The Ultimate Guide to Social Media Video Specs
Finding it challenging to keep track of all the updated social media video specs? We are here to help! Read on for the most up-to-date, optimal video specifications for each of the social media platforms – all you need to succeed in your video marketing!
As social networks continue to release new video formats, it can be quite the struggle to keep up! Now that brands rely on video content more than ever, it is essential to tailor your video to each platform’s specifications.
Let me first highlight the importance of video in this increasingly digitized world.
- 1 Facebook
- 1.1 1) Regular Facebook Feed View:
- 1.2 2) Facebook Videos Specs 360:
- 1.3 Facebook Video Ad Specs
- 1.4 3) Desktop News Feed Link Video
- 1.5 4) Carousel Video Ads
- 1.6 5) Collection Video Ads (for Mobile)
- 1.7 6) Canvas Video Ads in the News Feed (Mobile)
- 1.8 7) Autoplay Video Within Canvas Ad (Mobile)
- 1.9 8) Facebook Slideshow Video Ad
- 1.10 9) Facebook Stories
- 2 Instagram
- 3 Twitter
- 4 Snapchat
- 5 YouTube
- 6 LinkedIn
- 7 Pinterest
Why is Video Important?
Whether you’re posting about brand promotion, a news update, a funny meme, visual content has become a powerful tool for social media. According to research, 65% of people are visual learners, and 90% of the information transmitted to the brain is visual which is processed 60,000x faster than text!
For a successful content marketing campaign, knowing exactly what content to post, and how often to post is absolutely crucial. Consumers often prefer video content as compared to reading. Videos evoke strong emotions that consumers can relate to. They are fun and definitely much cheaper than other marketing tools! They can help you stand out in the sea of competition, may it be on Facebook timeline, YouTube video preview, or Google search.
It is no doubt that video marketing is the future of marketing. In 2020, 92% of marketers said that video was an important part of their marketing strategy (grown from 78% in 2015!) Therefore, it can be predicted that video will continue to dominate the world – from TV to social media to websites and digital entertainment outlets. That’s why knowing the social media video specs for each social media, to get the most out of videos, is essential.
Social Media Video Specs Per Network
Optimizing video for Facebook can be quite challenging! Especially because there are many types of Facebook videos that can be shared, each with a different way to deliver to the users. These Facebook video formats can be someone’s newsfeed on mobile Facebook, desktop Facebook, or someone’s inbox on Facebook Messenger! These varieties can make it quite confusing to understand whether or not you have the correct video format. It is essential to find delivery for the best video format that works with your campaign goal and doesn’t cause any technical difficulty.
1) Regular Facebook Feed View:
Regular Feed View refers to the most common, and sharable videos that appear in Facebook feed. These can be both Landscape and Portrait.
2) Facebook Videos Specs 360:
Captivate your audience with stunning, complete 360-view videos. Watch the scene come alive by dragging your finger around within the video and exploring every angle. This organic content often gets priority in the feed!
Here’s how to upload a 360 video on Facebook.
Facebook Video Ad Specs
With more than 5 million advertisers on Facebook, marketers need to make sure about getting the Facebook cover video specs right for each type of video they promote. Let’s break down the specs for each video type.
3) Desktop News Feed Link Video
The Facebook Desktop Newsfeed link video is just like Facebook videos. It appears on the user’s timeline and is available in landscape or square-style format.
4) Carousel Video Ads
Carousel video ads have proven to be 10 times more likely to be clicked, as compared to the regular ads. These ads let the brands showcase multiple images or videos, along with a CTA link. Its unique scrolling style allows for more brand interaction and users get to see more content.
5) Collection Video Ads (for Mobile)
The collection video ads are optimal for showcasing your products that come in different colours, such as clothes. This has proven to be quite useful, particularly in the retail sector.
6) Canvas Video Ads in the News Feed (Mobile)
Canvas Video Ads are the latest, most creative way to interact with paid content. Its immersive mobile experience helps brands to tell a better story. These ads do not have a character or text limit.
