Instagram is a visual platform, and one of the most important things to focus on when creating content is the overall aesthetic of your profile. One way to achieve a cohesive and visually appealing profile is by styling your Instagram grid layout.
In 2023, there are several ways to style your grid, including using a consistent color scheme, using similar filters, and arranging your images in a specific pattern. With a little bit of planning and creativity, you can create a stunning Instagram grid that will grab the attention of your followers and attract new ones.
Also Read: Guide to Instagram Collaborative Collections
What is an Instagram grid?
An Instagram grid is the layout of your profile, where your posts are arranged in a grid pattern of 3×3. Each square on the grid represents one of your posts, and the overall layout can create a consistent aesthetic and tell a visual story to your followers. It is the first thing people see when they visit your profile, so it’s essential to pay attention to the overall appearance of your grid.
It has become a popular way to showcase your brand or personal style on the platform. And with the right Instagram marketing strategy, can help you increase your engagement and followers.
You can go about posting whatever you like, in whatever sequence you prefer. However, to someone who visits your account, it would look all haphazard – no theme, zero color coordination, which leaves a poor impression.
Put together carefully and thoughtfully, your Instagram grid can communicate a story – giving profile visitors a reason to follow you. This is why you need an engaging Instagram grid layout so that it can leave a strong visual impression on your audience thus improving your Instagram SEO.
How to create the perfect Instagram grid layout for your brand?
Creating a grid view takes some planning. But it wouldn’t be hard if you follow along and do things in these steps.
Step 1: Work out your Instagram grid’s theme
This is where you figure out the kind of aesthetic impression you want to leave on your visitors. This could be anything from a brightly, bubbly feed to a sober, strictly professional impression. Similarly, you can pick from playing with a dark, nude-shaded, or airy aesthetic.
Miro, for example, has a lively theme that follows their brand colors:
For the sake of consistency, it’s best you aim to leave the same impression with your Instagram feed as the one that your business website leaves. This way, you can put forward a uniform, well-defined, and consistent brand personality that’s memorable and drives engagement.
If you’re growing a small business or personal brand and haven’t invested much in your website, it’s a good idea to sit down to decide the brand personality you want to share with your audience and stand out as well as aids in making money on Instagram.
- What aspects of my personality or business personality do I want to share with my target audience?
- Which visual theme would best communicate my brand personality?
Answering these questions now is essential for finding the direction you want to take. In the long haul, you can return to these documented answers and follow the same notes for creating another social media account, your website, or any other visual asset.
So the work you put in now will help you stay on track and be consistent in communicating your brand personality. Win-win. 🙌
Take a look at Biteable’s Instagram account. It uses the same brand colors that their Twitter and website does. And the aesthetics deliver their brand personality as bright and lively. In short, they live by creating cheerful, mood-lifting visuals that quickly catch attention.
Step 2: Settle on your colors and font
Once you’ve finalized your account’s theme, work on your brand colors and font. Again, this helps with consistency in your visual design. Plus, it reduces work on you as each time you sit to create your posts, edit graphics or pictures, you’ll already have the info on which colors and font to use.
You don’t need to spend very long on this step if you already have a documented visual brand identity. If not, take the time to settle on 2-3 colors that best describe your brand. Want a secret tip? Select colors based on psychology or the effect they leave on your audience.
So instead of shortlisting your favorite colors, identify the impression you want to leave on your audience. Then, pick a color that can help you do so. For instance:
- The color orange is for enthusiasm, creativity, and enthusiasm
- Blue is a calm color that symbolizes trust. Red showcases passion and adventure
- And, yellow is for positivity, happiness, energy, and creativity
If you’re a personal brand though, you can absolutely include a favorite color or a color that captures your personality.
Take Motivational Speaker and Author, Melanie Deziel, for example. Her colors are white, black, and red. And, her IG grid reflects those in almost every picture she shares.
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Step 3: Revisit your content plan to revise the posts you’ll need to create
The content that you intend to share on Instagram plays a significant role in the type of posts you’ll add to your grid.
For instance, you can choose from posting human faces (as Melanie does), quotes, sticky notes, tweets, or graphics that share industry tips. However, posting the shortlisted content types without any pre-determined pattern ruins the look you want to achieve with your Instagram grid layout.
The solution? Decide on a posting frequency. Say you want to post lots of tweets. In that case, you can settle on posting tweet-based pictures after two other graphics or any other content type. This way, the tweets you share will end up taking up the central position in the 3-block grid, giving you a uniform, visually engaging overall grid.
