15 Most Common Instagram Mistakes to Avoid in 2024

by Hamna Ghufran
11 minutes
Common instagram mistakes to avoid

In today’s digital age, Instagram has become one of the most powerful social media platforms, boasting over 2 billion monthly active users worldwide, which is why there is little to no room for Instagram mistakes. 

Despite its vast reach, many individuals and businesses still need to learn common Instagram mistakes that hinder their social presence and business growth. 

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From neglecting engagement to Instagram bio mistakes, these errors can significantly impact your marketing efforts. However, with the proper knowledge and tools, you can avoid these pitfalls and maximize the potential of your Instagram marketing strategy.

Let’s delve into the most standard Instagram mistakes to avoid in 2024 and learn how to avoid them for a more successful online presence.

Does Instagram still matter?

Yes, Instagram still matters a lot. It’s a popular social media platform where users may post images and videos with their friends, family, and followers. 

instagram stats

The Instagram algorithm has evolved significantly. It no longer relies solely on chronological order but prioritizes content based on user preferences and engagement patterns.

Factors influencing the Instagram algorithm include activity, post information, poster details, and more. Instagram’s algorithm now encompasses various content types, including feed posts, stories, and reels.

Many individuals, businesses, and influencers use Instagram to connect with others, showcase their creativity, and promote products or services. They post cool pictures and videos to attract customers and grow their brand. Influencers with many followers also use Instagram to make money by promoting products to their audience.

For example, if a fashion or clothing brand wants to reach young people, they might hire a popular Instagrammer to post pictures wearing their clothes. This helps the brand get noticed by a bigger audience.

Related Read: How to Find Influencers to Promote Your Small Business in 2024

collaboration for more reach


So yeah, Instagram is still a big deal. Whether you’re sharing photos with friends or promoting your business, it’s a powerful platform that millions of people use every day.

15 Instagram mistakes to avoid in 2024

Here are some of the common mistakes that you must avoid in 2024. 

1. Ignoring the algorithm changes

Instagram frequently updates its algorithm to improve user experience and prioritize content it believes users find most relevant and engaging. These changes can affect the visibility of your posts and stories and your overall reach on the platform. 

Ignoring these algorithm changes can result in decreased engagement, fewer followers, and diminished visibility for your content.


  • Stay informed: Keep yourself updated about algorithm changes by following official Instagram blogs, announcements, and reputable industry news sources. Understanding how the algorithm works can help you adapt your content strategy accordingly.
  • Create quality content: Focus on creating high-quality, engaging content that resonates with your audience. The algorithm prioritizes content receiving likes, comments, shares, and saves, so it aims to produce content encouraging these interactions.
  • Use relevant hashtags: Research and use relevant hashtags in your posts to increase their discoverability. However, avoid using irrelevant or spammy hashtags, which can negatively impact your post’s visibility.

2. Overlooking the importance of reels on Instagram

instagram reels

Many Instagram users and businesses need to pay more attention to the significance of Instagram reels. Reels is a feature introduced by Instagram to enhance the user experience and keep up with the evolving trends in social media content. 

Read Up: How to Schedule Instagram Posts, Reels & Stories in 2024

Ignoring these features can limit your reach, engagement, and overall success on the platform.


  • Create reels regularly: Incorporate Reels into your content strategy by brainstorming creative ideas for short videos that align with your brand and resonate with your target audience. Experiment with trends, challenges, or storytelling techniques to keep your content fresh and engaging.

  • Cross-promote reels: Promote and share your reel content across your Instagram feed, stories, and other social media platforms to increase visibility and encourage followers to engage with your videos. Consider teasing upcoming content to generate anticipation and excitement among your audience.

3. Overlooking analytics

One common mistake made by Instagram users, especially businesses and influencers, is overlooking the importance of analytics. Analytics on Instagram provides valuable insights into your audience, content performance, and overall strategy effectiveness. 

instagram analytics

Failing to pay attention to these metrics can lead to missed opportunities for growth, engagement, and success on the platform.

