Up-to-Date Guide to Social Media Video Specs (Updated 2022)

by Mariyum Noor
14 minutes
Social Media Video Specs

As social networks continue to release new video formats, it can be quite a struggle to keep up! Now that brands rely on video content more than ever, it is essential to tailor your video to each platform’s specifications.

Read on for the most up-to-date, optimal video specifications for each of the social media platforms – all you need to succeed in your video marketing!

Let me first highlight the importance of using the correct video specs. 

Importance of Using the Right Video Specs

It is no doubt that video marketing is the future of marketing. 92% of marketers say that video is an important part of their marketing strategy. Therefore, it can be predicted that video will continue to dominate the world – from TV to social media to websites and digital entertainment outlets.

Therefore, it is important for marketers to understand the importance of using the correct video specs. If you don’t, you’re likely to end up with low engagement and views.

By using the right video at the right time, you can easily escalate your marketing efforts and achieve your business targets.

Facebook Video Specs

Optimizing videos for Facebook can be quite challenging! Especially because there are many types of Facebook videos that can be shared, each with a different way to deliver to the users. These Facebook video formats can be someone’s newsfeed on mobile Facebook, desktop Facebook, or someone’s inbox on Facebook Messenger! These varieties can make it quite confusing to understand whether or not you have the correct video format. It is essential to find delivery for the best video format that works with your campaign goal and doesn’t cause any technical difficulty. 

Regular Facebook Feed Video Specs

Facebook Regular Feed Video Specs

Regular Feed View refers to the most common, and sharable videos that appear in the Facebook feed. These can be both Landscape and Portrait.

  • Recommended Dimensions: 1280 x 720 for horizontal and portrait. 
  • Supported Aspect Ratios: 16:9 (horizontal), 9:16 (full portrait), 2:3 (vertical), 4:5 (vertical), square (1:1)
  • Resolution: Upload the highest-resolution video that meets the recommended file size and ratio limits. Note that mobile renders videos to the aspect ratio of 2:3.
  • Maximum Size: 4 GB
  • Recommended Formats: .MP4 and .MOV (list of all supported file formats)
  • Maximum Length: 240 minutes
  • Maximum Frames: 30 fps

Facebook 360 Video Specs

Facebook 360 Video Specs - Social Media Video Specs

Captivate your audience with stunning, complete 360-view videos. Watch the scene come alive by dragging your finger around within the video and exploring every angle. This organic content often gets priority in the feed!

  • Minimum width: 600 pixels (length depends on aspect ratio).
  • Maximum Size: 10 GB 
  • Recommended formats: MP4 container 
  • Length: 30 minutes
  • Video Dimensions: 4096x 2048 pixels
  • Maximum frames: 30 fps
  • Aspect Ratio:  2:1

Here’s how to upload a 360 video on Facebook. 

Facebook Video Ad Specs

With more than 5 million advertisers on Facebook, marketers need to make sure about getting the Facebook cover video specs right for each type of video they promote. Let’s break down the specs for each video type. 

3) Desktop News Feed Link Video 

facebook video ad specs

The Facebook Desktop Newsfeed link video is just like Facebook videos. It appears on the user’s timeline and is available in landscape or square-style format. 

Guidelines

  • Maximum Size: 4GB
  • Recommended formats: .MP4 and .MOV or GIF
  • Length: 1-240minutes
  • Video Dimensions: 1200 x 628 (Landscape, Square)
  • Minimum video dimensions: 600 x 315 (1.9:1 landscape) or 600 x 600 (square).
  • Maximum frames: 30 fps
  • Aspect Ratio: 16:9 (Landscape), 1:1 (Square)

4) Carousel Video Ads

facebook Carousel specs

Carousel video ads have proven to be the 10 times more likely to be clicked, as compared to regular ads. These ads let the brands showcase multiple images or videos, along with a CTA link. Its unique scrolling style allows for more brand interaction and users get to see more content. 

