8 Effective Ways to Promote a YouTube Video

by Fabeeha Alam
12 minutes
Effective ways to promote youtube videos

So, you’ve just uploaded your brand-spanking-new video to YouTube, and you’re feeling pretty darn proud of yourself. Congrats, buddy! But wait, what’s this? After refreshing your page a gazillion times, your video’s views are still at a big fat zero. Zero. Zilch. Nada. Not a good feeling, is it?

Don’t worry, I’m gonna share 8 super effective ways to promote your YouTube video and get those views up, up, up! We’re talking tips and tricks that’ll make your video go viral faster than you can say “Charlie bit my finger”. Let’s get the ride to YouTube stardom started!

What is a Youtube promote?

You might’ve heard the word “YouTube promote” thrown around before, but what the heck does it even mean? Lemme break it down for you in words as easy as ABC.

What is a Youtube Promote?

Promoting your YouTube video is basically like being the DJ at a club. You could have the hottest tracks in the world, but if no one knows you’re playing them, the dance floor’s gonna be empty. That’s where promotion comes in. It’s all about getting the word out there and telling people you’ve got the jams they need to hear.

So, how do you do it? Well, promoting your YouTube video can involve a bunch of different YouTube strategies, from social media blasts to collaborations with other creators. The goal is to make your video as visible as possible so that people are lining up to hit that play button.

For example, you could use targeted ads to get your video in front of specific audiences or reach out to influencers to help spread the word. Interesting, innit?

Why is it important to promote your Youtube video?

If you’ve spent any time at all creating content for YouTube, you know that it takes a lot of work. From writing scripts to editing videos, it’s a labor of love. But what’s the point of all that effort if no one’s actually watching your videos?

That’s where you need promotion. In case you’re still wondering, here are 5 reasons why promoting your YouTube video is important for your success.

Get more views

Get more views

Okay, let’s state the obvious here. If you want more people to watch your videos, you need to promote them. It’s like having a party and not telling anyone about it – sure, you might have a great time by yourself, but it’s not really a party, is it?

Promoting your videos gets the word out there so that more people know about your channel and want to tune in. I mean, you could have the most amazing content in the world, but without promotion, it’s just gonna sit there gathering dust.

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Build your audience

Build your audience

Now, let’s take it a step further. Once you start promoting your videos, you’ll start to attract new viewers to your channel. These are people who might not’ve found your videos otherwise, but now that they’ve seen your promoted content, they’re interested in what else you have to offer.

If they like what they see, who knows? They’ll stick around and become part of your loyal fanbase. Think of it like a rock band – they might start out playing to small crowds, but with promotion, they can build a massive following of die-hard fans.

Increase your watch time

Increase your watch time

One of the key metrics YouTube uses to determine a video’s success is watch time. It’s basically how long people are watching your videos for. The longer your watch time, the better your video will perform in YouTube’s algorithm, which means more visibility and more views.

By promoting your videos, you’re getting more people to watch them, which in turn boosts your watch time. It’s a win-win situation, y’all.

Attract brand deals and sponsorships

Attract brand deals and sponsorships

Let’s get real for a minute. If you’re trying to make a career out of YouTube, you need to make some $$$. And one of the best ways to do that is through brand deals and sponsorships. But here’s the thing – brands aren’t just gonna hand you a bag of cash because you made a cool video.

They wanna see that you have an engaged audience and that your content is reaching a lot of people. With promotion, you’re showing brands that you’re serious about your channel and that you’re willing to put in the work to grow your audience. That’s the kind of stuff that makes ‘em sit up and take notice.

Stay ahead of the competition

Stay ahead of the competition

Let’s look at the big picture. YouTube is a massive platform, and there are millions of creators out there all vying for attention. If you wanna stand out from the crowd, you need to be constantly promoting your videos and finding new ways to reach your audience.

Kinda like a game of dodgeball – if you’re not on your toes, you’re gonna get hit in the face with a rubber ball. By staying ahead of the competition and promoting your content like crazy, you’re giving yourself, quite frankly, the best chance at YouTube success.

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How to Promote a YouTube Video

Done making your YouTube video? It’s time to get that baby seen by the masses! Now, there are two main ways to promote your video: organic and inorganic. And I’m gonna let you in on what they are and how they work.

Organic ways to promote a YouTube video

Wondering “how can I promote myYouTube videos for free?” The word you’re looking for, my friend, is organic. And yes, I’m gonna show you how.

  • Optimize your video for search: Start by optimizing your video for search engines. Use relevant keywords in your title, description, and tags to make it easier for people to find your video when they search for something on YouTube. For example, if you’re making a video about baking cookies, use keywords like “cookie recipe,” “baking tips,” and “chocolate chip cookies” in your title and description.

Optimize your video for search

  • Share your video on social media: Share your video on all of your social media platforms, including Instagram, Facebook, Twitter, and TikTok. This is a great way to reach a wider audience and get your video seen by people who haven’t subscribed to your YouTube channel. Make sure you include a catchy caption and a link to your video, too.

