A Step-by-Step Guide to Creating an Effective Content Marketing Plan
If you haven’t had a chance to think about creating a content marketing plan or you haven’t thought this way while publishing content, then this is the perfect opportunity to tweak your content plan the right away.
If you’re wondering what I mean by a content marketing plan, then first go ahead and grab a cup of coffee because I will be going in detail and things are going to get very interesting.
Have you seen some brands who are taking about social media strategy all day?
Well, social media is just half of the equation. You have to have something in hand to pass it on to others.
Here comes the content – the most important part of the equation.
- They publish different types of content such as images, infographics, videos, and articles
- They share their content on a regular basis and repeatedly
- They also share others’ content
- They engage with their audience in the comments
Now, I’ll tell you what happens behind the backdrop:
- When brands publish content, they attract the audience
- They use their content to help solve the audience’s problems
- They deliver value to the audience to build their fan base.
- It produces traction because the content drives visitors to the website
- In result, the brands generate leads that could become their paying customers
So, that was a brief explanation of content marketing//- at a glance.
Let’s dig deeper and take a look at the step-by-step process of creating a content marketing plan:
Step #1: Identify Your Audience
Figure out the target audience to get into the content marketing landscape. Every brand has a different target audience. There would be competitors along the way, but if you master the content marketing skills, you’ll navigate through to reach to your audience.
For example, Filmora.io is a community of video creators, and their website explains it all almost immediately.
Similarly, ExtremeTracking is a tool for website owners to help track the visitors’ statistics. They’ve mentioned it quite clearly on their website’s homepage.
So, the message or headline on your website is pretty important and it comes down to reaching out to the right kind of people that might be interested in your product or service. To make that happen, we need to identify our audience, so that we could create content to attract them.
Step #2: Clarify Your Goal
You have to be 100% clear with your intention. It means that you need to publish purpose-driven content on your blog. Whether you’re creating a content marketing plan for a niche blog or a company’s official blog, the goal, however, should be clear. The upside of clarifying the goal is that your content doesn’t go off the rails.
Look at the Long Tail Pro‘s website. They’ve written a questioning-statement above the fold that says, “Are You Looking For An Easy Way To Find The Best Keywords To Rank In Google?” It shows that they’re crystal clear about their prospective audience and they’re expecting people, who need keywords to rank in Google, to visit their website.
Similarly, UberSuggest does something similar. They’ve mentioned, “Get more keywords ideas” on their homepage, which clarifies things for the first-time visitors. This strategy has to be reflected in your content before you start writing and publishing it.
Step #3: Map out the Content Strategy
It’s imperative to have a content strategy that articulates the type of content you’re going to produce. To layout the content strategy, things like the audience identification and goal setting should have already been done because it won’t be possible otherwise.
For instance, how would you choose a blog post topic when you have no idea about the target market and the intention of the brand. The content strategy typically involves the roadmap of the content creation that helps brands avoid stepping on the wrong foot in their pursuit of prospects engagement, lead generation, and conversion.
Content Marketing Institute defines content strategy as the creation, publication, and governance of useful, usable content.
According to Moz, content strategy is a guideline of how and why your content would be created, managed, and updated.
In other words, a brand must know that what kind of content could help the target audience and why it will impact them positively. When a brand figures this out, the rest of the process gets easier to make that happen.
Step #4: Plan Your Content Promotion
The content marketing is incomplete without the promotion of the content. To reap the benefits at its core, the brand that has been busy producing high-quality content for the target audience to help out somehow should also focus on the content promotion.
ContentStudio is a platform for researching, scheduling and sharing meaningful content with your audience. It’s an integrated social media management platform that also helps you discover the right content for curating it on your blog or social media.
Content curation consists of a compilation of own content and industry’s best content. It plays a vital role in your content promotion strategy. It’s necessary to develop a content promotion plan to cash in on your content creation efforts. The reason is that content marketing remains incomplete without promotion of the content.
It’s Your Turn Now
In the next three lines, I’ll summarize the whole blog post that you’ve just read:
I have simply tried to explain that you need to have a plan that elaborates who you want to reach, what is your end goal, what do you need to achieve that and how would you pursue.
Perhaps, you have got the idea of content marketing now.
If you’re excited to execute your content marketing plan, it does show that you have got this.
If you’re still wondering where to begin from, then I’d recommend taking a deep breath and reading this blog post again.
Now, let’s share your ideas!
I want you to tell me that how you’re going to make your content marketing plan. If you’re already doing it, then what else can you add to this brief tutorial on creating a content marketing plan.
I’ll see you in the comments section.