Guidelines

facebook Carousel video formats

  • Maximum size: 4GB
  • Recommended formats: .MP4 and .MOV
  • Length: 30 seconds or less 
  • Video Dimensions: 1200 x 628 (landscape and square)
  • Minimum dimensions: 600 x 315 (1.9:1 landscape) or 600 x 600 (square)
  • Maximum frames: 30fps
  • Aspect Ratio: 1:1

5) Collection Video Ads (for Mobile)

facebook mobile video specs

The collection video ads are optimal for showcasing your products that come in different colors, such as clothes. This has proven to be quite useful, particularly in the retail sector. 

Guidelines

facebook mobile video formats

  • Maximum size: 4 GB
  • Recommended formats: .MP4, .MOV
  • Length: 120 minutes
  • Video Dimensions: 1200 x 628 (Landscape and Square)
  • Minimum dimensions 600 x 315 (1.9:1 landscape) or 600 x 600 (square)
  • Maximum frames: 30 fps
  • Aspect Ratio: 16:9 (Landscape), 1:1 (Square)

6) Canvas Video Ads in the News Feed (Mobile)

facebook canva ad specs

Canvas Video Ads are the latest, most creative way to interact with paid content. Its immersive mobile experience helps brands to tell a better story. These ads do not have a character or text limit. 

Guidelines: 

Autoplay Video Within Canvas Ad (Mobile)

  • Maximum size: 4 GB
  • Recommended formats: .MP4 & .MOV
  • Length: less than 240 minutes
  • Video Dimensions: 1200 x 628 (Landscape & Square)
  • Minimum dimensions: 600 x 315 (1.9:1 Landscape) or 600 x 600 (Square) 
  • Maximum frames: 30fps
  • Aspect Ratio: 16:9 (Landscape), 1:1 (Square)

7) Autoplay Video Within Canvas Ad (Mobile)

Fcebook specs for videos

When the users are engaged with the Canvas ad, there’s a point when an autoplay video starts playing. An in-ad video with similar specs starts to play. 

Here are the specs for that specific ad type:

Guidelines: 

Slideshow Video Ad

  • Video Resolution: 720p
  • Maximum size: 4 GB
  • Recommended formats: .MP4, .MOV
  • Recommended length: Less than 120 seconds
  • Minimum Video dimensions: 600 x 315 (1.9:1 landscape) or 600 x 600 (square). 
  • Maximum frames: 30fps
  • Aspect Ratio: 16:9 (Landscape), 1:1 (Square)

8) Facebook Slideshow Video Ad

facebook slideshow video specs

These facebook videos are specifically built for advertisers that want to reach audiences with a slow internet connection. A series of images (3-10) can be transformed into a video ad with supported (WAV, MP3, M4A, FLAC, OGG) sound files. Additionally, Facebook videos recommend using the highest quality images  (preferably having the image ratio of 16:9, 1:1, or 2:3)

Guidelines: 

facebook Slideshow Video Ad specs

  • Maximum size: 4GB
  • Recommended formats: .MP4, MOV
  • Length: Less than 15 seconds
  • Video Dimensions: 1200 x 720 (Landscape & Portrait)
  • Maximum frames: 30fps
  • Aspect Ratio: 16:9 (Landscape), 9:16 (if video includes link, 16:9).

9) Facebook Stories

facebook stories specs

Much similar to Instagram, Facebook has added a disappearing Stories option, that is available only for 24 hours. Stories ads can run in between two sets of users’ stories.

Guidelines

Facebook Stories specs

  • Maximum size: 4 GB
  • Recommended formats: .MP4, .MOV
  • Length: 15 seconds
  • Video Dimensions: 1080 x 1080
  • Aspect Ratio:  1.91 to 9:16

Instagram Video Specs

Instagram hits its 10 year birthday this 2020 and it has seen phenomenal growth these last couple of years! This social media network has indeed changed the lives of many. The application that initially started only as a photo-posting app has now transformed into a source of income for many businesses and content curators. 

After launching its video capabilities in 2013, success soon followed in 2015 as it became increasingly popular with advertisers. According to research, Instagram received 5 million views in 2017, so it’s safe to say: it’s definitely worth the investment!  

Instagram Video Specs

Instagram video format currently supports three kinds of video format for Instagram: square, vertical, and horizontal. We recommend a square format, which is most suitable for marketers, as it’s viewable both on desktop and mobile. They also do not crowd the feed like vertical videos do.  So, what is Instagram video length? How do know what works best? Let’s get right in!

