Top 13 Alternatives to Sprout Social in 2024

by Nawal Mansoor
11 minutes
Top 12 Alternatives to Sprout Social in 2023

It is now essential to use social media marketing as part of any business strategy. With the increase in the usage of social media platforms, businesses must establish a strong online presence to remain competitive. Sprout Social has been a go-to social media management tool for many businesses. Still, with the changing times, it’s always wise to explore other alternatives that cater to the evolving demands of the market.

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Statistica states social media users worldwide are expected to reach 4.41 billion in 2025. As social media users grow, social media management tools demand increases. With so many options available, finding an option that meets all your requirements is challenging. Therefore we came up with a list of the top 12 Sprout Social alternatives for 2024.

This blog post looks at some top alternatives to Sprout Social, including their features, pricing, and overall performance. Irrespective of whether you’re a small business owner, marketing professional, or an enterprise-level organization, this blog will help you find the perfect social media management tool to take your social media game to the next level. So, let’s dive in!

Why should you consider Sprout Social alternatives?

While Sprout Social has been a popular social media management tool, it’s always good to explore alternatives that offer better features and value for your business. Below are some key reasons why you should consider looking up Sprout Social alternatives:

  • Pricing:

Sprout Social is known for its high pricing as it is user based, which can burden small businesses or startups. You may find the same or enhanced features at a lower cost by exploring other options.

For example, ContentStudio is a competitor with its low prices and similar features. Basic features are included in ContentStudio’s free plan, and its paid plans start at $25 per month, significantly lower than Sprout Social’s starting price.

  • Features:

Another reason to consider Sprout Social alternatives is its features. While Sprout Social has many features, other tools may offer features better suited to your business needs. For example, reports can not be customized in Sprout Social. Also, it offers limited social listening features. If you’re looking for a tool that focuses on social listening and sentiment analysis, then Brandwatch could be a good fit.

  • Customization:

Sprout Social has many features but may not be customizable enough for some businesses. By exploring alternatives, you may find a tool to customize your social media management experience to better suit your needs. For example, Agora Pulse offers a range of customization options that allow you to tailor your social media management to your business needs.

  • Customer support:

Customer support is important when choosing a social media management tool. Sprout Social has delayed customer service. If you need quick support or have specific questions, you’ll want to ensure that the tool you choose has reliable customer support. For example, Sendible is a Sprout Social alternative that offers 24/7 customer support via phone, email, or live chat.

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Top 12 Sprout Social Alternatives for marketing agencies

1. ContentStudio

ContentStudio

ContentStudio is a powerful and highly recommended alternative to Sprout Social, with over 100,000+ happy users. Its competitive and affordable pricing options compared to other alternatives make it the best fit. Even the free account allows you to create up to 500+ monthly posts. What’s more? All subscription plans provide limitless monthly social media posts!

ContentStudio is a widely used social media management tool that caters to businesses, influencers, agencies, and large organizations. Its comprehensive social content management platform enables you to publish, schedule, discover, plan, analyze social media and blog content, and AI writer take your social media marketing to the next level.

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With over 30+ integrations with social media, content creation, and publishing platforms, ContentStudio offers complete control over social publishing through approval workflows.

 

One unique feature of ContentStudio that sets it apart from its competitors is its robust content curation and automation tool. You can easily schedule evergreen content for regular publishing and forget about it using this tool.

Content discovery is another powerful feature of ContentStudio that syncs with the automatic posting tools and helps you find engaging content to publish. ContentStudio also offers valuable integrations with tools such as Zapier, Shopify, Webflow, Pixabay, Pocket, content spinners, and link shorteners such as Replug, Bitly, and Feedly that enhance your marketing efforts.

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Let’s have a detailed look:

Top Features: 

Social Channels: 

Platform Integrations:

  • Shopify
  • Webflow
  • Pocket
  • GBP
  • Giphy
  • Pixabay
  • Flickr
  • Imgur
  • Replug
  • Bit.ly
  • Feedly and more.

Pricing:

  • Starter plan – $25 per month
  • Pro plan – $49 per month
  • Agency – $99 per month

2. Hootsuite

hootsuite

Hootsuite is a popular social media management tool offering various features, making it a reliable alternative to Sprout Social. It’s an all-in-one platform that provides scheduling, monitoring, analytics, reporting, and a social inbox to help users manage their social media presence efficiently.

Also Read: 15 Best Hootsuite Alternatives for Marketing Agencies

One of the significant benefits of using Hootsuite as a Sprout Social alternative is its extensive app and integration offerings. Hootsuite provides a range of third-party integrations with marketing tools, making it easier to manage your social media marketing campaigns from one platform.