So a simple action steps to follow: decide on the type of content you’ll share. Keep it to 2-3 types if you want to keep things simple yet engaging. Then, create an Instagram grid layout from the post types. Say, two brightly coloured graphics on either side with a quote at the center.
Or, like the Female Hustlers, play with two colors – basic but snazzy:
Of course, you don’t have to remain limited to this grid view alone. You can try a ton of other Instagram grid ideas – we’ll share more of these in a bit. Simply be sure to visualize the photo grid pattern you choose to get an idea of how it’ll look.
Step 4: Pick a grid pattern
Now, here’s where you pick from various Instagram grid ideas. Keep in mind, some are a bit more challenging than others to execute. So decide realistically – factoring in the time you have up your sleeve and being honest about your aesthetic/design sense.
Types of Instagram grid layouts:
i. Color coordination
For this grid view, work out color similarities or coordinate posts based on color. The aim is to have some color consistency in each type of post you share on your account.
The Female Hustlers example above followed this color scheme coordination layout. You can also take this a step further and transition from one color theme to another – a grid view layout that we’ll discuss next.
ii. Rainbow feed
Rainbow feed is when the colors in your grid change over time. This could be with each row of three posts, two rows, or three rows.
But, for this to work, you’ve got to have a good sense of color contrasts. Because shifting from one color scheme to another means the two colors bear some semblance to make the transition smooth.
Visme, a DIY design tool does this well, moving from shades of grey and yellow to orange and blue, for example:
Pro tip: Split images across a number of six or nine titles. This creates a strong visual impact and is best for highlighting special announcements such as product launches.
iii. Multiples of three
This Instagram grid view works with 3 tiles at a time – each sharing a similarity. For instance, share the visually related images that tell a visual story. If they don’t tell a story, they should at least be visually related to each other one way or another.
Follow each grouping of three with another grouping that’s either visually related or communicates a story. This will help you create a unique video grid for Instagram that’s cohesive yet differentiated on the whole.
However, be prepared: this type of grid template takes work. You have to ensure posts in a grouping are related but not similar so each stands out on its own while blending with the grouping’s mini visual theme.
Like the grid view above, the row-by-row also tells a story. The idea is simple: post a row (three posts) sharing a theme, say quotes, followed by another row that shares another theme, for example, pictures.
This can make a very engaging Instagram grid layout – one that looks like a magazine. So, as a writer, I can use the row-by-row layout to share quotes in one row, followed by my desk’s pictures in another, followed by quotes again, which are then followed by pictures of my book collection.
v. Instagram Tiles
Instagram tiles is a super simple and common Instagram grid layout template to follow. It involves sharing a photo followed by a quote on repeat – making for a classy Instagram grid view.
You aren’t limited to altering between photos and quotes though. Choose from any number of combinations that define your brand and are easy for you to make/curate.
For instance, you can post a drawing/illustration or a photo, an animation or a photo, or even an illustration and quote. Best to keep it human by adding your pictures, but that’s not set in stone.
vi. Line in the middle
This is another easy way to create a welcoming Instagram photo grid. Simply reserve a single line in the center of each row. This way, when you put together all your posts, you’ll get a consistent single line in the middle that comprises a content type – quotes, illustrations, tweets, or whatever you prefer.
Have more quotes to share than photos? Reserve the centerline in each row of three for a photo. Hence, your overall feed would have two lines of text on either side and one column of photos in the middle. You can also replace this photo grid template with a central column of illustrations or anything that you handcraft.
Border grid is another way to stand out on Instagram by helping create consistency. You can try plain white, square borders around each picture you post or go for borders on the sides. You can also get creative with a border grid layout, for instance, by using a circular border.
If you’re ready to put in some work, there’s another Instagram photo grid that you’ll like. This one arranges a set type of photo with a pre-selected color in a diagonal fashion. So what you’ll need to do is:
- Select a color theme for the pictures/posts you’ll add diagonally
- Select a phototype or central point of focus such as cat pictures
Now post them after three other pictures so they form a diagonal pattern when viewed. If you are ready to up the technical level a bit more, you can try the double diagonal Instagram grid layout. In that, select two different photo themes and colors. Then arrange each type to form a diagonal sequence in the grid. In this pattern, you can only have two random pictures that don’t follow the diagonal pattern.
This is the simplest of all the Instagram grid templates we’ve shared so far. You work post by post – no worries of pre-planning the entire grid beforehand. So what adds consistency here? Using the same filter or preset for each post. Alternatively, be sure to have the same colors in each post, as Lizzie Evans does, so that they look linked to each other.
x. Single image layout:
This layout features a single image that takes up the entire grid. This layout is perfect for showcasing a single product or promoting a sale.
xi. Collage layout:
This layout features multiple images arranged in a collage-style format. This layout is great for showcasing multiple products or telling a story through multiple images.