1) In-Feed Video

instagram video specs

Although the recent changes to Instagram’s algorithm have unfavored the reach of organic content, there’s still an opportunity to be seized. You must be wondering how long can Instagram videos be and  Instagram video size?
Here are the  recommended Instagram in-feed video formats you should keep in mind:

Guidelines: 

instagram video length

  • Maximum size: 4 GB 
  • Recommended formats: .MP4 and .MOV.
  • Maximum Length: 60 seconds 
  • Minimum resolution: 600 x 315 (Landscape), 600 x 600 (Square), 600 x 750 (Vertical video) 
  • Maximum frames: 23-60 FPS
  • Aspect Ratio: 16:9 (Landscape), 1:1 (Square), 4:5 (Vertical)

2) Instagram Video Ads Specs

Instagram advertising revenue has increased dramatically over the years, having made $4 billion in 2017 alone. This has been accompanied by the growth in the user base. The Instagram aspect ratio of Video Ads appear similar to organic posts and blend in perfectly. That’s why the Instagram video and feed specs are the same.

Insatgram aspect ratio

Instagram video Specs required:

Instagram video formats required are the same as Instagram Feed.

3) Carousel Video Ad

Insatgram aspect ratio Carousel

The small dots below the image indicate that the post is actually a carousel. This is perfect for step-by-step tutorials, or detailed posts that consist of 2-10 images/videos explaining a feature. Carousel ads allow users to see more of the product than we usually would in a single image ( Another Instagram growth hack)

Guidelines: 

Insatgram aspect ratio Carousel Ad video format

 

  • Maximum size: 4 GB
  • Resolution: 600 x 600 (Minimum), or 1080 x 1080 (Maximum)
  • Recommended formats: .MP4, .MO4
  • Length: 60 seconds
  • Maximum frames: 23-60 FPS
  • Aspect Ratio: 1:1

4) Instagram Story Ad Specs (Ads and Organic)

Engage your audience with Instagram Story – disappearing after 24 hours! 

instagram story ad specs

Video format for Instagram seamlessly integrates Instagram ads between two user stories that appear. Instagram stories specs are often tailored to the device size so the Instagram dimension varies. It is recommended to upload the highest resolution video and leaving almost 14% space on the top and bottom to make sure nothing is obscured. This way you can get the best video format with the right Instagram dimensions.

Guidelines

instagram stories dimensions

  • Maximum size: 4GB
  • Resolution: 1080 x 1920
  • Recommended formats: .MP4 and .MOV
  • Length: 15 seconds for organic and 120 seconds for ads
  • Aspect Ratio: 9:16.

You can read more information about this here

5) IGTV

Instagram TV (short for IGTV) videos display full-screen videos, much like Stories. However, they aren’t ephemeral.
So, how long can Instagram IGTV videos be? If you have a verified account, you can make longer videos – up to 1 hour! Paid ads aren’t available on IGTV yet, however, your brand can create an organic IGTV about your brand detailing your products and features!

Guidelines

Instagram igtv video dimensions

  • Maximum size: For videos less than 10 minutes, it’s 650 MB, up to 60 minutes it’s 3.6 GB.
  • Resolution: 1080 x 1920
  • Minimum resolution: 720p
  • Recommended formats: MP4
  • Length from Mobile: 1 minute (minimum), 15 minutes (maximum)
  • Length from Web: 1 hour (maximum) 
  • Aspect Ratio: 9:16 (recommended), 16:9 (also supported)

Read more about video specs on Instagram here.

Resource: Instagram growth hacks

Twitter Video Specs

Currently valued at $16 billion, Twitter is a popular social media platform to share your content ideas and interact with people from different walks of life. Its use is quite extensive in the sports and entertainment sector. 

For marketers, it’s about attracting user attention and enthralling leads. And Twitter is just optimized enough for videos captured in a different way, for example, on a mobile device.

Tip: Make sure you consult the Twitter guide for uploading media.

What are the Twitter video requirements?

We recommend uploading the highest resolution video under the file size of 1 GB.

1) Twitter Landscape & Portrait Videos

twitter video requirements

Twitter Video Specs (Ads & Organic)

Twitter users can post in two formats: landscape and portrait. While these formats are only specifically for uploading a video to Twitter, rather than through YouTube or Vimeo.  So what are the Twitter video requirements?