Top Features:

  • Social scheduling and publishing
  • competitor analysis
  • Social listening
  • Advertising 
  • Social analytics
  • Centralized inbox  

Pricing:

  • Professional – $99 per user (monthly billing)
  • Team – $249 per user (monthly billing)
  • Business – $739 per user (monthly billing)

Social Channels: 

  • Twitter
  • Instagram
  • LinkedIn
  • Pinterest
  • TikTok
  • YouTube
  • WordPress
  • Facebook 

Platform Integrations:

  • GMB 
  • Hootsuite Syndicator
  • Linkedin hashtag analytics
  • Cloud view
  • Panoramic insights 
  • Mailchimp
  • Hubspot
  • Shop view for Shopify
  • Canva and more

3. Buffer 

Buffer

Buffer’s suite of products is expertly crafted, allowing marketers to better collaborate. The platform enables publishing on all major social channels. With its support for major social media channels, automated tools, and customer support, Buffer is a reliable and efficient social media management tool. 

Related Read: Top 20 Buffer Alternatives for Marketing Agencies

While Buffer may not have all the features Sprout Social offers, it’s a good option for businesses looking for an affordable and easy-to-use social media management tool. Its focus on simplicity and affordability has made it a common choice among startups and small businesses.

Top Features:

  • Publishing and scheduling 
  • Engagement 
  • Campaign planning
  • Campaign optimization
  • Content calendar
  • Multi-account management 
  • Analytics
  • Centralized inbox  

Pricing:

  • Essential plan $6/month per channel ( 14 days FREE Trial )
  • Team plan $12/month per channel ( 14 days FREE Trial )
  • Agency plan $120/month per channel ( 14 days FREE Trial 

Social Channels: 

  • Twitter
  • Instagram
  • TikTok
  • Pinterest
  • LinkedIn
  • Facebook 

Platform Integrations:

  • Mastodon
  • Shopify
  • Canva
  • Dropbox 
  • Unsplash 
  • Quuu and more

4. Later 

later

Later has expanded beyond Instagram scheduling and now offers scheduling for other major social media platforms such as LinkedIn, TikTok, Pinterest, Facebook, and Twitter. This makes Later an excellent Sprout Social alternative for those prioritizing visual marketing.

Also Read: Keeping Up With Social Media Image Sizes in 2024

In addition to scheduling your branded content, Later allows you to share user-generated content easily. This is advantageous for those who rely heavily on UGC for promotion.

Top Features:

  • Social media scheduling
  • Visual Instagram planner
  • Hashtags suggestion
  • Linkin.bio 
  • Content creation 
  • Caption writer
  • Analytics
  • Centralized inbox  

Social Channels : 

  • Twitter
  • Instagram
  • LinkedIn
  • Pinterest
  • TikTok
  • Facebook 

Platform Integrations:

  • GMB 
  • Shopify 
  • Unsplash 
  • Adobe 
  • Dropbox 

Pricing:

  • Starter – $18 (monthly billing)
  • Growth – $40 r (monthly billing)
  • Advanced – $80 (monthly billing)

5. NapoleonCat

napoleoncat

NapoleonCat provides solutions that cater to small businesses, eCommerce, agencies, and enterprises. It comes with social media publishing, reporting, listening, and influencer identification, much like Sprout Social. However, NapoleonCat offers additional features like scheduling responses for potential clients and team collaboration features, allowing multiple team members to collaborate on social media campaigns and projects.

Regarding social media management tools, NapoleonCat is emerging as a popular choice for businesses, agencies, and individuals looking for an alternative to Sprout Social. While it offers similar core features to other social media management tools, NapoleonCat stands out with its unique social media management options and affordable pricing plans.

Top Features:

  • Competitor monitoring
  • Team collaboration
  • Publishing
  • Reporting
  • Analytics
  • Social inbox  

Social Channels : 

  • GBP
  • Twitter
  • Instagram
  • LinkedIn
  • TikTok
  • Facebook 

Platform Integrations:

  • GMB and others

Pricing:

  • Standard – $31 (monthly billing)
  • Pro – $76 (monthly billing)
  • Custom – contact for details 

6. Agorapulse 

agorapulse

Agorapulse offers a variety of features that are comparable to Sprout Social. These include social media scheduling, publishing, monitoring, and reporting. The platform offers additional features such as competitor analysis, social listening, and team collaboration tools. 

Agorapulse is a solid Sprout Social alternative that offers comparable features at a more affordable price. Its user-friendly interface and excellent customer support make it a great alternative for Sprout Social.

