How To Ace Instagram Aesthetics For Businesses

by Wasiq Naeem
5 minutes
Trending visuals for Instagram

When it comes to releasing new products or launching campaigns, Instagram engagement metrics have become one of the key performance indicators (KPIs) to measure for any business niche.

If you haven’t set up a business profile on Instagram already, it is time to start. Instagram has over a billion monthly users, with millions of people logging onto the platform daily. After Facebook, it has become the largest and most engaging social platform.

When you use Instagram for business purposes, make sure you give primary attention to visuals. Instagram aesthetics are everything. Creating engaging designs and aesthetic grids is a must for any business building a successful Instagram profile. Following is one specimen of the layout grid by ContentStudio:

ContentStudio Instagram grid


How to create aesthetic Instagram posts?

before we talk about the trending Instagram designs, here’s how to use modern graphic design services to quickly produce impactful content.

#1. Keep your Instagram aesthetics consistent with online brand kits

You can play with contrast, warmth, saturation, and other settings in your designs. However, constantly switching themes and layouts confuses your audience.

Imagine if Pepsi suddenly changed their color palette from traditional blue and red – to red and yellow. It would result in many outrageous comments from disappointed customers used to the brand’s standard colors.

Keep your Instagram content consistent, especially in terms of graphic design. Maintaining style guidelines might be challenging and time-consuming, especially when you have to make several posts per day. But now, you can create a customized brand kit in Crello, and they will be branded with the correct logo or color palette automatically.

Related Read: A Must-Read Hashtag Guide For Instagram Influencers

#2. Use ready-made templates to simplify regular communication

Reducing or increasing the number and frequency of posts on the Instagram feed can be detrimental. People might forget about your business if you upload very little content, or their feed could get cluttered if you post too much. You do not want to risk people unfollowing you after all your hard work.

Regular Instagram communication is like going to the gym. If you want to gain some muscles – you have to exercise several times a week.

With over 50,000 strikingly designed templates for all kinds of content, by Crello, you won’t have to sweat to DIY a couple of fresh Instagram designs in no time.

#3. Don’t hesitate to use stock photos to create visually rich content

The days of single-image posts are long gone, as followers are hungry for many images of their favorite things. Today, you don’t have to worry about taking hundreds of photos for your Instagram carousels. Crello has over 200 million royalty-free stock files at hand, so you can quickly find a dozen visuals for carousels.

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#4. You don’t have to be a director to produce cool, short videos

Videos are a must-have for any small business. And in a world that’s always in a hurry, short-form video content ranging from 4-30 seconds will continue to explode in 2022. A big thanks to the rise of Reels and Stories on platforms such as Instagram, Facebook, Snapchat, TikTok, and more.

Read up on Best Time to Post Videos on Youtube

Make sure to captivate your audience’s attention within the first to seconds of your video. It doesn’t have to be complicated. Go to Crello and select the Instagram Video Story format. Pick from thousands of available Full HD stock video clips and animations. Then, make your video “readable” by adding text overlays, and you are ready to share.

Text over image: Instagram post

Related Read: 7 Instagram Growth Hacks to Learn from Social Media Experts

Visual & Thematic Trends on Instagram in 2022

Now that you understand how simple designing for Instagram is, let’s talk about the themes that are going to be most relevant this year.

Today, many people use Instagram to discover new products. It has evolved from purely social media to an e-commerce platform. And the pandemic fueled this trend, forcing many businesses to go digital.

“Lately, we’ve been seeing a drastic rise in demand for business templates, and now they form 95% percent of our fresh collections.” – Veronika Liashenko, Crello Concept Lead Manager.

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The ability to sell products directly through images made Instagram and Facebook ideal selling platforms because users no longer have to be redirected to a website. And this very fact makes  Instagram aesthetics an essential component of this social channel’s marketing.

Here are some trending design templates by Crello in 2022:

1. Food & Restaurants

Instagram post of a Diet Plan on Sale 2. Kids’ products

Kid's products on Instagram

Kid's products on Instagram

3. Pandemic

Pandemic Instagram Posts
4. Minimalist text templates
Minimalist Instagram Post with text

Related Read: Instagram Alt Text: A Complete Guide For Everyone

5. Interface templates

Crello Templates
Aesthetic colors drive sales through Instagram!

Colors are an essential component of aesthetics to consider on Instagram. 90% of customer decisions in regards to your product or service will be made based on color alone. Selecting the right color palette for your visual communication plays a key role.

Don’t worry if you have no clue about color theory or how to pick and combine colors. Modern graphic platforms like Crello have dozens of palette presets, which greatly simplify these processes.

In 2022, pleasant and calming pastel shades of primary colors (reds, blues, and yellows) became a dominant trend in design.

Pastel color splash

Related Read: How To Use Instagram DM To Improve Conversion Rates

How seriously do you take your Instagram Aesthetics?

Instagram is one of the most competitive platforms, and in order to boost engagement and build a large customer base, you need beautiful visual content.
Fortunately, you don’t have to be a professional designer to produce eye-catching visual content for your brand. With new, easy-to-use online design services like Crello, anyone can create studio-level Instagram posts, stories, or videos in minutes. All without a big price tag attached to it.

Author’s bio:

Olexandr Shtukar has a 10-year of experience in the advertising industry and is an award-winning copywriter. He’s a rare sort of author who thinks before they begin to write.

Wasiq Naeem

Wasiq Naeem is a content and digital marketing veteran who is passionate about his writing. Extensive research and producing high-quality content is just another day at the office for him.

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