Get More Done in Less Time: Guide to Instagram Automation Tools

by Hareem
11 minutes
Guide to Instagram automation tools

Do you feel like keeping up with Instagram Marketing’s ever-evolving demands is a daunting task? Are you tired of spending hours every day managing your account, responding to messages, and creating content? 

Fortunately, you do not have to handle everything by yourself.

With the help of Instagram automation tools, you can streamline your workflow, save time, and achieve better results. From scheduling Instagram posts to automating engagement, these tools got you covered.

Whether you’re a busy entrepreneur or marketer – this guide is your go-to resource for maximizing your Instagram impact.

What is Instagram automation?

Instagram automation example

Instagram automation is the use of tools and software to automate repetitive tasks on the platform, such as posting, commenting, liking, and following. 

By taking advantage of the social media automation, you can optimize your workflow and spend more time on the fun parts of Instagram marketing – like creating engaging content and interacting with your followers.

As it is said, time is money, and in today’s fast-paced world, we all want to make the most of our time. When it comes to Instagram marketing, this is especially true – managing an account effectively can be a time-consuming task that requires constant attention and effort. 

But the best part of using automation tools is that you can sit back and relax while the automation takes the burden off your shoulders.

Also Read: 15 Best YouTube Automation Tools to Grow Your Channel in 2023

What is an Instagram Bot? 

example of instagram bot

Think of an Instagram bot as a little digital assistant that can help you grow your Instagram following and engagement without having to spend hours on the platform yourself. It allows you to automate certain tasks on the platform, such as liking, commenting, and following other accounts.  

But beware – not all bots are created equal! Some bots can be a little sketchy and may even violate Instagram’s terms of service, which can result in your Instagram getting shadowbanned or blocked. 

So it’s essential to conduct your research and choose a reputable bot that follows best practices and won’t put your account at risk.

Is Instagram automation software allowed? 

Now that you’ve made up your mind to put your Instagram on autopilot mode, maybe you’re wondering if it’s allowed, or if you’re risking your account by using automation tools. Well, the answer is a bit complicated.

While Instagram doesn’t explicitly ban the use of automation tools, they do have strict policies against certain types of automation and behaviour that violate their terms of service. Here’s the list of Instagram’s criteria for using automation,

  • Avoid artificially collecting likes, followers, or shares
  • Do not post repetitive comments or content
  • Obtain consent before repeatedly contacting individuals for commercial purposes
  • Avoid offering money or giveaways in exchange for engagement
  • Refrain from posting content that promotes fake or misleading user reviews or ratings.

This means that if you’re not careful, you could put your account at risk of being flagged, suspended, or even permanently banned. 

What are the pros and cons of Instagram automation?

Let’s weigh the benefits and risks associated with using Instagram automation tools.


  • Automation tools can help you save time by automating repetitive tasks, like liking and commenting on posts.
  • By automating your engagement, you can increase your engagement rates, attract more followers to your account that will level up your game in Instagram’s algorithm
  • Some automation tools can give you insights into your account’s performance, like which posts are getting the most engagement and which hashtags are driving the most traffic.


  • Using certain automation tools can violate Instagram’s policies and community guidelines, putting your account at risk of being flagged or banned.
  • Some users may find automated engagement inauthentic or spammy, which could harm your reputation on the platform.
  • If you rely too heavily on automation tools, you may miss out on the social aspect of Instagram, which is all about building genuine connections with your audience.

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How to use Instagram automation software the right way? 

Achieving a thriving Instagram presence is all about striking a balance between social media automation and social media authenticity.

There are plenty of tasks that can be automated on Instagram, so you can spend more time crafting your content and engaging with your followers.

  • Scheduling Instagram stories and reels 

Say goodbye to the stress of remembering to post your Instagram stories and reels on time.

With Instagram automation tools, you can easily schedule your stories and reels to go live at a specific date and time, ensuring that your content reaches your audience at the perfect moment.

Plus, with the ability to preview your scheduled stories and reels, you can ensure that they look exactly the way you want them to before they go live.

  • AI assistant to generate captions and images 

AI caption and image generator

If you struggle with spending countless hours coming up with the perfect caption or image for your posts, an AI writer might just be the solution you need.

With the help of advanced algorithms, an AI writer can quickly generate engaging captions and even create unique images to match your brand and style. 

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  • Streamlining social customer service 

Streamlining social customer service

With the increasing volume of messages on platforms like Instagram, Managing customer service inquiries on social media can be a frustrating task.

However, with the help of automation tools, you can streamline your social customer service and respond to inquiries quickly and efficiently. 

By utilizing features like auto-replies, chatbots, and message filtering, you can free up your team’s time and resources to focus on more complex issues and provide a better overall customer experience.