Top Features:

  • Social media scheduling 
  • Content calendar 
  • Listening 
  • Influencer tracking
  • Customer segmentation
  • Team collaboration
  • Reporting
  • Analytics
  • Social inbox  

Social Channels : 

  • YouTube 
  • LinkedIn
  • GBP
  • Twitter
  • Instagram
  • TikTok
  • Facebook 

Platform Integrations:

  • Google analytics 
  • Canva 
  • Other social channels

Pricing:

  • Standard – $69 (monthly billing)
  • Professional – $99 (monthly billing)
  • Advanced – $149 (monthly billing)

7. MeetEdgar

meetedgar

Managing social media is a breeze with MeetEdgar, a convenient platform. This platform automates repurposing and scheduling your content, ensuring that your social media accounts remain active even when you don’t have any new posts to share.

P.S. Looking for MeetEdgar alternatives?

MeetEdgar is a fantastic alternative to Sprout Social that offers a range of valuable features at an affordable price point. Its content scheduling automation, content library, and user-friendly interface make it a fit choice for businesses of all sizes.

Top Features:

  • Content recycling 
  • Category-based social scheduling 
  • Automated content curation
  • URL shortening
  • Team collaboration
  • Reporting
  • Analytics

Social Channels: 

  • LinkedIn
  • GBP
  • Twitter
  • Instagram
  • TikTok
  • Facebook 

Platform Integrations:

  • Zapier
  • WordPress
  • Pinterest
  • Chrome extension
  • Safari extension 
  • Other social channels

Pricing:

  • Edgar monthly plan for entrepreneurs and small businesses – $49.99 (monthly billing)
  • Eddie monthly plan for side hustlers and starters – $29.99 (monthly billing)

8. Brandwatch

brandwatch

Brandwatch is a powerful and versatile cloud-based social media management solution that offers businesses a range of valuable features to enhance their social media strategy. Its advanced social listening capabilities, personalized scheduling and publishing options, and collaborative calendar features make it an excellent choice for businesses looking to improve their social media presence and reputation.

Top Features:

  • Market research
  • Brand management 
  • Content pool
  • Calendar 
  • Cross channel inbox
  • Automation 
  • Listening
  • Analytics

Social Channels : 

  • YouTube
  • LinkedIn
  • GBP
  • Twitter
  • Instagram
  • TikTok
  • Facebook 

Platform Integrations:

  • Neurons
  • Sociuu
  • QBank
  • Zendesk
  • StoryStream
  • Other social channels

Pricing:

  • Consumer intelligence plan – Custom pricing
  • Social media management – Custom pricing
  • Influencer marketing – Custom pricing

9. Sendible

sendible

Sendible is a powerful social media management tool that caters to businesses of all sizes. It offers a wide range of features, including planning, scheduling, publishing, and analytics, making it an excellent fit for businesses looking to manage their social media presence effectively.

Top Features:

  • Automated publishing
  • Email marketing
  • Competitor analysis
  • Sentiment analysis
  • ROI tracking
  • Keyword filtering 
  • White label
  • Analytics

Social Channels : 

  • WordPress
  • YouTube
  • LinkedIn
  • GBP
  • Twitter
  • Instagram
  • TikTok
  • Facebook 

Platform Integrations:

  • Canva 
  • Giphy 
  • RSS feed importer
  • Dropbox
  • Google Analytics
  • Chrome extension
  • Client connect widget

Pricing:

  • Creator  – $29 (monthly billing)
  • Traction – $89 (monthly billing)
  • Scale – $199 (monthly billing)

10. Emplifi

emplifi

Emplifi is an innovative social media marketing solution that utilizes artificial intelligence to provide a unified platform for all aspects of social media marketing. It caters to brands and agencies of all sizes, from small businesses to large enterprises, and offers advanced tools focusing on thriving top-of-the-funnel marketing.

Also Read: Accelerating Your Social Media Growth with AI Content Generators

With its advanced AI-powered analytics and comprehensive set of tools, Emplifi can help businesses optimize their social media marketing strategy and succeed in the competitive world of social media marketing.

Top Features: 

  • Content hub
  • Publishing
  • Unified inbox
  • Listening
  • Shoppable UGC
  • Sentiment analysis
  • Custom views and feeds
  • AI-powered chatbots
  • Analytics

Social Channels : 

  • WordPress
  • YouTube
  • LinkedIn
  • GBP
  • Twitter
  • Instagram
  • TikTok
  • Facebook 

Platform Integrations:

  • Google data studio
  • Salesforce 
  • Bitly
  • tableau
  • Dropbox
  • Google Analytics
  • Onelogin
  • Okta
  • Onedrive
  • ISO

Pricing:

  • Custom pricing

11. CoSchedule

coschedule

CoSchedule is a viable alternative to Sprout Social, particularly for small teams or individual creators who find full-scale social media management tools like Sprout Social overly expensive. CoSchedule offers a more cost-effective solution with its streamlined content processes.