Try Out: Free Instagram competitor analytics tool


  • Set goals: Establish clear goals for your Instagram presence before diving into analytics. Whether it’s increasing brand awareness, driving website traffic, or boosting sales, having specific objectives will help you determine which metrics to focus on and measure your progress effectively.
  • Track key metrics: Identify key performance indicators (KPIs) relevant to your goals and track them consistently. Some standard metrics to monitor include engagement rate, follower growth, reach, impressions, and click-through rate (CTR). Analyzing these metrics over time can provide valuable insights into the effectiveness of your content and overall strategy.

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4. Not engaging with followers

One common mistake on Instagram is neglecting to actively engage with your followers. This means not responding to comments, direct messages, or interacting with their content. 

Failing to engage with your audience can lead to a decline in follower satisfaction, reduced visibility of your posts, and a general lack of community around your profile.

Go Through: 15 Tips to Grow Your Instagram Engagement Rate

engagement with followers


  • Respond to comments: Spend some time responding to comments left on your post. Acknowledge and appreciate the feedback, questions, or compliments from your followers. Even a simple “thank you” can go a long way in showing appreciation. Also, learn the art of positively handling negative comments on social media.
  • Like and reply to direct messages (DMs): Respond to direct messages promptly. DMs are a more personal way for followers to reach out to you, and ignoring them can make them feel undervalued.
  • Use polls, quizzes, and question stickers: Instagram offers interactive features such as polls, quizzes, and question stickers in stories. Utilize these tools to actively involve your followers and gather their input on different topics.

5. Posting inconsistently

Posting inconsistently on Instagram means irregularly sharing content with your audience. This could involve erratic posting schedules, long gaps between posts, or unpredictable content types. Inconsistency can lead to decreased engagement, lost followers, and reduced visibility in users’ feeds.

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  • Set a posting schedule: Determine how often you want to post and stick to it. Whether it’s once a day, a few times a week, or once a week, consistency is critical. Use ContentStudio’s Instagram scheduling or third-party apps to schedule your posts in advance.
  • Mix-up content types: Variety keeps your audience engaged. Incorporate different types of content, such as photos, videos, stories, and reels, to keep your feed dynamic.

6. Using low-quality visuals

A common mistake on Instagram is using low-quality visuals, including blurry, pixelated, or poorly composed images. Low-quality visuals can significantly detract from the overall aesthetic appeal of your Instagram feed, making it less engaging and less likely to attract followers. 

In a platform where visual content is critical, poor-quality images can give the impression of unprofessionalism and may not effectively convey your message or brand identity.


  • Invest in a good camera or smartphone: High-quality images start with good equipment. Invest in a quality camera or use a smartphone with an excellent camera to capture sharp, clear photos.
  • Good lighting is crucial: Natural light is often the best option for photography. Try to shoot in well-lit environments or use artificial lighting setups to avoid dark or shadowy images.
  • Edit your photos: Even if you’ve taken a great picture, some editing can enhance its quality. Use photo editing apps or software to adjust brightness, contrast, saturation, and sharpness to make your images pop.

7. Inauthentic engagement tactics

Inauthentic engagement tactics refer to any strategies or techniques used on Instagram to artificially boost engagement metrics, such as likes, comments, shares, and followers, without genuine interaction or interest from real users. 

These tactics are often employed to make an account appear more popular or influential than it is, but they can ultimately damage a brand’s reputation and credibility on the platform. 


  • Create quality content: Produce high-quality, valuable content that resonates with your target audience. Authentic engagement naturally follows when your content is compelling and resonates with your audience.
  • Avoid shortcuts: Resist the temptation to take shortcuts by purchasing likes, comments, or followers. These tactics may temporarily boost metrics, but they ultimately harm your credibility and could result in account penalties or bans from Instagram.