Read-Up: How to Positively Handle Negative Comments on Social Media?

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  • Tracking relevant hashtags 

With Instagram automation software, you can easily keep track of popular and relevant Instagram hashtags in your niche, monitor your competitors’ use of hashtags, and even create customized hashtag lists for your brand.

  • Measuring social media analytics 

Measuring social media analytics 

By analyzing Instagram stats on engagement, reach, and follower growth, you can gain insights into your audience and refine your content accordingly. 

And of course, you don’t have to do it manually. By using social media analytics tools, you can easily monitor your progress, identify areas for improvement, and track the success of marketing campaigns. Also, stay ahead of your competitors with the help of ContentStudio’s Instagram competitor analytics tool!

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Best Instagram automation tools to grow your business

1. ContentStudio

ContentStudio makes your life easier by automating your Instagram activities such as scheduling and publishing posts, managing comments, and tracking analytics. It offers hashtag suggestions and post-performance analytics making it easier for you to boost your Instagram engagement


Here are some of the key features of ContentStudio:


ContentStudio offers 3 different pricing plans depending on your business needs.

The Starter plan is $25/month for individuals and solo marketers, the Pro plan is $49/month for small teams and SMBs, and the Agency plan is $99/month for large teams and digital agencies.

Additionally, you get 20% off if you choose to bill annually. 

2. Later

Later enables marketers to schedule posts in advance, organize their media library, and analyze their performance to make data-driven decisions. It offers a suite of features to help you save time and grow your Instagram business


Here are some key features of Later:

  • Visual content calendar for easy scheduling and planning
  • Hashtag suggestions and analytics to help you optimize your content
  • Linkin. bio tool for driving traffic and sales through your Instagram profile
  • User-generated content tools for sourcing and sharing authentic content from your community
  • Analytics and reporting to track engagement, reach, and other important metrics


While many of Later’s basic features are available for free, the platform also offers several pricing plans for users who require more advanced tools and analytics. 

Later’s pricing plans start at $18 per month for its Starter plan, $40 per month for its Growth plan, and $80 per month for its Advanced plan. 

3. Tailwind


With features like SmartLoop, Hashtag Finder, and Tribes, Tailwind makes it easy to schedule and optimize your content for maximum engagement. Some of the features of this tool are:

  • Schedule your Instagram posts at the best times for engagement with the SmartSchedule feature.
  • Detailed analytics and insights into your Instagram performance, including growth and engagement metrics.
  • Creating and editing stunning visual content with Canva integration and Tailwind Create tool.
  • Join Tailwind Tribes to discover and share content with other like-minded creators in your niche and grow your reach.


Tailwind offers different pricing plans for its users depending on their needs. The basic plan costs $10.39/month and allows the scheduling of up to 100 posts per month, 5 Instagram accounts, and basic analytics. 

The plus plan, priced at $15.99/month, includes unlimited scheduling, advanced analytics, and the ability to add 1 additional user to the account. 

The premium plan, which costs $31.99/month, includes all the features of the Plus plan, as well as priority support, profile and post-performance reporting, and the ability to add up to 5 additional users to the account.

4. Iconosquare

Iconosquare is a comprehensive social media management tool that offers several features for businesses and marketers to grow their Instagram presence. 


Here are some of the key features:

  • Content scheduling of Instagram posts directly from the platform, allows you to plan and publish your content in advance.
  • Enables you to track the performance of specific hashtags and see how your competitors are doing on social media.
  • Allows you to discover influencers in your niche and analyze their engagement rates and followers.
  • Account and post monitoring by keeping track of comments, messages, and mentions from within the platform.


Their pricing plans start at $52.77/month for the Pro plan, which includes basic features like content scheduling and analytics. 

The Advanced plan, priced at $85.09/month, includes advanced features like competitor tracking and post-optimization tools. 

For larger businesses and agencies, they offer the Enterprise plan starting at $149.71/month, which includes features like team collaboration and custom reporting. 

5. Kicksta


Kicksta is empowered with artificial intelligence and utilizes organic tactics to increase your reach and engagement on Instagram. Following are some of its features:

  • Advanced targeting to find the right followers
  • Real and organic growth through engaging with relevant Instagram users
  • Smart filters to ensure that your account grows with quality followers
  • Dedicated customer support to assist you throughout the process


The Standard plan costs $49/month and offers features such as Smart Targeting, Gender Targeting, Location Targeting, and Hashtag Targeting, as well as a dedicated account manager, email support, and access to Kicksta’s online resources. 

The Premium plan costs $99/month and includes all the features of the Standard plan, along with additional features such as VIP email support, Blacklisting, and Advanced Targeting. 

With its Pro plan costing $218/month, Kicksta guarantees 1200 followers per month.