What sets CoSchedule apart is its ability to simplify and optimize social media management tasks. An intuitive user interface that makes scheduling and publishing content across various social media platforms a breeze. By consolidating these tasks into a single platform, CoSchedule helps users save time and effort.

Top Features:

  • Scheduling and publishing 
  • Calendar
  • Team management
  • Customizable workflows
  • RSS feeds
  • Bulk scheduling
  • Analytics and reporting

Social Channels : 

  • WordPress
  • LinkedIn
  • Twitter
  • Instagram
  • Facebook 

Platform Integrations:

  • Zapier
  • WordPress
  • MailChimp
  • Insightly
  • Flock
  • Feedly
  • Bitly
  • Shopify
  • Evernote
  • Trello and more

Pricing:

  • Free marketing calendar  – $0 (monthly billing)
  • Pro marketing calendar – $29 (monthly billing)
  • Marketing suite – custom

12. MavSocial

mavsocial

MavSocial offers a comprehensive social media management solution designed for brands and agencies. MavSocial presents itself as a compelling alternative to Sprout Social, particularly for small teams or individual creators who find the comprehensive features of Sprout Social to be excessive and costly. MavSocial offers a more budget-friendly solution while providing essential tools for effective social media management.

With its user-friendly interface, essential features for social media management, and integration capabilities with popular platforms, MavSocial empowers users to efficiently manage their social media presence and drive meaningful engagement with their audience.

Top Features:

  • Scheduling and automation 
  • Engage
  • Content curation
  • Advertising 
  • Team collaboration
  • Analytics and reporting

Social Channels : 

  • Tumblr
  • WeChat
  • YouTube
  • LinkedIn
  • Twitter
  • Instagram
  • Facebook 

Platform Integrations:

  • Google Drive
  • GMB

Pricing:

  • Pro  – $78 (monthly billing)
  • Business  – $249 (monthly billing)
  • Enterprise  –  $499 (monthly billing)

13. Zoho Social

zoho social

Zoho Social equips small and medium-sized businesses (SMBs) and agencies with monitoring tools to keep track of relevant social conversations and respond promptly. The platform’s advanced reporting features provide users with intuitive graphs and the ability to create unlimited custom reports, aiding in performance analysis.

Social Media Analytics

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Zoho Social goes beyond just social media management and offers a robust social media analytics tool. Zoho has gained recognition for its comprehensive analytics capabilities and the ability to generate customized reports, providing marketing teams with valuable insights into their social media endeavors.

Top Features:

  • Scheduling and publishing
  • Monitoring 
  • Collaboration
  • Facebook lead ads 
  • LinkedIn lead ads
  • Analytics 

Social Channels : 

  • YouTube
  • LinkedIn
  • Twitter
  • Instagram
  • Facebook 
  • Pinterest 
  • TikTok
  • GBP

Platform Integrations:

  • Zoho CRM 
  • Zoho desk 

Pricing:

  • Standard   – $15 (monthly billing)
  • Professional   – $40 (monthly billing)
  • Premium  –  $65 (monthly billing)

Let’s Conclude

We have revealed the top social media platforms and provided you with the finest alternatives to Sprout Social. We have also highlighted the key features, pricing structures, and other pertinent details to simplify your decision-making process.

We have carefully selected a range of exceptional social media management tools suitable for both small businesses and large-scale organizations. The best part? Most of these tools offer a free trial, eliminating concerns about upfront payments.

Now, the question is, which Sprout Social alternative would you like to try first?

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FAQs

Who is a competitor to Sprout Social?

Best competitors to Sprout include:
ContentStudio, Buffer, Hootsuite, Later, and MeetEdgar, among many others.

What are free alternatives to Sprout?

ContentStudio, Buffer, and AgoraPulse emerge as excellent free alternatives to Sprout. Both tools provide a free plan with fundamental social media management features such as publishing tools, a landing page builder, hashtag suggestions, and essential app integrations.

Is there a free version of Sprout Social?

No, there is no free version of Sprout Social.

Why is Sprout better than Hootsuite?

Sprout offers email and phone support but not live support.

Nawal Mansoor

Nawal is a Digital Marketer who keeps up with the latest trends and technologies and shares them through her writing.

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