends on where they are located. 

Moreover, the time difference between geographical locations means that while it may be the best time to post in one country, in another, your audience might be asleep at the same time. This is why you can’t just use the timings shared above as is.

How can you tell when to post on TikTok based on your audience’s location? Follow these steps to get your unique answer:

  • Step 1: go back to your viewer persona to find where your audience is located. 
  • Step 2: convert the global best posting times above to your desired timezone using World Time Buddy or another tool.

The best times to post on TikTok by industry

Besides your location, the industry that you belong to also counts.

For instance, the best time to make a post on TikTok would be different if you’re targeting an audience of stay-at-home mothers than when you target teenage boys.

Why? Because moms tend to use TikTok when their children are off to school. On the other hand, a teenage boy will probably scroll videos on TikTok on his way to school or college. 

As someone starting out on Tiktok, you can find the best time to post for your niche by returning to your target audience profile. Study your target viewer’s interests, busiest hours, habits, and more to determine when they would most likely be online on TikTok.

Keep in mind: this approach will give you a vague idea of when to post on the platform — not a definitive one. Even so, it’s better than having no idea when to post.

Once you’ve posted for a few weeks, you’ll have enough past data to analyze and develop a more optimal TikTok posting schedule.

Read Up: A Complete Guide to Schedule TikTok Posts in 2022

When should your business post on TikTok?

Regularly analyze your content to improve your TikTok strategy and drive more engagement.

Remember: solely relying on general best times for posting on TikTok doesn’t work in the long run. Because social media is constantly changing, you need to adapt your strategy to it.

In other words, for your TikTok videos to succeed, you need to analyze your past content and experiment with posting times to fine-tune your posting schedule.

Manually keeping a note of the days and times when your posts drive the most engagement can be tedious, though. It’s also an extreme measure considering powerful tools like ContentStudio can help you quickly find the best times to post on TikTok.

You can also review your TikTok Analytics to identify when your audience is most active. From there, create a schedule for posting based on the information you learn. 

Here are 3 methods you can use to find the best time to post: 

1. Using TikTok Analytics for posting at the best times

Learning from your own experience is another way to determine the best times to post.

You can use TikTok Analytics to analyze your past content to create an optimal posting schedule.

Here are the steps to follow:

Step 1: Upgrade to a TikTok Pro account

To get insights related to your audience and content performance, you’ll have to upgrade your account to TikTok Pro if you haven’t already. 

Three dots in the right corner of your screen allow you to do this. From there, go to ‘Privacy and Settings’ where you can find the option to ‘Switch to Pro Account’ under the Manage My Account tab.

tiktok settings

You must enter a few details to switch to a Pro account. Once done, you will be able to access analytics.

switch to tiktok business account

choose your tiktok business category

Step 2: Gather insights from TikTok Analytics

Once done with account swtich, you will be able to access analytics. Open your TikTok Pro account and go to creater tools.

choose tiktok business creater tools

go to business duite analytics

Here, you’ll find three categories: 

  • Overview: You can find video views, profile views, and follower metrics under this tab. 

tiktok analytics overview

  • Content: This category covers post-related metrics. You can find useful insights by tapping the Content tab and viewing your highest-performing posts. Note the timestamp of each post to see when you posted your high-performing videos to track the best times to post for you.

tiktok analytics content

  • Followers: This is where you’ll find your followers’ locations and what type of content they’re engaging with on your profile. 

tiktok analytics followers

Start by visiting the Followers tab to find the location of your followers. This way, you’ll know which timezone to post. 

Remember to also check your ‘Follower activity’ under the same tab. Here you can find the days and the hours your audience is most engaged. Monitor this data for a few weeks. 

follower insights

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Step 3: Start A/B Testing

TikTok Analytics will give you the data you need to know when your audience is most active. Then, based on this data, start testing.

Let’s assume that your audience is most active from 6 am to 12 pm on weekdays. With this in mind, you should schedule your posts during these hours for a few weeks. Then, make sure to change the exact posting time each week.