7) Autoplay Video Within Canvas Ad (Mobile)
When the users are engaged with the Canvas ad, there’s a point when an autoplay video starts playing. An in-ad video with similar specs starts to play.
Here are the specs for that specific ad type:
8) Facebook Slideshow Video Ad
These facebook videos are specifically built for advertisers that want to reach audiences with a slow internet connection. A series of images (3-10) can be transformed into a video ad with supported (WAV, MP3, M4A, FLAC, OGG) sound files. Additionally, Facebook videos recommend using the highest quality images (preferably having the image ratio of 16:9, 1:1, or 2:3)
9) Facebook Stories
Much similar to Instagram, Facebook has added a disappearing Stories option, that is available for 24 hours. Stories ads can run in between two sets of users’ stories.
Instagram hits its 10 year birthday this 2020 and it has seen phenomenal growth these last couple of years! This social media network has indeed changed the lives of many. The application that initially started only as a photo-posting app has now transformed into a source of income for many businesses and content curators.
After launching its video capabilities in 2013, success soon followed in 2015 as it became increasingly popular with advertisers. According to research, Instagram received 5 million views in 2017, so it’s safe to say: it’s definitely worth the investment!
Instagram Video Specs
Instagram video format currently supports three kinds of video format for Instagram: square, vertical, and horizontal. We recommend a square format, which is most suitable for marketers, as it’s viewable both on desktop and mobile. They also do not crowd the feed like vertical videos do. So, what is instagram video length? How to know what works best? Let’s get right in!
1) In-Feed Video
Although the recent changes to Instagram’s algorithm have unfavored the reach of organic content, there’s still an opportunity to be seized. You must be wondering how long can Instagram videos be and Instagram video size?
Here are the recommended Instagram in-feed video formats you should keep in mind:
2) Instagram Video Ads Specs
Instagram advertising revenue has increased dramatically over the years, having made $4 billion in 2017 alone. This has been accompanied by the growth in the user base. The Instagram aspect ratio of Video Ads appear similar to organic posts and blend in perfectly. That’s why the Instagram video and feed specs are the same.
Instagram video Specs required:
Instagram video formats required are the same as Instagram Feed.
3) Carousel Video Ad
The small dots below the image indicate that the post is actually a carousel. This is perfect for step-by-step tutorials, or detailed posts that consist of 2-10 images/videos explaining a feature. Carousel ads allow users to see more of the product than we usually would in a single image ( Another Instagram growth hack)
4) Instagram Story Ad Specs (Ads and Organic)
Engage your audience with Instagram Story – disappearing after 24 hours!
Video format for Instagram seamlessly integrates Instagram ads between two user stories that appear. Instagram stories specs are often tailored to the device size so the Instagram dimension varies. It is recommended to upload the highest resolution video and leaving almost 14% space on the top and bottom to make sure nothing is obscured. This way you can get the best video format with right Instagram dimensions.
You can read more information about this here.
Instagram TV (short for IGTV) videos display full-screen videos, much like Stories. However, they aren’t ephemeral.
So, how long can Instagram IGTV videos be? If you have a verified account, you can make longer videos – up to 1 hour! Paid ads aren’t available on IGTV yet, however, your brand can create an organic IGTV about your brand detailing your products and features!
Read more about video specs on Instagram here.
Resource: Instagram growth hacks
Currently valued at $16 billion, Twitter is a popular social media platform to share your content ideas and interact with people from different walks of life. Its use is quite extensive among the sports and entertainment sector.
For marketers, it’s about attracting user attention and enthralling leads. And Twitter is just optimized enough for videos captured in a different way, for example, on a mobile device.
Tip: Make sure you consult the Twitter guide for uploading media.
What are the Twitter video requirements?
We recommend uploading the highest resolution video under the file size of 1 GB.
1) Twitter Landscape & Portrait Videos
Twitter Video Specs (Ads & Organic)
Twitter users can post in two formats: landscape and portrait. While these formats are only specifically for uploading a video to Twitter, rather than through YouTube or Vimeo. So what are the Twitter video requirements?
