Managing a single social platform like Instagram can become a very demanding task. As a result, many of our favorite social media celebrities have come forward highlighting the stress they go through with Instagram management.
Celebrities like Miley Cyrus and Kendall Jenner have both stated how difficult it is to keep up with their Instagram accounts. Now imagine the struggle marketers face handling multiple accounts.
Thus, choosing the correct Instagram management tool to manage all your social media accounts is life-changing. Even more so for Instagram users.
That is where ContentStudio comes in; from curating the perfect content for your audience to automating the entire process turning your Instagram management chaos into child’s play.
How does that work out?
Instagram Direct API & what it entails
There are many web apps that help with posting to Instagram using Social Media Management tools (SMM). However, none come even close to the ease that users experience with Direct Application Programming Interface or Direct API.
So it is natural that our app supports this integration to make it your go-to SMM tool. But what does it do?
With the direct API, you can instantly post single or multiple images (carousels), and/or videos to Instagram without the need for any bridging apps and add the first comment to your post. But due to Instagrams restrictions, publishing stories and IGTV videos is not possible; though we have a solution for that.
Furthermore, due to the integration with ContentStudio, you can create posts yourself or use our content discovery to fetch content, you can discuss and collaborate your drafts with team members, and coordinate with clients to meet their expectations ensuring top-notch publishing.
These features and more are further explained below.
Publishing tools & perks
ContentStudio gives you a combo of game-changing tools that aid you in content creation, Instagram growth, and marketing.
As a marketer, finding exactly what your audience needs, which gives good SEO results and is trending, proves difficult. Now to achieve this daily is nearly impossible without any tool.
We managed to turn this complex set of tasks into a simple crawler that finds exactly what you need. Keep up with topic trends using Insights, use intricate filters and sorters to cherry-pick exactly what you need.
Not only that, but the engine also displays the engagement values and “sentiment” of the search results. Topics for content curation are saved for easy access in a convenient list.
The composer is a module in ContentStudio that uses its perks to help you create the perfect post. It consists of the following:
– Content Categories
One of our most sought features, Content Categories is a sigh of relief for any marketer out there. It allows you to set a specific schedule for a specified category that contains all accounts relative to its group.
When you select a category in the composer all accounts associated with it will be selected automatically and set to the schedule you have customized to it. That leaves you only with post creation!
– Core post editor
Whether you use our curated content or create your own, the core editor has your Instagram posts covered. Upload your multimedia or use one of our many integrations (Flicker, Pixabay, Giphy, and more) for the perfect image.
Along with that, you can use Canva to edit your image with various tools and filters to fit your moment, add your own UTM, and add a location to your post.
Another one of our prized features, especially with large businesses and agencies, is our workflow management tool. You can set tasks for your team members for the post, add comments that you wish to be noted by your group, and have a live preview of your post as it would show on phones and desktops.
The hashtag tool is a cheesecake for Instagrammers and tweeters (unless you are allergic to it). Instead of hashtagging separately for every single post, create a preset of tags that you can use any time.
You can set the number of tags randomly picked from the list to be added to your post. This helps much with scheduling content, significantly reducing the time you need to spend for each one. Moreover, you can select whether your tags are placed at the end of your posts or replace matching keywords in the post description.
– First Comment
As the OP (original poster) it is vital to reserve the first comment on your post to yourself, and that is precisely what ContentStudio gives. According to Forbes, adding hashtags in the first comment increases the reach your posts gets.
Your post usually comes with a message that you wish to convey to your audience, and a list of hashtags on that message kind of kills the moment, wouldn’t you agree? But, the Instagram algorithm processes your posts as it is life, so adding hashtags is essential.
The solution for this is the first comment feature with the Direct API, your caption can contain your important message while the first comment-reserved for you via ContentStudio-can be listed with up to 30 hashtags to help with the engagement.
Moreover, you can start up conversations, discussions, or make important announcements in the first comment, ensuring your message is the first one seen. Instagrammers that make use of the first comment have seen spikes in the performance of their posts.
Related Read: How To Use Instagram DM To Improve Conversion Rates
– Post scheduling
Once the content is drafted, you may send it for approval, or hide it from the client based on your preference. Instagram has many different uses to post: whether in the spur of the moment you want to share your experience right away, or strategically schedule your content in line with your game plan.