Guidelines

twitter video requirements and twitter video specs

  • Maximum size: 512 MBs
  • Recommended resolution: 1200 x 1200 pixels
  • Recommended formats: .MP4 for web, .MOV format for mobile
  • Maximum Length: 140 seconds
  • Aspect Ratio: between 1:2.39 to 2.39:1
  • Minimum width: 600 pixels (Square video) or for 640 pixels for other ratios
  • Supported Aspect Ratios: between 1:1 and 2:1 (Note that the video will be cropped to 1:1 if height exceeds width)
  • Maximum frame: 40 fps

Twitter Videos Ad Specs

twitter video specs

For twitter paid video ads requirements, you can follow the same guidelines for Twitter video specs.

Snapchat Video Specs

Snapchat has an estimated 293 million daily users and 300+ million monthly users. This social media platform is particularly more popular with the younger audience. Leverage the power of video marketing on Snapchat. 

Here are the restrictions for media content on Snapchat that you need to look out for. 

1) 10-second single video

snapchat video dimensions

This is the most common way in which users communicate on the platform. Your brand can post videos to its story, and your followers will be able to keep up. The image below gives accurate Snapchat video dimensions:

Guidelines

snapchat video dimensions and size

  • Dimensions:  1080 x 1920
  • Maximum size: 32 MB
  • Recommended formats: .MP4 and .MOV.
  • Length: 3-10 seconds
  • Aspect Ratio: 9:16

Learn more about how to get the most out of Snapchat Marketing.

2) Long-form video ads

snapchat video size

Users will see these ads between viewing users’ Stories. Snapchat’s Longform videos must contain “live or motion graphic video.” That means silent/still videos aren’t permitted! 

P.S Vertical videos are very much recommended!

The image below states the Snapchat video size

snapchat video size

  • Maximum size: 1 GB
  • Dimensions: 1080 x 1920
  • Recommended formats: .MP4 and .MOV
  • Length: 3-180
  • Aspect Ratio: 9:16, 16:9

YouTube Video Specs

Growing every day, YouTube has two billion logged-in monthly users. With people uploading 30000 hours of video every hour, understanding how to do effective YouTube marketing is most essential.

1) YouTube video size & specs

youtube vector

As per Youtube video specs,  recommended youtube video sizes to upload  are “as close to the original, high-quality source video format as possible” and to never pillar box as YouTube “automatically frames videos to ensure that they are displayed correctly, without cropping or stretching, regardless of the size of the video or player.”

The longest video on youtube in of 596 hours and 1 minute long. This happened when Youtube uplifted the time limit but as of now the maximum length of a youtube video can be 12 hours.

The image below gives the youtube video specs in detail:

Guidelines:

youtube video size

  • Recommended dimensions: Minimum of 1280 x 720 pixels (16:9), 640 x 480 pixels pixels (4:3)
  • Resolution: 3840 x 2160 (maximum) to 426 x 240 (minimum)
  • Accepted formats: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM
  • Maximum length: 12 hours
  • Aspect Ratio: 16:9

Tip: For the best YouTube video size formats, please read this, and for recommended bitrates. 

2) Youtube video ads specs:

youtube video specs

Skippable Video Ad: Viewers are allowed to skip ads after 5 seconds.  This ad can be inserted before, during, or after the main video. If you turn on this option, you may see a combination of skippable and bumper ads play back to back. Advertisers use this to monetize views.

Non-Skippable Video Ad:  These video ads (for 15 seconds) must be watched before users can start their video. These ads can appear before, during, or after the main video.

Bumper Video Ads: These are non-skippable video ads that are played before the content. Usually consists of 6 seconds, which are optimized for mobile views. If you turn on this option, you may see a combination of skippable and bumper ads play back to back.

Mid-roll Video Ad: You can enable ads during youtube videos that are 10 minutes or longer. These are skippable videos, but users must watch 30 seconds or the entire ad (whichever is shorter). By default, mid-roll video ads are placed with natural breaks in your videos to balance viewer experience and monetization potential for you. Depending on the device you’re using, your ad experience varies. For instance, on the desktop, viewers get a 5-second countdown before a mid-roll advertisement appears.