6. InstaHero


InstaHero is an automation tool focusing on increasing your account reach by using different techniques like clearing bots. Here are some key features:

  • Profile rating by checking your profile across 9 parameters and tells you to make essential changes.
  • Give detailed analytics including gender percentage as well.
  • Clean the bots and removes all the junk followers which help increase reach.
  • Spam protection against unwanted direct messages and comments. 


The cost of InstaHero is dependent on the specific kind of engagement desired. For instance, if you want to increase your followers, the cost would be $3.25 for 140 followers. If you prefer to have more likes, you can get 100 likes for $2.99, while 300 views would cost $0.99. Moreover, if you want to receive custom comments, it would cost you $3.99 for 5 comments.

7. Upleap

Upleap offers a wide range of features designed to help you boost your Instagram presence and reach new audiences. From targeted follower growth to content scheduling and analytics tracking, Upleap got you covered.


Following are some of its key features:

  • Personalized account manager to help grow your Instagram account
  • Organic growth techniques to increase engagement and followers
  • Safe and secure growth practices to avoid any risk of account suspension
  • Automated likes and comments to increase visibility and engagement
  • 24/7 customer support for any questions or concerns.


Upleap offers a 10-day free trial and a standard plan for $69/month. They also have a premium plan coming soon with more advanced features like AI-targeted suggestions, premium support, and a personal account manager.

8. Nitreo

Nitreo is an Instagram growth service that promises organic followers. Nitreo has a range of features and tools to help you reach your Instagram goals. 


Here are some of its key features:

  • Helps you aim at specific audiences based on hashtags, locations, and other criteria, so you can ensure that your content is seen by the right people.
  • Automates your Instagram interactions, liking, and commenting on posts that match your targeting criteria to increase your reach and engagement.
  • Uses a secure platform that is fully compliant with Instagram’s terms of service.
  • Customize your settings to fit your specific needs and preferences so that you can get the most out of the tool.


The Essential Plan starts at $49/month and provides essential features to help you grow your Instagram account, such as organic growth, hashtag targeting, and audience filtering. The Speed Plan, on the other hand, starts at $79/month and includes advanced features such as advanced targeting, blacklisting, and priority support.

9. Ampfluence


Ampfluence offers a refreshing change with their organic growth service promising to help you connect with the right people and build an authentic audience that will engage with your content. Here are some key features:

  • Provides a customized Instagram growth strategy for each client based on their target audience and goals.
  • Emphasizes organic growth through real engagement with potential followers, which results in a more authentic and engaged audience.
  • Provides detailed analytics and reporting to clients, ensuring transparency and accountability in their growth strategy.


The growth plan is priced at $249/month while their most popular growthx2 is $349/month with hashtag research, priority support, and custom reporting. The growth & content plan is priced at $1499/month with some advanced features. They offer growth & management plan for larger brands starting from $4500/month.


Instagram automation tools are the ultimate hack for maximizing your productivity on the platform. By streamlining your daily tasks you can save time without sacrificing quality.

With features like auto-liking, auto-commenting, and auto-following, you can sit back, relax, and watch as your engagement and following grow. 

Plus, with the ability to schedule posts and stories in advance, you can say goodbye to the stress of daily posting and hello to a more organized and efficient content strategyJust remember to proceed with caution and always prioritize the safety and security of your Instagram account. 

With a pinch of strategy and a whole lot of creativity, you’ll be well on your way to making your following grow.

Frequently Asked Questions

What is automation in Instagram?

Automation in Instagram refers to the use of third-party tools or software to automate various tasks on the platform. These tasks can include liking, commenting, following, unfollowing, direct messaging, and more.

Are Instagram automation tools legal?

While using automation tools on Instagram is not technically illegal, it is against Instagram’s terms of service. This means that if Instagram detects that you are using automation tools, your account may be suspended or even permanently banned. 

How do you do automation on Instagram?

Numerous third-party tools are available that offer Instagram automation features. To use these tools, you typically need to create an account, connect it to your Instagram account, and then choose which tasks you want to automate. 

Can I automate Instagram posts?

Yes, Instagram offers a built-in scheduling feature that enables advanced scheduling of posts. You can access this feature through Instagram’s Creator Studio or a third-party scheduling tool. 

What is the best scheduler for Instagram?

There are many scheduling tools available for Instagram, each of them possessing its features and advantages. Some popular options include ContentStudio, Hootsuite, Later, Buffer, Sprout Social, and Planoly.

Read More: Everything You Need to Know About Instagram Threads App


Hareem is a freelance writer for B2B and B2C SaaS platforms. She has a knack for turning technical jargon into engaging stories and has helped many companies convey their brand message with clarity and impact.

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