As mentioned previously, having selected a content category removes the need for any further social media scheduling or queueing. It is all done for you. There is also the option to make this post go through the Approval process or hide it from clients, but more on that later.
Bulk upload Automation
The crème de la crème of any Instagram management tool is its automation feature. Many people have failed to create an effective automation process due to so many factors that may cause it to malfunction.
Say you have compiled a large stack of Insta posts (it can be tens or hundreds of posts) for your clients’ Instagram marketing strategy, How convenient would it be to just upload these posts online and have them published; each post scheduled to its own time.
ContentStudio does just that! We provide our users with a CSV file template in which you can fill out your posts details, media, and set its schedule. After doing so, simply upload it to our app and we will handle everything else.
Related Read: Instagram Alt Text: A Complete Guide For Everyone
Communication & Coordination
Communication, Management & Coordination is the heart and soul of every collective. Miscommunication has been known to cause on average $62.4 million in losses annually, where small companies with under 100 employees can expect $420,000 on average to be lost due to a lack of it in a year.
For many marketing agencies, this is a truly chaotic problem, especially the means of communication when approving the work done for a client. Just imagine (or you probably have experienced this), your team has spent days designing and captioning an entire campaign for your clients’ Instagram account, which you send to them via email for approval. It will take at least 24 hours for them to go through all those samples.
The next day you receive a reply from the client asking you to make changes. That means the work has to be revised, which ultimately means you may not make the deadline, or your team needs to work overtime. With all the advancements in technology, no marketing company should endure such hectic concerns in this day and age.
We at Content Studio understand that which is why we have introduced the workflow approval feature (an extremely popular feature among our consumers) along with various communication and coordination tools to help keep your work easily managed. These ensure that each assignment is approved as it progresses, and any revisions required are done as the creative team works on them.
To explain this, let’s segregate the different aspects of this intricate yet simple process.
This is a very common practice and is equally practical. Before establishing any collective, each member must be given roles relative to their roles:
Group: When adding any member you must first specify which group they represent. In this case your team, or the client group.
Admin: Managers, seniors, or any member of your team that oversees projects, management settings, and the collaborators.
Collaborator: Content creators, designers, and any employees that are tasked with publishings, or any junior level duties.
Approver: The upper echelons with experience get the final say of every work. These members make sure that the work getting done meets standards and criteria.
In the composer creators and admins have the comments, tasks and Activities section.
Tasks: When creating a post it is important to make sure each member of the group is tasked with what they must do. So all you need to do is tag them and mention what their “task” is. Simple as that, but very effective.
Comments: Should you wish to specify certain guidelines, edits, or converse with your team you can do so here. It is a comment section specific only to the post you are working on. You can also hide internal conversations from the client if they are in the team protecting your organization’s privacy.
Activities: This is where you can oversee the progress on the post, comments, changes, and any other activities that have occurred on it.
Needs Approval: During the post scheduling process, you can check the post to require approval. All the approvers within the workspace will be notified to review the post. Any changes required can be mentioned in the comments.
These tools can be utilized well to guarantee that your marketing projects are executed in high quality without delay or mismanagement.
Related Read: How to Create the Perfect Instagram Grid
Analytics & Reports
You cannot excel in something you do not understand. It is vital for Instagram marketers to study the performance of their posts. It will show them what content their audience likes, when they view it most, how they progress and improve.
While Instagram has its own insights, it isn’t quite sufficient. ContentStudio makes sure that you have every statistic you need to understand every nook & cranny of your posts on Instagram with Analytics.
The Analytics tool gives you 10 different stats from 6 various perspectives. These stats include
- Multiple stats based on the overall engagement of your accounts
- Stats on engagement factors: likes, comments, shares, reposts.
- Reactions to your posts
- Post rates
Whereas the perspectives are as follows:
- Engagement-posts graphs
- Top posts based on engagement
- Social performance metrics
- Overall platforms engagement pie charts
- Engagement rollup metrics
- Profile performance summary
Furthermore, it gives you an analysis of the performance of your account during a span of up to 2 years.