Step 5: Preview your grid
With this, we’ve answered the bulk of how to make an Instagram photo grid. The final step is to lay out your grid and preview it.
To this end, creating a mood board can help. A mood board is a visual collage or presentation and it helps you visualize your account’s posts – giving you an Instagram grid view before you hit publish. This way, if you’re following a challenging layout, you can see if there’s a mistake or slip somewhere that breaks the consistency in the pattern.
Instagram grid layout examples
Now, let’s leave you with some inspiring examples of brands doing Instagram grids right.
Here we go:
1. Rifle Paper Co
The Rifle Paper Co Instagram grid has an incredible grid. All pictures are taken from afar (none of them is extremely focused) so there’s uniformity in the overall view. Plus, there’s a floral element in each picture – furthering consistency and showcasing the brand’s personality.
2. Project 7
Project 7’s Instagram has a very visually well-done account that follows a strict color theme – popping, bold colors. Their theme is bright on the whole as that’s the kind of impression they want to leave on their visitors. Another small detail that’s hard not to notice: Stories Highlights share the same color.
3. Mindful Words Illustrator
Next up is Mindful Words Illustrator. The grid shows that it’s based on a consistent font style. On top of that, there are a lot of colors, making it a lively, bright feed. However, they’re all arranged by the squares layout view. This is why each post shares at least one color from the previous post.
WorkParty is the exact opposite though as its brand colors are limited to shades of pink. It’s why each post has a selected pink shade that falls within their brand’s color palette.
5. The Mind Geek
This one’s another good example of an Instagram grid layout done well – without even relying on sharing photos. The Mind Geek follows a theme based on sticky notes that share an important message. Plus, the grid uses color combinations for further consistency with 3-6 tiles showing the same color than taking a rainbow approach as the base color of the post changes.
Like the Biteable example shared above, Headspace’s Instagram is another example of an on-brand account. If you’ve ever followed them on Twitter, visited their site or app, or checked out their guide to meditation on Netflix, you’ll see each place follows a bright color theme and a particular font. In fact, their brand colors are all lined up in their Stories Highlights too.
7. Shelby Mahurin
This author account has a dark theme, possibly because it uses the same preset over all the pictures to create a uniform grid view.
One look at 8fact’s account and you can tell they’ve intelligently executed a consistent grid. How? By using the same template. This means each time their followers see their post, they can instantly tell it comes from their brand.
The much-needed break in the uniformity comes from the background picture and its exposed corner. But those too are on-brand as they’re all dark-themed pictures sharing white, black, and gray as their theme colors.
9. The Language Nerd
The Language Nerd also creates a memorable grid view on their Instagram account by alternating between two shades of green backgrounds, their brand colors. At the same time, they use the same font, keeping up with their branding here as well.
10. Career Contessa
Again, in Career Contessa’s Instagram grid view too, you can see that all posts are designed using their brand colors. They’ve clearly taken into account their content strategy for Instagram to design engaging posts.
11. Kerby Rosanes
Last on this list is illustrator Kerby Rosanes’s Instagram grid layout. It follows the same colour theme, content type (mostly), filter, and the way the pictures are taken. Pictures either show the illustrator’s hand at work, the wooden background or capture the full illustration only, therefore, creating an attractive and consistent grid view.
Emerging trend of Instagram grid layout design 2023 and beyond
Before we wrap this up, it’s essential we leave you with a future trend in an Instagram grid layout: video reels. Bite-sized video is all the rage lately. So you can expect the video grid for Instagram to pop up regularly in people’s IG profiles.
If you’re a regular Reels creator, you’ll want to identify a sequence or recurring pattern for adding the videos to your grid layout and post content accordingly. This way, you can set audience expectations while creating a visually engaging account layout.
To recap, you need an Instagram grid to showcase your brand personality and narrate your Instagram story visually as best as you can. For this, put your thinking cap on and figure out your brand colours and fonts, the theme you want to follow, and the impression you want to leave on your visitors. All the better if you’ve already done this groundwork with a documented brand visual identity guide.
Then, pick any of the nine Instagram grid ideas we shared with you. Select one based on the ease with which you can follow it. Don’t forget to preview your grid layout view before you start publishing it.
Masooma Memon is a pizza-loving freelance writer by day and a novel nerd by night. She crafts research-backed blog posts and articles for small businesses and app companies who aim to employ quality content to educate and engage with their audience.