8. Neglecting captions

neglecting captions

Neglecting captions on Instagram posts means not utilizing the text space effectively or leaving it blank altogether. Captions are crucial to your Instagram posts because they provide context, engagement, and personality to your content. 

Read Up: 450+ Best Instagram Captions for 2024

Ignoring captions can lead to missed opportunities for engagement, storytelling, and conveying important messages to your audience. Make use of the free Instagram caption generator to generate trendy and catchy captions!


  • Caption checklist: Implement a checklist system to ensure captions are not overlooked before posting.
  • Caption calendar: Create a content calendar with designated slots for caption writing to stay organized.
  • Automated tools: Utilize social media management tools that offer caption scheduling and reminders.

9. Not utilizing hashtags effectively

Instagram posts with at least one hashtag average 12.6% more engagement than those without.

Hashtags are essential for increasing the visibility of your posts and reaching a wider audience. 

However, irrelevant or overly generic hashtags can harm your reach rather than help it. Too many hashtags can make your caption look spammy and cluttered, potentially turning off your audience.

Also Read: Guide to Hashtags for Instagram: How to Use Them Effectively

utilizing hashtags


10. Neglecting story highlights

story highlights

Neglecting story highlights on Instagram is a common mistake that can limit your ability to engage with your audience effectively and comprehensively showcase your content. 

Story highlights are collections of stories you can pin to your profile, providing visitors with easy access to critical or popular content beyond the 24-hour lifespan of individual stories. You can also use Instagram story templates to enhance your highlights experience. 


  • Create relevant highlights: Identify critical themes or topics that align with your brand or content strategy. Organize your past stories into highlights based on these themes to make it easier for followers to find content that interests them. You can also use a story template. 
  • Feature important content: Pin your most important or popular stories to your profile as highlights to ensure they remain easily accessible to new visitors and existing followers.
  • Use cover images: Customize the cover images for your highlights to make them visually appealing and easily recognizable. Use branded graphics, icons, or thumbnails representing each highlight’s content.

11. Ignoring Instagram shopping

instagram shopping

Ignoring Instagram shopping is a common mistake businesses and influencers make on the platform. Instagram shopping is a feature that allows users to browse and purchase products directly from posts or stories. 

By utilizing this feature, businesses can take advantage of a significant opportunity to drive sales and enhance the shopping experience for their followers.


  • Set up Instagram shopping: To enable Instagram shopping, businesses must first meet the eligibility criteria and comply with the platform’s commerce policies. This typically involves having a business account, complying with Instagram’s merchant agreement, and ensuring that the products comply with commerce policies.
  • Connect a catalog: Businesses must connect their product catalog to their Instagram account. This can be done through Facebook Business Manager or a supported e-commerce platform like Shopify or BigCommerce.

12. Ignoring trends

instagram trends

Ignoring Instagram trends can significantly hinder your ability to reach and engage with your target audience. Instagram is a platform where trends emerge and evolve rapidly, ranging from popular hashtags, challenges, and filters to content formats. Failing to stay updated with these trends can make your content seem outdated or disconnected from your audience’s current interests.


  • Stay informed: Regularly monitor Instagram’s explore page, trending hashtags, and popular accounts in your niche to stay updated on emerging trends.
  • Engage with trending content: Participate in trending challenges, use popular filters, and incorporate relevant hashtags into your posts to increase visibility and engagement.

13. Ignoring collaborations

instagram collaboration

Collaboration on Instagram involves partnering with other users or brands to create content, cross-promote each other, or run joint campaigns. 


By paying attention to collaborations, users miss out on valuable opportunities to tap into each other’s audience, which can significantly boost visibility and engagement. 

Collaboration allows users to reach new followers with similar interests or demographics, Whether through shoutouts, guest posts, joint giveaways, or sponsored partnerships.