You can create aesthetically pleasant reports with easy-to-read graphs and charts that effortlessly convey these statistics to your client. Adding to that, white-label your reports for your clients-keeping your efforts marked with your logo on the report-and set a time period wherein ContentStudio will automatically prepare your report beforehand for you.
Social Inbox Engagement
A loyal fanbase is only achievable by engaging with fans. Through engagement, brands can increase their brand awareness and create a strong bond with their customers.
ContentStudios’ Social Inbox creates a single space where users can directly interact with their audience instantly. There are no switches, loads, nothing.
The inbox is divided into four columns, each having its own function and use to minimize your workload. To understand this deceptively simple development we will divide the functionality of each section:
Social Inbox Overview
This is where you control what you see in the rest of the columns. There are two sections, Categories, and Filters. You can select what to view from 6 categories:
Unassigned: This displays all the messages or comments/chats that have not yet been assigned to anyone and need attention. All messages will first show up here.
Mine: This will display interactions that you have been tasked with. These are important interactions such as purchasing, billing, contracts/projects that you wish to handle yourself to ensure it is handled by an expert.
Assigned: This section will display messages that have been referred to others in your team, these messages range from general interactions to complaints, queries, or contact.
Marked as Done: Any chats that have been “cleared” will be shown here. You can review messages to double-check if conversations have been adequately resolved or not.
Archived: Important messages that have been resolved but may be needed for reference in the future are stored here.
All: All the categories above are combined for display.
These categories help you quickly navigate through interactions for swift response times. Furthermore, you can filter the messages based on ‘tags’. Tags are a great way to further organize your interactions filtered to your criteria.
For instance, you can create a ‘fashion’ tag and a ‘customer’ tag, this will segregate customers related to fashion.
This method provides your team with an endless means of categorizing your inbox, significantly reducing your response times due to swift navigation.
This section displays all of your selections in the overview. Our devs have made sure that in every step our customers have the best tools that fit their needs.
To manage all the conversations, we have filters, a sorter, and a quick selector. The filter allows you to select messages or post comments. FYI, due to Instagram’s API limitations, we cannot show DMs for your Instagrams accounts, however, your post comments will be displayed.
The sorter lets you sort out messages according to their date. Instagrams posts are usually swarmed with messages and reactions, for that, it is necessary to be able to sort out the messages based on when they were made.
To that extent, our devs have also added a quick selector feature, that lets you quickly select messages. This is another feature usually overlooked, as handling so many messages requires quick organisation.
This is where your conversations take place. A design that many are already familiar with, the chatbox alters its chat view based on the platform and interaction type. Instagram messages are displayed in an Instagram-like theme as you can see below.
This column displays information on your customer thanks to the API integrations. You can use this to profile your customers and get their contact information for further discussions. Moreover, you are able to tag your customers here putting them in your own custom categories
Are you a marketer that is usually mobile? Having such Instagram management tools to help with your Instagram campaigns is nice but they lack mobility. What you need is to be able to use such tools on the move.
ContentStudio has an active mobile application just for that. While composing you can choose to post via the mobile notification method, that sends your post to your phone app.
If you are an avid Instagram feeds, Instagram story or IGTV poster then worry not. The mobile application allows you to post feeds or stories directly to Instagram, you can also post to IGTV.
Additionally, you can also discover content, create a quick post, and manage your planner right from the palm of your hands.
Social Media users have 8 accounts on average. That goes hand-in-hand with the number of platforms marketers have to handle. We at ContentStudio are well aware of that.
Not only do you want to post to Instagram, but you also want to post to other platforms as well. However, every platform has its own restrictions and limitations to making posts.
One of our unique traits is to execute complex tasks and turn them into simple functions. After composing your post, all you need to do is to toggle the “customize for each channel” on.
Your post will be changed to meet the criteria of each platform automatically.
ContentStudio gives you an interactive, advanced, multi-functional app not only for your Instagram account(s) but other platforms too. It is innovative in finding new ways to help marketers, User-friendly to make navigation easy, and synchronous to keep all its features connected to each other.
Wasiq Naeem is a content and digital marketing veteran who is passionate about his writing. Extensive research and producing high-quality content is just another day at the office for him.