Share your video on social media

  • Collaborate with other creators: Reach out to other creators in your niche and collaborate with them on a video. This is a great way to cross-promote each other’s channels and get your video seen by a wider audience. For instance, if you’re a beauty vlogger, you can collaborate with a makeup artist or hairstylist to create a bedazzling tutorial together.

Collaborate with other creators

Related Read: Social Media Collaboration: How to make it work?

  • Engage with your audience: Respond to comments and messages from your audience, and ask them to share your video with their friends and family. Word of mouth is a pretty powerful tool, and if your audience loves your content, they’ll be over the moon to share it with others.

Engage with your audience

Also Read: Best time to post videos on YouTube in 2023

Inorganic ways to promote a YouTube video

And of course, we’re definitely gonna explore how to promote YouTube videos the faster way too – inorganically.

  • Use paid ads: YouTube offers a range of paid advertising options, including TrueView ads and bumper ads. What’s amazing is that these ads can be targeted to specific audiences based on demographics, interests, and search history. For example, if you’re promoting a fitness video, you can target your ad to people who have recently searched for workout routines. How cool is that?

Use paid ads

  • Partner with influencers: Partner with influencers in your niche to promote your video to their followers. Now, this can be a paid partnership or a collaboration where you both promote each other’s content. So if you’re promoting a new beauty product, for instance, you can partner with a beauty influencer to create a sponsored post on Instagram.

Partner with influencers

  • Submit your video to online communities: Submit your video to online communities, like Reddit or Quora, that are related to your niche. This can help you reach a much bigger audience and let a crazy amount of people watch your video, which they probably wouldn’t even know about otherwise.

Submit your video to online communities

  • Use email marketing: Use email marketing to promote your video to your email subscribers – it’s a great way to reach a targeted audience who is already interested in your content. Plus, don’t forget to include a catchy subject line and a thumbnail of your video in the email. It works wonders, I assure you.

Use email marketing

Organic Vs. Inorganic Promotion on YouTube

Now that you know about organic and inorganic promotion on YouTube, and how they’re carried out, you’re probably wondering what sets them apart. Well, the difference between the 2 is somewhat similar to growing your garden from scratch vs buying pre-grown plants. Lemme explain.

Organic promotion involves using free and natural methods to promote your YouTube video, such as optimizing your video for search, sharing it on social media, collaborating with other creators, and engaging with your audience. These methods are like planting your own seeds and nurturing them over time. Sure, they take more effort and time, but the results are much more sustainable and long-lasting.

Organic Vs. Inorganic Promotion on YouTube

On the other hand, inorganic promotion involves using paid methods to promote your YouTube video, such as using paid advertisements, partnering with influencers, submitting your video to online communities, and using email marketing. These are like buying pre-grown plants and placing them in your garden. They’re definitely quicker and may give you more immediate results, but they require a financial investment.

Another key factor that makes the two different from each other is that organic promotion focuses on building a strong foundation for your channel and creating meaningful connections with your audience while inorganic promotion focuses on reaching a larger audience quickly and getting your video seen by as many people as possible.

All in all, both have their fair share of pros and cons, and the best strategy heavily depends on your goals, budget, and target audience. If you’re just starting out, organic promotion may be a better option as it allows you to build a loyal following and create a strong brand voice. But if you’ve gotten out there already, are looking to grow quickly, and have a budget to spare, inorganic promotion is a much more suitable option for you.

The key, of course, is to find a balance between the two and use a combination of both, organic and inorganic promotion, to skyrocket your channel’s reach and achieve your goals.

Benefits of Organic Youtube Promotion

Thinking just why you should organically promote your content on YouTube and what pros you’ll get out of doing so? Lemme tell you why it’s such a holy grail.

Build a loyal community of viewers

Firstly, organic promotion helps you attract a tribe of dedicated fans who are genuinely interested in your content. By targeting the right audience, you’ll be building an authentic community of viewers who are more likely to stick around, engage with your content, and become your ride-or-die fans.

Build a loyal community of viewers

Develop a unique brand identity

Secondly, organic promotion lets you develop a distinct and memorable brand identity. Through collaborations with other creators, engagement with your audience, and strategic promotion on social media, you’ll be crafting a unique voice and personality for your channel that viewers will remember.

Develop a unique brand identity

Create a foundation for sustainable growth

Plus, unlike inorganic promotion which can be expensive and fleeting, organic promotion is pretty cost-effective and creates a foundation for sustainable growth. By putting in the time and effort to grow your channel through authentic engagement with your viewers, you’ll be planting seeds for long-term success.

Create a foundation for sustainable growth

Foster genuine interactions with your viewers

Moreover, organic promotion allows for genuine interactions with your viewers, fostering a sense of community and trust. Rather than just pushing your content onto random people, you’ll be connecting with individuals who are actually interested in what you have to say. It’s like having a meaningful conversation with a close friend.

Foster genuine interactions with your viewers

Benefits of Inorganic Youtube Promotion

Now, let’s talk about the benefits of inorganic promotion on YouTube.