  • Identify potential partners: Look for Instagram users or brands with a similar target audience or niche. When selecting potential collaborators, consider follower count, engagement rate, content style, and value alignment.
  • Offer value: Ensure that your collaboration proposal provides value to both parties. Whether offering exposure to your audience, creating high-quality content, or giving free products or services, make it clear how each party benefits from the collaboration.

14. Not optimizing bio and profile

optimize instagram bio

One common mistake on Instagram is not optimizing your bio and profile. Your bio is the first thing visitors see when they land on your profile, and it’s crucial for making an excellent first impression and conveying important information about you or your brand. 

You need to optimize your bio to ensure you get all the opportunities to attract followers, communicate your brand identity, and drive engagement.

Related Read: How to Master Bio Brilliance With Instagram Bio Generator for Free?


  • Include keywords: Incorporate relevant keywords in your bio to improve searchability. Consider terms your target audience might use when searching for content like yours.
  • URL link: Utilize the single clickable link allowed in your bio wisely. Direct followers to your website, a specific landing page, a recent blog post, or a current promotion.
  • Highlights: Use Instagram story highlights to showcase important content or categories you want visitors to explore further. This can include behind-the-scenes footage, product highlights, or customer testimonials.

15. Over-promoting products or services

Over-promoting products or services on Instagram refers to the excessive and repetitive promotion of your offerings without providing valuable or diverse content. 

It can lead to follower fatigue and a decline in engagement because your audience may feel overwhelmed or annoyed by constant sales pitches.


  • Diversify content: Instead of solely focusing on product promotions, diversify your content. Share behind-the-scenes glimpses, user-generated content, lifestyle shots, and other engaging posts that resonate with your audience.
  • Educational content: Create content that educates your followers about your products or services. Share how-to’s, tutorials, or tips related to your offerings. This provides value to your audience and establishes you as an authority in your niche.
  • User testimonials and reviews: Feature customer testimonials and reviews. This not only showcases the positive experiences of others but also serves as a subtle way to promote your products.

Wrapping up

Navigating Instagram in 2024 requires a strategic approach to avoid common pitfalls. Firstly, neglecting to engage authentically with your audience can hinder growth. Additionally, overlooking the importance of visual aesthetics and consistency may result in a lack of appeal. Furthermore, failing to leverage Instagram’s features, such as stories and reels, can limit reach and engagement opportunities. Lastly, ignoring data analytics and insights can impede progress. 

By actively avoiding these mistakes and staying informed about evolving trends and algorithms, businesses and influencers alike can thrive on Instagram in 2024, maximizing their potential for success in the ever-evolving social media landscape.


  • What is too much posting on Instagram?

Too much posting on Instagram is when a user shares excessive posts within a short period, overwhelming their followers’ feeds. This can lead to audience fatigue, reduced engagement, and even unfollows. It’s essential to balance staying active and respecting your followers’ attention spans and preferences.

  • Does Instagram still matter?

Yes, Instagram still matters. With over a billion active users, it remains one of the most popular social media platforms worldwide. Businesses, influencers, and individuals continue to use Instagram to connect with audiences, build brands, and drive engagement.

Its visual-centric nature and features like stories, and reels make it a valuable platform for content creation and marketing efforts.

  • Is it bad to use too many hashtags on Instagram?

Yes, using too many hashtags on Instagram can be detrimental. While hashtags can increase the discoverability of your posts, excessively using them can make your captions look spammy and decrease the quality of your content. 

It’s best to use a mix of relevant and targeted hashtags, focusing on quality over quantity to attract the right audience and maintain engagement.

  • Why do I lose a lot of followers on Instagram?

Losing followers on Instagram can happen due to various reasons, such as inactive accounts, low-quality content, overposting, inauthentic behavior, or changes in followers’ interests.

Hamna Ghufran

Hamna is always searching for new things to learn as a freelance content writer. Through that curiosity, she combines her experiences with topics pertinent to small businesses. As a result, she has worked with many B2B and B2C businesses providing them with high-quality content that ranks.

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