With your posts scheduled for the week, keep an eye on the engagement you are getting related to the time your posts are published.

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Step 4: Maintain a spreadsheet

Alternatively, you can use Google Sheets or Microsoft Excel.

In your sheet, enter details about the engagement your posts had received in relation to the time when you posted them. For example, enter the time you posted and the likes, comments, and views you have received on the posts.

This method requires some time and effort before you can determine the best times for you to post on TikTok. 

2. Using competitor analysis to find the best times to post

One way you can find the optimal times for posting videos to TikTok is to look at what your competitors are doing. 

Below is a stepwise plan to go when analyzing competitors:

Step 1: Track when your competitors are posting 

First of all, note down a few competitors to track. 

Visit their TikTok accounts to see when they have posted their videos. You can find the date of each video by clicking on the video right beside the account name.

analyze the competitors timing

Also, keep an eye on the engagement: the views, comments, and likes they’ve received on their posts.

Enter this information in a spreadsheet. 

Step 2: Check at what times their engagement has been highest 

With a spreadsheet ready, it will be easier for you to conclude what times are driving the most engagement for your competitors. But, of course, the same posting schedule can also work for you.

This method of determining the best time to post on TikTok is less reliable. This is because videos get engagement for many reasons other than the time they’ve been posted. 

3. Using other social media channels to find the best times to post on TikTok

If you’re also active on other social media networks, such as Instagram and Facebook, you can access their analytics to find what has worked for you on those channels

However, you can only follow this strategy if your content on other social channels is similar to what you post on TikTok. 

This can also give you an idea of the optimal times to post on TikTok.

Remember: when it comes to TikTok, the quality of your content matters the most. 

What’s more, your posts are also likely to get higher engagement if you follow trends, use TikTok’s inbuilt features, include trending & viral hashtags, and write enticing captions. 

Your posting frequency also matters. TikTok recommends posting 1 to 4 times a day. 

Just posting when your audience is active isn’t all. Your posts must also be captivating enough for people to interact with them.

Related Read: Best Time to Post Videos on YouTube in 2022

Overall Worst Times to post on TikTok

Weekdays would be the worst for posting on TikTok as people are busy studying and working. 

However, this isn’t the case. Instead, folks tend to be online more during weekdays than weekends.

Looking at the global best times for posting to TikTok, you can see that 5 pm, 6 pm, and 9 pm are the worst times to post. This is because people don’t seem to be active at these hours regardless of what day it is. 

Moreover, weekend nights also show low engagement, so it’s best to refrain from posting after 8 pm on weekends. 

Ready to improve your TikTok engagement by posting at the best times? 

When it comes to TikTok, a well-defined strategy and focus on quality can go a long way. 

Since the algorithm favors videos that immediately drive engagement, aim to post when people are likely to interact with your content. This will increase the chances of TikTok showing your content to a bigger audience. 

To begin with, start by following the global best times to post on TikTok. Once you have a library of content ready, use ContentStudio to schedule videos for automatic publishing when your audience is likely to engage. Not only will you automate posting, but you won’t have to dive into data to create an optimal posting schedule. 

Read-Up: What’s the Best Time to Post on Instagram in 2022?

Quick FAQs

  • What is the best time to post on TikTok? 

Best times to post on TikTok are 9 am on Tuesday, 12 pm on Thursday, and 5 am on Friday.

  • Is it better to post TikToks in the morning or at night? 

Posting videos to TikTok in the morning increases engagement, per findings from the Influencer Marketing Hub.

  • Does posting time matter on TikTok? 

Posting to TikTok at the optimal time does matter, as the TikTok algorithm looks at the initial interactions your content receives to boost your videos further.

Alafiya Memon

Alafiya Memon is a freelance content writer and an ardent lover of fries. She creates value-packed, conversational blog posts. When she's not working, you'll find her doodling or reading.

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