Quick Exposure to a Wider Audience

Inorganic promotion allows you to reach a wider audience quickly. If you have a big budget and you’re looking to gain exposure quickly, it’s your best bet. It’s like buying a ticket to the front row of a concert. Sure, it might be expensive, but you’ll get to experience the show up close and personal.

Quick Exposure to a Wider Audience

More Control over Targeted Audiences

It also gives you more control over who sees your content. Through targeted advertising, you can choose who sees your videos based on demographics, interests, and more.

Think choosing the perfect outfit for a first date – you’ll be able to tailor your content to the people who are most likely to enjoy it.

More Control over Targeted Audiences

Rapid Testing of Strategies and Approaches

In addition, inorganic promotion allows you to test different social media strategies and approaches quickly. By running paid campaigns, you can test different headlines, thumbnails, and descriptions to see what resonates with your audience. It’s like experimenting with different spices in a recipe. You’ll be able to fine-tune your content until it’s *just right*.

Rapid Testing of Strategies and Approaches

Jump-Start Channel Growth

Plus, it can help you jump-start your channel growth. If you’re just starting out, it can be pretty tough to gain traction and attract viewers. With inorganic promotion, you can give your channel the boost it needs to start attracting more organic views and subscribers. Ever used a booster to start your car? It’s exactly like that. Once the engine’s running, you won’t need the booster anymore.

Jump-Start Channel Growth

Increased Revenue and Brand Recognition

And of course, inorganic promotion can lead to increased revenue and brand recognition. By reaching a wider audience, you’ll have the opportunity to get more subscribers and increase your watch time.

This, in turn, can lead to more revenue from ads and sponsorships, as well as increased brand recognition. Kinda like going viral on social media. Once people start talking about you, your brand quickly becomes a household name.

Increased Revenue and Brand Recognition

And there you have it, folks! 8 effective ways to promote your YouTube video like a pro. Now remember, the key to success on YouTube is not just about creating great content, but also about promoting it effectively. With the strategies and tips we’ve shared, you can take your videos to new heights and grow your audience like never before.

But here’s the thing – promoting your YouTube video isn’t a one-time thing. It’s an ongoing process that requires consistent effort and dedication. It’s like tending to your garden. You can’t just plant the seeds and hope they’ll grow on their own. You need to water them, fertilize ‘em, and weed out any unwanted growth.

Similarly, you gotta keep promoting your videos through organic and inorganic methods to ensure they get the attention they deserve.

So, don’t be afraid to experiment with different promotion techniques and find what works best for you. Keep creating amazing content, engage with your audience, and always look for new ways to promote your videos. With hard work and the will to do whatever it takes, you can turn your YouTube channel into a thriving community and reach those goals.


Q: How much does it cost to promote a YouTube video?

A: It depends on the promotion method you choose. Inorganic promotion through paid ads can cost anywhere from a few dollars to thousands of dollars depending on your budget and targeting. Organic promotion, on the other hand, can be free or require minimal costs such as equipment or software.

Q: How do I promote a YouTube video to a million views?

A: There’s no guarantee that you can reach a million views, but there are some tips you can follow to increase your chances. First, optimize your video for SEO and use eye-catching thumbnails. Second, promote your video through paid ads and social media platforms. Third, collaborate with other creators and participate in YouTube communities to gain more exposure.

Q: Can I pay someone to promote my YouTube channel?

A: Yep, you can hire a professional YouTube marketer or influencer to promote your channel through paid promotions or collaborations. However, make sure to do your research and choose a reputable individual or agency to ensure your investment’s worth it.

Q: How do I know if my YouTube video is good enough to promote?

A: There’s no one-size-fits-all answer to this question, as what constitutes a “good” video can vary depending on your niche, audience, and goals. However, some general signs of a strong video include high production quality, engaging content, and a clear call-to-action. Oh and don’t be afraid to ask for feedback from friends, family, or other creators in your community!

Q: Is it worth it to promote my YouTube video on social media?

A: Absolutely! Social media platforms like Twitter, Facebook, and Instagram are great places to share your content and reach a wider audience. Just be sure to tailor your approach to each platform – for example, you might want to create a shorter teaser video for Instagram or share behind-the-scenes photos on Facebook.

Q: Can I promote my YouTube video without annoying my audience?

A: Yes, you can! The key is to strike a balance between promoting your content and engaging with your audience in a genuine way. Avoid spamming your followers with constant links to your videos and instead focus on building relationships with your audience. Instead, ask for their feedback, respond to comments, and create content that addresses their needs and interests.

Q: How can I stay motivated when promoting my YouTube video feels like a slog?

A: It’s normal to feel discouraged or burnt out when promoting your videos, especially if you’re not seeing the results you hoped for. To stay motivated, try setting small, achievable goals for yourself, taking breaks when you need to, and reminding yourself of your long-term vision for your channel. Plus, always be ready to switch up your approach or try new strategies if something isn’t working.

Fabeeha Alam

Fabeha is a martial arts enthusiast and animal lover who's always ready to take on new challenges. When she's not practicing her kicks and punches, she's out making new furry friends or discovering a new hobby.

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