Guidelines:

Youtube video ad specs and size

  • Maximum size: 128 GB (12 hours)
  • Dimensions: 240p, 360p, 480p, 720p, 1080p, 1440p, and 2160p
  • Recommended formats: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM
  • Aspect Ratio: 16:9 

Video Length:

  • Skippable video ads: 12 hours (maximum) skippable after 5 seconds
  • Unskippable video ads: 15-20 seconds (maximum) 
  • Bumper video ads: 6 seconds (max)

3) Youtube Display Ads

youtube display ads

Youtube Display Ads appear to the right of the feature video the user is watching or above the video suggestions list.  Once clicked, the content displayed follows these guidelines:

Youtube display ad size and specs

  • Maximum size for the Static Image: 128GB 
  • Dimensions: 300 x 250 (Larger side view), or 300 x 60 (Smaller)
  • Resolution: 240p, 360p, 480p, 720p, 1080p, 1440p, and 2160p
  • Recommended formats: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM.
  • Length: 12 hours
  • Aspect Ratio: 16:9

Please refer to the YouTube Help document for more information.

LinkedIn Video Specs

LinkedIn video vector

In recent years, LinkedIn has become the optimal platform for video marketing. With video posts gaining 300 million impressions in just a year, a study reveals that 63% of the video marketers plan to include videos on their LinkedIn effective marketing strategy.

1) Linkedin Video Specs

This is the only format of the video you can upload on LinkedIn.

Linkedin video specs

  • Maximum size: 5GB
  • Accepted formats: .ASF, .AVI, .FLV, .MOV, .MPEG-1, .MPEG-4, .MKV, and .WebM.
  • Length: 3 seconds (minimum) to 10 minutes (max)
  • Aspect Ratio: 1:2.4 to 2.4:1
  • Maximum frames: 60fps

For more information on LinkedIn video specs, please refer to the Linkedin Help Document. 

2) Linkedin Video Ads Specs

Marketers and brands can leverage video content to promote their content and pages. With a B2B targeting facility, you can find your audience by traits like job title, seniority, company name, industry, skills, and so much more.

LinkedIn video ads specs

  • Maximum size: 200 MB
  • Resolution: 360p, 360p wide, 480p, 720p, 720p wide, 1080p, 1080p wide.
  • Recommended formats: .MP4
  • Length: 30 minutes (maximum), 15 seconds (recommended)
  • Aspect Ratio: Less than 30fps

Tip: According to Linkedin, here’s why video marketing is essential in its platform.

Pinterest Video Specs

Considered the most aesthetically pleasing and visually appealing platform out there, Pinterest is where inspiration is born. For creative ideas, Pinterest is the online pinboard for user-generated content. Pinterest video pins provide a platform for its userbase to create and inspire people to live their best life!

And with remarkable 450+ million users, video marketing is the next big thing for Pinterest. Available in standard width and max-width video formats. The standard Pinterest video is the same size as regular Pins, while max-width spans two columns on mobile.

pinterest video

1) Pinterest Video Specs

You can share videos on Pinterest to increase traffic to your website and drive brand engagement.

Guidelines

Pinterest video specs

  • Dimensions: 600 x 600 (Square), 600 x 900 (Vertical) 
  • Portrait dimensions: 256K bitrate, 768K bitrate, 1024K bitrate.
  • Maximum size: 2GB
  • Resolution: 240p (minimum)
  • Recommended formats: .MP4 and .MOV
  • Length: 30 minutes
  • Aspect Ratio: 1:1 (Square), 9:16 (Vertical)

2) Promoted Video (Square & Vertical)

There are two video formats for Pinterest Promoted videos: square, vertical. Advertisers can select their preferable style in Ads Manager.

Guidelines:

Same as shared video.

Pinterest video specs(Ads)

 

That’s all for today! Let me know which platform you are going to use for your business! 😊

With ContentStudio (one of the best social media management tools out there), you can easily compose, upload, schedule, plan and automate your marketing across multiple social media networks from one dashboard. Try it free today.

Mariyum Noor

Mariyum Noor is a content marketer who is passionate about learning new things! She writes research-based blog posts for SaaS platforms that are seeking better ways to delight and engage their readers.

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