Twitter Videos Ad Specs
For twitter paid video ads requirements, you can follow the same guidelines for Twitter video specs.
Snapchat has an estimated 173 million daily users and 300+ million monthly users. This social media platform is particularly more popular with the younger audience. Leverage the power of video-marketing on Snapchat.
Here are the restrictions for media content on Snapchat that you need to look out for.
1) 10-second single video
This is the most common way in which users communicate on the platform. Your brand can post videos to its story, and your followers will be able to keep up. The image below gives accurate Snapchat video dimensions:
Learn more about how to get the most out of Snapchat Marketing.
2) Long-form video ads
Users will see these ads between viewing users’ Stories. Snapchat’s Longform videos must contain “live or motion graphic video.” That means silent/still videos aren’t permitted!
P.S Vertical videos are very much recommended!
The image below states the Snapchat video size
1) YouTube video size & specs
As per Youtube video specs, recommended youtube video size to upload are “as close to the original, high-quality source video format as possible” and to never pillar box as YouTube “automatically frames videos to ensure that they are displayed correctly, without cropping or stretching, regardless of the size of the video or player.”
The longest video on youtube in of 596 hours and 1 minute long. This happened when Youtube uplifted the time limit but as of now the maximum length of a youtube video can be 12 hours.
The image below gives the youtube video specs in detail:
Tip: For the best YouTube video size formats, please read this, and for recommended bitrates.
2) Youtube video ads specs:
Skippable Video Ad: Viewers are allowed to skip ads after 5 seconds. This ad can be inserted before, during, or after the main video. If you turn on this option, you may see a combination of skippable and bumper ads play back to back. Advertisers use this to monetize views.
Non-Skippable Video Ad: These video ads (for 15 seconds) must be watched before users can start their video. These ads can appear before, during, or after the main video.
Bumper Video Ads: These are non-skippable video ads that are played before the content. Usually consists of 6 seconds, which are optimized for mobile views. If you turn on this option, you may see a combination of skippable and bumper ads play back to back.
Mid-roll Video Ad: You can enable ads during the youtube videos that are 10 minutes or longer. These are skippable videos, but users must watch 30 seconds or the entire ad (whichever is shorter). By default, mid-roll video ads are placed with natural breaks in your videos to balance viewer experience and monetization potential for you. Depending on the device you’re using, your ad experience varies. For instance, on the desktop, viewers get a 5-second countdown before a mid-roll advertisement appears.
3) Youtube Display Ads
Please refer to the YouTube Help document for more information.
In recent years, LinkedIn has become the optimal platform for video-marketing. With video posts gaining 300 million impressions in just a year, a study reveals that 84% of the video marketers have considered this to be a successful and effective marketing strategy.
1) Linkedin Video Specs
This is the only format of the video you can upload on LinkedIn.
For more information on LinkedIn video specs, please refer to the Linkedin Help Document.
2) Linkedin Video Ads Specs
Marketers and brands can leverage video content to promote their content and pages. With a B2B targeting facility, you can find your audience by traits like job title, seniority, company name, industry, skills, and so much more.
Tip: According to Linkedin, here’s why video-marketing is essential in its platform.
Considered the most aesthetically pleasing and visually appealing platform out there, Pinterest is where inspiration is born. For creative ideas, Pinterest is the online pinboard for user-generated content. Pinterest video pins provide a platform for its userbase to create and inspire people to live their best life!
And with remarkable 290+ million followers, video marketing is the next big thing for Pinterest. Available in standard width and max-width video formats. The standard Pinterest video is the same size as regular Pins, while max-width spans two columns on mobile.
1) Pinterest Video Specs
You can share videos on Pinterest to increase traffic to your website and drive brand engagement.
2) Promoted Video (Square & Vertical)
There are two video formats for Pinterest Promoted videos: square, vertical. Advertisers can select their preferable style in Ads Manager.
Same as shared video.
That’s all for today! Let me know which platform you are going to use for your business! 😊
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